Home Fragrances Market by Product Type (Candles, Electric Diffusers, Gel Diffusers), Distribution Channel (Online, Offline), Scent Type, Packaging Format - Global Forecast 2025-2032
Description
The Home Fragrances Market was valued at USD 12.74 billion in 2024 and is projected to grow to USD 13.94 billion in 2025, with a CAGR of 10.19%, reaching USD 27.71 billion by 2032.
An engaging introduction that frames shifting consumer priorities, innovation drivers, distribution dynamics and sustainability pressures transforming the home fragrances landscape
The home fragrances landscape has entered a phase of converging influences where sensory preferences, technological innovation, and sustainability expectations are reshaping product development and commercial strategies. Consumers increasingly view scent as an extension of lifestyle and wellness, seeking products that deliver not only aroma but also perceived benefits such as relaxation, focus, and mood enhancement. At the same time, retailers and brand owners are responding to evolving distribution dynamics and cost pressures, prompting a reassessment of portfolio breadth, pricing tiers, and supply arrangements.
Against this backdrop, product innovation has intensified across delivery systems and formulations, while branding has shifted toward storytelling that emphasizes provenance, naturality, and efficacy. Digital channels continue to alter discovery and purchase behaviors, enabling personalized marketing and subscription models that deepen lifetime value. Consequently, companies must balance creativity with operational rigor, aligning R&D, sourcing, and go-to-market execution to capture opportunities presented by shifting consumer priorities and an increasingly complex external environment.
A detailed exploration of the transformative shifts in consumer behavior, delivery technologies, sustainability expectations and distribution models reshaping product strategies
Major transformative shifts are driving rapid evolution across the home fragrances ecosystem, with consumer demand for personalized sensory experiences encouraging brands to rethink formulation and delivery. The rise of wellness-oriented positioning has pushed scent products beyond simple odor masking into functional categories that claim calming or energizing effects, and this has in turn stimulated investment in scent research, tone layering, and multisensory product design. Furthermore, clean-label expectations are prompting reformulation toward renewable and responsibly sourced ingredients, while transparency in ingredient disclosure has become a competitive differentiator.
Concurrently, delivery-system innovation is redefining product architectures: smart diffusers and nebulizing technologies interact with connected home systems to create programmable scent profiles, and refillable formats are gaining traction as environmental concerns mount. Retail dynamics have shifted in favor of omnichannel models, where online discovery complements in-store experiential merchandising. Finally, regulatory and trade developments are altering sourcing strategies and cost structures, causing manufacturers and importers to adopt more resilient procurement practices and to explore near-shoring and supplier diversification as hedges against geopolitical volatility.
A comprehensive analysis of how the United States tariff changes in 2025 have exerted structural pressure on sourcing, pricing, product assortment, and supply chain resilience
The institution of additional tariffs in 2025 introduced a new layer of complexity that companies across the value chain had to integrate into planning and operations. Cost pressures emerged at multiple touchpoints, prompting manufacturers to evaluate supplier contracts, renegotiate logistics terms, and reconfigure production footprints to protect margins. In response, many companies accelerated sourcing diversification and sought regional suppliers to reduce exposure to fluctuating tariff schedules, while others experimented with higher-value formulations or premium positioning to better absorb incremental costs.
These tariff developments also affected product assortment and packaging decisions. Brands facing increased import costs prioritized core SKUs and higher-margin innovations while delaying lower-return extensions. Retail partners adjusted promotional calendars and inventory strategies to manage shelf economics and turnover. Moreover, procurement teams expanded scenario planning and strengthened supplier relationships, including longer-term agreements and collaborative cost-reduction initiatives. As a result, tariff-related disruption catalyzed operational prudence, encouraged strategic rebalancing across channels, and underscored the importance of agility in sourcing and pricing frameworks.
An in-depth segmentation analysis linking product types, delivery technologies, scent families, distribution channels and packaging formats to strategic commercialization choices
Segment-level dynamics reveal distinct pathways for product innovation, channel prioritization, scent curation, and packaging decisions, each with implications for commercial execution. Based on Product Type, the market is studied across Candles, Electric Diffusers, Gel Diffusers, Reed Diffusers, and Spray. The Candles segment is further studied across Wax Type, which includes Beeswax, Paraffin, and Soy Wax, a distinction that influences claims, margin profiles, and consumer positioning. Electric Diffusers are examined through Technology, differentiating Nebulizing designs from Ultrasonic systems and highlighting trade-offs between scent intensity and maintenance requirements. Gel Diffusers are profiled by Gel Format, split between Polymer Gel and Silica Gel, each offering differing release curves and shelf stability. Reed Diffusers are described by Base Oil Type with Dipropylene Glycol and Fractionated Coconut Oil informing diffusion longevity and scent throw. Spray products are differentiated by Delivery Mechanism, with Aerosol and Pump formats affecting regulatory compliance, cost structures, and consumer convenience.
