Online Travel Booking Service Market by Travel Mode (Car Rental, Cruise, Flight), Travel Type (Bleisure, Business, Leisure), Booking Channel, Device Type, Payment Method, Trip Duration, Customer Type, Time Of Booking - Global Forecast 2025-2032
Description
The Online Travel Booking Service Market was valued at USD 4.56 billion in 2024 and is projected to grow to USD 4.99 billion in 2025, with a CAGR of 10.04%, reaching USD 9.82 billion by 2032.
A strategic orientation to the modern online travel ecosystem that links consumer behavior dynamics with distribution, technology, and commercial priorities
The online travel booking ecosystem is undergoing a period of accelerated transformation driven by shifting consumer behaviors, technology adoption, and evolving distribution economics. This executive summary synthesizes the strategic dynamics that matter to leadership teams, distilling operational implications, segmentation intelligence, regional differentiators, and recommended actions that enable competitive advantage. The aim is to provide a concise, actionable synthesis that supports rapid decision-making without sacrificing analytical depth.
Our approach privileges clarity and operational relevance. We translate macro trends into near-term decisions for product, channel, marketing, and partnerships. By linking observed consumer patterns to distribution and pricing behaviors, the introduction frames the subsequent sections so leaders can anticipate friction points, identify growth opportunities, and prioritize investments that deliver measurable improvements to conversion, retention, and margin.
How mobile-first behavior, personalization, distribution consolidation, and automation are collectively reshaping engagement funnels, product bundles, and commercial models
The landscape for online travel booking has been reshaped by several transformative shifts that intersect technology, distribution, and traveler expectations. First, mobile-first engagement continues to redefine conversion funnels as mobile web and mobile apps capture a larger share of pre-trip research and booking intent, prompting a redesign of user journeys and payment flows. In parallel, personalization engines driven by richer first-party data and machine learning optimize offers in real time, making relevance a primary determinant of customer acquisition efficiency.
At the distribution layer, direct channels and meta-search orchestration coexist with ongoing platform consolidation among suppliers and intermediaries; this has intensified competition on fees and compelled a sharper focus on differentiated product bundles such as dynamic packaging and ancillary monetization. Operationally, automation across inventory, pricing, and fraud detection reduces manual overhead, while digital identity and tokenized payments streamline compliance and improve authorization rates. Taken together, these shifts demand cross-functional alignment between product, commercial, and technology teams to convert structural change into durable advantage.
Tariff-induced cost dynamics in 2025 and their cumulative influence on pricing, procurement footprints, contract flexibility, and operational resilience across travel supply chains
Beginning in 2025, a series of tariff adjustments originating from the United States introduced new cost pressures that have transmitted through international supply chains and distribution networks in the travel sector. Airlines, cruise operators, and packaged-tour suppliers faced marginally higher input costs for imported components and services, which in turn influenced inventory pricing and contract negotiations with distribution partners. Meanwhile, ancillary services tied to equipment maintenance, in-flight amenities, and hospitality procurement experienced incremental cost escalation, requiring operational rebalancing and selective restructuring of supplier agreements.
These tariff-driven cost dynamics also altered route economics and procurement strategies. Airlines and ground-transport providers reviewed sourcing footprints and considered alternatives that shorten cross-border components or leverage regional suppliers to mitigate exposure. In response, distribution partners emphasized flexibility in contract terms and sought closer collaboration on inventory allocation to preserve margins. Demand-side reactions manifested as heightened price sensitivity among some customer segments, while others prioritized reliability and service continuity over marginal fare differentials. As a result, the cumulative effect has been an acceleration of cost-passing strategies, selective product rationalization, and renewed emphasis on operational resilience across the value chain.
