Mobile Games Market by Platform (Android, iOS), Genre (Action, Casual, Racing), Revenue Model, Device Type, Player Type - Global Forecast 2025-2032
Description
The Mobile Games Market was valued at USD 140.31 billion in 2024 and is projected to grow to USD 153.86 billion in 2025, with a CAGR of 10.54%, reaching USD 312.92 billion by 2032.
A strategic primer on how device advances, platform policies, and player expectations are converging to redefine competitive priorities in mobile gaming
The mobile gaming landscape has matured from a novelty entertainment medium into a core pillar of digital consumer engagement and interactive media strategy. Over the past decade, advances in device performance, ubiquitous connectivity, and refined engagement mechanics have reshaped player expectations, developer economics, and platform dynamics. Consumers now demand frictionless onboarding, meaningful progression systems, social connectivity, and cross-device continuity, and these expectations exert pressure on developers to prioritize retention mechanics and long-term value exchange rather than one-time transactions.
Concurrently, distribution platforms have evolved their policies, monetization toolsets, and discovery algorithms, compelling studios to blend organic community growth with paid user acquisition and platform-specific optimization. Emerging technologies such as cloud streaming, edge compute, and more sophisticated analytics have opened opportunities for richer multiplayer experiences and live-service capabilities, while also increasing operational complexity. This introduction frames the executive summary by outlining structural forces that influence strategy, competitive positioning, and the types of intelligence leaders need to make rapid, defensible decisions in a fast-moving environment.
How fragmented player preferences, rapid device-level innovations, and shifting platform economics are reshaping product, monetization, and go-to-market strategies
The mobile games industry is experiencing transformative shifts driven by three interlocking vectors: player behavior evolution, technological enablement, and regulatory and commercial frictions. Player behavior is fragmenting along intensity and social dimensions; casual audiences continue to value bite-sized, accessible experiences while midcore and hardcore segments seek deeper progression, competitive ladders, and social ecosystems. This bifurcation necessitates differentiated design philosophies and monetization models to sustain engagement across cohorts.
Technological enablement is lowering the barrier for richer experiences through widespread adoption of high-refresh-rate displays, improved GPU capabilities, and persistent cloud services. These capabilities are enabling hybrid business models where live events, episodic content drops, and cross-platform progression become central retention levers. Meanwhile, platform gatekeepers are refining discovery and revenue share mechanisms, which affects UA economics and product roadmaps. Regulatory and commercial frictions, including changes to store policies and the evolving legal environment around in-app monetization, are prompting publishers to diversify distribution channels and payment options. Taken together, these shifts are forcing organizations to move beyond product-first thinking toward operating models that emphasize iterative live operations, analytics-driven content planning, and resilient monetization engineering.
Assessing the 2025 tariff-driven operational shifts that increased hardware costs, altered promotional economics, and accelerated supply chain reconfiguration for game publishers
The tariff environment introduced in 2025 has introduced additional operational considerations for mobile game companies that rely on global supply chains, hardware partnerships, and region-specific distribution agreements. These duties have increased the cost base for manufacturers of specialized controllers, branded peripherals, and limited-run collector hardware tied to game franchises. As a consequence, studios and partners with physical merchandise or hardware ambitions have had to re-evaluate sourcing strategies, reprice bundles, and in some cases delay physical launches to maintain margin targets.
Moreover, the tariffs have had indirect ramifications for go-to-market choices in regions with concentrated manufacturing footprints. Publishers that previously leveraged integrated hardware-software launches found that promotional economics shifted, leading them to prioritize digital-only packaged offerings, virtual merchandise, and augmented reality activations that do not rely on cross-border shipments. The policy change also accelerated interest in nearshoring and shifting production to alternative jurisdictions to mitigate long-term tariff exposure. These strategic responses underscore the importance of flexible fulfillment pathways and monetization structures that decouple digital revenue streams from the volatility of hardware and logistics costs.