Based on Distribution Channel, the market is studied across Department Stores, Online Retail, Specialty Stores, and Supermarkets Hypermarkets, and each channel requires tailored assortment, merchandising, and promotional approaches to maximize conversion. Based on Scent Type, the market is studied across Citrus, Floral, Fresh, Fruity, Oriental, and Woody, with Floral further analyzed through Jasmine, Lily, and Rose subtypes, and Woody further explored through Cedar, Pine, and Sandalwood variants that drive distinct consumer affinities. Based on Packaging Format, the market is studied across Ceramic, Glass, and Plastic, choices that affect perceived value, sustainability claims, and logistics efficiency. Taken together, these segmentation lenses inform product roadmaps and channel strategies, suggesting that cross-functional alignment between R&D, supply chain, and commercial teams is essential to translate sensory and format choices into scalable offerings that meet both retailer and consumer demands.
Strategic regional insights revealing how consumer preferences, regulatory environments and distribution channels vary across the Americas, Europe Middle East & Africa and Asia-Pacific
Regional distinctions exert a powerful influence on product preferences, regulatory requirements, and route-to-market strategies, making geographic nuance central to business planning. In the Americas, consumer appetite for clean-label formulations, woody and citrus scents, and convenient spray and candle formats has supported a focus on experiential retail and omnichannel fulfillment models. Retailers in this region frequently emphasize seasonal assortments and limited-edition collaborations that stimulate traffic and social engagement. Elsewhere, in Europe, Middle East & Africa, luxury positioning and heritage fragrance narratives often resonate strongly, with consumers valuing floral and oriental profiles alongside rigorous regulatory scrutiny that shapes ingredient choices and labeling.
Across Asia-Pacific, rapid e-commerce adoption and a growing middle class have expanded demand for compact, travel-friendly formats and culturally resonant scent profiles; here, both modern and traditional olfactory preferences coexist and influence product development. Manufacturing and supply-chain capabilities in the region also present opportunities for localized sourcing and assembly, enabling faster time-to-market for region-specific innovations. Ultimately, companies that tailor assortments, packaging, and marketing to the distinct preferences and regulatory landscapes across the Americas, Europe, Middle East & Africa, and Asia-Pacific will be better positioned to capture consumer loyalty and to optimize operational efficiency.
An analytical view of competitive behavior, partnership strategies, and innovation priorities that distinguish leaders from challengers in the home fragrances ecosystem
Competitive dynamics are shaped by a spectrum of players ranging from established global fragrance houses to nimble independent brands and retail private labels, each pursuing differentiated tactics. Leading firms invest heavily in fragrance R&D, ingredient traceability, and scalable production techniques, while challenger brands focus on niche storytelling, artisanal credentials, and direct-to-consumer engagement to build affinity. Retailers have increased the sophistication of their private assortments, leveraging exclusive collaborations and own-brand offerings to capture margin and control product narratives.
In reaction to both consumer expectations and external pressures, many companies have deepened collaborations across the value chain, partnering with component suppliers, packaging innovators, and technology firms to accelerate time-to-market and reduce total cost of ownership. Strategic moves often include expanding refill or subscription propositions, piloting smart diffuser integrations, and pursuing selective geographic expansion that aligns manufacturing capabilities with demand centers. Firms that combine brand-building with operational discipline-strong supplier governance, clear quality protocols, and agile commercial execution-tend to outperform peers when navigating volatility and capturing long-term loyalty.
Clear and prioritized recommendations for brand leaders to enhance resilience, accelerate innovation, and capture sustainable growth amid trade and consumer shifts
Industry leaders should pursue a set of coordinated, actionable moves to preserve margin, accelerate growth, and strengthen resilience. First, prioritize formulation strategies that balance consumer-facing clean or natural narratives with ingredient cost and supply reliability, using supplier scorecards and forward contracts to mitigate volatility. Second, expand delivery-system innovation through modular designs and refillable architectures that reduce packaging waste and lower lifetime customer acquisition costs. Third, accelerate omnichannel capabilities by integrating in-store experiences with rich digital content and subscription options that deepen engagement and forecastability.