Actionable segmentation intelligence that aligns travel mode, traveler intent, channel behavior, device usage, payment choice, trip duration, customer profile, and booking timing with product and commercial design
Segmentation insights reveal differentiated behaviors that should inform product development, channel strategy, and lifetime value targeting. When analyzing by travel mode - Car Rental, Cruise, Flight, Hotel, and Vacation Package - distinct purchase cycles and ancillary monetization opportunities become apparent: car rental transactions tend to favor short-duration, price-competitive interactions, whereas cruise and vacation package purchases are anchored in longer consideration periods and premium service expectations. Flights and hotels sit at the intersection, where loyalty dynamics and fare/product transparency directly influence conversion.
When consideration shifts to travel type, the distinctions between bleisure, business, and leisure travelers are material to distribution strategy; business segments prioritize reliability and streamlined expense workflows, bleisure passengers blend leisure incentives with corporate policy considerations, and pure leisure travelers respond strongly to inspiration-driven merchandising. Booking channel behavior further stratifies performance: affiliate partnerships, direct websites, meta search engines, and online travel agencies each deliver different cost-to-acquisition and retention profiles that work in concert with channel-specific productizations. Device type matters as well, with desktop usage skewing toward complex itineraries and extended research, while mobile app and mobile web pathways prioritize speed, simplified payments, and in-trip servicing; tablet experiences often bridge research and conversion for higher-consideration purchases.
Payment method preferences reveal friction points and conversion levers: bank transfers, credit card, debit card, and digital wallet options carry varying authorization and dispute characteristics that affect checkout abandonment and reconciliation operations. Trip duration segmentation - long trip, medium trip, short trip, and weekend trip - maps to bundling strategies and cross-sell opportunities, as longer trips justify multipart offers and insurance, while short and weekend trips favor speed and simplicity. Customer type distinctions between couple, family, group, and solo travelers shape product packaging, upsell touchpoints, and customer support needs. Finally, timing of booking differentiates behavior where advance bookers, early bookers, and last-minute customers exhibit unique elasticity, loyalty responsiveness, and channel preferences. Integrating these segmentation lenses enables granular product-market fit and targeted go-to-market execution that improves unit economics and customer satisfaction.
Regional go-to-market differentiation that balances centralized capabilities with local execution to capture diverse payment, regulatory, and behavioral dynamics across global travel markets
Regional insights highlight how distinct market dynamics require tailored strategies for distribution, partnerships, and product assortment. In the Americas, digital maturity and deep payment infrastructure support high penetration of mobile bookings and subscription-style loyalty programs; competitive intensity in OTA and direct channels drives innovation in personalized offers and flexible cancellation policies. Cross-border travel within the region also leans on integrated multi-currency pricing and targeted marketing that reflects evolving consumer priorities for experiential travel.
Across Europe, Middle East & Africa, regulatory heterogeneity and diverse payment preferences necessitate adaptable compliance frameworks and localized payment integrations. Fragmentation in inventory access and seasonal travel patterns encourage hybrid distribution models that combine global aggregators with regional wholesalers. In the Asia-Pacific region, rapid mobile adoption, alternative payment systems, and platform-centric ecosystems place premium value on app-first experiences, local partnerships, and scalable customer support. Collectively, these regional differences underscore the need for differentiated go-to-market playbooks that balance centralized capability investments with local execution autonomy, enabling firms to capture regional demand nuances while preserving global operating efficiencies.
Competitive priorities for market leaders emphasizing direct relationship-building, modular technology, data-driven decisioning, and partnership-enabled bundling to protect margin and growth
Competitive intelligence indicates that leading firms are prioritizing strategic investments in data infrastructure, direct customer relationships, and platform integrations to defend margins and accelerate customer lifetime value. Market leaders focus on reducing dependency on third-party distribution by enhancing direct-booking incentives, improving loyalty propositions, and simplifying post-booking service experiences. At the same time, partnership strategies with carriers, property groups, and mobility providers emphasize bundled offerings that increase per-booking revenue while improving perceived value for customers.
