Herbal Medicine Market by Type (Herbal Dietary Supplements, Herbal Functional Foods, Herbal Pharmaceutical Products), Formulation (Creams & Ointments, Liquid Extracts, Oils), Traditional System, Botanical Origin, Indication, Distribution Channel - Global
Description
The Herbal Medicine Market was valued at USD 65.36 billion in 2024 and is projected to grow to USD 71.39 billion in 2025, with a CAGR of 9.50%, reaching USD 135.13 billion by 2032.
Framing the renewed strategic relevance of botanical therapeutics amid evolving consumer expectations regulatory scrutiny and scientific validation needs
The herbal medicine sector is experiencing renewed strategic significance as consumers, clinicians, and regulators converge on natural interventions that complement conventional care. This introduction outlines the contemporary drivers behind heightened interest in botanical products, including demographic shifts toward preventive health, increased attention to chronic condition management, and a cultural recommitment to traditional healing systems. Within this context, manufacturers, distributors, and clinical stakeholders are reassessing product portfolios and supply chain resilience to address evolving expectations around efficacy, safety, and sustainability.
As supply-side dynamics adapt to consumer demand, the role of scientific validation and standardized manufacturing processes has become more pronounced. Clinical evidence and robust quality assurance frameworks are now central to differentiating credible brands from commodity offerings. Consequently, industry participants are balancing heritage narratives with modern evidentiary standards to earn trust across both professional and retail channels. This introductory framing sets the stage for deeper analysis of structural shifts, regulatory impacts, product segmentation, and regional nuances that follow.
How shifting consumer demands scientific validation and regulatory tightening are collectively reshaping supply chains product innovation and competitive advantage
The landscape for herbal medicine is in the midst of transformative shifts driven by consumer preferences, scientific integration, and regulatory reappraisals. Consumers are increasingly seeking multifunctional formulations that bridge beauty, wellness, and targeted therapeutic uses, prompting innovation across delivery formats and ingredient combinations. Parallel to demand-side evolution, research institutions and private developers are expanding clinical investigations and pharmacognosy studies, which in turn elevate expectations for standardized extracts, validated dosing, and clear safety profiles.
Regulatory agencies and professional associations are responding by tightening quality standards and reinforcing traceability across botanicals, creating higher entry barriers but also opportunities for brands that invest in compliance and certification. Distribution channels are converging as e-commerce platforms accelerate reach while traditional clinical and retail channels emphasize expert-led recommendations and product authenticity. Taken together, these forces are reshaping competitive dynamics and prompting incumbents and new entrants to pursue differentiated value propositions centered on evidence, sustainability, and consumer experience.
Examining the broad operational consequences of US tariff policy shifts on global sourcing manufacturing location choices and commercial pricing strategies
The introduction of tariffs and trade policy adjustments originating from the United States in 2025 has created ripple effects across global procurement, pricing strategies, and sourcing decisions for botanical ingredients. Firms that previously relied on cross-border supply relationships have been compelled to reassess supplier diversity, nearshoring options, and inventory strategies to mitigate cost volatility and maintain production continuity. As a result, procurement teams are placing greater emphasis on supplier qualification, alternative raw material pathways, and contractual protections that accommodate tariff-induced cost movements.
Beyond procurement, tariffs have influenced strategic decisions around formulation and manufacturing locations, with some companies accelerating investments in local processing capabilities to reduce exposure to import levies. Retail and distribution partners have responded by re-evaluating assortment plans and promotional strategies to balance margin preservation with consumer price sensitivity. The cumulative impact has also elevated the importance of transparent cost communication and scenario planning among stakeholders, prompting cross-functional collaboration to align commercial, regulatory, and supply chain responses to an evolving trade policy environment.
Deep segmentation-driven insights into how form origin product type clinical indication and distribution choices determine product development and go-to-market strategies
Segmentation provides the analytical architecture to understand demand patterns and product evolution across form factors, botanical origins, product types, clinical indications, and distribution pathways. When the market is parsed by form, it reveals distinct consumer preferences and manufacturing challenges across creams and ointments, essential oils, liquid extracts, powders, syrups, tablets and capsules, and teas and infusions, each requiring tailored formulation science, stability protocols, and packaging solutions. Botanical origin segmentation uncovers supply chain implications tied to bark, flowers, fruits and seeds, leaves, and roots, where cultivation practices, harvest timing, and phytochemical variability drive sourcing strategies and quality controls.
Looking at type-based segmentation clarifies how business models diverge between herbal beauty products and cosmetics, herbal dietary supplements, herbal functional foods, and herbal pharmaceutical products, with each category following different regulatory pathways and evidence expectations. Indication-focused segmentation sheds light on how product development aligns with cardiovascular health, digestive disorders, general wellness and immunity boosting, liver and kidney disorders, mental health, respiratory conditions, sexual health and reproductive issues, and skin disorders, thereby influencing clinical research priorities and marketing narratives. Distribution channel analysis highlights the commercial choreography across ayurvedic clinics and traditional healers, direct selling, health and wellness stores, hospital and retail pharmacies, online pharmacies and e-commerce, and supermarkets and hypermarkets, which together shape accessibility, point-of-sale education, and channel-specific compliance requirements. Bringing these segmentation lenses together enables a nuanced appreciation of where innovation is concentrated and where regulatory, supply, or consumer-education gaps create opportunity.
