Nail Polish Market by Product Type (Gel Polish, Powder Polish, Regular Polish), Distribution Channel (Online Retail, Salons, Specialty Stores), End User, Color, Finish - Global Forecast 2025-2032
Description
The Nail Polish Market was valued at USD 16.80 billion in 2024 and is projected to grow to USD 17.90 billion in 2025, with a CAGR of 6.39%, reaching USD 27.59 billion by 2032.
Introduction to the modern nail polish market highlighting consumer motivations, product innovation, omnichannel retail dynamics and sustainability drivers
The nail polish category is at an inflection point where evolving consumer tastes, technological advances and heightened sustainability expectations converge to redefine strategic priorities. Established product archetypes coexist with rapid innovation in formulations and finishes, while omnichannel retailing has blurred the lines between professional salon demand and at-home application rituals. As consumers increasingly seek personalization and transparency, brands are responding through ingredient disclosure, clean beauty positioning and novel delivery formats that enhance convenience without compromising aesthetics.
At the same time, supply chain dynamics and regulatory scrutiny are prompting manufacturers and distributors to re-evaluate sourcing, quality assurance and compliance practices. Retail formats are adapting to changes in shopper behavior; digital-first experiences and social commerce are supplementing traditional salon and specialty store touchpoints. With these shifts underway, stakeholders must balance short-term operational resilience with longer-term investments in R&D, sustainability credentials and digital capabilities to remain competitive and relevant in a crowded landscape.
This introduction frames the strategic context for subsequent analysis, emphasizing where differentiation can be achieved through formulation innovation, channel excellence and forward-looking regulatory strategies that protect brand reputation and enable scalable growth.
Transformative market shifts redefining product development, ingredient sustainability, digital personalization, professional services and retail supply chain priorities
The industry is undergoing transformative shifts that are reshaping product roadmaps, distribution economics and consumer engagement models. Ingredient innovation-driven by consumer demand for safer, cleaner formulations-has accelerated the migration toward water-based options, hybrid systems and photo-curable chemistries that offer both durability and improved safety profiles. Parallel advances in finishing technology have expanded the palette of consumer choices, creating new premiumization pathways for brands to monetize texture and performance differentials.
Digital personalization and data-driven marketing are altering how brands acquire and retain consumers. Augmented reality try-on tools, AI-driven shade recommendations and loyalty-linked sampling programs are reducing friction in discovery and increasing conversion across direct-to-consumer and third-party platforms. These digital capabilities are complemented by a resurgence in professional services, where salons deliver differentiated experiences centered on technique, speed and long-wear solutions that require close collaboration with manufacturers.
Finally, sustainability and circularity are emerging as competitive imperatives. Companies are refining packaging, reformulating to reduce environmental impact and rethinking product lifecycles, while supply chain transparency and ethical sourcing are becoming material to brand trust. Together, these shifts demand integrated strategies that align R&D, marketing and operations to capture both short-term consumer interest and long-term loyalty.
Assessing the cumulative impact of United States tariffs in 2025 on manufacturing costs, cross-border sourcing, import strategies and distributor relationships in the industry
Tariff changes in the United States in 2025 have created a complex set of operational and strategic implications for manufacturers, importers and distributors across the value chain. Increased duties on certain raw materials and finished goods elevate cost pressure, prompting manufacturers to re-evaluate near-term sourcing decisions and reconfigure supplier relationships to mitigate margin erosion. Responding firms are weighing trade-offs between cost, lead time and quality as they determine whether to localize production, diversify supplier footprints or renegotiate contractual terms with overseas partners.
Distributors and retailers are simultaneously adjusting inventory and pricing strategies to preserve consumer accessibility while maintaining commercial viability. Some players are protecting margin by absorbing portions of duty increases for strategic SKUs, whereas others are selectively passing costs through with clear communication on value and performance to avoid demand shocks. Moreover, the tariff environment has intensified interest in customs optimization, harmonized tariff classification reviews and duty drawback programs as levers to manage landed cost more effectively.
Collectively, these dynamics are reshaping cross-border logistics, prompting investment in supply chain visibility tools and accelerating collaboration between procurement, regulatory and commercial teams to sustain product availability and customer trust during a period of elevated trade complexity.