Deep segmentation-driven insights that connect platform differences, genre mechanics, revenue architectures, device ergonomics, and player archetypes to strategic product choices
Segment-specific analysis reveals nuanced strategic implications across platform, genre, revenue model, device type, and player archetype that firms should integrate into product roadmaps and go-to-market playbooks. Based on Platform, market dynamics differ markedly between Android and iOS, with each ecosystem presenting distinct discovery algorithms, store policies, and monetization levers, requiring tailored user acquisition strategies and SDK integrations. Based on Genre, product teams must navigate a wide taxonomy that includes Action, Casual, Racing, Role Playing, Sports, and Strategy; within Action, Platformer and Shooter variants demand different control paradigms and retention loops, while Casual products such as Arcade, Hyper Casual, and Puzzle emphasize rapid session design and viral loop mechanics. Role Playing bifurcates into Action Role Playing and Traditional approaches, where combat complexity and progression pacing shape lifetime engagement, and Strategy divides into Real Time and Turn Based models that influence matchmaking, latency tolerance, and monetization cadence.
Based on Revenue Model, companies need deliberate choices between Ad Supported, Freemium, Premium, and Subscription structures, with Freemium itself blending Ad Supported elements and In App Purchase-driven progression to balance accessibility and long-term ARPU. Based on Device Type, design trade-offs between Smartphone and Tablet experiences affect UI density, control mapping, and session ergonomics. Based on Player Type, segments such as Casual, Hardcore, and Midcore inform feature prioritization; casual players demand immediate gratification and low friction, midcore players respond to social competition and meta-progression, and hardcore players require deep systems, competitive integrity, and esports-adjacent frameworks. Understanding these cross-cutting segmentation vectors enables product leaders to align retention engineering, live-ops cadence, and monetization mechanics to the specific behaviors and technical constraints of each segment.
Regional strategic patterns that link monetization sophistication, localization complexity, and partnership ecosystems across the Americas, EMEA, and Asia-Pacific
Regional dynamics continue to influence distribution strategy, content localization, and partnership formation in distinct ways across Americas, Europe, Middle East & Africa, and Asia-Pacific. In the Americas, mature monetization practices and strong advertising ecosystems favor sophisticated hybrid monetization experiments and live-ops playbooks, while publishers benefit from highly engaged social communities and established influencer networks that amplify launch visibility. Conversely, Europe, Middle East & Africa presents a mosaic of regulatory frameworks, payment preferences, and language requirements that necessitate modular localization strategies and careful legal compliance planning to avoid friction in monetization and data handling.
Asia-Pacific remains the most heterogeneous and innovation-dense region, with several markets exhibiting advanced mobile-first social gaming models, aggressive user acquisition tactics, and platform partnerships that accelerate feature adoption such as live commerce and integrated streaming. Across all regions, strategic partnerships with local publishers, payment aggregators, and platform stakeholders can mitigate entry barriers and reduce time-to-adoption for culturally resonant content. Therefore, global strategies should be modular, enabling rapid replication of successful features while adapting monetization and community engagement to local norms and regulatory expectations.
How leaders are combining live-ops mastery, integrated analytics, and cross-disciplinary talent to sustain engagement and competitive advantage in mobile gaming
Competitive positioning is increasingly defined by operational excellence in live services, robust data science capabilities, and cross-functional pipelines that shorten iteration cycles. Leading firms are investing in proprietary analytics stacks that unify telemetry, funnel analysis, and cohort experimentation to optimize retention and monetization levers in near real time. Creative leadership is balancing live-ops calendars with meaningful narrative and progression updates to reduce churn while preserving perceived value of in-game economies. Strategic partnerships and platform alliances remain critical for distribution advantages, access to promotional channels, and preferential placement, and companies that combine strong creative IP with disciplined live operations tend to secure higher engagement velocity.
