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ServiceNow Business Market by Services Types (Creator workflows, Customer workflows, Employee workflows), Licensing Models (Enterprise-Wide Licensing, Module-Based Licensing, Per-User Licensing), End-User, Organization Size, Deployment Model - Global Fore

Publisher 360iResearch
Published Dec 01, 2025
Length 189 Pages
SKU # IRE20624783

Description

The Serverless Security Market was valued at USD 2.21 billion in 2024 and is projected to grow to USD 2.39 billion in 2025, with a CAGR of 9.58%, reaching USD 4.60 billion by 2032.

A concise orientation to the evolving serverless security paradigm and why modern application architectures demand integrated protections across functions and managed back ends

Serverless architectures have matured from niche experiments to foundational building blocks across modern application portfolios, reshaping how organizations design, deploy, and secure digital services. The shift from monolithic deployments to event-driven functions and managed back-end services introduces new operational efficiencies while simultaneously creating a distinct security surface that requires continuous innovation in controls and governance. As teams embrace Backend As A Service and Function As A Service models, the traditional perimeter dissolves and responsibility for secure design moves deeper into software development lifecycles and cloud-native operations.

In practice, this evolution demands a holistic security approach that integrates API Security, Compliance Management, Data Encryption, Identity And Access Management, and Runtime Protection across the function lifecycle. Developers and platform owners must coordinate to embed access control, threat detection, and usage monitoring into serverless APIs, while compliance owners require automated audit and policy management to maintain demonstrable controls. Data protections including at rest encryption, in transit encryption, and robust key management are equally essential to preserve confidentiality across ephemeral compute instances and managed storage.

This executive summary synthesizes contemporary shifts in technology, policy, and economics that are redefining the serverless security landscape. It is intended to help security leaders, cloud architects, procurement teams, and C-suite executives translate complex trends into concrete priorities, investment decisions, and programmatic actions that strengthen resilience without undermining the agility that serverless delivers.

How application composability, API proliferation, regulatory pressures, and runtime protection requirements are reshaping security architectures for ephemeral cloud-native workloads

The landscape for serverless security is undergoing several transformative shifts that alter how organizations think about risk, control, and resilience. First, the migration to composable applications creates more granular trust boundaries, pushing security responsibilities closer to individual functions and managed services. As organizations adopt Backend As A Service and Function As A Service designs, security teams must pivot from static controls toward integrated, context-aware protections that operate at function invocation and API interaction points.

Second, the expanding footprint of API-driven integrations increases the attack surface while simultaneously elevating the importance of API Security capabilities such as access control, threat detection, and usage monitoring. This change compels security teams to invest in continuous traffic analysis and behavioral detection tailored to ephemeral function calls and asynchronous workflows. Third, regulatory and compliance expectations are driving visibility and auditability requirements. Compliance Management capabilities that automate audit and reporting alongside policy management become critical to demonstrate controls across transient compute environments.

Fourth, cryptographic hygiene and identity controls are taking on a central role; robust key management alongside at rest and in transit encryption are now baseline expectations. Identity And Access Management extends beyond user authentication to include fine-grained privilege management, single sign-on for developer tools, and multi-factor protections for sensitive operations. Finally, runtime protection for containers, runtime application self-protection, and sandboxing are converging to protect execution environments that host serverless functions. Together, these shifts mandate a security architecture that is as dynamic as the workloads it protects, blending prevention, detection, and rapid response.

Understanding how tariff policies and cross-border supply pressures influence procurement choices and accelerate the shift toward software-first security models for cloud-native environments

United States tariff measures enacted through 2025 have had indirect but material implications for the supply chains and procurement decisions underlying serverless security solutions. Tariff adjustments that affect hardware components, intermediary networking equipment, or packaged appliances increase the relative total cost of ownership for on-premises and hybrid deployments, prompting organizations to reassess deployment models and vendor contracts. In response, many teams have accelerated adoption of public cloud and managed services to reduce exposure to hardware supply chain constraints and to shift capital expenditures into operational spend.

Tariff-driven cost differentials also influence vendor selection and partner ecosystems. Vendors that rely on hardware-anchored security appliances face higher sourcing and logistics overheads, which can be reflected in pricing, support timelines, and regional availability. This dynamic places a premium on software-first security providers whose distribution models are less sensitive to cross-border levies. Moreover, tariffs reinforce the strategic value of diversified procurement strategies, encouraging organizations to negotiate flexible licensing terms, modular deployment options, and verifiable supply commitments.

