Personal Lubricant Market by Product Type (Hybrid, Oil Based, Silicone Based), Form (Cream, Gel, Liquid), Distribution Channel, End User, Price Range - Global Forecast 2025-2032
Description
The Personal Lubricant Market was valued at USD 1.74 billion in 2024 and is projected to grow to USD 1.91 billion in 2025, with a CAGR of 9.94%, reaching USD 3.71 billion by 2032.
An introductory perspective on how consumer expectations, formulation innovation, and channel evolution are redefining the personal lubricant category in modern wellness contexts
The personal lubricant landscape has evolved beyond a narrow functional product category into a complex consumer wellness segment that blends intimacy, health, and lifestyle considerations. Consumers now expect formulations that address comfort, sensory experience, ingredient transparency, and compatibility with other wellness products. This shift demands that manufacturers and retailers re-evaluate product development, brand messaging, and distribution strategies to stay relevant and trusted.
Recent years have seen a broadening of the consumer base, with greater acceptance across genders and age cohorts, driven by more open conversations about sexual health and improved product accessibility via digital channels. At the same time, formulary innovation-spanning water based, silicone based, oil based, and hybrid options-has introduced new performance trade-offs and regulatory considerations, prompting R&D teams to prioritize safety and user experience in equal measure.
Retail dynamics are changing as well; omnichannel approaches must reconcile the differing purchase triggers across convenience stores, pharmacies, supermarkets, specialty stores, and online environments. As the category matures, brands that integrate clinical credibility with lifestyle positioning and that invest in supply chain resilience and sustainable sourcing will be better positioned to capture long-term consumer loyalty.
A strategic overview of cultural, technological, and supply chain transformations that are elevating personal lubricants from commoditized items to curated wellness experiences
The landscape is undergoing transformative shifts that are both cultural and structural, reshaping demand drivers and competitive priorities. Social destigmatization of sexual wellness has enabled new segments to emerge, and this cultural shift is reinforced by product innovation that emphasizes natural ingredients, enhanced textures, and differentiated functional claims. These changes are altering how consumers evaluate and choose lubricants, prompting brands to be clearer about performance benefits and safety assurances.
Technological factors are also at play: advances in formulation science and packaging have improved product stability and convenience, while digital commerce platforms and social channels amplify discovery and education. At the same time, sustainability continues to rise on the agenda; brands are responding through cleaner ingredient lists and recyclable packaging, creating a competitive edge for those that match authenticity with efficacy.
Supply chain complexity has increased as sourcing for silicone derivatives, natural extracts, and specialty actives competes with broader commodity pressures. As a result, companies that invest in supplier diversification, ingredient traceability, and formulation agility will be better able to adapt to sudden input constraints and shifting consumer preferences. Together, these forces signal a category in transition from commoditized utility to curated wellness experience.
An analytical assessment of how the 2025 tariff regime has reshaped procurement, formulation, and channel strategies for personal lubricant manufacturers and retailers
The policy environment introduced in 2025 through tariff measures has created a consequential backdrop affecting trade flows, sourcing decisions, and cost structures within the category. Import duties that target specific raw materials and finished goods have introduced incremental cost pressure for companies that rely heavily on cross-border procurement of silicone derivatives, specialty emollients, and packaged finished goods. Firms have responded with a variety of operational and commercial measures to mitigate these impacts.
Some manufacturers have accelerated supplier diversification and onshored portions of procurement to reduce exposure to tariff volatility. Others have sought reformulation pathways that substitute affected inputs with locally available alternatives while maintaining product performance and safety profiles. Retailers and brand owners have also revisited channel mix and pricing strategies to preserve margins without undermining consumer demand, placing greater emphasis on private label optimization and promotional planning.
Regulatory compliance and documentation burdens have grown as customs procedures adapt to new tariff codes, requiring closer collaboration between commercial, legal, and logistics teams. In this environment, companies that combine strategic procurement, formulation flexibility, and transparent communication about product changes will better navigate cumulative tariff effects and sustain customer trust.
