Online Smartphone & Tablet Games Market by Device Type (Smartphone, Tablet), Revenue Model (Freemium, Premium, Subscription), Operating System, Genre, Mode, Distribution Channel - Global Forecast 2025-2032
Description
The Online Smartphone & Tablet Games Market was valued at USD 54.98 billion in 2024 and is projected to grow to USD 64.39 billion in 2025, with a CAGR of 16.90%, reaching USD 191.78 billion by 2032.
A strategic orientation that clarifies contemporary user behavior, platform dynamics, distribution pathways, and monetization interplay to inform product and commercial priorities
The online smartphone and tablet games ecosystem has evolved into a sophisticated digital entertainment domain where user engagement, platform economics, and content innovation converge. Over recent years, players have migrated from episodic casual titles to richer, socially driven experiences, while developers have diversified monetization approaches to capture value across disparate player segments. This introduction frames the landscape by focusing on device usage patterns, operating system dynamics, distribution pathways, and the interplay between genre design and revenue mechanics.
In practice, that means understanding how device preferences influence session lengths and input modalities, how operating systems condition discovery and monetization opportunities, and how distribution channels shape both visibility and compliance overhead. It also requires acknowledging demographic influences on design choices and the rising importance of retention-centric mechanics such as live events and season-based content. With this context, stakeholders can align product roadmaps, marketing investments, and partnership models to the operational realities of contemporary mobile gaming.
How evolving monetization, discovery mechanisms, device capabilities, and regulatory adjustments are reshaping product lifecycles and commercial strategies in mobile gaming
The landscape for mobile gaming has undergone several transformative shifts that have redefined where time and spend coalesce within the player experience. First, monetization has shifted decisively toward hybrid models that mix advertising, in-app purchases, and time-limited subscription offerings, forcing designers to build ecosystems that balance free-to-play accessibility with premium retention hooks. Second, discovery and acquisition channels have become more diversified as app store curation and search optimization coexist with influencer-driven virality and programmatic user acquisition, raising the bar for marketing sophistication.
Concurrently, technological improvements in device performance and network latency have enabled more ambitious multiplayer and live-service features, resulting in longer player lifecycles and an expectation of continuous content updates. The rise of hyper-casual and bite-sized experiences has been balanced by persistent investments in mid- to long-form genres like action RPGs and strategy titles that demand deeper engagement. Finally, evolving privacy regulations and platform policy changes have reshaped targeting capabilities and ad monetization practices, prompting companies to innovate around first-party data strategies and consent-driven engagement models. Together, these shifts necessitate adaptive commercial strategies and tighter integration between product, data, and go-to-market teams.
Assessing how cumulative tariff measures enacted in 2025 could alter device affordability, supply chains, consumer behavior, and monetization calculus across the mobile gaming ecosystem
The introduction of cumulative tariff measures by the United States in 2025 introduces a new layer of operational complexity for companies involved in the smartphone and tablet gaming value chain. Increased duties on components and finished devices can raise effective hardware costs, which in turn can moderate upgrade cycles and influence the installed base composition across premium and entry-level devices. Since device capabilities directly affect the types of experiences developers can reliably deliver, shifts in hardware affordability will have downstream effects on genre prevalence, graphics fidelity, and the feasibility of compute-intensive features like large-scale multiplayer or advanced physics simulations.
Beyond device pricing, tariffs can catalyze reconfigurations of supply chains as manufacturers seek alternative sourcing, regional assembly, or new logistics arrangements to mitigate cost exposure. These supply-side responses may create short-term volatility in device availability in certain markets, affecting user acquisition plans timed around new hardware launches. In addition, elevated device costs can change consumer discretionary spending patterns, prompting developers and publishers to reassess pricing mechanics, the balance between ad-supported and spend-driven revenue streams, and the attractiveness of subscriptions or season passes as retention levers. Ultimately, the impact of tariff regimes will be mediated by strategic decisions across manufacturing, product design, and commercial models, and organizations that proactively model these interactions will be better positioned to sustain engagement and revenue resilience.
Delivering actionable segmentation insights that connect device profiles, revenue mechanics, platform constraints, distribution choices, demographic tendencies, and genre-specific engagement drivers
A nuanced segmentation analysis reveals multiple axes that determine player behavior, monetization performance, and distribution dynamics. Device type differentiates smartphone users, who typically expect rapid session starts and tight input responsiveness, from tablet users, who often engage in longer sessions with a preference for visual richness; both groups require distinct UX and retention strategies. Revenue models span freemium, premium, and subscription approaches: within freemium, developers must calibrate ad-supported experiences and in-app purchases to avoid churn while maximizing lifetime engagement; paid downloads remain viable for certain premium niches that prioritize upfront quality and ad-free experiences; subscription offerings, including season pass structures, increasingly serve as predictable recurring revenue instruments that encourage ongoing content investment.