Technology investment trends center on modular, API-driven architectures that enable rapid experimentation with personalization, dynamic packaging, and cross-product merchandising. Firms that invest in robust fraud detection, identity verification, and payments reconciliation tend to outperform peers on authorization rates and operational cost control. Additionally, winners are those that operationalize data into real-time decisioning across pricing, inventory, and marketing channels, creating tighter feedback loops between consumer behavior and product adjustments. These capabilities, combined with pragmatic commercial terms and a focus on service reliability, distinguish the most resilient and growth-ready companies in the current environment.
A coordinated action plan for leaders to prioritize mobile-first journeys, channel economics, data governance, procurement resilience, and experiment-driven growth
To convert structural trends into defensible advantage, industry leaders should prioritize a set of coordinated actions that span commercial, product, and operational domains. First, invest in mobile-first user journeys and payment flows that reduce friction for high-value segments and support richer in-trip engagement. Second, reallocate distribution spend to favor channels with superior unit economics while renegotiating partner terms to reflect shared incentives on conversion and retention. Third, strengthen data governance and identity strategies to improve personalization accuracy and to support compliance across regions.
Operationally, diversify procurement and supplier footprints to mitigate tariff exposure and supply disruption, and implement dynamic packaging capabilities to increase average booking values across trip durations and customer types. From a go-to-market perspective, tailor regional offerings to local payment preferences, regulatory contexts, and seasonal demand patterns, while maintaining centralized capabilities for analytics, fraud control, and platform interoperability. Finally, embed a continuous-experimentation culture that couples rapid A/B testing with cross-functional decision rights to accelerate learning and to scale initiatives that demonstrably improve conversion, NPS, and margin.
Integrated research methodology combining stakeholder interviews, secondary regulatory and tariff analysis, and behavioral signal evaluation to validate operational conclusions
This research synthesizes primary interviews with industry stakeholders, secondary literature reviews, and behavioral signal analysis derived from anonymized booking and engagement datasets. Primary inputs included discussions with commercial leaders, product managers, and operations executives across carriers, accommodation providers, and intermediaries to capture operational impacts and strategic responses. Secondary research consolidated regulatory updates, tariff rulings, and macroeconomic commentary to frame supply-side dynamics and their effect on procurement and pricing decisions.
Analytical methods combined qualitative coding of stakeholder interviews with quantitative trend analysis using time-series engagement metrics and cohort-level behavior segmentation. Validation steps included cross-referencing observed booking patterns against payment authorization and refund trajectories to ensure robustness. Where appropriate, sensitivity analyses were conducted to test the resilience of conclusions under alternate assumptions about demand elasticity, cost pass-through, and channel migration. Together, these methods produce a pragmatic and verifiable view of the current landscape suitable for executive decision-making.
Concluding strategic synthesis that emphasizes mobile-first execution, segmentation-led productization, and resilience to convert disruption into durable competitive advantage
In closing, the online travel booking environment presents a blend of challenge and opportunity shaped by evolving consumer expectations, technological progress, and external cost pressures. Firms that intentionally align product design, distribution economics, and operational resilience will be best positioned to convert transient disruption into long-term advantage. Prioritizing mobile-first experiences, targeted segmentation strategies, and modular technology investments enables faster response to regional variability and tariff-driven cost dynamics.
Leaders should embrace a portfolio approach that balances short-term revenue management with longer-term investments in direct-customer relationships and data capabilities. By doing so, organizations can protect margins, enhance customer lifetime value, and maintain agility in a market where distribution paradigms and traveler preferences continue to shift. The path forward requires disciplined execution, strategic partnerships, and a relentless focus on reducing friction at key customer moments to sustain competitive differentiation.
Note: PDF & Excel + Online Access - 1 Year
A strategic orientation to the modern online travel ecosystem that links consumer behavior dynamics with distribution, technology, and commercial priorities
The online travel booking ecosystem is undergoing a period of accelerated transformation driven by shifting consumer behaviors, technology adoption, and evolving distribution economics. This executive summary synthesizes the strategic dynamics that matter to leadership teams, distilling operational implications, segmentation intelligence, regional differentiators, and recommended actions that enable competitive advantage. The aim is to provide a concise, actionable synthesis that supports rapid decision-making without sacrificing analytical depth.