A nuanced segmentation analysis highlighting how product type, form, channel, end user demographics, and price tiers shape differentiated consumer expectations and commercial approaches
Segmentation-driven insights reveal how product choices and consumer behaviors intersect to create differentiated opportunity spaces across the category. Based on product type, core consumer trade-offs are evident between hybrid, oil based, silicone based, and water based formulations; within water based offerings, the distinction between flavored and non flavored variants drives distinct usage occasions and marketing approaches. These product-level nuances require distinct claims architecture and safety testing protocols to align with consumer expectations.
Based on form, cream, gel, liquid, and spray formats vary in perceived intimacy, ease of application, and compatibility with partner preferences, implying that brand portfolios must be calibrated to address both functional performance and sensory experience. Based on distribution channel, demand patterns differ across convenience stores, online, pharmacy, specialty stores, and supermarket & hypermarket environments; within online, sales via company websites, marketplaces, and online pharmacies each present unique promotional dynamics and regulatory disclosure requirements.
Based on end user, female and male segments exhibit divergent product affinities and communication needs; the female segment further subdivides into age 18-25, age 26-40, and age 41+, while the male segment similarly segments into age 18-25, age 26-40, and age 41+. Based on price range, economy, mid range, and premium tiers create differentiated expectations around ingredient sourcing and packaging, and the premium tier itself splits between organic & all natural and standard options. These layered segment distinctions should inform portfolio architecture, promotional messaging, and channel prioritization.
A regional intelligence overview describing how consumer behaviors, regulatory regimes, and distribution footprints diverge across the Americas, Europe Middle East & Africa, and Asia-Pacific landscapes
Regional dynamics are shaping competitive priorities and go-to-market approaches in distinctive ways across major geographies. In the Americas, consumer acceptance and strong retail infrastructures have accelerated digital discovery alongside robust brick-and-mortar presence, creating a landscape where omnichannel execution and targeted clinical claims drive premiumization. Brand loyalty in this region often hinges on transparent ingredient sourcing and endorsements from credible clinical partners.
In Europe, Middle East & Africa, regulatory frameworks and diverse cultural norms produce a mosaic of market entry considerations and claim acceptability. Compliance with labeling and safety requirements is particularly salient, and partnerships with regional distributors and specialty pharmacies are frequently essential. Price sensitivity in certain markets coexists with pockets of high demand for natural and premium formulations, which requires finely tuned regional strategies.
In Asia-Pacific, rapid e-commerce adoption and a rising middle class are expanding addressable audiences across multiple age cohorts, while local tastes influence flavor, texture, and packaging preferences. Regional supply chain hubs and proximity to major raw material producers offer both advantages and competitive intensity, compelling brands to balance global consistency with local adaptation in product design and marketing execution.
A focused appraisal of competitive behaviors and strategic priorities among manufacturers, specialist brands, and digitally native entrants shaping the personal lubricant ecosystem
Competitive dynamics reflect a mix of established personal care players, specialist intimate wellness brands, and digitally native entrants that prioritize direct-to-consumer relationships. Leading companies are investing in formulation R&D, clinical validation, and brand storytelling to differentiate in an increasingly crowded marketplace. Collaboration between formulation scientists and clinical advisors has become a critical capability for building credible efficacy claims while meeting safety expectations.
Strategic moves cluster around product line extensions into adjacent categories, targeted acquisition to secure niche capabilities, and partnerships that enable faster route-to-market for innovative formats. Distribution strategies vary from traditional pharmacy and retail partnerships to aggressive marketplace and company website investments that capture first-party consumer data. Private label and retailer exclusives are gaining traction as grocery and mass channels seek to diversify assortments.
Operational excellence and supply chain transparency are emerging as competitive differentiators; companies that document ingredient provenance, reduce exposure to volatile inputs, and maintain robust quality control will command greater trust among both consumers and trade partners. Finally, brand ethics-encompassing cruelty-free testing, sustainable packaging, and inclusive marketing-are increasingly material to long-term differentiation.