Operating system considerations are central to distribution and monetization: Android and iOS each present unique store policies, audience demographics, and revenue dynamics that affect pricing and promotional tactics. Distribution channels include first-party storefronts and third-party alternatives, and the choice between app store, Google Play, or third-party distribution has implications for discoverability, revenue share, and compliance overhead. Gender segmentation highlights differing engagement patterns that inform UX personalization and creative strategy, while genre segmentation-spanning action with fighting and shooter subtypes, casual with hyper-casual and time management, puzzle with match three and word variants, role playing with action RPG and MMORPG forms, and strategy with real time and turn based formats-guides content architecture, session design, and retention mechanics. Integrating these segmentation lenses enables product and marketing teams to craft finely targeted propositions that resonate with defined player archetypes.
Deep regional intelligence to align product design, monetization models, and distribution strategies with the distinct behavioral, regulatory, and commercial realities of global territories
Regional dynamics shape player preferences, monetization viability, and go-to-market execution in materially different ways across the Americas, Europe, Middle East & Africa, and Asia-Pacific. The Americas typically show strong willingness to spend on premium and in-app purchases and often favor genres that reward competitive multiplayer or narrative depth, so strategies that prioritize paid conversions and retention mechanics can perform well. Europe, Middle East & Africa present a mosaic of regulatory environments and payment system preferences, requiring localization of offers and adherence to varied privacy regimes; ad monetization and alternative payment flows frequently play a larger role in these territories.
Asia-Pacific remains a particularly diverse and competitive region where short-session hyper-casual titles coexist with heavyweight live-service franchises; regional platform partnerships and localized content are decisive factors for uptake, and cultural resonance often drives genre selection. Across regions, distribution choices and platform relationships influence discovery, while differing mobile infrastructure and device penetration rates affect design decisions around session length and content delivery. Consequently, regional go-to-market plans should be informed by localized user behavior, payment preferences, and regulatory realities to maximize retention and monetization outcomes.
How top-performing companies combine live-ops sophistication, data-driven acquisition, regionalization, and strategic partnerships to sustain engagement and commercial momentum
Competitive positioning within the smartphone and tablet games arena requires a clear understanding of how leading companies differentiate across product, monetization, and distribution strategies. Industry players that excel tend to combine strong live-ops capabilities with data-driven user acquisition, granular A/B testing, and a tightly integrated content pipeline that sustains seasonal engagement. Technical proficiency in cross-platform optimization and backend scalability enables studios to support concurrent events, leaderboards, and social features that amplify retention. In addition, partnerships with platform holders, creative agencies, and monetization networks often provide competitive leverage by improving discoverability and optimizing ad and commerce yield.
Operational excellence is equally important: studios that invest in modular content architectures and robust analytics tooling shorten iteration cycles and reduce the risk of revenue cannibalization when experimenting with new pricing or ad formats. Strategic M&A activity and IP licensing can accelerate genre entry and broaden audience reach, while thoughtful regionalization-through language support, culturally attuned creative, and local payment integrations-boosts conversion in key territories. Overall, sustained leadership emerges from the combination of creative differentiation, disciplined data practices, and adaptable commercial frameworks that respond to platform and regulatory evolution.
Actionable recommendations for leaders to optimize monetization, user acquisition, technical resilience, privacy practices, and regional execution for sustained growth
Leaders in the industry should pursue a set of focused, executable actions that translate insight into measurable advantage. First, prioritize adaptive monetization by testing combinations of ad formats, in-app purchase pacing, and subscription bundles that align with device segmentation and usage patterns. Doing so will enable teams to identify high-yield mechanics while preserving user satisfaction. Second, invest in discovery and retention through a blend of organic and paid channels, leveraging influencer collaboration, platform relationships, and creative optimization to maximize return on acquisition spend.
