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Sports Sponsorship Market by Type (Events, Individuals, Sports), Sponsored Services (Financial Sponsors, In-kind Sponsors, Media Sponsors), Sponsor Categories, End-use, Sponsorship Providers - Global Forecast 2023-2030

Publisher 360iResearch
Published Oct 05, 2023
Length 193 Pages
SKU # IRE18312944

Description

Sports Sponsorship Market by Type (Events, Individuals, Sports), Sponsored Services (Financial Sponsors, In-kind Sponsors, Media Sponsors), Sponsor Categories, End-use, Sponsorship Providers - Global Forecast 2023-2030


The Sports Sponsorship Market is projected to reach USD 189.54 billion by 2030 from USD 97.35 billion in 2022, at a CAGR of 8.68% during the forecast period.

Market Segmentation & Coverage:

This research report analyzes various sub-markets, forecasts revenues, and examines emerging trends in each category to provide a comprehensive outlook on the Sports Sponsorship Market.
  • Based on Type, market is studied across Events, Individuals, Sports, and Teams. The Teams commanded largest market share of 36.11% in 2022, followed by Events.
  • Based on Sponsored Services, market is studied across Financial Sponsors, In-kind Sponsors, Media Sponsors, and Promotional Sponsors. The Financial Sponsors commanded largest market share of 41.67% in 2022, followed by Media Sponsors.
  • Based on Sponsor Categories, market is studied across Main Sponsor, Official Partner, Official Sponsor, Technical partner, and Title sponsor. The Title sponsor commanded largest market share of 23.45% in 2022, followed by Official Sponsor.
  • Based on End-use, market is studied across Competition Sponsorship and Training Sponsorship. The Competition Sponsorship commanded largest market share of 86.55% in 2022, followed by Training Sponsorship.
  • Based on Sponsorship Providers, market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality. The Consumer Goods & Retail commanded largest market share of 18.84% in 2022, followed by Banking, Financial Services & Insurance.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 39.35% in 2022, followed by Europe, Middle East & Africa.
Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is an indispensable tool for assessing the Sports Sponsorship Market. It comprehensively evaluates vendors, analyzing key metrics related to Business Strategy and Product Satisfaction. This enables users to make informed decisions tailored to their specific needs. Through advanced analysis, vendors are categorized into four distinct quadrants, each representing a different level of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V). Be assured that this insightful framework empowers decision-makers to navigate the market with confidence.

Market Share Analysis:

The Market Share Analysis offers invaluable insights into the vendor landscape Sports Sponsorship Market. By evaluating their impact on overall revenue, customer base, and other key metrics, we provide companies with a comprehensive understanding of their performance and the competitive environment they confront. This analysis also uncovers the level of competition in terms of market share acquisition, fragmentation, dominance, and industry consolidation during the study period.

Key Company Profiles:

The report delves into recent significant developments in the Sports Sponsorship Market, highlighting leading vendors and their innovative profiles. These include Adidas AG, Ajinomoto Co., Inc., Anheuser-Busch InBev SA/NV, Anta Sports Products Limited, ASICS Corporation, BYJU'S, Castrol Limited, DICK'S Sporting Goods, Inc., Emirates Group, Etihad Airways PJSC, Ford Motor Company, Heineken N.V., Hero MotoCorp Ltd., Hyundai Motor Company, Intel Corporation, iProSports Ltd., Microsoft Corporation, Molson Coors Beverage Company, Monster Beverage Corporation, MRF Limited, Nike, Inc., Nissan Motor Co., Ltd., PepsiCo, Inc., Puma SE, Qatar Airways Group, Q.C.S.C., RealityBLU, Inc., Red Bull GmbH, Reebok International Ltd., Reliance Jio Infocomm Ltd., Rolex SA, Samsung Electronics Co., Ltd., State Farm Group, The Coca-Cola Company, The Procter & Gamble Company, and UPSTOX.