Additionally, talent composition is a differentiator: companies that blend game designers with product managers, data scientists, and community operations professionals can more effectively translate player signals into prioritized development backlogs. Investment patterns also favor middleware and tooling that accelerate cross-platform deployment, reduce QA cycles, and enable personalized player experiences. Finally, firms that maintain transparent consumer policies and responsible monetization practices are better positioned to navigate regulatory scrutiny and sustain long-term community trust, which in turn supports healthier retention metrics and more stable revenue streams.
Practical strategic moves and operational priorities that balance live-ops excellence, diversified monetization, and supply chain resilience for sustained growth
Industry leaders should prioritize a set of tactical and strategic actions that balance short-term performance with long-term resilience. First, shift product roadmaps to emphasize live-ops and event-driven content that create predictable engagement spikes and support community growth, while ensuring the content pipeline is backed by robust analytics to measure lift and decay. Second, adopt modular localization and monetization frameworks that allow rapid regional adjustments without requiring full rebuilds, thereby reducing time-to-market and regulatory risk. Third, diversify monetization by blending advertising, in-app purchases, and subscription components in ways that align with player archetypes and platform constraints, while maintaining transparent value exchange to preserve player trust.
Fourth, reconfigure supply chain and promotional bundles to reduce exposure to tariff-driven cost shocks, focusing instead on digital-only merchandising and virtual collectables where appropriate. Fifth, invest in cross-functional growth squads that marry creative design with data science and community operations to quickly iterate on engagement hypotheses. Sixth, strengthen platform relations and explore alternative distribution channels to mitigate single-platform dependency. By executing these recommendations, leaders can enhance operational flexibility, protect margins from external shocks, and deliver differentiated player experiences that scale across regions and segments.
A rigorous mixed-methods approach combining expert interviews, public disclosures, and behavioral telemetry analysis to derive reproducible strategic insights
This research synthesis draws on a triangulated methodology that combines qualitative expert interviews, secondary industry reporting, and systematic analysis of public telemetry signals to ensure robust and defensible insights. Primary inputs include structured conversations with product leaders, monetization specialists, and regional distribution partners, which provide contextual nuance about developer decision-making and go-to-market trade-offs. Secondary inputs involve review of platform policy updates, technical announcements, and public company disclosures that inform structural trends and competitive dynamics.
Analytical methods emphasize cohort analysis, retention curve decomposition, and monetization funnel mapping to identify causal relationships between product interventions and player behavior. Cross-validation steps were used to confirm patterns across multiple data sources and to reduce bias from single-provider telemetry. Throughout the process, attention was given to legal and ethical data practices, and findings were framed to be actionable for executive audiences, synthesis-focused rather than prescriptive on implementation details. The methodology supports reproducibility by outlining data provenance and the logical steps taken to derive strategic implications.
Synthesis of strategic imperatives showing why operational excellence, segmentation-driven product design, and resilient monetization are essential for durable success
In conclusion, the mobile gaming sector stands at an inflection point where product differentiation increasingly depends on operational mastery rather than purely on feature novelty. Companies that integrate analytics-driven live-ops, modular monetization frameworks, and regionally attuned go-to-market strategies are better positioned to capture sustained engagement. The 2025 tariff changes serve as a reminder that external policy shifts can materially affect promotional economics and hardware strategies, thus reinforcing the value of digital-first monetization and diversified supply approaches.
Moving forward, leaders should treat segmentation intelligence-covering platform nuances, genre mechanics, revenue architecture, device ergonomics, and player archetypes-as the foundation for strategic prioritization. By aligning organizational capabilities with these segmentation realities and by investing in cross-functional talent and resilient operational systems, companies can reduce execution risk and unlock new avenues for growth. This synthesis is intended to help decision-makers convert broad industry signals into concrete choices about product design, monetization, and regional expansion.
Note: PDF & Excel + Online Access - 1 Year
A strategic primer on how device advances, platform policies, and player expectations are converging to redefine competitive priorities in mobile gaming
The mobile gaming landscape has matured from a novelty entertainment medium into a core pillar of digital consumer engagement and interactive media strategy. Over the past decade, advances in device performance, ubiquitous connectivity, and refined engagement mechanics have reshaped player expectations, developer economics, and platform dynamics. Consumers now demand frictionless onboarding, meaningful progression systems, social connectivity, and cross-device continuity, and these expectations exert pressure on developers to prioritize retention mechanics and long-term value exchange rather than one-time transactions.