Our approach privileges clarity and operational relevance. We translate macro trends into near-term decisions for product, channel, marketing, and partnerships. By linking observed consumer patterns to distribution and pricing behaviors, the introduction frames the subsequent sections so leaders can anticipate friction points, identify growth opportunities, and prioritize investments that deliver measurable improvements to conversion, retention, and margin.
How mobile-first behavior, personalization, distribution consolidation, and automation are collectively reshaping engagement funnels, product bundles, and commercial models
The landscape for online travel booking has been reshaped by several transformative shifts that intersect technology, distribution, and traveler expectations. First, mobile-first engagement continues to redefine conversion funnels as mobile web and mobile apps capture a larger share of pre-trip research and booking intent, prompting a redesign of user journeys and payment flows. In parallel, personalization engines driven by richer first-party data and machine learning optimize offers in real time, making relevance a primary determinant of customer acquisition efficiency.
At the distribution layer, direct channels and meta-search orchestration coexist with ongoing platform consolidation among suppliers and intermediaries; this has intensified competition on fees and compelled a sharper focus on differentiated product bundles such as dynamic packaging and ancillary monetization. Operationally, automation across inventory, pricing, and fraud detection reduces manual overhead, while digital identity and tokenized payments streamline compliance and improve authorization rates. Taken together, these shifts demand cross-functional alignment between product, commercial, and technology teams to convert structural change into durable advantage.
Tariff-induced cost dynamics in 2025 and their cumulative influence on pricing, procurement footprints, contract flexibility, and operational resilience across travel supply chains
Beginning in 2025, a series of tariff adjustments originating from the United States introduced new cost pressures that have transmitted through international supply chains and distribution networks in the travel sector. Airlines, cruise operators, and packaged-tour suppliers faced marginally higher input costs for imported components and services, which in turn influenced inventory pricing and contract negotiations with distribution partners. Meanwhile, ancillary services tied to equipment maintenance, in-flight amenities, and hospitality procurement experienced incremental cost escalation, requiring operational rebalancing and selective restructuring of supplier agreements.
These tariff-driven cost dynamics also altered route economics and procurement strategies. Airlines and ground-transport providers reviewed sourcing footprints and considered alternatives that shorten cross-border components or leverage regional suppliers to mitigate exposure. In response, distribution partners emphasized flexibility in contract terms and sought closer collaboration on inventory allocation to preserve margins. Demand-side reactions manifested as heightened price sensitivity among some customer segments, while others prioritized reliability and service continuity over marginal fare differentials. As a result, the cumulative effect has been an acceleration of cost-passing strategies, selective product rationalization, and renewed emphasis on operational resilience across the value chain.
Actionable segmentation intelligence that aligns travel mode, traveler intent, channel behavior, device usage, payment choice, trip duration, customer profile, and booking timing with product and commercial design
Segmentation insights reveal differentiated behaviors that should inform product development, channel strategy, and lifetime value targeting. When analyzing by travel mode - Car Rental, Cruise, Flight, Hotel, and Vacation Package - distinct purchase cycles and ancillary monetization opportunities become apparent: car rental transactions tend to favor short-duration, price-competitive interactions, whereas cruise and vacation package purchases are anchored in longer consideration periods and premium service expectations. Flights and hotels sit at the intersection, where loyalty dynamics and fare/product transparency directly influence conversion.
When consideration shifts to travel type, the distinctions between bleisure, business, and leisure travelers are material to distribution strategy; business segments prioritize reliability and streamlined expense workflows, bleisure passengers blend leisure incentives with corporate policy considerations, and pure leisure travelers respond strongly to inspiration-driven merchandising. Booking channel behavior further stratifies performance: affiliate partnerships, direct websites, meta search engines, and online travel agencies each deliver different cost-to-acquisition and retention profiles that work in concert with channel-specific productizations. Device type matters as well, with desktop usage skewing toward complex itineraries and extended research, while mobile app and mobile web pathways prioritize speed, simplified payments, and in-trip servicing; tablet experiences often bridge research and conversion for higher-consideration purchases.