In parallel, optimize sourcing by diversifying supplier bases and exploring near-shore manufacturing for high-turn SKUs to reduce tariff exposure and lead times. Enhance pricing strategies with segmented offers that protect premium positioning while introducing affordable entry points. Finally, invest in data-driven consumer segmentation, rapid sensory testing, and regional marketing playbooks to tailor scent portfolios and pack formats to local preferences. Executed together, these actions will improve margin resilience, support sustainable credentials, and enable faster response to trade or regulatory shifts.
A transparent methodology overview describing primary and secondary research, expert validation, supply chain mapping and scenario analysis used to generate strategic insights
The research underpinning this report combined qualitative and quantitative techniques to ensure robust, triangulated insight. Primary research included structured interviews with senior executives across manufacturing, retail buying, and supply-chain management, supplemented by in-depth conversations with fragrance formulators and packaging specialists to validate product and ingredient trends. Customer-focused qualitative studies explored scent perception and purchase triggers through guided sensory sessions and ethnographic observation in both brick-and-mortar and digital contexts.
Secondary research entailed systematic review of industry literature, regulatory guidance, trade flow data and patent filings to map technology adoption and compliance trends. Supply-chain mapping and tariff schedule analysis informed scenarios for sourcing shifts, while competitive benchmarking assessed product positioning and channel strategies. Throughout, findings underwent iterative validation with subject-matter experts and internal quality checks to ensure consistency and credibility. The methodology emphasizes transparency in assumptions and limitations, and it is designed to support strategic decision-making rather than provide point estimates.
A conclusive synthesis highlighting the strategic imperative to align innovation, sourcing and commercial execution to win in a rapidly evolving home fragrances environment
In conclusion, the home fragrances sector is experiencing a period of purposeful reinvention driven by evolving consumer expectations, delivery-system innovation, and external cost pressures. The interplay of wellness positioning, sustainability demands, and enhanced digital discovery creates opportunity for brands that can translate sensory differentiation into repeatable commercial models. At the same time, trade-related headwinds have underscored the need for more resilient procurement, smarter assortment management, and creative pricing approaches that preserve brand equity while protecting margins.
Going forward, success will hinge on an integrated approach that aligns R&D, sourcing, manufacturing and commercial functions to deliver regionally attuned assortments, sustainable packaging choices, and compelling channel experiences. Firms that adopt agile sourcing, invest in consumer-led innovation, and operationalize sustainability without compromising sensory quality will be best placed to convert market complexity into competitive advantage.
Note: PDF & Excel + Online Access - 1 Year
An engaging introduction that frames shifting consumer priorities, innovation drivers, distribution dynamics and sustainability pressures transforming the home fragrances landscape
The home fragrances landscape has entered a phase of converging influences where sensory preferences, technological innovation, and sustainability expectations are reshaping product development and commercial strategies. Consumers increasingly view scent as an extension of lifestyle and wellness, seeking products that deliver not only aroma but also perceived benefits such as relaxation, focus, and mood enhancement. At the same time, retailers and brand owners are responding to evolving distribution dynamics and cost pressures, prompting a reassessment of portfolio breadth, pricing tiers, and supply arrangements.
Against this backdrop, product innovation has intensified across delivery systems and formulations, while branding has shifted toward storytelling that emphasizes provenance, naturality, and efficacy. Digital channels continue to alter discovery and purchase behaviors, enabling personalized marketing and subscription models that deepen lifetime value. Consequently, companies must balance creativity with operational rigor, aligning R&D, sourcing, and go-to-market execution to capture opportunities presented by shifting consumer priorities and an increasingly complex external environment.
A detailed exploration of the transformative shifts in consumer behavior, delivery technologies, sustainability expectations and distribution models reshaping product strategies
Major transformative shifts are driving rapid evolution across the home fragrances ecosystem, with consumer demand for personalized sensory experiences encouraging brands to rethink formulation and delivery. The rise of wellness-oriented positioning has pushed scent products beyond simple odor masking into functional categories that claim calming or energizing effects, and this has in turn stimulated investment in scent research, tone layering, and multisensory product design. Furthermore, clean-label expectations are prompting reformulation toward renewable and responsibly sourced ingredients, while transparency in ingredient disclosure has become a competitive differentiator.