Concurrently, distribution platforms have evolved their policies, monetization toolsets, and discovery algorithms, compelling studios to blend organic community growth with paid user acquisition and platform-specific optimization. Emerging technologies such as cloud streaming, edge compute, and more sophisticated analytics have opened opportunities for richer multiplayer experiences and live-service capabilities, while also increasing operational complexity. This introduction frames the executive summary by outlining structural forces that influence strategy, competitive positioning, and the types of intelligence leaders need to make rapid, defensible decisions in a fast-moving environment.
How fragmented player preferences, rapid device-level innovations, and shifting platform economics are reshaping product, monetization, and go-to-market strategies
The mobile games industry is experiencing transformative shifts driven by three interlocking vectors: player behavior evolution, technological enablement, and regulatory and commercial frictions. Player behavior is fragmenting along intensity and social dimensions; casual audiences continue to value bite-sized, accessible experiences while midcore and hardcore segments seek deeper progression, competitive ladders, and social ecosystems. This bifurcation necessitates differentiated design philosophies and monetization models to sustain engagement across cohorts.
Technological enablement is lowering the barrier for richer experiences through widespread adoption of high-refresh-rate displays, improved GPU capabilities, and persistent cloud services. These capabilities are enabling hybrid business models where live events, episodic content drops, and cross-platform progression become central retention levers. Meanwhile, platform gatekeepers are refining discovery and revenue share mechanisms, which affects UA economics and product roadmaps. Regulatory and commercial frictions, including changes to store policies and the evolving legal environment around in-app monetization, are prompting publishers to diversify distribution channels and payment options. Taken together, these shifts are forcing organizations to move beyond product-first thinking toward operating models that emphasize iterative live operations, analytics-driven content planning, and resilient monetization engineering.
Assessing the 2025 tariff-driven operational shifts that increased hardware costs, altered promotional economics, and accelerated supply chain reconfiguration for game publishers
The tariff environment introduced in 2025 has introduced additional operational considerations for mobile game companies that rely on global supply chains, hardware partnerships, and region-specific distribution agreements. These duties have increased the cost base for manufacturers of specialized controllers, branded peripherals, and limited-run collector hardware tied to game franchises. As a consequence, studios and partners with physical merchandise or hardware ambitions have had to re-evaluate sourcing strategies, reprice bundles, and in some cases delay physical launches to maintain margin targets.
Moreover, the tariffs have had indirect ramifications for go-to-market choices in regions with concentrated manufacturing footprints. Publishers that previously leveraged integrated hardware-software launches found that promotional economics shifted, leading them to prioritize digital-only packaged offerings, virtual merchandise, and augmented reality activations that do not rely on cross-border shipments. The policy change also accelerated interest in nearshoring and shifting production to alternative jurisdictions to mitigate long-term tariff exposure. These strategic responses underscore the importance of flexible fulfillment pathways and monetization structures that decouple digital revenue streams from the volatility of hardware and logistics costs.
Deep segmentation-driven insights that connect platform differences, genre mechanics, revenue architectures, device ergonomics, and player archetypes to strategic product choices
Segment-specific analysis reveals nuanced strategic implications across platform, genre, revenue model, device type, and player archetype that firms should integrate into product roadmaps and go-to-market playbooks. Based on Platform, market dynamics differ markedly between Android and iOS, with each ecosystem presenting distinct discovery algorithms, store policies, and monetization levers, requiring tailored user acquisition strategies and SDK integrations. Based on Genre, product teams must navigate a wide taxonomy that includes Action, Casual, Racing, Role Playing, Sports, and Strategy; within Action, Platformer and Shooter variants demand different control paradigms and retention loops, while Casual products such as Arcade, Hyper Casual, and Puzzle emphasize rapid session design and viral loop mechanics. Role Playing bifurcates into Action Role Playing and Traditional approaches, where combat complexity and progression pacing shape lifetime engagement, and Strategy divides into Real Time and Turn Based models that influence matchmaking, latency tolerance, and monetization cadence.