From an operational perspective, tariffs can lengthen procurement cycles and complicate multi-region rollouts, with downstream effects on security posture and time-to-protection. Teams must therefore build contingency plans that combine cloud-native fallbacks, staged rollouts across hybrid and public cloud environments, and a focus on vendor interoperability to mitigate disruptions. Ultimately, the cumulative impact of tariff policy highlights the interconnectedness of economic policy and cybersecurity strategy, underscoring the importance of adaptable architectures and procurement playbooks that preserve security objectives under shifting cost conditions.

How segmentation across service types, security solution categories, deployment models, industries, and organizational size reveals differentiated security priorities and implementation choices

Segmentation profiling clarifies where value and risk converge within the serverless security ecosystem. When evaluated by service type, offerings split into Backend As A Service and Function As A Service, each shaping how security controls must be embedded and automated. Backend services tend to centralize data flows and shared services, which concentrates the need for robust encryption at rest and in transit along with centralized key management. Function-centric models, by contrast, increase the frequency of ephemeral interactions and demand fine-grained API Security controls and lightweight runtime protections that can be deployed rapidly with CI/CD pipelines.

Looking through the lens of security solution type reveals a layered set of capabilities. API Security encompasses access control, threat detection, and usage monitoring to protect the interfaces that bind serverless components. Compliance Management focuses on audit and reporting as well as policy management to sustain regulatory alignment. Data Encryption-comprising at rest encryption, in transit encryption, and key management-creates foundational confidentiality controls. Identity And Access Management brings together multi-factor authentication, privilege management, and single sign-on to safeguard both developer and operational access. Runtime Protection includes container security, runtime application self-protection, and sandbox security, addressing threats that surface during execution and integration.

Deployment model segmentation differentiates Hybrid Cloud, Private Cloud, and Public Cloud environments, each presenting distinct visibility and control trade-offs. Hybrid environments require consistent policy enforcement across on-prem and cloud boundaries, while private cloud deployments demand tight integration with existing enterprise controls. Public cloud offers ease of scale but necessitates strong cloud-native controls and service provider alignment. Finally, end-use industry and organization size inform priorities and procurement behavior: Banking, Financial Services And Insurance and Government Public Sector emphasize compliance and auditability; Healthcare focuses on data protection and patient privacy; Information Technology And Telecom prioritize scalability and integration; Retail And Ecommerce balance customer experience with fraud mitigation. Large enterprises typically pursue comprehensive, integrated stacks while small and medium enterprises often favor pragmatic, cost-effective, and managed security offerings. These segmentation perspectives guide security architects toward decisions that align protection mechanisms with operational realities and business risk tolerances.

Why regional regulatory regimes, cloud adoption maturity, and procurement realities across the Americas, Europe Middle East and Africa, and Asia Pacific create distinct security priorities and vendor considerations

Regional dynamics materially influence vendor strategies, deployment patterns, and regulatory compliance obligations across the serverless security environment. In the Americas, cloud adoption tends to be mature, with organizations prioritizing rapid innovation and a strong focus on API Security and identity-driven protections. U.S. and Canadian enterprises often lead in integrating threat detection and runtime protections within DevOps processes, while cross-border trade policies and tariffs can affect procurement timelines and vendor selection.

Within Europe, Middle East & Africa, the regulatory landscape exerts significant influence on design decisions and vendor partnerships. Data protection frameworks and regional sovereignty requirements drive demand for robust encryption, tightly controlled key management, and demonstrable compliance management capabilities. Organizations in this region frequently adopt hybrid deployment strategies to balance data residency needs with the operational benefits of managed services. In Asia-Pacific, growth in cloud-native adoption is supported by a diverse mix of enterprise maturity levels; some markets demonstrate rapid innovation in serverless architectures while others prioritize cautious, compliance-first rollouts. Across the region, public cloud adoption patterns and local sourcing considerations shape how security vendors position runtime protection, container security, and managed API defenses.

These regional forces underscore the necessity for vendors and buyers to adopt flexible delivery models and region-aware roadmaps. Interoperability, regional support capabilities, and transparent supply chains become differentiators when organizations evaluate partners for cross-border implementations. Effective regional strategies align technical capability with localized compliance and procurement realities to minimize friction and accelerate secure deployments.

Assessing vendor differentiation based on cloud-native integration depth, developer tooling, runtime telemetry, and professional services to guide effective procurement and implementation

Competitive dynamics among serverless security vendors are shaped by the convergence of cloud-native capabilities, partnerships with major cloud providers, and the ability to deliver integrated detection and prevention across ephemeral compute environments. Leading suppliers differentiate themselves on their ability to instrument functions and APIs with minimal performance overhead while offering deep telemetry for threat detection and compliance reporting. Vendor roadmaps increasingly prioritize cloud-native integrations, developer-centric tooling, and managed services that reduce operational complexity for security teams.