Actionable strategic priorities for leaders to strengthen portfolios, supply chains, omnichannel capabilities, and regulatory readiness in the evolving personal lubricant category
Industry leaders should act decisively to translate evolving consumer expectations and policy pressures into durable competitive advantage. Prioritize portfolio rationalization that aligns product type and form with targeted end users and purchase channels, ensuring that water based, silicone based, oil based, and hybrid formulations are positioned with clear performance narratives and safety substantiation. Complement these offerings by differentiating within water based variants along flavored and non flavored preferences to address distinct usage occasions.
Strengthen procurement and formulation agility by diversifying supplier networks and investing in alternative inputs that reduce exposure to tariff-driven cost swings. Simultaneously, accelerate e-commerce capabilities across company websites, marketplaces, and online pharmacies to capture consumer data while optimizing conversion through tailored content and sampling strategies. Tailor customer journeys for female and male segments and for age cohorts spanning 18-25, 26-40, and 41+, recognizing that messaging and product form preference shift across life stages.
Commit to premiumization where justified by clean ingredient sourcing and organic & all natural positioning, but retain economy and mid range options to preserve breadth. Invest in transparent sustainability practices, stronger regulatory compliance, and clinical validation to reduce reputational risk and enhance retailer partnerships. Finally, embed scenario-based planning to stress-test pricing, supply chain, and product development decisions against tariff or raw material disruptions.
A transparent description of the mixed-method research approach combining primary expert interviews, retail and e-commerce observations, and secondary regulatory and supplier intel for robust strategic insights
The research underpinning this executive summary synthesizes qualitative and quantitative inputs to construct a comprehensive picture of category dynamics and strategic options. Primary research included structured interviews with formulation scientists, regulatory specialists, category buyers across pharmacy and grocery channels, and senior commercial executives from brands operating across product types and forms. These primary insights were augmented by point-of-sale and e-commerce behavioral analyses to surface purchase patterns and channel-specific conversion dynamics.
Secondary intelligence drew on public regulatory guidance, trade publications, and supplier disclosures to validate ingredient availability, tariff classifications, and packaging considerations. Competitive landscaping incorporated product audits across retail and digital shelves to identify innovation trajectories in textural technology, ingredient lists, and packaging sustainability. Cross-validation was applied through expert panels to ensure that observed trends were robust and that strategic implications were grounded in executable industry practice.
Methodological rigor emphasized transparency in source provenance and bias mitigation through triangulation across interviews, retail observations, and supply chain audits. Care was taken to avoid overreliance on any single data source, and all interpretations were reviewed by subject-matter experts for technical accuracy and commercial relevance.
A concise concluding synthesis highlighting the imperative for integrated product innovation, channel optimization, and supply chain resilience in the personal lubricant sector
The category stands at an inflection point where consumer acceptance, formulation innovation, and structural policy dynamics converge to reshape strategic priorities. Companies that combine clinical credibility with sensory-driven formulation, while maintaining supply chain flexibility and regulatory discipline, will navigate the landscape more successfully than those that rely on commodity positioning alone. Demographic diversification and channel complexity require sharper segmentation strategies and bespoke execution across both traditional and digital retail environments.
Tariff-driven cost pressures and ingredient sourcing challenges underscore the importance of procurement agility and localized manufacturing where feasible. Meanwhile, premiumization anchored in certified clean and organic positioning offers a pathway for value capture, provided claims are supported by transparent testing and supply chain traceability. Finally, sustainability and ethical branding increasingly inform purchasing decisions, making these elements central to long-term brand equity.
In sum, the most resilient and growth-oriented organizations will integrate product innovation, channel optimization, and operational resilience into a cohesive strategy that anticipates regulatory shifts and responds rapidly to consumer signal changes.
Please Note: PDF & Excel + Online Access - 1 Year
An introductory perspective on how consumer expectations, formulation innovation, and channel evolution are redefining the personal lubricant category in modern wellness contexts
The personal lubricant landscape has evolved beyond a narrow functional product category into a complex consumer wellness segment that blends intimacy, health, and lifestyle considerations. Consumers now expect formulations that address comfort, sensory experience, ingredient transparency, and compatibility with other wellness products. This shift demands that manufacturers and retailers re-evaluate product development, brand messaging, and distribution strategies to stay relevant and trusted.
