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Marketing Resource Management Market by Component (Services, Solution), Industry (Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance), End-User - Global Forecast 2024-2030

Publisher 360iResearch
Published Jan 15, 2024
Length 183 Pages
SKU # IRE18445781

Description

Marketing Resource Management Market by Component (Services, Solution), Industry (Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance), End-User - Global Forecast 2024-2030


The Marketing Resource Management Market size was estimated at USD 3.93 billion in 2023 and expected to reach USD 4.32 billion in 2024, at a CAGR 10.39% to reach USD 7.86 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Marketing Resource Management Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Marketing Resource Management Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Marketing Resource Management Market, highlighting leading vendors and their innovative profiles. These include Brandfolder by Smartsheet Inc., BrandMaker GmbH, Bynder BV, Canto GmbH, Code Worldwide, Filecamp AG, Filestage GmbH, Infor, MarcomCentral, MARMIND GmbH, Mavia B.V., SAP SE, SAS Institute, Inc., Teradata Operations, Inc., and Wellcom Group Limited.

Market Segmentation & Coverage

This research report categorizes the Marketing Resource Management Market to forecast the revenues and analyze trends in each of the following sub-markets:

Component

Services
Implementation & Integration Service
Professional Service

Solution
Brand & Advertising Management
Capacity Planning & Management
Creative Production Management
Financial Management
Marketing Asset Management
Marketing Reporting & Analytics
Project Management
Industry

Aerospace & Defense

Automotive & Transportation

Banking, Financial Services & Insurance

Building, Construction & Real Estate

Consumer Goods & Retail

Education

Energy & Utilities

Government & Public Sector

Healthcare & Life Sciences

Information Technology

Manufacturing

Media & Entertainment

Telecommunication

Travel & Hospitality
End-User

On-Cloud

On-Premises
Region

Americas
Argentina
Brazil
Canada
Mexico
United States

California

Florida

Illinois

New York

Ohio

Pennsylvania

Texas

Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam

Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Marketing Resource Management Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Marketing Resource Management Market?
3. What are the technology trends and regulatory frameworks in the Marketing Resource Management Market?
4. What is the market share of the leading vendors in the Marketing Resource Management Market?
5. Which modes and strategic moves are suitable for entering the Marketing Resource Management Market?

Note: PDF & Excel + Online Access - 1 Year

Table of Contents

183 Pages
1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Marketing Resource Management Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Increasing need to ensure brand and regulatory compliance
5.1.1.2. Growing diversity in delivery channels
5.1.1.3. Rising demand for marketing integration with different systems
5.1.2. Restraints
5.1.2.1. Lack of cost visibility
5.1.3. Opportunities
5.1.3.1. Ongoing trend of digitalization coupled with growing adoption of cloud-based MRM solutions
5.1.3.2. Increasing application of SaaS-based solutions to create a cost-effective and customizable marketing ecosystem
5.1.4. Challenges
5.1.4.1. Reduced trust on marketing technologies
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Marketing Resource Management Market, by Component
6.1. Introduction
6.2. Services
6.3.1. Implementation & Integration Service
6.3.2. Professional Service
6.3. Solution
6.4.1. Brand & Advertising Management
6.4.2. Capacity Planning & Management
6.4.3. Creative Production Management
6.4.4. Financial Management
6.4.5. Marketing Asset Management
6.4.6. Marketing Reporting & Analytics
6.4.7. Project Management
7. Marketing Resource Management Market, by Industry
7.1. Introduction
7.2. Aerospace & Defense
7.3. Automotive & Transportation
7.4. Banking, Financial Services & Insurance
7.5. Building, Construction & Real Estate
7.6. Consumer Goods & Retail
7.7. Education
7.8. Energy & Utilities
7.9. Government & Public Sector
7.10. Healthcare & Life Sciences
7.11. Information Technology
7.12. Manufacturing
7.13. Media & Entertainment
7.14. Telecommunication
7.15. Travel & Hospitality
8. Marketing Resource Management Market, by End-User
8.1. Introduction
8.2. On-Cloud
8.3. On-Premises
9. Americas Marketing Resource Management Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific Marketing Resource Management Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam
11. Europe, Middle East & Africa Marketing Resource Management Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom
12. Competitive Landscape
12.1. FPNV Positioning Matrix
12.2. Market Share Analysis, By Key Player
12.3. Competitive Scenario Analysis, By Key Player
13. Competitive Portfolio
13.1. Key Company Profiles
13.1.1. Brandfolder by Smartsheet Inc.
13.1.2. BrandMaker GmbH
13.1.3. Bynder BV
13.1.4. Canto GmbH
13.1.5. Code Worldwide
13.1.6. Filecamp AG
13.1.7. Filestage GmbH
13.1.8. Infor
13.1.9. MarcomCentral
13.1.10. MARMIND GmbH
13.1.11. Mavia B.V.
13.1.12. SAP SE
13.1.13. SAS Institute, Inc.
13.1.14. Teradata Operations, Inc.
13.1.15. Wellcom Group Limited
13.2. Key Product Portfolio
14. Appendix
14.1. Discussion Guide
14.2. License & Pricing
FIGURE 1. MARKETING RESOURCE MANAGEMENT MARKET RESEARCH PROCESS
FIGURE 2. MARKETING RESOURCE MANAGEMENT MARKET SIZE, 2023 VS 2030
FIGURE 3. MARKETING RESOURCE MANAGEMENT MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. MARKETING RESOURCE MANAGEMENT MARKET DYNAMICS
FIGURE 7. MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2023 VS 2030 (%)
FIGURE 8. MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2023 VS 2030 (%)
FIGURE 10. MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
FIGURE 12. MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. AMERICAS MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 14. AMERICAS MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. UNITED STATES MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 16. UNITED STATES MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. ASIA-PACIFIC MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. ASIA-PACIFIC MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. EUROPE, MIDDLE EAST & AFRICA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 20. EUROPE, MIDDLE EAST & AFRICA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. MARKETING RESOURCE MANAGEMENT MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 22. MARKETING RESOURCE MANAGEMENT MARKET SHARE, BY KEY PLAYER, 2023

Pricing

Currency Rates
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