Key segmentation insights that reveal product preferences, distribution nuances, end-user behaviors, color and finish dynamics guiding product and channel decisions
Insightful segmentation analysis reveals differentiated demand patterns and operational priorities that should inform product development and channel strategies. Based on product type, the category encompasses Gel Polish, Powder Polish, Regular Polish, and Shellac Polish, with Gel Polish subdivided into LED Gel and UV Gel variants, and Regular Polish further delineated into Solvent-Based and Water-Based options; these distinctions have direct implications for formulation investment, production line flexibility and salon education programs.
Distribution channel segmentation identifies Online Retail, Salons, Specialty Stores, and Supermarket/Hypermarket as distinct commercial ecosystems, each with its unique margins, merchandising demands and consumer interaction models. End user segmentation distinguishes Personal Use from Professional Use, underscoring divergent performance expectations, packaging formats and refill or bulk channel opportunities. Color segmentation across Nude, Pink, and Red palettes highlights where core assortment and seasonal innovation intersect with consumer psychology and retail merchandising strategies. Meanwhile, finish segmentation encompassing Glitter, Glossy, Matte, and Metallic finishes points to opportunities for premiumization, limited-edition drops and cross-category collaborations.
Together, these layered dimensions create a multidimensional playbook for prioritizing R&D, tailoring assortment by channel and designing differentiated go-to-market tactics that resonate with specific end-user needs.
Key regional insights comparing consumer trends, regulatory frameworks, supply chain resilience and retail evolution across Americas, Europe Middle East Africa and Asia-Pacific markets
Regional dynamics shape competitive advantage and operational approaches in meaningful ways across the three principal territories: Americas, Europe, Middle East & Africa, and Asia-Pacific. In the Americas, consumer preferences favor convenience and digital discovery, which amplifies the importance of robust e-commerce platforms, fast fulfillment and marketing that leverages social influence. Supply chain resilience and regulatory clarity are also key concerns for manufacturers serving both national and cross-border channel partners.
Across Europe, Middle East & Africa, regulatory alignment and ingredient transparency frequently drive formulation and labeling choices, while a rich salon culture sustains demand for professional-grade products. Retail fragmentation in some markets incentivizes partnerships with specialty distributors and selective retail concessions to maintain premium positioning. In Asia-Pacific, rapid product life cycles, strong color experimentation and direct-to-consumer innovation present opportunities for fast-moving assortment strategies and localized product iterations that address distinct aesthetic preferences and application habits.
These regional contrasts underscore the need for differentiated market entry plans, channel mixes and R&D prioritization that reflect local consumer behavior, regulatory expectations and competitive intensity, while enabling scalable capabilities for multinational rollouts.
Strategic company-level insights highlighting competitive positioning, innovation pipelines, private label traction, partnerships and sustainability commitments across major firms
Company-level dynamics reflect a balance of defensive tactics and growth-oriented investments. Leading firms are investing in formulation differentiation and sustainable packaging, while pursuing partnerships to accelerate distribution into emerging retail formats. Competitive positioning increasingly hinges on the ability to deliver both product performance and brand narratives that resonate across digital touchpoints; firms that integrate technical claims with relatable storytelling tend to secure higher engagement and loyalty metrics.
In parallel, private label programs and retail partnerships are reshaping channel economics. Some manufacturers are scaling contract manufacturing capabilities to capture whitespace in retailer assortments, whereas others are protecting brand equity through selective exclusivity and premium limited editions. Collaboration between brands and salon networks remains an important avenue for product validation and education, supporting longer wear formats and professional-grade systems.
Strategic M&A and cross-sector alliances continue to be mechanisms for capability acquisition, while investments in analytical platforms enable more precise portfolio rationalization and faster response to trend signals. Collectively, these trends illustrate why differentiated innovation pipelines and nimble commercial strategies are central to sustaining competitive advantage.
Actionable recommendations for industry leaders to optimize product portfolios, channel strategies, sourcing models, sustainability roadmaps and customer engagement via innovation
Industry leaders should adopt a multipronged approach that aligns product innovation, channel optimization and operational resilience to deliver sustained value. Prioritize investments in formulation platforms that enable modular upgrades-such as convertible systems that can transition between solvent and water-based bases or hybrid chemistries that support durability and safety-as these approaches reduce time-to-market for differentiated SKUs and simplify production scaling. Simultaneously, align go-to-market strategies to channel-specific expectations by adapting packaging sizes, merchandising assets and fulfillment capabilities for online retail, salons and mass channels.