Partnerships and go-to-market alliances with hyperscale cloud providers and platform vendors frequently determine market reach and deployment viability. Vendors that can offer seamless integrations with CI/CD pipelines, infrastructure-as-code frameworks, and managed key services gain traction among engineering-led organizations. At the same time, established enterprise security vendors are adapting by modularizing their offerings to support hybrid and cloud-first customers, enabling phased migration strategies that preserve existing investments while introducing cloud-native protections.

Buyers benefit from evaluating vendor maturity across several axes: depth of API and runtime telemetry, strength of identity and key management integrations, ability to automate compliance evidence, and commitment to lightweight, developer-friendly tooling. Additionally, post-sales support models, professional services capabilities, and documented case studies that demonstrate operational outcomes are critical when assessing alignment to complex, regulated environments. In sum, vendor selection hinges on the balance between technical fit, operational impact, and the quality of implementation support.

Practical strategic and operational moves for CISOs and cloud leaders to embed security, automate compliance, and reduce vendor and supply chain risk while preserving developer velocity

Industry leaders should prioritize pragmatic, risk-aligned actions that strengthen serverless security while preserving agility. Begin by embedding security requirements into the earliest stages of application design and platform selection so that Backend As A Service and Function As A Service patterns are instrumented with access control, threat detection, and usage monitoring from inception. This reduces rework, shortens time-to-compliance, and lowers the risk of emergent vulnerabilities.

Second, standardize on modular, interoperable controls for encryption, key management, and identity to enable consistent protections across hybrid, private, and public cloud environments. Automating audit trails and policy enforcement will materially reduce compliance burden and improve response times during security incidents. Third, favor vendors that prioritize low-latency integrations with CI/CD and observability stacks, enabling security teams to operationalize runtime protection with minimal developer friction. Fourth, build procurement strategies that hedge against supply chain and tariff risks by including software-first alternatives, flexible licensing, and regionally localized support agreements.

Finally, invest in capability uplift for security and platform engineering teams through targeted training, runbooks for incident response in ephemeral environments, and cross-functional exercises that simulate API-level attacks. These efforts will cultivate institutional knowledge around threat models specific to serverless patterns and improve the organization’s ability to detect, investigate, and remediate incidents rapidly. Together, these recommendations provide a practical roadmap for leaders seeking to align security investments with cloud-native delivery priorities.

A clear description of the mixed methods research approach combining practitioner interviews, technical validation, and scenario analysis to ensure actionable and verifiable insights

This research synthesis relies on a mixed-methods approach that triangulates primary interviews with practitioners, secondary analysis of technical literature and vendor documentation, and cross-validation through anonymized case studies. Primary inputs included structured interviews with security architects, platform engineers, procurement leads, and compliance officers across regulated and technology-intensive sectors to capture operational realities and decision drivers. Secondary analysis entailed a systematic review of vendor technical specifications, white papers, open-source community discussions, and published standards to map capabilities to common deployment scenarios.

Analysts applied qualitative coding to interview transcripts and case studies to identify recurring themes around segmentation, regional dynamics, and procurement behavior. Technical evaluations focused on integration depth with cloud provider services, telemetry fidelity, and automation capabilities for compliance and incident response. Where applicable, scenario analysis explored how tariff-related procurement frictions and deployment model choices influence vendor selection and time-to-protection. Findings were validated through peer review and reconciled with observable market behaviors to ensure consistency and practical relevance.

Limitations of the methodology include reliance on voluntary practitioner participation and the rapid pace of product innovation in cloud-native security, which can yield swift changes in vendor capabilities. To mitigate these constraints, the research emphasizes reproducible assessment criteria and encourages readers to validate vendor fit through proof-of-concept implementations and operational pilots tailored to their environment.

A forward‑looking synthesis on why integrating developer-centric security controls with cloud-native operational practices is essential to secure serverless workloads

Securing serverless environments requires a deliberate fusion of developer enablement and security discipline. The combination of Backend As A Service and Function As A Service architectures demands that organizations rethink where and how controls are applied, moving from static perimeter models to dynamic, telemetry-driven defenses. API Security, Compliance Management, Data Encryption, Identity And Access Management, and Runtime Protection are complementary pillars that together deliver a resilient posture for ephemeral loads and managed back ends.