Based on Revenue Model, companies need deliberate choices between Ad Supported, Freemium, Premium, and Subscription structures, with Freemium itself blending Ad Supported elements and In App Purchase-driven progression to balance accessibility and long-term ARPU. Based on Device Type, design trade-offs between Smartphone and Tablet experiences affect UI density, control mapping, and session ergonomics. Based on Player Type, segments such as Casual, Hardcore, and Midcore inform feature prioritization; casual players demand immediate gratification and low friction, midcore players respond to social competition and meta-progression, and hardcore players require deep systems, competitive integrity, and esports-adjacent frameworks. Understanding these cross-cutting segmentation vectors enables product leaders to align retention engineering, live-ops cadence, and monetization mechanics to the specific behaviors and technical constraints of each segment.
Regional strategic patterns that link monetization sophistication, localization complexity, and partnership ecosystems across the Americas, EMEA, and Asia-Pacific
Regional dynamics continue to influence distribution strategy, content localization, and partnership formation in distinct ways across Americas, Europe, Middle East & Africa, and Asia-Pacific. In the Americas, mature monetization practices and strong advertising ecosystems favor sophisticated hybrid monetization experiments and live-ops playbooks, while publishers benefit from highly engaged social communities and established influencer networks that amplify launch visibility. Conversely, Europe, Middle East & Africa presents a mosaic of regulatory frameworks, payment preferences, and language requirements that necessitate modular localization strategies and careful legal compliance planning to avoid friction in monetization and data handling.
Asia-Pacific remains the most heterogeneous and innovation-dense region, with several markets exhibiting advanced mobile-first social gaming models, aggressive user acquisition tactics, and platform partnerships that accelerate feature adoption such as live commerce and integrated streaming. Across all regions, strategic partnerships with local publishers, payment aggregators, and platform stakeholders can mitigate entry barriers and reduce time-to-adoption for culturally resonant content. Therefore, global strategies should be modular, enabling rapid replication of successful features while adapting monetization and community engagement to local norms and regulatory expectations.
How leaders are combining live-ops mastery, integrated analytics, and cross-disciplinary talent to sustain engagement and competitive advantage in mobile gaming
Competitive positioning is increasingly defined by operational excellence in live services, robust data science capabilities, and cross-functional pipelines that shorten iteration cycles. Leading firms are investing in proprietary analytics stacks that unify telemetry, funnel analysis, and cohort experimentation to optimize retention and monetization levers in near real time. Creative leadership is balancing live-ops calendars with meaningful narrative and progression updates to reduce churn while preserving perceived value of in-game economies. Strategic partnerships and platform alliances remain critical for distribution advantages, access to promotional channels, and preferential placement, and companies that combine strong creative IP with disciplined live operations tend to secure higher engagement velocity.
Additionally, talent composition is a differentiator: companies that blend game designers with product managers, data scientists, and community operations professionals can more effectively translate player signals into prioritized development backlogs. Investment patterns also favor middleware and tooling that accelerate cross-platform deployment, reduce QA cycles, and enable personalized player experiences. Finally, firms that maintain transparent consumer policies and responsible monetization practices are better positioned to navigate regulatory scrutiny and sustain long-term community trust, which in turn supports healthier retention metrics and more stable revenue streams.
Practical strategic moves and operational priorities that balance live-ops excellence, diversified monetization, and supply chain resilience for sustained growth
Industry leaders should prioritize a set of tactical and strategic actions that balance short-term performance with long-term resilience. First, shift product roadmaps to emphasize live-ops and event-driven content that create predictable engagement spikes and support community growth, while ensuring the content pipeline is backed by robust analytics to measure lift and decay. Second, adopt modular localization and monetization frameworks that allow rapid regional adjustments without requiring full rebuilds, thereby reducing time-to-market and regulatory risk. Third, diversify monetization by blending advertising, in-app purchases, and subscription components in ways that align with player archetypes and platform constraints, while maintaining transparent value exchange to preserve player trust.