The report offers valuable insights on the following aspects:
  1. Market Penetration: It provides comprehensive information about key players' market dynamics and offerings.
  2. Market Development: In-depth analysis of emerging markets and penetration across mature market segments, highlighting lucrative opportunities.
  3. Market Diversification: Detailed information about new product launches, untapped geographies, recent developments, and investments.
  4. Competitive Assessment & Intelligence: Exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of leading players.
  5. Product Development & Innovation: Intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
  1. What is the market size and forecast for the Sports Sponsorship Market?
  2. Which products, segments, applications, and areas hold the highest investment potential in the Sports Sponsorship Market?
  3. What is the competitive strategic window for identifying opportunities in the Sports Sponsorship Market?
  4. What are the latest technology trends and regulatory frameworks in the Sports Sponsorship Market?
  5. What is the market share of the leading vendors in the Sports Sponsorship Market?
  6. Which modes and strategic moves are suitable for entering the Sports Sponsorship Market?


Please Note: PDF & Excel + Online Access - 1 Year

Table of Contents

193 Pages
1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Sports Sponsorship Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Increasing number of sports events and rising inclination of youth toward online sports events
5.1.1.2. Advantages of sports sponsorship for sponsoring companies
5.1.2. Restraints
5.1.2.1. Compliance issues associated with sports sponsorship
5.1.3. Opportunities
5.1.3.1. Popularity of analytics to drive sports sponsorship and fan engagement
5.1.3.2. Emergence of new sports leagues and rising awareness toward the sponsorships for sports training
5.1.4. Challenges
5.1.4.1. Lack of standard KPIs and partner transparency
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.3.1. Ongoing sports events and partnerships to boost sports sponsorship in the Americas region
5.3.2. Government support and investments in organizing sports events encouraging sports sponsorships in the APAC region
5.3.3. Inclination towards sports culture and favorable government initiatives to accelerate sports sponsorships in the EMEA region
5.4. Cumulative Impact of COVID-19
5.5. Cumulative Impact of Russia-Ukraine Conflict
5.6. Cumulative Impact of High Inflation
5.7. Porter’s Five Forces Analysis
5.7.1. Threat of New Entrants
5.7.2. Threat of Substitutes
5.7.3. Bargaining Power of Customers
5.7.4. Bargaining Power of Suppliers
5.7.5. Industry Rivalry
5.8. Value Chain & Critical Path Analysis
5.9. Regulatory Framework
5.10. Client Customization
6. Sports Sponsorship Market, by Type
6.1. Introduction
6.2. Events
6.3. Individuals
6.4. Sports
6.5. Teams
7. Sports Sponsorship Market, by Sponsored Services
7.1. Introduction
7.2. Financial Sponsors
7.3. In-kind Sponsors
7.4. Media Sponsors
7.5. Promotional Sponsors
8. Sports Sponsorship Market, by Sponsor Categories
8.1. Introduction
8.2. Main Sponsor
8.3. Official Partner
8.4. Official Sponsor
8.5. Technical partner
8.6. Title sponsor
9. Sports Sponsorship Market, by End-use
9.1. Introduction
9.2. Competition Sponsorship
9.3. Training Sponsorship
10. Sports Sponsorship Market, by Sponsorship Providers
10.1. Introduction
10.2. Aerospace & Defense
10.3. Automotive & Transportation
10.4. Banking, Financial Services & Insurance
10.5. Building, Construction & Real Estate
