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Real-Time Bidding Advertising Platforms Market by Device (Desktops, Mobiles), AD Format (RTB Image, RTB Video), Auction Type, Application - Global Forecast 2024-2030

Publisher 360iResearch
Published Jan 15, 2024
Length 196 Pages
SKU # IRE18449572

Description

Real-Time Bidding Advertising Platforms Market by Device (Desktops, Mobiles), AD Format (RTB Image, RTB Video), Auction Type, Application - Global Forecast 2024-2030


The Real-Time Bidding Advertising Platforms Market size was estimated at USD 10.49 billion in 2023 and expected to reach USD 12.95 billion in 2024, at a CAGR 23.51% to reach USD 46.04 billion by 2030.

Global Real-Time Bidding Advertising Platforms Market

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Real-Time Bidding Advertising Platforms Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Real-Time Bidding Advertising Platforms Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Real-Time Bidding Advertising Platforms Market, highlighting leading vendors and their innovative profiles. These include AdColony, ADMEDO LIMITED, Adobe Inc., AdPushup, Inc., Adsetica Limited, AppNexus acquired by Xandr, Criteo SA, Facebook, Inc., Google LLC, Match2One AB, MediaMath Inc., MoPub a division of Twitter, Inc., PubMatic, Inc., Salesforce.com, Inc., Smaato Inc., SmartyAds, The Rubicon Project, Inc., Verizon Media, WPP plc, and Yandex Europe AG.

Market Segmentation & Coverage



This research report categorizes the Real-Time Bidding Advertising Platforms Market to forecast the revenues and analyze trends in each of the following sub-markets:

Device
Desktops
Mobiles
AD Format
RTB Image
RTB Video
Auction Type
Invited Auction
Open Auction
Application
Games
Media & Entertainment
Mobile Apps
Retail & Ecommerce
Travel & Luxury
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Real-Time Bidding Advertising Platforms Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Real-Time Bidding Advertising Platforms Market?
3. What are the technology trends and regulatory frameworks in the Real-Time Bidding Advertising Platforms Market?
4. What is the market share of the leading vendors in the Real-Time Bidding Advertising Platforms Market?
5. Which modes and strategic moves are suitable for entering the Real-Time Bidding Advertising Platforms Market?

Note: PDF & Excel + Online Access - 1 Year

Table of Contents

196 Pages
1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Real-Time Bidding Advertising Platforms Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Growing internet penetration and increase in the number of smartphone users
5.1.1.2. Improved campaign performance and increased return on investment (Roi)
5.1.2. Restraints
5.1.2.1. Data privacy policies and regulations
5.1.3. Opportunities
5.1.3.1. Increasing penetration of AI and ML in RTB
5.1.3.2. Increasing budgets and investment for Digital Display Advertising
5.1.4. Challenges
5.1.4.1. Issues related to transparency
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Real-Time Bidding Advertising Platforms Market, by Device
6.1. Introduction
6.2. Desktops
6.3. Mobiles
7. Real-Time Bidding Advertising Platforms Market, by AD Format
7.1. Introduction
7.2. RTB Image
7.3. RTB Video
8. Real-Time Bidding Advertising Platforms Market, by Auction Type
8.1. Introduction
8.2. Invited Auction
8.3. Open Auction
9. Real-Time Bidding Advertising Platforms Market, by Application
9.1. Introduction
9.2. Games
9.3. Media & Entertainment
9.4. Mobile Apps
9.5. Retail & Ecommerce
9.6. Travel & Luxury
10. Americas Real-Time Bidding Advertising Platforms Market
10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States
11. Asia-Pacific Real-Time Bidding Advertising Platforms Market
11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam
12. Europe, Middle East & Africa Real-Time Bidding Advertising Platforms Market
12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom
13. Competitive Landscape
13.1. FPNV Positioning Matrix
13.2. Market Share Analysis, By Key Player
13.3. Competitive Scenario Analysis, By Key Player
14. Competitive Portfolio
14.1. Key Company Profiles
14.1.1. AdColony
14.1.2. ADMEDO LIMITED
14.1.3. Adobe Inc.
14.1.4. AdPushup, Inc.
14.1.5. Adsetica Limited
14.1.6. AppNexus acquired by Xandr
14.1.7. Criteo SA
14.1.8. Facebook, Inc.
14.1.9. Google LLC
14.1.10. Match2One AB
14.1.11. MediaMath Inc.
14.1.12. MoPub a division of Twitter, Inc.
14.1.13. PubMatic, Inc.
14.1.14. Salesforce.com, Inc.
14.1.15. Smaato Inc.
14.1.16. SmartyAds
14.1.17. The Rubicon Project, Inc.
14.1.18. Verizon Media
14.1.19. WPP plc
14.1.20. Yandex Europe AG
14.2. Key Product Portfolio
15. Appendix
15.1. Discussion Guide
15.2. License & Pricing
FIGURE 1. REAL-TIME BIDDING ADVERTISING PLATFORMS MARKET RESEARCH PROCESS
FIGURE 2. REAL-TIME BIDDING ADVERTISING PLATFORMS MARKET SIZE, 2023 VS 2030
FIGURE 3. REAL-TIME BIDDING ADVERTISING PLATFORMS MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. REAL-TIME BIDDING ADVERTISING PLATFORMS MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. REAL-TIME BIDDING ADVERTISING PLATFORMS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. REAL-TIME BIDDING ADVERTISING PLATFORMS MARKET DYNAMICS
FIGURE 7. REAL-TIME BIDDING ADVERTISING PLATFORMS MARKET SIZE, BY DEVICE, 2023 VS 2030 (%)
FIGURE 8. REAL-TIME BIDDING ADVERTISING PLATFORMS MARKET SIZE, BY DEVICE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. REAL-TIME BIDDING ADVERTISING PLATFORMS MARKET SIZE, BY AD FORMAT, 2023 VS 2030 (%)
FIGURE 10. REAL-TIME BIDDING ADVERTISING PLATFORMS MARKET SIZE, BY AD FORMAT, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. REAL-TIME BIDDING ADVERTISING PLATFORMS MARKET SIZE, BY AUCTION TYPE, 2023 VS 2030 (%)
FIGURE 12. REAL-TIME BIDDING ADVERTISING PLATFORMS MARKET SIZE, BY AUCTION TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. REAL-TIME BIDDING ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
FIGURE 14. REAL-TIME BIDDING ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. AMERICAS REAL-TIME BIDDING ADVERTISING PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 16. AMERICAS REAL-TIME BIDDING ADVERTISING PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. UNITED STATES REAL-TIME BIDDING ADVERTISING PLATFORMS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 18. UNITED STATES REAL-TIME BIDDING ADVERTISING PLATFORMS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. ASIA-PACIFIC REAL-TIME BIDDING ADVERTISING PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 20. ASIA-PACIFIC REAL-TIME BIDDING ADVERTISING PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. EUROPE, MIDDLE EAST & AFRICA REAL-TIME BIDDING ADVERTISING PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 22. EUROPE, MIDDLE EAST & AFRICA REAL-TIME BIDDING ADVERTISING PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 23. REAL-TIME BIDDING ADVERTISING PLATFORMS MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 24. REAL-TIME BIDDING ADVERTISING PLATFORMS MARKET SHARE, BY KEY PLAYER, 2023

Pricing

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