Payment method preferences reveal friction points and conversion levers: bank transfers, credit card, debit card, and digital wallet options carry varying authorization and dispute characteristics that affect checkout abandonment and reconciliation operations. Trip duration segmentation - long trip, medium trip, short trip, and weekend trip - maps to bundling strategies and cross-sell opportunities, as longer trips justify multipart offers and insurance, while short and weekend trips favor speed and simplicity. Customer type distinctions between couple, family, group, and solo travelers shape product packaging, upsell touchpoints, and customer support needs. Finally, timing of booking differentiates behavior where advance bookers, early bookers, and last-minute customers exhibit unique elasticity, loyalty responsiveness, and channel preferences. Integrating these segmentation lenses enables granular product-market fit and targeted go-to-market execution that improves unit economics and customer satisfaction.
Regional go-to-market differentiation that balances centralized capabilities with local execution to capture diverse payment, regulatory, and behavioral dynamics across global travel markets
Regional insights highlight how distinct market dynamics require tailored strategies for distribution, partnerships, and product assortment. In the Americas, digital maturity and deep payment infrastructure support high penetration of mobile bookings and subscription-style loyalty programs; competitive intensity in OTA and direct channels drives innovation in personalized offers and flexible cancellation policies. Cross-border travel within the region also leans on integrated multi-currency pricing and targeted marketing that reflects evolving consumer priorities for experiential travel.
Across Europe, Middle East & Africa, regulatory heterogeneity and diverse payment preferences necessitate adaptable compliance frameworks and localized payment integrations. Fragmentation in inventory access and seasonal travel patterns encourage hybrid distribution models that combine global aggregators with regional wholesalers. In the Asia-Pacific region, rapid mobile adoption, alternative payment systems, and platform-centric ecosystems place premium value on app-first experiences, local partnerships, and scalable customer support. Collectively, these regional differences underscore the need for differentiated go-to-market playbooks that balance centralized capability investments with local execution autonomy, enabling firms to capture regional demand nuances while preserving global operating efficiencies.
Competitive priorities for market leaders emphasizing direct relationship-building, modular technology, data-driven decisioning, and partnership-enabled bundling to protect margin and growth
Competitive intelligence indicates that leading firms are prioritizing strategic investments in data infrastructure, direct customer relationships, and platform integrations to defend margins and accelerate customer lifetime value. Market leaders focus on reducing dependency on third-party distribution by enhancing direct-booking incentives, improving loyalty propositions, and simplifying post-booking service experiences. At the same time, partnership strategies with carriers, property groups, and mobility providers emphasize bundled offerings that increase per-booking revenue while improving perceived value for customers.
Technology investment trends center on modular, API-driven architectures that enable rapid experimentation with personalization, dynamic packaging, and cross-product merchandising. Firms that invest in robust fraud detection, identity verification, and payments reconciliation tend to outperform peers on authorization rates and operational cost control. Additionally, winners are those that operationalize data into real-time decisioning across pricing, inventory, and marketing channels, creating tighter feedback loops between consumer behavior and product adjustments. These capabilities, combined with pragmatic commercial terms and a focus on service reliability, distinguish the most resilient and growth-ready companies in the current environment.
A coordinated action plan for leaders to prioritize mobile-first journeys, channel economics, data governance, procurement resilience, and experiment-driven growth
To convert structural trends into defensible advantage, industry leaders should prioritize a set of coordinated actions that span commercial, product, and operational domains. First, invest in mobile-first user journeys and payment flows that reduce friction for high-value segments and support richer in-trip engagement. Second, reallocate distribution spend to favor channels with superior unit economics while renegotiating partner terms to reflect shared incentives on conversion and retention. Third, strengthen data governance and identity strategies to improve personalization accuracy and to support compliance across regions.