10.6. Consumer Goods & Retail
10.7. Education
10.8. Energy & Utilities
10.9. Government & Public Sector
10.10. Healthcare & Life Sciences
10.11. Information Technology
10.12. Manufacturing
10.13. Media & Entertainment
10.14. Telecommunication
10.15. Travel & Hospitality
11. Americas Sports Sponsorship Market
11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States
12. Asia-Pacific Sports Sponsorship Market
12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam
13. Europe, Middle East & Africa Sports Sponsorship Market
13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom
14. Competitive Landscape
14.1. FPNV Positioning Matrix
14.2. Market Share Analysis, By Key Player
14.3. Competitive Scenario Analysis, By Key Player
14.3.1. Merger & Acquisition
14.3.1.1. KORE Software Announced Acquisition of Sports Alliance
14.3.1.2. Authentic Brands Completed Reebok Acquisition From adidas.
14.3.1.3. San Diego’s Hookit joins Kore Software to create one-stop shop for sponsors
14.3.2. Agreement, Collaboration, & Partnership
14.3.2.1. Ajinomoto Co., Inc. Became a Premium Partner of the 32nd SEA Games, and the 12th ASEAN Para Games to Be Held in Cambodia
14.3.2.2. Adidas to sponsor India cricket team kit in ₹350 cr deal (USD 42.31 million)
14.3.2.3. Rolex steps up the backing of SailGP with 10-year deal
14.3.2.4. Puma Signed Multi-Year Deal With Brazilian Athletics Federation
14.3.2.5. Red Bull Racing Signed USD 150M Sponsorship With Crypto Exchange Bybit
14.3.2.6. Hyundai Signs Partnership Agreement with SoFi Stadium, Hollywood Park, Los Angeles Rams and Los Angeles Chargers
14.3.3. New Product Launch & Enhancement
14.3.3.1. JSW Sports looks to grow non-cricket sports sponsorship, eyes new and global brands
14.3.3.2. Ex-Red Bull execs launched Audience Labs media valuation agency
14.3.4. Investment & Funding
14.3.4.1. Sports For All to spend ₹12.5 cr (USD 1.53 million) over 5 years as Khelo India sponsor
14.3.4.2. SponsorUnited secures USD 35 million investment to build out its database of brand sponsorships
14.3.4.3. Nike Increases Revenue & Continues to Spend on Sponsorships
14.3.5. Award, Recognition, & Expansion
14.3.5.1. Right Formula grows global presence with the U.S. expansion
14.3.5.2. WHOOP cuts through with tech at the European Sponsorship Awards
14.3.5.3. Nike tops social promotion brand rankings with USD 527 million in sponsorship value.
15. Competitive Portfolio
15.1. Key Company Profiles
15.1.1. Adidas AG
15.1.2. Ajinomoto Co., Inc.
15.1.3. Anheuser-Busch InBev SA/NV
15.1.4. Anta Sports Products Limited
15.1.5. ASICS Corporation
15.1.6. BYJU'S
15.1.7. Castrol Limited
15.1.8. DICK'S Sporting Goods, Inc.
15.1.9. Emirates Group
15.1.10. Etihad Airways PJSC
15.1.11. Ford Motor Company
15.1.12. Heineken N.V.
15.1.13. Hero MotoCorp Ltd.
15.1.14. Hyundai Motor Company
15.1.15. Intel Corporation
15.1.16. iProSports Ltd.
15.1.17. Microsoft Corporation
15.1.18. Molson Coors Beverage Company
15.1.19. Monster Beverage Corporation
15.1.20. MRF Limited
15.1.21. Nike, Inc.
15.1.22. Nissan Motor Co., Ltd.
15.1.23. PepsiCo, Inc.
15.1.24. Puma SE
15.1.25. Qatar Airways Group, Q.C.S.C.
15.1.26. RealityBLU, Inc.
15.1.27. Red Bull GmbH
15.1.28. Reebok International Ltd.
15.1.29. Reliance Jio Infocomm Ltd.
15.1.30. Rolex SA
15.1.31. Samsung Electronics Co., Ltd.
15.1.32. State Farm Group
15.1.33. The Coca-Cola Company
15.1.34. The Procter & Gamble Company
15.1.35. UPSTOX
15.2. Key Product Portfolio
16. Appendix
16.1. Discussion Guide
16.2. License & Pricing

Pricing

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