Concurrently, delivery-system innovation is redefining product architectures: smart diffusers and nebulizing technologies interact with connected home systems to create programmable scent profiles, and refillable formats are gaining traction as environmental concerns mount. Retail dynamics have shifted in favor of omnichannel models, where online discovery complements in-store experiential merchandising. Finally, regulatory and trade developments are altering sourcing strategies and cost structures, causing manufacturers and importers to adopt more resilient procurement practices and to explore near-shoring and supplier diversification as hedges against geopolitical volatility.
A comprehensive analysis of how the United States tariff changes in 2025 have exerted structural pressure on sourcing, pricing, product assortment, and supply chain resilience
The institution of additional tariffs in 2025 introduced a new layer of complexity that companies across the value chain had to integrate into planning and operations. Cost pressures emerged at multiple touchpoints, prompting manufacturers to evaluate supplier contracts, renegotiate logistics terms, and reconfigure production footprints to protect margins. In response, many companies accelerated sourcing diversification and sought regional suppliers to reduce exposure to fluctuating tariff schedules, while others experimented with higher-value formulations or premium positioning to better absorb incremental costs.
These tariff developments also affected product assortment and packaging decisions. Brands facing increased import costs prioritized core SKUs and higher-margin innovations while delaying lower-return extensions. Retail partners adjusted promotional calendars and inventory strategies to manage shelf economics and turnover. Moreover, procurement teams expanded scenario planning and strengthened supplier relationships, including longer-term agreements and collaborative cost-reduction initiatives. As a result, tariff-related disruption catalyzed operational prudence, encouraged strategic rebalancing across channels, and underscored the importance of agility in sourcing and pricing frameworks.
An in-depth segmentation analysis linking product types, delivery technologies, scent families, distribution channels and packaging formats to strategic commercialization choices
Segment-level dynamics reveal distinct pathways for product innovation, channel prioritization, scent curation, and packaging decisions, each with implications for commercial execution. Based on Product Type, the market is studied across Candles, Electric Diffusers, Gel Diffusers, Reed Diffusers, and Spray. The Candles segment is further studied across Wax Type, which includes Beeswax, Paraffin, and Soy Wax, a distinction that influences claims, margin profiles, and consumer positioning. Electric Diffusers are examined through Technology, differentiating Nebulizing designs from Ultrasonic systems and highlighting trade-offs between scent intensity and maintenance requirements. Gel Diffusers are profiled by Gel Format, split between Polymer Gel and Silica Gel, each offering differing release curves and shelf stability. Reed Diffusers are described by Base Oil Type with Dipropylene Glycol and Fractionated Coconut Oil informing diffusion longevity and scent throw. Spray products are differentiated by Delivery Mechanism, with Aerosol and Pump formats affecting regulatory compliance, cost structures, and consumer convenience.
Based on Distribution Channel, the market is studied across Department Stores, Online Retail, Specialty Stores, and Supermarkets Hypermarkets, and each channel requires tailored assortment, merchandising, and promotional approaches to maximize conversion. Based on Scent Type, the market is studied across Citrus, Floral, Fresh, Fruity, Oriental, and Woody, with Floral further analyzed through Jasmine, Lily, and Rose subtypes, and Woody further explored through Cedar, Pine, and Sandalwood variants that drive distinct consumer affinities. Based on Packaging Format, the market is studied across Ceramic, Glass, and Plastic, choices that affect perceived value, sustainability claims, and logistics efficiency. Taken together, these segmentation lenses inform product roadmaps and channel strategies, suggesting that cross-functional alignment between R&D, supply chain, and commercial teams is essential to translate sensory and format choices into scalable offerings that meet both retailer and consumer demands.
Strategic regional insights revealing how consumer preferences, regulatory environments and distribution channels vary across the Americas, Europe Middle East & Africa and Asia-Pacific
Regional distinctions exert a powerful influence on product preferences, regulatory requirements, and route-to-market strategies, making geographic nuance central to business planning. In the Americas, consumer appetite for clean-label formulations, woody and citrus scents, and convenient spray and candle formats has supported a focus on experiential retail and omnichannel fulfillment models. Retailers in this region frequently emphasize seasonal assortments and limited-edition collaborations that stimulate traffic and social engagement. Elsewhere, in Europe, Middle East & Africa, luxury positioning and heritage fragrance narratives often resonate strongly, with consumers valuing floral and oriental profiles alongside rigorous regulatory scrutiny that shapes ingredient choices and labeling.