Fourth, reconfigure supply chain and promotional bundles to reduce exposure to tariff-driven cost shocks, focusing instead on digital-only merchandising and virtual collectables where appropriate. Fifth, invest in cross-functional growth squads that marry creative design with data science and community operations to quickly iterate on engagement hypotheses. Sixth, strengthen platform relations and explore alternative distribution channels to mitigate single-platform dependency. By executing these recommendations, leaders can enhance operational flexibility, protect margins from external shocks, and deliver differentiated player experiences that scale across regions and segments.
A rigorous mixed-methods approach combining expert interviews, public disclosures, and behavioral telemetry analysis to derive reproducible strategic insights
This research synthesis draws on a triangulated methodology that combines qualitative expert interviews, secondary industry reporting, and systematic analysis of public telemetry signals to ensure robust and defensible insights. Primary inputs include structured conversations with product leaders, monetization specialists, and regional distribution partners, which provide contextual nuance about developer decision-making and go-to-market trade-offs. Secondary inputs involve review of platform policy updates, technical announcements, and public company disclosures that inform structural trends and competitive dynamics.
Analytical methods emphasize cohort analysis, retention curve decomposition, and monetization funnel mapping to identify causal relationships between product interventions and player behavior. Cross-validation steps were used to confirm patterns across multiple data sources and to reduce bias from single-provider telemetry. Throughout the process, attention was given to legal and ethical data practices, and findings were framed to be actionable for executive audiences, synthesis-focused rather than prescriptive on implementation details. The methodology supports reproducibility by outlining data provenance and the logical steps taken to derive strategic implications.
Synthesis of strategic imperatives showing why operational excellence, segmentation-driven product design, and resilient monetization are essential for durable success
In conclusion, the mobile gaming sector stands at an inflection point where product differentiation increasingly depends on operational mastery rather than purely on feature novelty. Companies that integrate analytics-driven live-ops, modular monetization frameworks, and regionally attuned go-to-market strategies are better positioned to capture sustained engagement. The 2025 tariff changes serve as a reminder that external policy shifts can materially affect promotional economics and hardware strategies, thus reinforcing the value of digital-first monetization and diversified supply approaches.
Moving forward, leaders should treat segmentation intelligence-covering platform nuances, genre mechanics, revenue architecture, device ergonomics, and player archetypes-as the foundation for strategic prioritization. By aligning organizational capabilities with these segmentation realities and by investing in cross-functional talent and resilient operational systems, companies can reduce execution risk and unlock new avenues for growth. This synthesis is intended to help decision-makers convert broad industry signals into concrete choices about product design, monetization, and regional expansion.