Operationally, diversify procurement and supplier footprints to mitigate tariff exposure and supply disruption, and implement dynamic packaging capabilities to increase average booking values across trip durations and customer types. From a go-to-market perspective, tailor regional offerings to local payment preferences, regulatory contexts, and seasonal demand patterns, while maintaining centralized capabilities for analytics, fraud control, and platform interoperability. Finally, embed a continuous-experimentation culture that couples rapid A/B testing with cross-functional decision rights to accelerate learning and to scale initiatives that demonstrably improve conversion, NPS, and margin.
Integrated research methodology combining stakeholder interviews, secondary regulatory and tariff analysis, and behavioral signal evaluation to validate operational conclusions
This research synthesizes primary interviews with industry stakeholders, secondary literature reviews, and behavioral signal analysis derived from anonymized booking and engagement datasets. Primary inputs included discussions with commercial leaders, product managers, and operations executives across carriers, accommodation providers, and intermediaries to capture operational impacts and strategic responses. Secondary research consolidated regulatory updates, tariff rulings, and macroeconomic commentary to frame supply-side dynamics and their effect on procurement and pricing decisions.
Analytical methods combined qualitative coding of stakeholder interviews with quantitative trend analysis using time-series engagement metrics and cohort-level behavior segmentation. Validation steps included cross-referencing observed booking patterns against payment authorization and refund trajectories to ensure robustness. Where appropriate, sensitivity analyses were conducted to test the resilience of conclusions under alternate assumptions about demand elasticity, cost pass-through, and channel migration. Together, these methods produce a pragmatic and verifiable view of the current landscape suitable for executive decision-making.
Concluding strategic synthesis that emphasizes mobile-first execution, segmentation-led productization, and resilience to convert disruption into durable competitive advantage
In closing, the online travel booking environment presents a blend of challenge and opportunity shaped by evolving consumer expectations, technological progress, and external cost pressures. Firms that intentionally align product design, distribution economics, and operational resilience will be best positioned to convert transient disruption into long-term advantage. Prioritizing mobile-first experiences, targeted segmentation strategies, and modular technology investments enables faster response to regional variability and tariff-driven cost dynamics.
Leaders should embrace a portfolio approach that balances short-term revenue management with longer-term investments in direct-customer relationships and data capabilities. By doing so, organizations can protect margins, enhance customer lifetime value, and maintain agility in a market where distribution paradigms and traveler preferences continue to shift. The path forward requires disciplined execution, strategic partnerships, and a relentless focus on reducing friction at key customer moments to sustain competitive differentiation.
Note: PDF & Excel + Online Access - 1 Year
Table of Contents
182 Pages
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency
- 1.5. Language
- 1.6. Stakeholders
- 2. Research Methodology
- 3. Executive Summary
- 4. Market Overview
- 5. Market Insights
- 5.1. Integration of AI-driven personalized itinerary recommendations based on traveler behavior and preferences
- 5.2. Adoption of mobile-first booking workflows with in-app real-time dynamic pricing and offers
