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Social TV Market by Software (Audience Engagement, Broadcast Integration, Content Moderation), Services (Integration & Consulting, Maintenance & Repairing, Operation & Installation), Application - Global Forecast 2024-2030

Publisher 360iResearch
Published Jan 15, 2024
Length 191 Pages
SKU # IRE18450247

Description

Social TV Market by Software (Audience Engagement, Broadcast Integration, Content Moderation), Services (Integration & Consulting, Maintenance & Repairing, Operation & Installation), Application - Global Forecast 2024-2030


The Social TV Market size was estimated at USD 498.49 million in 2023 and expected to reach USD 561.60 million in 2024, at a CAGR 12.75% to reach USD 1,155.10 million by 2030.

Global Social TV Market

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Social TV Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Social TV Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Social TV Market, highlighting leading vendors and their innovative profiles. These include Flowics by Vizrt Group, Haier Group, Hitachi, Ltd., Koninklijke Philips N.V., LG Electronics, Megaphone Inc., Panasonic Holdings Corporation, Samsung Electronics Co., Ltd., Sentab, Sharp Corporation, Sony Group Corporation, Sprinklr, Inc., Sprout Social, Inc., Telescope Inc., and Toshiba Corporation.

Market Segmentation & Coverage



This research report categorizes the Social TV Market to forecast the revenues and analyze trends in each of the following sub-markets:

Software
Audience Engagement
Broadcast Integration
Content Moderation
Social Networking Platform
Social TV Analytics
Services
Integration & Consulting
Maintenance & Repairing
Operation & Installation
Application
Educational
News
Sports
TV Shows
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Social TV Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Social TV Market?
3. What are the technology trends and regulatory frameworks in the Social TV Market?
4. What is the market share of the leading vendors in the Social TV Market?
5. Which modes and strategic moves are suitable for entering the Social TV Market?

Note: PDF & Excel + Online Access - 1 Year

Table of Contents

191 Pages
1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Social TV Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Increasing the focus of broadcasters to enhance audience engagement in TV programs or content
5.1.1.2. Use of social media networks to enhance consumer engagement, and for marketing campaigns and promotions
5.1.1.3. Technology breakthroughs in broadband delivery on computers and smart TVs
5.1.2. Restraints
5.1.2.1. Technical limitations of social TV
5.1.3. Opportunities
5.1.3.1. Increasing agreements and investments to develop premium content and in-tweet real-time video clips
5.1.3.2. Integration of broadcast-focused analysis tools across the globe
5.1.4. Challenges
5.1.4.1. Issues related to content authentication and validation
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Social TV Market, by Software
6.1. Introduction
6.2. Audience Engagement
6.3. Broadcast Integration
6.4. Content Moderation
6.5. Social Networking Platform
6.6. Social TV Analytics
7. Social TV Market, by Services
7.1. Introduction
7.2. Integration & Consulting
7.3. Maintenance & Repairing
7.4. Operation & Installation
8. Social TV Market, by Application
8.1. Introduction
8.2. Educational
8.3. News
8.4. Sports
8.5. TV Shows
9. Americas Social TV Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific Social TV Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam
11. Europe, Middle East & Africa Social TV Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom
12. Competitive Landscape
12.1. FPNV Positioning Matrix
12.2. Market Share Analysis, By Key Player
12.3. Competitive Scenario Analysis, By Key Player
13. Competitive Portfolio
13.1. Key Company Profiles
13.1.1. Flowics by Vizrt Group
13.1.2. Haier Group
13.1.3. Hitachi, Ltd.
13.1.4. Koninklijke Philips N.V.
13.1.5. LG Electronics
13.1.6. Megaphone Inc.
13.1.7. Panasonic Holdings Corporation
13.1.8. Samsung Electronics Co., Ltd.
13.1.9. Sentab
13.1.10. Sharp Corporation
13.1.11. Sony Group Corporation
13.1.12. Sprinklr, Inc.
13.1.13. Sprout Social, Inc.
13.1.14. Telescope Inc.
13.1.15. Toshiba Corporation
13.2. Key Product Portfolio
14. Appendix
14.1. Discussion Guide
14.2. License & Pricing
FIGURE 1. SOCIAL TV MARKET RESEARCH PROCESS
FIGURE 2. SOCIAL TV MARKET SIZE, 2023 VS 2030
FIGURE 3. SOCIAL TV MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. SOCIAL TV MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. SOCIAL TV MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. SOCIAL TV MARKET DYNAMICS
FIGURE 7. SOCIAL TV MARKET SIZE, BY SOFTWARE, 2023 VS 2030 (%)
FIGURE 8. SOCIAL TV MARKET SIZE, BY SOFTWARE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. SOCIAL TV MARKET SIZE, BY SERVICES, 2023 VS 2030 (%)
FIGURE 10. SOCIAL TV MARKET SIZE, BY SERVICES, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. SOCIAL TV MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
FIGURE 12. SOCIAL TV MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. AMERICAS SOCIAL TV MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 14. AMERICAS SOCIAL TV MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. UNITED STATES SOCIAL TV MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 16. UNITED STATES SOCIAL TV MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. ASIA-PACIFIC SOCIAL TV MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. ASIA-PACIFIC SOCIAL TV MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. EUROPE, MIDDLE EAST & AFRICA SOCIAL TV MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 20. EUROPE, MIDDLE EAST & AFRICA SOCIAL TV MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. SOCIAL TV MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 22. SOCIAL TV MARKET SHARE, BY KEY PLAYER, 2023

Pricing

Currency Rates
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