Regional market conditions and tariff policies influence deployment strategies and procurement outcomes, underscoring the need for adaptable vendor strategies and contract constructs. Effective practice requires selecting technologies that integrate with cloud-native pipelines, automate compliance evidence, and offer robust telemetry for threat detection at the API and function execution layers. Ultimately, organizations that operationalize these principles through targeted investments in tooling, process, and skills will be better positioned to realize the productivity benefits of serverless architectures without compromising on risk management.

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Table of Contents

189 Pages
1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency
1.5. Language
1.6. Stakeholders
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Integrating generative AI workflows across ServiceNow modules for smarter incident resolution
5.2. Leveraging low-code and no-code development to accelerate custom ServiceNow app delivery
5.3. Embedding AI-driven predictive analytics in ServiceNow ITSM to reduce downtime risks
5.4. Expanding ServiceNow’s ESG management capabilities for transparent sustainability reporting
5.5. Unifying employee experience platforms on ServiceNow to improve workforce engagement
5.6. Enhancing ServiceNow security operations with automated threat intelligence and response orchestration
5.7. Optimizing cross-platform integration between ServiceNow and major cloud-native services for seamless operations
6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025
8. ServiceNow Business Market, by Services Types
8.1. Creator workflows
8.1.1. App Engine
8.1.2. Automation Engine
8.2. Customer workflows
8.2.1. Customer Service Management
8.2.2. Field Service Management
8.3. Employee workflows
8.3.1. HR Service Delivery
8.3.2. Security Operations
8.3.3. Workplace Service Delivery
8.4. Technology workflows
8.4.1. IT Business Management
8.4.2. IT Operations Management
8.4.3. IT Service Management
9. ServiceNow Business Market, by Licensing Models
9.1. Enterprise-Wide Licensing
9.2. Module-Based Licensing
9.3. Per-User Licensing
9.4. Subscription Licensing
10. ServiceNow Business Market, by End-User
10.1. Financial Services
10.2. Government
10.3. Healthcare
10.4. Manufacturing
10.5. Telecommunication
11. ServiceNow Business Market, by Organization Size
11.1. Large Enterprises
11.2. Small & Medium Enterprises
12. ServiceNow Business Market, by Deployment Model
12.1. Cloud-Based
12.2. On-Premise
13. ServiceNow Business Market, by Region
13.1. Americas
13.1.1. North America
13.1.2. Latin America
13.2. Europe, Middle East & Africa
13.2.1. Europe
13.2.2. Middle East
13.2.3. Africa
13.3. Asia-Pacific
14. ServiceNow Business Market, by Group
14.1. ASEAN
14.2. GCC
14.3. European Union
14.4. BRICS
14.5. G7
14.6. NATO
15. ServiceNow Business Market, by Country
15.1. United States
15.2. Canada
15.3. Mexico
15.4. Brazil
15.5. United Kingdom
15.6. Germany
15.7. France
15.8. Russia
15.9. Italy
15.10. Spain
15.11. China
15.12. India
15.13. Japan
15.14. Australia
15.15. South Korea
16. Competitive Landscape
16.1. Market Share Analysis, 2024
16.2. FPNV Positioning Matrix, 2024
16.3. Competitive Analysis
16.3.1. Accenture PLC
16.3.2. Deloitte Touche Tohmatsu Limited
16.3.3. Atos SE
16.3.4. Birlasoft Limited
16.3.5. Capgemini SE
16.3.6. CDW LLC
16.3.7. CGI Inc.
16.3.8. Cognizant Technology Solutions Corporation
16.3.9. DXC Technology Company
16.3.10. Ernst & Young Global Limited
16.3.11. Fujitsu Limited
16.3.12. GlideFast Consulting LLC by ASGN Inc.
16.3.13. HCL Technologies Limited
16.3.14. Hexaware Technologies Limited
16.3.15. Hitachi, Ltd.
16.3.16. Infosys Limited
16.3.17. International Business Machines Corporation
16.3.18. KPMG International Limited
16.3.19. Kyndryl Inc.
16.3.20. LTIMindtree Limited
16.3.21. Microsoft Corporation
16.3.22. Nagarro SE
16.3.23. NTT Corporation
16.3.24. Ondaro LLC
16.3.25. Oracle Corporation
16.3.26. Samsung SDS Co., Ltd.
16.3.27. ServiceNow, Inc.
16.3.28. T-Systems International GmbH by Deutsche Telekom AG
16.3.29. TATA Consultancy Services Limited
16.3.30. Tech Mahindra Limited
16.3.31. TEKsystems Global Services, LLC
16.3.32. Unisys Corporation
16.3.33. Virtusa Corporation
16.3.34. Wipro Limited
16.3.35. World Wide Technology, LLC
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