Note: PDF & Excel + Online Access - 1 Year
Table of Contents
194 Pages
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency
- 1.5. Language
- 1.6. Stakeholders
- 2. Research Methodology
- 3. Executive Summary
- 4. Market Overview
- 5. Market Insights
- 5.1. Cloud streaming technology enabling seamless high fidelity mobile gaming experiences across devices
- 5.2. AI driven personalization engines optimizing retention and in app purchase conversion rates across mobile game audiences
- 5.3. Implementation of Apple iOS privacy and ATT changes forcing new user acquisition and ad monetization strategies
- 5.4. Integration of hypercasual game mechanics with midcore monetization loops to boost long term player engagement metrics
- 5.5. Adoption of blockchain based asset ownership models and NFTs to drive secondary markets in mobile gaming ecosystems
- 5.6. Growth of cross platform multiplayer and social guild features fostering community retention and virality in mobile titles
- 5.7. Expansion of live ops and seasonal event calendars as key driver of active user growth and in game spending patterns
- 5.8. Rise of 5G network adoption unlocking graphically rich AR and VR mobile game experiences with minimal latency concerns
- 5.9. Increasing partnership between mobile developers and influencers to leverage user generated content for organic growth and retention
- 5.10. Implementing advanced ad formats like playable and interactive ads to enhance user acquisition efficiency and quality installs
- 6. Cumulative Impact of United States Tariffs 2025
- 7. Cumulative Impact of Artificial Intelligence 2025
- 8. Mobile Games Market, by Platform
- 8.1. Android
- 8.2. iOS
- 9. Mobile Games Market, by Genre
- 9.1. Action
- 9.1.1. Platformer
- 9.1.2. Shooter
- 9.2. Casual
- 9.2.1. Arcade
- 9.2.2. Hyper Casual
- 9.2.3. Puzzle
- 9.3. Racing
- 9.4. Role Playing
- 9.4.1. Action Role Playing
- 9.4.2. Traditional
- 9.5. Sports
- 9.6. Strategy
- 9.6.1. Real Time
- 9.6.2. Turn Based
- 10. Mobile Games Market, by Revenue Model
- 10.1. Ad Supported
- 10.2. Freemium
- 10.2.1. Ad Supported
- 10.2.2. In App Purchase
- 10.3. Premium
- 10.4. Subscription
- 11. Mobile Games Market, by Device Type
- 11.1. Smartphone
- 11.2. Tablet
- 12. Mobile Games Market, by Player Type
- 12.1. Casual
- 12.2. Hardcore
- 12.3. Midcore
- 13. Mobile Games Market, by Region
- 13.1. Americas
- 13.1.1. North America
- 13.1.2. Latin America
- 13.2. Europe, Middle East & Africa
- 13.2.1. Europe
- 13.2.2. Middle East
- 13.2.3. Africa
- 13.3. Asia-Pacific
- 14. Mobile Games Market, by Group
- 14.1. ASEAN
- 14.2. GCC
- 14.3. European Union
- 14.4. BRICS
- 14.5. G7
- 14.6. NATO
- 15. Mobile Games Market, by Country
- 15.1. United States
- 15.2. Canada
- 15.3. Mexico
- 15.4. Brazil
- 15.5. United Kingdom
- 15.6. Germany
- 15.7. France
- 15.8. Russia
- 15.9. Italy
- 15.10. Spain
- 15.11. China
- 15.12. India
- 15.13. Japan
- 15.14. Australia
- 15.15. South Korea
- 16. Competitive Landscape
- 16.1. Market Share Analysis, 2024
- 16.2. FPNV Positioning Matrix, 2024
- 16.3. Competitive Analysis
- 16.3.1. Activision Blizzard, Inc.
- 16.3.2. BANDAI NAMCO MOBILE S.L.
- 16.3.3. Com2uS Corp.
- 16.3.4. Electronic Arts Inc.
- 16.3.5. Gameloft SE
- 16.3.6. GamePix S.r.l.
- 16.3.7. GamesHub
- 16.3.8. Glu Mobile, Inc. by Electronic Arts Inc.
- 16.3.9. GungHo Online Entertainment, Inc.
- 16.3.10. King.com Ltd.
- 16.3.11. KONAMI DIGITAL ENTERTAINMENT B.V.
- 16.3.12. NCSOFT CORPORATION
- 16.3.13. NetEase, Inc.
- 16.3.14. Niantic, Inc.
- 16.3.15. Nintendo Co., Ltd.
- 16.3.16. Peak Oyun Yazılım ve Pazarlama A.Ş.
- 16.3.17. Rovio Entertainment Corporation
- 16.3.18. Supercell Oy
- 16.3.19. Tencent Holdings Limited
- 16.3.20. The Game Awards
- 16.3.21. The Walt Disney Company
- 16.3.22. Ubisoft, Inc.
- 16.3.23. Warner Bros Entertainment Inc.
- 16.3.24. Zynga Inc. by Take-Two Interactive Software, Inc.
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