Strengthen supply chain resilience through diversified sourcing, nearshoring where feasible, and enhanced customs and tariff management to reduce disruption risk. Embed sustainability into product roadmaps and packaging decisions, focusing on measurable reductions in environmental impact and transparent communication that supports brand trust. On the commercial front, harness digital tools for personalization and conversion: invest in AR try-on, data-driven shade matching and subscription models to deepen customer lifetime value.
Finally, build cross-functional governance that connects R&D, regulatory and commercial teams so that claims, compliance and consumer messaging are coherent across regions. These practical steps will enable leaders to capture both short-term revenue opportunities and longer-term differentiation.
Robust research methodology detailing primary and secondary approaches, expert validation, retailer audits, laboratory testing and triangulation techniques ensuring analytical rigor
The research underpinning this analysis employed a structured, mixed-methods approach to ensure analytical rigor and relevance. Primary research included in-depth interviews with industry executives, salon professionals and retail buyers, complemented by structured consumer ethnographies that illuminated usage patterns and aesthetic preferences. These qualitative inputs were triangulated with secondary sources such as regulatory guidance, trade publications and supply chain audit reports to create a holistic understanding of product, channel and regional dynamics.
Quantitative validation was achieved through targeted retailer performance reviews and anonymized shipment and assortment audits to verify distribution trends and channel-specific behavior. Technical assessments of formulation trends and packaging innovations were informed by laboratory testing summaries and patent landscape scans to identify durable product differentials. Throughout the methodology, findings were cross-validated via expert panels and sensitivity checks to mitigate bias and ensure reproducibility.
Limitations are acknowledged where primary access to proprietary commercial KPIs was restricted; however, methodological transparency, iterative validation and conservative interpretation of commercial implications maintain the integrity and practical applicability of the insights presented.
Conclusive synthesis summarizing strategic implications, persistent challenges, innovation imperatives and the evolving priorities for stakeholders across the value chain
The synthesis of trends, trade impacts and segmentation intelligence points to a clear set of strategic imperatives for stakeholders across the value chain. Product innovation that marries performance with safety and sustainability will be a key differentiator, particularly where formulations and finishes address both professional demands and at-home convenience. Channel strategies should be tailored, with digital-first investments complementing enduring salon partnerships that provide validation and premium experiences.
Trade policy shifts necessitate stronger cross-functional coordination between procurement, regulatory and commercial teams to maintain product availability and margin integrity. Regional strategies must be nuanced, recognizing distinct consumer aesthetics and regulatory regimes across Americas, Europe, Middle East & Africa, and Asia-Pacific. Finally, firm-level investments in brand storytelling, supply chain transparency and targeted analytics will accelerate decision-making and customer loyalty.
Stakeholders who integrate these priorities into coherent multi-year plans will be better positioned to navigate disruption, capture premium segments and convert transient trends into sustained competitive advantage.
Note: PDF & Excel + Online Access - 1 Year
Introduction to the modern nail polish market highlighting consumer motivations, product innovation, omnichannel retail dynamics and sustainability drivers
The nail polish category is at an inflection point where evolving consumer tastes, technological advances and heightened sustainability expectations converge to redefine strategic priorities. Established product archetypes coexist with rapid innovation in formulations and finishes, while omnichannel retailing has blurred the lines between professional salon demand and at-home application rituals. As consumers increasingly seek personalization and transparency, brands are responding through ingredient disclosure, clean beauty positioning and novel delivery formats that enhance convenience without compromising aesthetics.
At the same time, supply chain dynamics and regulatory scrutiny are prompting manufacturers and distributors to re-evaluate sourcing, quality assurance and compliance practices. Retail formats are adapting to changes in shopper behavior; digital-first experiences and social commerce are supplementing traditional salon and specialty store touchpoints. With these shifts underway, stakeholders must balance short-term operational resilience with longer-term investments in R&D, sustainability credentials and digital capabilities to remain competitive and relevant in a crowded landscape.
This introduction frames the strategic context for subsequent analysis, emphasizing where differentiation can be achieved through formulation innovation, channel excellence and forward-looking regulatory strategies that protect brand reputation and enable scalable growth.
Transformative market shifts redefining product development, ingredient sustainability, digital personalization, professional services and retail supply chain priorities
The industry is undergoing transformative shifts that are reshaping product roadmaps, distribution economics and consumer engagement models. Ingredient innovation-driven by consumer demand for safer, cleaner formulations-has accelerated the migration toward water-based options, hybrid systems and photo-curable chemistries that offer both durability and improved safety profiles. Parallel advances in finishing technology have expanded the palette of consumer choices, creating new premiumization pathways for brands to monetize texture and performance differentials.