Recent years have seen a broadening of the consumer base, with greater acceptance across genders and age cohorts, driven by more open conversations about sexual health and improved product accessibility via digital channels. At the same time, formulary innovation-spanning water based, silicone based, oil based, and hybrid options-has introduced new performance trade-offs and regulatory considerations, prompting R&D teams to prioritize safety and user experience in equal measure.
Retail dynamics are changing as well; omnichannel approaches must reconcile the differing purchase triggers across convenience stores, pharmacies, supermarkets, specialty stores, and online environments. As the category matures, brands that integrate clinical credibility with lifestyle positioning and that invest in supply chain resilience and sustainable sourcing will be better positioned to capture long-term consumer loyalty.
A strategic overview of cultural, technological, and supply chain transformations that are elevating personal lubricants from commoditized items to curated wellness experiences
The landscape is undergoing transformative shifts that are both cultural and structural, reshaping demand drivers and competitive priorities. Social destigmatization of sexual wellness has enabled new segments to emerge, and this cultural shift is reinforced by product innovation that emphasizes natural ingredients, enhanced textures, and differentiated functional claims. These changes are altering how consumers evaluate and choose lubricants, prompting brands to be clearer about performance benefits and safety assurances.
Technological factors are also at play: advances in formulation science and packaging have improved product stability and convenience, while digital commerce platforms and social channels amplify discovery and education. At the same time, sustainability continues to rise on the agenda; brands are responding through cleaner ingredient lists and recyclable packaging, creating a competitive edge for those that match authenticity with efficacy.
Supply chain complexity has increased as sourcing for silicone derivatives, natural extracts, and specialty actives competes with broader commodity pressures. As a result, companies that invest in supplier diversification, ingredient traceability, and formulation agility will be better able to adapt to sudden input constraints and shifting consumer preferences. Together, these forces signal a category in transition from commoditized utility to curated wellness experience.
An analytical assessment of how the 2025 tariff regime has reshaped procurement, formulation, and channel strategies for personal lubricant manufacturers and retailers
The policy environment introduced in 2025 through tariff measures has created a consequential backdrop affecting trade flows, sourcing decisions, and cost structures within the category. Import duties that target specific raw materials and finished goods have introduced incremental cost pressure for companies that rely heavily on cross-border procurement of silicone derivatives, specialty emollients, and packaged finished goods. Firms have responded with a variety of operational and commercial measures to mitigate these impacts.
Some manufacturers have accelerated supplier diversification and onshored portions of procurement to reduce exposure to tariff volatility. Others have sought reformulation pathways that substitute affected inputs with locally available alternatives while maintaining product performance and safety profiles. Retailers and brand owners have also revisited channel mix and pricing strategies to preserve margins without undermining consumer demand, placing greater emphasis on private label optimization and promotional planning.
Regulatory compliance and documentation burdens have grown as customs procedures adapt to new tariff codes, requiring closer collaboration between commercial, legal, and logistics teams. In this environment, companies that combine strategic procurement, formulation flexibility, and transparent communication about product changes will better navigate cumulative tariff effects and sustain customer trust.
A nuanced segmentation analysis highlighting how product type, form, channel, end user demographics, and price tiers shape differentiated consumer expectations and commercial approaches
Segmentation-driven insights reveal how product choices and consumer behaviors intersect to create differentiated opportunity spaces across the category. Based on product type, core consumer trade-offs are evident between hybrid, oil based, silicone based, and water based formulations; within water based offerings, the distinction between flavored and non flavored variants drives distinct usage occasions and marketing approaches. These product-level nuances require distinct claims architecture and safety testing protocols to align with consumer expectations.