Third, bolster technical foundations by optimizing for cross-device performance and implementing modular content systems that reduce time to market for live events and seasonal updates. Fourth, prepare supply chain and pricing contingency plans to address hardware cost fluctuations and distribution constraints; this includes revisiting minimum device targets and designing graceful degradation strategies for lower-tier hardware. Fifth, strengthen privacy-forward data strategies to maintain personalization and measurement capability as third-party identifiers become less reliable. Finally, cultivate regional expertise by localizing content, payments, and marketing to reflect cultural norms and payment preferences, thereby increasing conversion and long-term engagement in priority territories.
A transparent, cross-validated research approach combining primary interviews, platform policy analysis, device capability review, and aggregated user behavior interpretation
This research synthesizes qualitative and quantitative inputs to construct a comprehensive view of the smartphone and tablet games landscape, drawing on primary interviews, platform policy reviews, device capability assessments, and aggregated user behavior analyses. Primary research included structured conversations with product, monetization, and operations leads across development studios and publishing partners to surface tactical approaches to live-ops, distribution, and monetization implementation. Platform documentation and policy updates were systematically reviewed to understand constraints and opportunities across operating systems and storefronts.
Secondary analysis incorporated aggregated telemetry and anonymized engagement signals to identify prevailing session patterns and genre affinities, complemented by a review of app store feature placements and promotional mechanics. Regional payment system characteristics and regulatory frameworks were assessed through publicly available sources and trade publications to ensure applicability across territories. Throughout, a cross-validation approach was used to reconcile divergent inputs, and findings emphasize actionable implications rather than isolated metrics, with transparent assumptions documented to enable confident application by practitioners.
A decisive synthesis emphasizing adaptive monetization, regional execution, platform-aware design, and operational resilience as the pillars of enduring success
In conclusion, the smartphone and tablet games sector is in a phase of strategic maturation where monetization sophistication, platform dynamics, and regional differentiation are paramount. Companies that succeed will be those that integrate product innovation with disciplined measurement, adapt to evolving platform economics, and localize execution to reflect regional preferences. Device and operating system segmentation remain critical drivers of experience design, while hybrid revenue models necessitate a careful balance between accessibility and monetization to preserve long-term engagement.
Given the potential disruption from external factors such as tariff shifts and regulatory changes, resilience in supply chains, flexible pricing strategies, and privacy-forward data practices are essential. By aligning commercial, technical, and creative teams around a coherent set of priorities-adaptive monetization, robust live-ops, targeted regionalization, and continuous optimization-organizations can convert industry complexity into competitive advantage and sustained player loyalty.
Note: PDF & Excel + Online Access - 1 Year
A strategic orientation that clarifies contemporary user behavior, platform dynamics, distribution pathways, and monetization interplay to inform product and commercial priorities
The online smartphone and tablet games ecosystem has evolved into a sophisticated digital entertainment domain where user engagement, platform economics, and content innovation converge. Over recent years, players have migrated from episodic casual titles to richer, socially driven experiences, while developers have diversified monetization approaches to capture value across disparate player segments. This introduction frames the landscape by focusing on device usage patterns, operating system dynamics, distribution pathways, and the interplay between genre design and revenue mechanics.
In practice, that means understanding how device preferences influence session lengths and input modalities, how operating systems condition discovery and monetization opportunities, and how distribution channels shape both visibility and compliance overhead. It also requires acknowledging demographic influences on design choices and the rising importance of retention-centric mechanics such as live events and season-based content. With this context, stakeholders can align product roadmaps, marketing investments, and partnership models to the operational realities of contemporary mobile gaming.
How evolving monetization, discovery mechanisms, device capabilities, and regulatory adjustments are reshaping product lifecycles and commercial strategies in mobile gaming
The landscape for mobile gaming has undergone several transformative shifts that have redefined where time and spend coalesce within the player experience. First, monetization has shifted decisively toward hybrid models that mix advertising, in-app purchases, and time-limited subscription offerings, forcing designers to build ecosystems that balance free-to-play accessibility with premium retention hooks. Second, discovery and acquisition channels have become more diversified as app store curation and search optimization coexist with influencer-driven virality and programmatic user acquisition, raising the bar for marketing sophistication.
Concurrently, technological improvements in device performance and network latency have enabled more ambitious multiplayer and live-service features, resulting in longer player lifecycles and an expectation of continuous content updates. The rise of hyper-casual and bite-sized experiences has been balanced by persistent investments in mid- to long-form genres like action RPGs and strategy titles that demand deeper engagement. Finally, evolving privacy regulations and platform policy changes have reshaped targeting capabilities and ad monetization practices, prompting companies to innovate around first-party data strategies and consent-driven engagement models. Together, these shifts necessitate adaptive commercial strategies and tighter integration between product, data, and go-to-market teams.