Digital personalization and data-driven marketing are altering how brands acquire and retain consumers. Augmented reality try-on tools, AI-driven shade recommendations and loyalty-linked sampling programs are reducing friction in discovery and increasing conversion across direct-to-consumer and third-party platforms. These digital capabilities are complemented by a resurgence in professional services, where salons deliver differentiated experiences centered on technique, speed and long-wear solutions that require close collaboration with manufacturers.
Finally, sustainability and circularity are emerging as competitive imperatives. Companies are refining packaging, reformulating to reduce environmental impact and rethinking product lifecycles, while supply chain transparency and ethical sourcing are becoming material to brand trust. Together, these shifts demand integrated strategies that align R&D, marketing and operations to capture both short-term consumer interest and long-term loyalty.
Assessing the cumulative impact of United States tariffs in 2025 on manufacturing costs, cross-border sourcing, import strategies and distributor relationships in the industry
Tariff changes in the United States in 2025 have created a complex set of operational and strategic implications for manufacturers, importers and distributors across the value chain. Increased duties on certain raw materials and finished goods elevate cost pressure, prompting manufacturers to re-evaluate near-term sourcing decisions and reconfigure supplier relationships to mitigate margin erosion. Responding firms are weighing trade-offs between cost, lead time and quality as they determine whether to localize production, diversify supplier footprints or renegotiate contractual terms with overseas partners.
Distributors and retailers are simultaneously adjusting inventory and pricing strategies to preserve consumer accessibility while maintaining commercial viability. Some players are protecting margin by absorbing portions of duty increases for strategic SKUs, whereas others are selectively passing costs through with clear communication on value and performance to avoid demand shocks. Moreover, the tariff environment has intensified interest in customs optimization, harmonized tariff classification reviews and duty drawback programs as levers to manage landed cost more effectively.
Collectively, these dynamics are reshaping cross-border logistics, prompting investment in supply chain visibility tools and accelerating collaboration between procurement, regulatory and commercial teams to sustain product availability and customer trust during a period of elevated trade complexity.
Key segmentation insights that reveal product preferences, distribution nuances, end-user behaviors, color and finish dynamics guiding product and channel decisions
Insightful segmentation analysis reveals differentiated demand patterns and operational priorities that should inform product development and channel strategies. Based on product type, the category encompasses Gel Polish, Powder Polish, Regular Polish, and Shellac Polish, with Gel Polish subdivided into LED Gel and UV Gel variants, and Regular Polish further delineated into Solvent-Based and Water-Based options; these distinctions have direct implications for formulation investment, production line flexibility and salon education programs.
Distribution channel segmentation identifies Online Retail, Salons, Specialty Stores, and Supermarket/Hypermarket as distinct commercial ecosystems, each with its unique margins, merchandising demands and consumer interaction models. End user segmentation distinguishes Personal Use from Professional Use, underscoring divergent performance expectations, packaging formats and refill or bulk channel opportunities. Color segmentation across Nude, Pink, and Red palettes highlights where core assortment and seasonal innovation intersect with consumer psychology and retail merchandising strategies. Meanwhile, finish segmentation encompassing Glitter, Glossy, Matte, and Metallic finishes points to opportunities for premiumization, limited-edition drops and cross-category collaborations.
Together, these layered dimensions create a multidimensional playbook for prioritizing R&D, tailoring assortment by channel and designing differentiated go-to-market tactics that resonate with specific end-user needs.
Key regional insights comparing consumer trends, regulatory frameworks, supply chain resilience and retail evolution across Americas, Europe Middle East Africa and Asia-Pacific markets
Regional dynamics shape competitive advantage and operational approaches in meaningful ways across the three principal territories: Americas, Europe, Middle East & Africa, and Asia-Pacific. In the Americas, consumer preferences favor convenience and digital discovery, which amplifies the importance of robust e-commerce platforms, fast fulfillment and marketing that leverages social influence. Supply chain resilience and regulatory clarity are also key concerns for manufacturers serving both national and cross-border channel partners.
Across Europe, Middle East & Africa, regulatory alignment and ingredient transparency frequently drive formulation and labeling choices, while a rich salon culture sustains demand for professional-grade products. Retail fragmentation in some markets incentivizes partnerships with specialty distributors and selective retail concessions to maintain premium positioning. In Asia-Pacific, rapid product life cycles, strong color experimentation and direct-to-consumer innovation present opportunities for fast-moving assortment strategies and localized product iterations that address distinct aesthetic preferences and application habits.