Across Asia-Pacific, rapid e-commerce adoption and a growing middle class have expanded demand for compact, travel-friendly formats and culturally resonant scent profiles; here, both modern and traditional olfactory preferences coexist and influence product development. Manufacturing and supply-chain capabilities in the region also present opportunities for localized sourcing and assembly, enabling faster time-to-market for region-specific innovations. Ultimately, companies that tailor assortments, packaging, and marketing to the distinct preferences and regulatory landscapes across the Americas, Europe, Middle East & Africa, and Asia-Pacific will be better positioned to capture consumer loyalty and to optimize operational efficiency.
An analytical view of competitive behavior, partnership strategies, and innovation priorities that distinguish leaders from challengers in the home fragrances ecosystem
Competitive dynamics are shaped by a spectrum of players ranging from established global fragrance houses to nimble independent brands and retail private labels, each pursuing differentiated tactics. Leading firms invest heavily in fragrance R&D, ingredient traceability, and scalable production techniques, while challenger brands focus on niche storytelling, artisanal credentials, and direct-to-consumer engagement to build affinity. Retailers have increased the sophistication of their private assortments, leveraging exclusive collaborations and own-brand offerings to capture margin and control product narratives.
In reaction to both consumer expectations and external pressures, many companies have deepened collaborations across the value chain, partnering with component suppliers, packaging innovators, and technology firms to accelerate time-to-market and reduce total cost of ownership. Strategic moves often include expanding refill or subscription propositions, piloting smart diffuser integrations, and pursuing selective geographic expansion that aligns manufacturing capabilities with demand centers. Firms that combine brand-building with operational discipline-strong supplier governance, clear quality protocols, and agile commercial execution-tend to outperform peers when navigating volatility and capturing long-term loyalty.
Clear and prioritized recommendations for brand leaders to enhance resilience, accelerate innovation, and capture sustainable growth amid trade and consumer shifts
Industry leaders should pursue a set of coordinated, actionable moves to preserve margin, accelerate growth, and strengthen resilience. First, prioritize formulation strategies that balance consumer-facing clean or natural narratives with ingredient cost and supply reliability, using supplier scorecards and forward contracts to mitigate volatility. Second, expand delivery-system innovation through modular designs and refillable architectures that reduce packaging waste and lower lifetime customer acquisition costs. Third, accelerate omnichannel capabilities by integrating in-store experiences with rich digital content and subscription options that deepen engagement and forecastability.
In parallel, optimize sourcing by diversifying supplier bases and exploring near-shore manufacturing for high-turn SKUs to reduce tariff exposure and lead times. Enhance pricing strategies with segmented offers that protect premium positioning while introducing affordable entry points. Finally, invest in data-driven consumer segmentation, rapid sensory testing, and regional marketing playbooks to tailor scent portfolios and pack formats to local preferences. Executed together, these actions will improve margin resilience, support sustainable credentials, and enable faster response to trade or regulatory shifts.
A transparent methodology overview describing primary and secondary research, expert validation, supply chain mapping and scenario analysis used to generate strategic insights
The research underpinning this report combined qualitative and quantitative techniques to ensure robust, triangulated insight. Primary research included structured interviews with senior executives across manufacturing, retail buying, and supply-chain management, supplemented by in-depth conversations with fragrance formulators and packaging specialists to validate product and ingredient trends. Customer-focused qualitative studies explored scent perception and purchase triggers through guided sensory sessions and ethnographic observation in both brick-and-mortar and digital contexts.
Secondary research entailed systematic review of industry literature, regulatory guidance, trade flow data and patent filings to map technology adoption and compliance trends. Supply-chain mapping and tariff schedule analysis informed scenarios for sourcing shifts, while competitive benchmarking assessed product positioning and channel strategies. Throughout, findings underwent iterative validation with subject-matter experts and internal quality checks to ensure consistency and credibility. The methodology emphasizes transparency in assumptions and limitations, and it is designed to support strategic decision-making rather than provide point estimates.
A conclusive synthesis highlighting the strategic imperative to align innovation, sourcing and commercial execution to win in a rapidly evolving home fragrances environment
In conclusion, the home fragrances sector is experiencing a period of purposeful reinvention driven by evolving consumer expectations, delivery-system innovation, and external cost pressures. The interplay of wellness positioning, sustainability demands, and enhanced digital discovery creates opportunity for brands that can translate sensory differentiation into repeatable commercial models. At the same time, trade-related headwinds have underscored the need for more resilient procurement, smarter assortment management, and creative pricing approaches that preserve brand equity while protecting margins.
Going forward, success will hinge on an integrated approach that aligns R&D, sourcing, manufacturing and commercial functions to deliver regionally attuned assortments, sustainable packaging choices, and compelling channel experiences. Firms that adopt agile sourcing, invest in consumer-led innovation, and operationalize sustainability without compromising sensory quality will be best placed to convert market complexity into competitive advantage.