Based on form, cream, gel, liquid, and spray formats vary in perceived intimacy, ease of application, and compatibility with partner preferences, implying that brand portfolios must be calibrated to address both functional performance and sensory experience. Based on distribution channel, demand patterns differ across convenience stores, online, pharmacy, specialty stores, and supermarket & hypermarket environments; within online, sales via company websites, marketplaces, and online pharmacies each present unique promotional dynamics and regulatory disclosure requirements.
Based on end user, female and male segments exhibit divergent product affinities and communication needs; the female segment further subdivides into age 18-25, age 26-40, and age 41+, while the male segment similarly segments into age 18-25, age 26-40, and age 41+. Based on price range, economy, mid range, and premium tiers create differentiated expectations around ingredient sourcing and packaging, and the premium tier itself splits between organic & all natural and standard options. These layered segment distinctions should inform portfolio architecture, promotional messaging, and channel prioritization.
A regional intelligence overview describing how consumer behaviors, regulatory regimes, and distribution footprints diverge across the Americas, Europe Middle East & Africa, and Asia-Pacific landscapes
Regional dynamics are shaping competitive priorities and go-to-market approaches in distinctive ways across major geographies. In the Americas, consumer acceptance and strong retail infrastructures have accelerated digital discovery alongside robust brick-and-mortar presence, creating a landscape where omnichannel execution and targeted clinical claims drive premiumization. Brand loyalty in this region often hinges on transparent ingredient sourcing and endorsements from credible clinical partners.
In Europe, Middle East & Africa, regulatory frameworks and diverse cultural norms produce a mosaic of market entry considerations and claim acceptability. Compliance with labeling and safety requirements is particularly salient, and partnerships with regional distributors and specialty pharmacies are frequently essential. Price sensitivity in certain markets coexists with pockets of high demand for natural and premium formulations, which requires finely tuned regional strategies.
In Asia-Pacific, rapid e-commerce adoption and a rising middle class are expanding addressable audiences across multiple age cohorts, while local tastes influence flavor, texture, and packaging preferences. Regional supply chain hubs and proximity to major raw material producers offer both advantages and competitive intensity, compelling brands to balance global consistency with local adaptation in product design and marketing execution.
A focused appraisal of competitive behaviors and strategic priorities among manufacturers, specialist brands, and digitally native entrants shaping the personal lubricant ecosystem
Competitive dynamics reflect a mix of established personal care players, specialist intimate wellness brands, and digitally native entrants that prioritize direct-to-consumer relationships. Leading companies are investing in formulation R&D, clinical validation, and brand storytelling to differentiate in an increasingly crowded marketplace. Collaboration between formulation scientists and clinical advisors has become a critical capability for building credible efficacy claims while meeting safety expectations.
Strategic moves cluster around product line extensions into adjacent categories, targeted acquisition to secure niche capabilities, and partnerships that enable faster route-to-market for innovative formats. Distribution strategies vary from traditional pharmacy and retail partnerships to aggressive marketplace and company website investments that capture first-party consumer data. Private label and retailer exclusives are gaining traction as grocery and mass channels seek to diversify assortments.
Operational excellence and supply chain transparency are emerging as competitive differentiators; companies that document ingredient provenance, reduce exposure to volatile inputs, and maintain robust quality control will command greater trust among both consumers and trade partners. Finally, brand ethics-encompassing cruelty-free testing, sustainable packaging, and inclusive marketing-are increasingly material to long-term differentiation.
Actionable strategic priorities for leaders to strengthen portfolios, supply chains, omnichannel capabilities, and regulatory readiness in the evolving personal lubricant category
Industry leaders should act decisively to translate evolving consumer expectations and policy pressures into durable competitive advantage. Prioritize portfolio rationalization that aligns product type and form with targeted end users and purchase channels, ensuring that water based, silicone based, oil based, and hybrid formulations are positioned with clear performance narratives and safety substantiation. Complement these offerings by differentiating within water based variants along flavored and non flavored preferences to address distinct usage occasions.