These regional contrasts underscore the need for differentiated market entry plans, channel mixes and R&D prioritization that reflect local consumer behavior, regulatory expectations and competitive intensity, while enabling scalable capabilities for multinational rollouts.
Strategic company-level insights highlighting competitive positioning, innovation pipelines, private label traction, partnerships and sustainability commitments across major firms
Company-level dynamics reflect a balance of defensive tactics and growth-oriented investments. Leading firms are investing in formulation differentiation and sustainable packaging, while pursuing partnerships to accelerate distribution into emerging retail formats. Competitive positioning increasingly hinges on the ability to deliver both product performance and brand narratives that resonate across digital touchpoints; firms that integrate technical claims with relatable storytelling tend to secure higher engagement and loyalty metrics.
In parallel, private label programs and retail partnerships are reshaping channel economics. Some manufacturers are scaling contract manufacturing capabilities to capture whitespace in retailer assortments, whereas others are protecting brand equity through selective exclusivity and premium limited editions. Collaboration between brands and salon networks remains an important avenue for product validation and education, supporting longer wear formats and professional-grade systems.
Strategic M&A and cross-sector alliances continue to be mechanisms for capability acquisition, while investments in analytical platforms enable more precise portfolio rationalization and faster response to trend signals. Collectively, these trends illustrate why differentiated innovation pipelines and nimble commercial strategies are central to sustaining competitive advantage.
Actionable recommendations for industry leaders to optimize product portfolios, channel strategies, sourcing models, sustainability roadmaps and customer engagement via innovation
Industry leaders should adopt a multipronged approach that aligns product innovation, channel optimization and operational resilience to deliver sustained value. Prioritize investments in formulation platforms that enable modular upgrades-such as convertible systems that can transition between solvent and water-based bases or hybrid chemistries that support durability and safety-as these approaches reduce time-to-market for differentiated SKUs and simplify production scaling. Simultaneously, align go-to-market strategies to channel-specific expectations by adapting packaging sizes, merchandising assets and fulfillment capabilities for online retail, salons and mass channels.
Strengthen supply chain resilience through diversified sourcing, nearshoring where feasible, and enhanced customs and tariff management to reduce disruption risk. Embed sustainability into product roadmaps and packaging decisions, focusing on measurable reductions in environmental impact and transparent communication that supports brand trust. On the commercial front, harness digital tools for personalization and conversion: invest in AR try-on, data-driven shade matching and subscription models to deepen customer lifetime value.
Finally, build cross-functional governance that connects R&D, regulatory and commercial teams so that claims, compliance and consumer messaging are coherent across regions. These practical steps will enable leaders to capture both short-term revenue opportunities and longer-term differentiation.
Robust research methodology detailing primary and secondary approaches, expert validation, retailer audits, laboratory testing and triangulation techniques ensuring analytical rigor
The research underpinning this analysis employed a structured, mixed-methods approach to ensure analytical rigor and relevance. Primary research included in-depth interviews with industry executives, salon professionals and retail buyers, complemented by structured consumer ethnographies that illuminated usage patterns and aesthetic preferences. These qualitative inputs were triangulated with secondary sources such as regulatory guidance, trade publications and supply chain audit reports to create a holistic understanding of product, channel and regional dynamics.
Quantitative validation was achieved through targeted retailer performance reviews and anonymized shipment and assortment audits to verify distribution trends and channel-specific behavior. Technical assessments of formulation trends and packaging innovations were informed by laboratory testing summaries and patent landscape scans to identify durable product differentials. Throughout the methodology, findings were cross-validated via expert panels and sensitivity checks to mitigate bias and ensure reproducibility.
Limitations are acknowledged where primary access to proprietary commercial KPIs was restricted; however, methodological transparency, iterative validation and conservative interpretation of commercial implications maintain the integrity and practical applicability of the insights presented.
Conclusive synthesis summarizing strategic implications, persistent challenges, innovation imperatives and the evolving priorities for stakeholders across the value chain
The synthesis of trends, trade impacts and segmentation intelligence points to a clear set of strategic imperatives for stakeholders across the value chain. Product innovation that marries performance with safety and sustainability will be a key differentiator, particularly where formulations and finishes address both professional demands and at-home convenience. Channel strategies should be tailored, with digital-first investments complementing enduring salon partnerships that provide validation and premium experiences.