Assessing how cumulative tariff measures enacted in 2025 could alter device affordability, supply chains, consumer behavior, and monetization calculus across the mobile gaming ecosystem
The introduction of cumulative tariff measures by the United States in 2025 introduces a new layer of operational complexity for companies involved in the smartphone and tablet gaming value chain. Increased duties on components and finished devices can raise effective hardware costs, which in turn can moderate upgrade cycles and influence the installed base composition across premium and entry-level devices. Since device capabilities directly affect the types of experiences developers can reliably deliver, shifts in hardware affordability will have downstream effects on genre prevalence, graphics fidelity, and the feasibility of compute-intensive features like large-scale multiplayer or advanced physics simulations.
Beyond device pricing, tariffs can catalyze reconfigurations of supply chains as manufacturers seek alternative sourcing, regional assembly, or new logistics arrangements to mitigate cost exposure. These supply-side responses may create short-term volatility in device availability in certain markets, affecting user acquisition plans timed around new hardware launches. In addition, elevated device costs can change consumer discretionary spending patterns, prompting developers and publishers to reassess pricing mechanics, the balance between ad-supported and spend-driven revenue streams, and the attractiveness of subscriptions or season passes as retention levers. Ultimately, the impact of tariff regimes will be mediated by strategic decisions across manufacturing, product design, and commercial models, and organizations that proactively model these interactions will be better positioned to sustain engagement and revenue resilience.
Delivering actionable segmentation insights that connect device profiles, revenue mechanics, platform constraints, distribution choices, demographic tendencies, and genre-specific engagement drivers
A nuanced segmentation analysis reveals multiple axes that determine player behavior, monetization performance, and distribution dynamics. Device type differentiates smartphone users, who typically expect rapid session starts and tight input responsiveness, from tablet users, who often engage in longer sessions with a preference for visual richness; both groups require distinct UX and retention strategies. Revenue models span freemium, premium, and subscription approaches: within freemium, developers must calibrate ad-supported experiences and in-app purchases to avoid churn while maximizing lifetime engagement; paid downloads remain viable for certain premium niches that prioritize upfront quality and ad-free experiences; subscription offerings, including season pass structures, increasingly serve as predictable recurring revenue instruments that encourage ongoing content investment.
Operating system considerations are central to distribution and monetization: Android and iOS each present unique store policies, audience demographics, and revenue dynamics that affect pricing and promotional tactics. Distribution channels include first-party storefronts and third-party alternatives, and the choice between app store, Google Play, or third-party distribution has implications for discoverability, revenue share, and compliance overhead. Gender segmentation highlights differing engagement patterns that inform UX personalization and creative strategy, while genre segmentation-spanning action with fighting and shooter subtypes, casual with hyper-casual and time management, puzzle with match three and word variants, role playing with action RPG and MMORPG forms, and strategy with real time and turn based formats-guides content architecture, session design, and retention mechanics. Integrating these segmentation lenses enables product and marketing teams to craft finely targeted propositions that resonate with defined player archetypes.
Deep regional intelligence to align product design, monetization models, and distribution strategies with the distinct behavioral, regulatory, and commercial realities of global territories
Regional dynamics shape player preferences, monetization viability, and go-to-market execution in materially different ways across the Americas, Europe, Middle East & Africa, and Asia-Pacific. The Americas typically show strong willingness to spend on premium and in-app purchases and often favor genres that reward competitive multiplayer or narrative depth, so strategies that prioritize paid conversions and retention mechanics can perform well. Europe, Middle East & Africa present a mosaic of regulatory environments and payment system preferences, requiring localization of offers and adherence to varied privacy regimes; ad monetization and alternative payment flows frequently play a larger role in these territories.
Asia-Pacific remains a particularly diverse and competitive region where short-session hyper-casual titles coexist with heavyweight live-service franchises; regional platform partnerships and localized content are decisive factors for uptake, and cultural resonance often drives genre selection. Across regions, distribution choices and platform relationships influence discovery, while differing mobile infrastructure and device penetration rates affect design decisions around session length and content delivery. Consequently, regional go-to-market plans should be informed by localized user behavior, payment preferences, and regulatory realities to maximize retention and monetization outcomes.