- 5.3. Expansion of sustainable travel packages featuring eco-certified accommodations and carbon offset options
- 5.4. Implementation of voice-activated booking assistants leveraging natural language processing for seamless travel planning
- 5.5. Growth of virtual and augmented reality previews of travel destinations to enhance pre-booking engagement
- 5.6. Surge in alternative accommodation and short-term rental inventory integration into mainstream OTA platforms to capture blended leisure and business demand
- 5.7. Growing prominence of loyalty coalitions and cross-partner reward ecosystems linking airlines, hotels, fintechs, and retailers within online booking journeys
- 5.8. Rising importance of first-party data strategies and consent-based identity graphs as third-party cookies deprecate across travel metasearch and OTA channels
- 5.9. Increased adoption of flexible, pay-over-time, and embedded travel financing options at checkout to drive conversion among cost-conscious travelers
- 5.10. Expansion of bundled and subscription-based travel offerings that combine flights, stays, and local experiences for predictable value and stickier customer relationships
- 6. Cumulative Impact of United States Tariffs 2025
- 7. Cumulative Impact of Artificial Intelligence 2025
- 8. Online Travel Booking Service Market, by Travel Mode
- 8.1. Car Rental
- 8.2. Cruise
- 8.3. Flight
- 8.4. Hotel
- 8.5. Vacation Package
- 9. Online Travel Booking Service Market, by Travel Type
- 9.1. Bleisure
- 9.2. Business
- 9.3. Leisure
- 10. Online Travel Booking Service Market, by Booking Channel
- 10.1. Affiliate
- 10.2. Direct Website
- 10.3. Meta Search Engine
- 10.4. Online Travel Agency
- 11. Online Travel Booking Service Market, by Device Type
- 11.1. Desktop
- 11.2. Mobile App
- 11.3. Mobile Web
- 11.4. Tablet
- 12. Online Travel Booking Service Market, by Payment Method
- 12.1. Bank Transfer
- 12.2. Credit Card
- 12.3. Debit Card
- 12.4. Digital Wallet
- 13. Online Travel Booking Service Market, by Trip Duration
- 13.1. Long Trip
- 13.2. Medium Trip
- 13.3. Short Trip
- 13.4. Weekend Trip
- 14. Online Travel Booking Service Market, by Customer Type
- 14.1. Couple
- 14.2. Family
- 14.3. Group
- 14.4. Solo
- 15. Online Travel Booking Service Market, by Time Of Booking
- 15.1. Advance Bookers
- 15.2. Early Bookers
- 15.3. Last-Minute
- 16. Online Travel Booking Service Market, by Region
- 16.1. Americas
- 16.1.1. North America
- 16.1.2. Latin America
- 16.2. Europe, Middle East & Africa
- 16.2.1. Europe
- 16.2.2. Middle East
- 16.2.3. Africa
- 16.3. Asia-Pacific
- 17. Online Travel Booking Service Market, by Group
- 17.1. ASEAN
- 17.2. GCC
- 17.3. European Union
- 17.4. BRICS
- 17.5. G7
- 17.6. NATO
- 18. Online Travel Booking Service Market, by Country
- 18.1. United States
- 18.2. Canada
- 18.3. Mexico
- 18.4. Brazil
- 18.5. United Kingdom
- 18.6. Germany
- 18.7. France
- 18.8. Russia
- 18.9. Italy
- 18.10. Spain
- 18.11. China
- 18.12. India
- 18.13. Japan
- 18.14. Australia
- 18.15. South Korea
- 19. Competitive Landscape
- 19.1. Market Share Analysis, 2024
- 19.2. FPNV Positioning Matrix, 2024
- 19.3. Competitive Analysis
- 19.3.1. Booking Holdings Inc.
- 19.3.2. Expedia Group, Inc.
- 19.3.3. Trip.com Group Limited
- 19.3.4. Airbnb, Inc.
- 19.3.5. TripAdvisor, Inc.
- 19.3.6. eDreams ODIGEO, S.A.
- 19.3.7. MakeMyTrip Limited
- 19.3.8. Traveloka Pte. Ltd.
- 19.3.9. Lastminute.com Group Holdings S.p.A.
- 19.3.10. Despegar.com, Corp.
- 19.3.11. TUI AG
- 19.3.12. Global Business Travel Group, Inc.
- 19.3.13. Tongcheng Travel Holdings Limited
- 19.3.14. PRISM
- 19.3.15. Trivago N.V.
- 19.3.16. Skyscanner Ltd.
- 19.3.17. Web Travel Group Limited
- 19.3.18. On the Beach Group plc
- 19.3.19. HolidayCheck Group AG
- 19.3.20. Le Travenues Technology Limited
- 19.3.21. Hostelworld Group plc
- 19.3.22. Yatra Online Limited
- 19.3.23. Webjet Group Limited
- 19.3.24. Travelzoo Inc.
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