Trade policy shifts necessitate stronger cross-functional coordination between procurement, regulatory and commercial teams to maintain product availability and margin integrity. Regional strategies must be nuanced, recognizing distinct consumer aesthetics and regulatory regimes across Americas, Europe, Middle East & Africa, and Asia-Pacific. Finally, firm-level investments in brand storytelling, supply chain transparency and targeted analytics will accelerate decision-making and customer loyalty.
Stakeholders who integrate these priorities into coherent multi-year plans will be better positioned to navigate disruption, capture premium segments and convert transient trends into sustained competitive advantage.
Note: PDF & Excel + Online Access - 1 Year
Table of Contents
185 Pages
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency
- 1.5. Language
- 1.6. Stakeholders
- 2. Research Methodology
- 3. Executive Summary
- 4. Market Overview
- 5. Market Insights
- 5.1. Increasing popularity of clean, vegan and cruelty free polish formulas with eco-friendly packaging
- 5.2. Surge in demand for hybrid gel polishes that cure under LED lamps for salon-quality durability
- 5.3. Growing consumer preference for customizable, magnetic and color changing ambient polishes
- 5.4. Innovation in quick-dry, high-shine top coats featuring advanced UV protection for longevity
- 5.5. Expansion of direct to consumer subscription services offering seasonal and limited edition collections
- 5.6. Adoption of smart nail polish featuring smartphone controlled color shifts and health monitoring
- 6. Cumulative Impact of United States Tariffs 2025
- 7. Cumulative Impact of Artificial Intelligence 2025
- 8. Nail Polish Market, by Product Type
- 8.1. Gel Polish
- 8.1.1. LED Gel Polish
- 8.1.2. UV Gel Polish
- 8.2. Powder Polish
- 8.3. Regular Polish
- 8.3.1. Solvent-Based Polish
- 8.3.2. Water-Based Polish
- 8.4. Shellac Polish
- 9. Nail Polish Market, by Distribution Channel
- 9.1. Online Retail
- 9.2. Salons
- 9.3. Specialty Stores
- 9.4. Supermarket/Hypermarket
- 10. Nail Polish Market, by End User
- 10.1. Personal Use
- 10.2. Professional Use
- 11. Nail Polish Market, by Color
- 11.1. Nude
- 11.2. Pink
- 11.3. Red
- 12. Nail Polish Market, by Finish
- 12.1. Glitter
- 12.2. Glossy
- 12.3. Matte
- 12.4. Metallic
- 13. Nail Polish Market, by Region
- 13.1. Americas
- 13.1.1. North America
- 13.1.2. Latin America
- 13.2. Europe, Middle East & Africa
- 13.2.1. Europe
- 13.2.2. Middle East
- 13.2.3. Africa
- 13.3. Asia-Pacific
- 14. Nail Polish Market, by Group
- 14.1. ASEAN
- 14.2. GCC
- 14.3. European Union
- 14.4. BRICS
- 14.5. G7
- 14.6. NATO
- 15. Nail Polish Market, by Country
- 15.1. United States
- 15.2. Canada
- 15.3. Mexico
- 15.4. Brazil
- 15.5. United Kingdom
- 15.6. Germany
- 15.7. France
- 15.8. Russia
- 15.9. Italy
- 15.10. Spain
- 15.11. China
- 15.12. India
- 15.13. Japan
- 15.14. Australia
- 15.15. South Korea
- 16. Competitive Landscape
- 16.1. Market Share Analysis, 2024
- 16.2. FPNV Positioning Matrix, 2024
- 16.3. Competitive Analysis
- 16.3.1. OPI Products
- 16.3.2. Revlon, Inc.
- 16.3.3. L’Oréal S.A.
- 16.3.4. Creative Nail Design, Inc.
- 16.3.5. Essie
- 16.3.6. Orly International
- 16.3.7. Jessica Cosmetics International
- 16.3.8. Young Nails
- 16.3.9. Hand & Nail Harmony
- 16.3.10. Gelish
- 16.3.11. Ever Bilena, Inc.
- 16.3.12. Barry M Cosmetics
- 16.3.13. Nails, Inc.
- 16.3.14. Peggy Sage
- 16.3.15. Julep Beauty, Inc.
- 16.3.16. American International Industries
- 16.3.17. Alessandro International
- 16.3.18. LCN
- 16.3.19. Kiara Sky Nails
- 16.3.20. DND Gel
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