How top-performing companies combine live-ops sophistication, data-driven acquisition, regionalization, and strategic partnerships to sustain engagement and commercial momentum
Competitive positioning within the smartphone and tablet games arena requires a clear understanding of how leading companies differentiate across product, monetization, and distribution strategies. Industry players that excel tend to combine strong live-ops capabilities with data-driven user acquisition, granular A/B testing, and a tightly integrated content pipeline that sustains seasonal engagement. Technical proficiency in cross-platform optimization and backend scalability enables studios to support concurrent events, leaderboards, and social features that amplify retention. In addition, partnerships with platform holders, creative agencies, and monetization networks often provide competitive leverage by improving discoverability and optimizing ad and commerce yield.
Operational excellence is equally important: studios that invest in modular content architectures and robust analytics tooling shorten iteration cycles and reduce the risk of revenue cannibalization when experimenting with new pricing or ad formats. Strategic M&A activity and IP licensing can accelerate genre entry and broaden audience reach, while thoughtful regionalization-through language support, culturally attuned creative, and local payment integrations-boosts conversion in key territories. Overall, sustained leadership emerges from the combination of creative differentiation, disciplined data practices, and adaptable commercial frameworks that respond to platform and regulatory evolution.
Actionable recommendations for leaders to optimize monetization, user acquisition, technical resilience, privacy practices, and regional execution for sustained growth
Leaders in the industry should pursue a set of focused, executable actions that translate insight into measurable advantage. First, prioritize adaptive monetization by testing combinations of ad formats, in-app purchase pacing, and subscription bundles that align with device segmentation and usage patterns. Doing so will enable teams to identify high-yield mechanics while preserving user satisfaction. Second, invest in discovery and retention through a blend of organic and paid channels, leveraging influencer collaboration, platform relationships, and creative optimization to maximize return on acquisition spend.
Third, bolster technical foundations by optimizing for cross-device performance and implementing modular content systems that reduce time to market for live events and seasonal updates. Fourth, prepare supply chain and pricing contingency plans to address hardware cost fluctuations and distribution constraints; this includes revisiting minimum device targets and designing graceful degradation strategies for lower-tier hardware. Fifth, strengthen privacy-forward data strategies to maintain personalization and measurement capability as third-party identifiers become less reliable. Finally, cultivate regional expertise by localizing content, payments, and marketing to reflect cultural norms and payment preferences, thereby increasing conversion and long-term engagement in priority territories.
A transparent, cross-validated research approach combining primary interviews, platform policy analysis, device capability review, and aggregated user behavior interpretation
This research synthesizes qualitative and quantitative inputs to construct a comprehensive view of the smartphone and tablet games landscape, drawing on primary interviews, platform policy reviews, device capability assessments, and aggregated user behavior analyses. Primary research included structured conversations with product, monetization, and operations leads across development studios and publishing partners to surface tactical approaches to live-ops, distribution, and monetization implementation. Platform documentation and policy updates were systematically reviewed to understand constraints and opportunities across operating systems and storefronts.
Secondary analysis incorporated aggregated telemetry and anonymized engagement signals to identify prevailing session patterns and genre affinities, complemented by a review of app store feature placements and promotional mechanics. Regional payment system characteristics and regulatory frameworks were assessed through publicly available sources and trade publications to ensure applicability across territories. Throughout, a cross-validation approach was used to reconcile divergent inputs, and findings emphasize actionable implications rather than isolated metrics, with transparent assumptions documented to enable confident application by practitioners.
A decisive synthesis emphasizing adaptive monetization, regional execution, platform-aware design, and operational resilience as the pillars of enduring success
In conclusion, the smartphone and tablet games sector is in a phase of strategic maturation where monetization sophistication, platform dynamics, and regional differentiation are paramount. Companies that succeed will be those that integrate product innovation with disciplined measurement, adapt to evolving platform economics, and localize execution to reflect regional preferences. Device and operating system segmentation remain critical drivers of experience design, while hybrid revenue models necessitate a careful balance between accessibility and monetization to preserve long-term engagement.
Given the potential disruption from external factors such as tariff shifts and regulatory changes, resilience in supply chains, flexible pricing strategies, and privacy-forward data practices are essential. By aligning commercial, technical, and creative teams around a coherent set of priorities-adaptive monetization, robust live-ops, targeted regionalization, and continuous optimization-organizations can convert industry complexity into competitive advantage and sustained player loyalty.