Strengthen procurement and formulation agility by diversifying supplier networks and investing in alternative inputs that reduce exposure to tariff-driven cost swings. Simultaneously, accelerate e-commerce capabilities across company websites, marketplaces, and online pharmacies to capture consumer data while optimizing conversion through tailored content and sampling strategies. Tailor customer journeys for female and male segments and for age cohorts spanning 18-25, 26-40, and 41+, recognizing that messaging and product form preference shift across life stages.
Commit to premiumization where justified by clean ingredient sourcing and organic & all natural positioning, but retain economy and mid range options to preserve breadth. Invest in transparent sustainability practices, stronger regulatory compliance, and clinical validation to reduce reputational risk and enhance retailer partnerships. Finally, embed scenario-based planning to stress-test pricing, supply chain, and product development decisions against tariff or raw material disruptions.
A transparent description of the mixed-method research approach combining primary expert interviews, retail and e-commerce observations, and secondary regulatory and supplier intel for robust strategic insights
The research underpinning this executive summary synthesizes qualitative and quantitative inputs to construct a comprehensive picture of category dynamics and strategic options. Primary research included structured interviews with formulation scientists, regulatory specialists, category buyers across pharmacy and grocery channels, and senior commercial executives from brands operating across product types and forms. These primary insights were augmented by point-of-sale and e-commerce behavioral analyses to surface purchase patterns and channel-specific conversion dynamics.
Secondary intelligence drew on public regulatory guidance, trade publications, and supplier disclosures to validate ingredient availability, tariff classifications, and packaging considerations. Competitive landscaping incorporated product audits across retail and digital shelves to identify innovation trajectories in textural technology, ingredient lists, and packaging sustainability. Cross-validation was applied through expert panels to ensure that observed trends were robust and that strategic implications were grounded in executable industry practice.
Methodological rigor emphasized transparency in source provenance and bias mitigation through triangulation across interviews, retail observations, and supply chain audits. Care was taken to avoid overreliance on any single data source, and all interpretations were reviewed by subject-matter experts for technical accuracy and commercial relevance.
A concise concluding synthesis highlighting the imperative for integrated product innovation, channel optimization, and supply chain resilience in the personal lubricant sector
The category stands at an inflection point where consumer acceptance, formulation innovation, and structural policy dynamics converge to reshape strategic priorities. Companies that combine clinical credibility with sensory-driven formulation, while maintaining supply chain flexibility and regulatory discipline, will navigate the landscape more successfully than those that rely on commodity positioning alone. Demographic diversification and channel complexity require sharper segmentation strategies and bespoke execution across both traditional and digital retail environments.
Tariff-driven cost pressures and ingredient sourcing challenges underscore the importance of procurement agility and localized manufacturing where feasible. Meanwhile, premiumization anchored in certified clean and organic positioning offers a pathway for value capture, provided claims are supported by transparent testing and supply chain traceability. Finally, sustainability and ethical branding increasingly inform purchasing decisions, making these elements central to long-term brand equity.
In sum, the most resilient and growth-oriented organizations will integrate product innovation, channel optimization, and operational resilience into a cohesive strategy that anticipates regulatory shifts and responds rapidly to consumer signal changes.