Note: PDF & Excel + Online Access - 1 Year
Table of Contents
190 Pages
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency
- 1.5. Language
- 1.6. Stakeholders
- 2. Research Methodology
- 3. Executive Summary
- 4. Market Overview
- 5. Market Insights
- 5.1. Rising demand for sustainable refillable home fragrance systems with biodegradable packaging
- 5.2. Growing popularity of personalized scent subscription services with AI-driven recommendations
- 5.3. Integration of smart home devices with app-controlled fragrance diffusers and scent scheduling
- 5.4. Surging interest in wellness-focused aromatherapy blends targeting stress relief and sleep enhancement
- 5.5. Expansion of natural and essential oil-based home fragrances free from synthetic additives
- 5.6. Cross category collaborations between fragrance brands and furniture or home décor designers
- 6. Cumulative Impact of United States Tariffs 2025
- 7. Cumulative Impact of Artificial Intelligence 2025
- 8. Home Fragrances Market, by Product Type
- 8.1. Candles
- 8.1.1. Beeswax
- 8.1.2. Paraffin
- 8.1.3. Soy Wax
- 8.2. Electric Diffusers
- 8.3. Gel Diffusers
- 8.3.1. Polymer Gel
- 8.3.2. Silica Gel
- 8.4. Reed Diffusers
- 8.5. Spray
- 9. Home Fragrances Market, by Distribution Channel
- 9.1. Online
- 9.2. Offline
- 9.2.1. Supermarkets Hypermarkets
- 9.2.2. Specialty Stores
- 9.2.3. Department Stores
- 10. Home Fragrances Market, by Scent Type
- 10.1. Citrus
- 10.2. Floral
- 10.2.1. Jasmine
- 10.2.2. Lily
- 10.2.3. Rose
- 10.3. Fresh
- 10.4. Fruity
- 10.5. Oriental
- 10.6. Woody
- 10.6.1. Cedar
- 10.6.2. Pine
- 10.6.3. Sandalwood
- 11. Home Fragrances Market, by Packaging Format
- 11.1. Ceramic
- 11.2. Glass
- 11.3. Plastic
- 12. Home Fragrances Market, by Region
- 12.1. Americas
- 12.1.1. North America
- 12.1.2. Latin America
- 12.2. Europe, Middle East & Africa
- 12.2.1. Europe
- 12.2.2. Middle East
- 12.2.3. Africa
- 12.3. Asia-Pacific
- 13. Home Fragrances Market, by Group
- 13.1. ASEAN
- 13.2. GCC
- 13.3. European Union
- 13.4. BRICS
- 13.5. G7
- 13.6. NATO
- 14. Home Fragrances Market, by Country
- 14.1. United States
- 14.2. Canada
- 14.3. Mexico
- 14.4. Brazil
- 14.5. United Kingdom
- 14.6. Germany
- 14.7. France
- 14.8. Russia
- 14.9. Italy
- 14.10. Spain
- 14.11. China
- 14.12. India
- 14.13. Japan
- 14.14. Australia
- 14.15. South Korea
- 15. Competitive Landscape
- 15.1. Market Share Analysis, 2024
- 15.2. FPNV Positioning Matrix, 2024
- 15.3. Competitive Analysis
- 15.3.1. Aera Home LLC
- 15.3.2. Amway
- 15.3.3. Bath & Body Works Inc
- 15.3.4. Chanel SA
- 15.3.5. Coty Inc
- 15.3.6. Diptyque Paris
- 15.3.7. DSM-Firmenich AG
- 15.3.8. Godrej and Boyce Mfg Co Ltd
- 15.3.9. Henkel AG & Co KGaA
- 15.3.10. International Flavors & Fragrances Inc
- 15.3.11. L'Occitane Groupe SA
- 15.3.12. L'Oréal SA
- 15.3.13. LVMH Moët Hennessy Louis Vuitton
- 15.3.14. Mane SA
- 15.3.15. MINISO Co Ltd
- 15.3.16. Newell Brands Inc
- 15.3.17. Now Health Group Inc
- 15.3.18. Procter & Gamble Company
- 15.3.19. Reckitt Benckiser Group plc
- 15.3.20. Robertet Group
- 15.3.21. Ryohin Keikaku Co Ltd
- 15.3.22. S C Johnson & Son Inc
- 15.3.23. Symrise AG
- 15.3.24. Takasago International Corporation
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