Note: PDF & Excel + Online Access - 1 Year
Table of Contents
190 Pages
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency
- 1.5. Language
- 1.6. Stakeholders
- 2. Research Methodology
- 3. Executive Summary
- 4. Market Overview
- 5. Market Insights
- 5.1. Mobile cloud gaming services are reshaping user expectations for instant play and high fidelity graphics
- 5.2. Augmented reality multiplayer features are driving social engagement in hypercasual smartphone games
- 5.3. AI-driven personalization engines are dynamically adjusting in-game content to boost long-term player retention
- 5.4. Subscription-based premium mobile game bundles are challenging traditional freemium monetization strategies
- 5.5. 5G network rollouts are enabling real-time, low-latency multiplayer gameplay experiences on tablets
- 5.6. Blockchain integration in mobile gaming is introducing tokenized assets and decentralized player economies
- 5.7. Influencer-led live game streaming and community events are becoming key acquisition channels for mobile titles
- 5.8. Cross-platform progression and cloud save features are unifying user experiences across mobile and PC
- 5.9. Mobile game developers are increasingly using real-time analytics to optimize in-app purchase conversion rates
- 5.10. Gamified health and fitness apps are leveraging game mechanics to increase user engagement and retention
- 6. Cumulative Impact of United States Tariffs 2025
- 7. Cumulative Impact of Artificial Intelligence 2025
- 8. Online Smartphone & Tablet Games Market, by Device Type
- 8.1. Smartphone
- 8.2. Tablet
- 9. Online Smartphone & Tablet Games Market, by Revenue Model
- 9.1. Freemium
- 9.1.1. Ad Supported
- 9.1.2. In-App Purchases
- 9.2. Premium
- 9.3. Subscription
- 10. Online Smartphone & Tablet Games Market, by Operating System
- 10.1. Android
- 10.2. iOS
- 11. Online Smartphone & Tablet Games Market, by Genre
- 11.1. Action
- 11.1.1. Fighting
- 11.1.2. Shooter
- 11.2. Casual
- 11.2.1. Hyper Casual
- 11.2.2. Time Management
- 11.3. Puzzle
- 11.3.1. Match Three
- 11.3.2. Word
- 11.4. Role Playing
- 11.4.1. Action RPG
- 11.4.2. MMORPG
- 11.5. Strategy
- 11.5.1. Real Time
- 11.5.2. Turn Based
- 12. Online Smartphone & Tablet Games Market, by Mode
- 12.1. Single-Player
- 12.2. Multi-Player
- 13. Online Smartphone & Tablet Games Market, by Distribution Channel
- 13.1. App Store
- 13.2. Third Party
- 14. Online Smartphone & Tablet Games Market, by Region
- 14.1. Americas
- 14.1.1. North America
- 14.1.2. Latin America
- 14.2. Europe, Middle East & Africa
- 14.2.1. Europe
- 14.2.2. Middle East
- 14.2.3. Africa
- 14.3. Asia-Pacific
- 15. Online Smartphone & Tablet Games Market, by Group
- 15.1. ASEAN
- 15.2. GCC
- 15.3. European Union
- 15.4. BRICS
- 15.5. G7
- 15.6. NATO
- 16. Online Smartphone & Tablet Games Market, by Country
- 16.1. United States
- 16.2. Canada
- 16.3. Mexico
- 16.4. Brazil
- 16.5. United Kingdom
- 16.6. Germany
- 16.7. France
- 16.8. Russia
- 16.9. Italy
- 16.10. Spain
- 16.11. China
- 16.12. India
- 16.13. Japan
- 16.14. Australia
- 16.15. South Korea
- 17. Competitive Landscape
- 17.1. Market Share Analysis, 2024
- 17.2. FPNV Positioning Matrix, 2024
- 17.3. Competitive Analysis
- 17.3.1. Activision Blizzard, Inc.
- 17.3.2. Electronic Arts Inc.
- 17.3.3. GungHo Online Entertainment, Inc.
- 17.3.4. King.com Limited
- 17.3.5. Konami Holdings Corporation
- 17.3.6. Mojang AB
- 17.3.7. NetEase, Inc.
- 17.3.8. Nexon Co., Ltd.
- 17.3.9. Niantic, Inc.
- 17.3.10. Playrix GmbH
- 17.3.11. Riot Games, Inc.
- 17.3.12. Roblox Corporation
- 17.3.13. Supercell Oy
- 17.3.14. Tencent Holdings Limited
- 17.3.15. Ubisoft Entertainment SA
- 17.3.16. Unity Software Inc.
- 17.3.17. Zynga Inc.
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