Please Note: PDF & Excel + Online Access - 1 Year
Table of Contents
193 Pages
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency
- 1.5. Language
- 1.6. Stakeholders
- 2. Research Methodology
- 3. Executive Summary
- 4. Market Overview
- 5. Market Insights
- 5.1. Surge in patented hyaluronic acid–infused lubricants targeting sensitive skin hydration
- 5.2. Growth of discrete, travel-friendly sachet packaging for single-use personal lubricants
- 5.3. Introduction of dual-function lubricants with integrated warming and cooling sensations
- 5.4. Expansion of vegan-certified personal lubricants free from animal-derived glycerin or beeswax
- 5.5. Collaboration between wellness influencers and brands to drive niche lubricant product launches
- 5.6. Regulatory scrutiny driving innovation in preservative-free, microbiome-friendly lubricant formulas
- 5.7. Integration of sustainable refill pods in subscription models for premium personal lubricant lines
- 5.8. Development of sextech-enabled smart applicators with IoT connectivity for usage analytics
- 6. Cumulative Impact of United States Tariffs 2025
- 7. Cumulative Impact of Artificial Intelligence 2025
- 8. Personal Lubricant Market, by Product Type
- 8.1. Hybrid
- 8.2. Oil Based
- 8.3. Silicone Based
- 8.4. Water Based
- 8.4.1. Flavored
- 8.4.2. Non Flavored
- 9. Personal Lubricant Market, by Form
- 9.1. Cream
- 9.2. Gel
- 9.3. Liquid
- 9.4. Spray
- 10. Personal Lubricant Market, by Distribution Channel
- 10.1. Convenience Stores
- 10.2. Online
- 10.2.1. Company Websites
- 10.2.2. Marketplaces
- 10.2.3. Online Pharmacies
- 10.3. Pharmacy
- 10.4. Specialty Stores
- 10.5. Supermarket & Hypermarket
- 11. Personal Lubricant Market, by End User
- 11.1. Female
- 11.1.1. Age 18-25
- 11.1.2. Age 26-40
- 11.1.3. Age 41+
- 11.2. Male
- 11.2.1. Age 18-25
- 11.2.2. Age 26-40
- 11.2.3. Age 41+
- 12. Personal Lubricant Market, by Price Range
- 12.1. Economy
- 12.2. Mid Range
- 12.3. Premium
- 12.3.1. Organic & All Natural
- 12.3.2. Standard
- 13. Personal Lubricant Market, by Region
- 13.1. Americas
- 13.1.1. North America
- 13.1.2. Latin America
- 13.2. Europe, Middle East & Africa
- 13.2.1. Europe
- 13.2.2. Middle East
- 13.2.3. Africa
- 13.3. Asia-Pacific
- 14. Personal Lubricant Market, by Group
- 14.1. ASEAN
- 14.2. GCC
- 14.3. European Union
- 14.4. BRICS
- 14.5. G7
- 14.6. NATO
- 15. Personal Lubricant Market, by Country
- 15.1. United States
- 15.2. Canada
- 15.3. Mexico
- 15.4. Brazil
- 15.5. United Kingdom
- 15.6. Germany
- 15.7. France
- 15.8. Russia
- 15.9. Italy
- 15.10. Spain
- 15.11. China
- 15.12. India
- 15.13. Japan
- 15.14. Australia
- 15.15. South Korea
- 16. Competitive Landscape
- 16.1. Market Share Analysis, 2024
- 16.2. FPNV Positioning Matrix, 2024
- 16.3. Competitive Analysis
- 16.3.1. Reckitt Benckiser Group plc
- 16.3.2. Church & Dwight Co., Inc.
- 16.3.3. Kenvue Inc.
- 16.3.4. Edgewell Personal Care Company
- 16.3.5. Pjur Group AG
- 16.3.6. Trigg Laboratories, Inc.
- 16.3.7. Sliquid LLC
- 16.3.8. Wicked Sensual Care LLC
- 16.3.9. Doc Johnson Enterprises, Inc.
- 16.3.10. BioFilm Inc.
- 16.3.11. Aloe Cadabra by Live Well Brands, Inc.
- 16.3.12. Ansell Limited
- 16.3.13. Cobeco Pharma
- 16.3.14. Cupid Limited
- 16.3.15. Good Clean Love, Inc.
- 16.3.16. Hathor Professional Skincare Ltd.
- 16.3.17. LifeStyles Healthcare Pte. Ltd.
- 16.3.18. Lovehoney Group Limited
- 16.3.19. Mankind Pharma Ltd.
- 16.3.20. Maude Group, Inc.
- 16.3.21. Mayer Laboratories, Inc.
- 16.3.22. McKesson Corporation
- 16.3.23. Multi-Pack Solutions LLC
- 16.3.24. MyMuse India Pvt., Ltd.
- 16.3.25. OhnutCo.
- 16.3.26. Sensuous Beauty, Inc.
- 16.3.27. Westridge Laboratories, Inc.
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