Regional dynamics and market-ready differentiation shaped by regulatory complexity cultural traditions supply chain strengths and evolving channel ecosystems across global territories
Regional dynamics shape ingredient sourcing, regulatory frameworks, consumer preferences, and route-to-market decisions in meaningful and varied ways. In the Americas, there is a pronounced trend toward scientifically substantiated formulations and integration of herbal products into mainstream wellness regimens, which influences label claims, clinical evidence expectations, and partnerships with healthcare providers. Supply chains in this region emphasize traceability and third-party testing, and channels are expanding through e-commerce while still relying on established pharmacy and natural retail partnerships.
Europe, the Middle East & Africa presents a heterogeneous landscape where longstanding traditional practices coexist with modern regulatory regimes; this region demands adaptability from manufacturers who must navigate diverse certification systems, import regulations, and consumer trust dynamics. In several markets, cultural affinity for botanical remedies supports innovation in novel delivery systems, yet companies must align product claims with stringent advertising and safety oversight. The Asia-Pacific region remains integral to both ingredient supply and consumer demand, with strong herbal traditions, extensive cultivation ecosystems, and rapidly evolving retail infrastructures. Markets across Asia-Pacific vary from artisanal, locally oriented offerings to sophisticated, export-ready branded formulations, and regional players are investing heavily in quality upgrades and clinical validation to access premium channels globally.
Strategic competitive patterns driven by research partnerships supply chain control certification investments and brand-led direct consumer engagement across varied market players
Competitive dynamics in herbal medicine reflect a mix of legacy manufacturers, emerging specialists, and cross-sector entrants that leverage capabilities from adjacent industries. Leading players are increasingly focused on building robust R&D pipelines, augmenting quality assurance through certifications and third-party testing, and securing strategic supply agreements for high-quality botanicals. There is a discernible shift toward partnerships with clinical researchers and academic institutions to generate credible efficacy data that supports stronger positioning in professional channels and premium retail tiers.
In addition to product innovation, companies are differentiating through control of upstream supply chains, investing in sustainable agriculture practices, and employing digital traceability tools to meet retailer and regulator requirements. Strategic M&A activity and licensing arrangements are being used to accelerate access to proprietary extraction technologies, novel delivery systems, and geographic footprints. Meanwhile, smaller niche brands are exploiting storytelling and direct-to-consumer engagement to build loyal communities, often catalyzing trends that larger incumbents later scale. Across the competitive landscape, success increasingly depends on integrating scientific validation, supply chain integrity, and consumer-centric brand narratives.
Actionable strategies for leaders to align scientific validation supply chain resilience and channel-specific commercialization to secure sustained competitive advantage
Industry leaders should prioritize a coordinated approach that aligns scientific validation, supply chain resilience, and channel-specific go-to-market plans. Investing in clinical research and robust quality assurance systems will strengthen claims and facilitate access to professional and institutional channels, while also reducing regulatory friction. Concurrently, diversifying sourcing strategies, including selective nearshoring or developing regional processing hubs, will mitigate trade-policy exposure and provide greater control over botanical quality and traceability.
Commercial teams must tailor messaging to channel expectations, combining evidence-based claims for clinical and pharmacy partners with experiential storytelling for consumer-facing channels. Digital capabilities should be enhanced to support personalized consumer journeys and to gather real-world evidence that can inform product iteration. Finally, leaders should consider collaborative models with academic institutions, growers, and technology providers to co-develop extraction and standardization techniques that reduce raw material variability and unlock new functional benefits. By executing on these integrated priorities, organizations can build durable advantage in a marketplace where trust, efficacy, and supply integrity determine long-term success.
A multi-method research framework combining primary interviews secondary analysis supply chain mapping and expert validation to ensure transparent authoritative insights
This research synthesizes primary and secondary inputs through a multi-method approach designed to ensure credibility, reproducibility, and practical relevance. Primary research included structured interviews with industry executives, formulation scientists, supply chain managers, and channel partners, complemented by expert consultations with clinicians and regulatory specialists to capture real-world practice and evolving compliance expectations. Secondary research encompassed peer-reviewed literature, trade association guidance, regulatory documentation, and trade flow analysis to triangulate primary findings and contextualize them within broader industry developments.
Analytical techniques included qualitative thematic analysis to identify emerging trends and strategic imperatives, supply chain mapping to trace origin-to-market pathways for key botanicals, and comparative regulatory review to outline jurisdictional differences in quality and marketing requirements. Findings were validated through iterative expert review cycles and cross-checked against observable market behaviors such as product launches, certification activity, and partnership announcements. This layered methodology enables robust conclusions while preserving transparency about evidence sources and methodological limitations.
Synthesis of strategic priorities highlighting the imperative for evidence integrity supply chain stability and channel-tailored commercialization in herbal therapeutics
In conclusion, the herbal medicine sector stands at a pivotal inflection point where consumer interest, scientific rigor, and regulatory expectations converge to redefine value creation. Companies that marry traditional botanical knowledge with contemporary standards for quality and evidence will be best positioned to capture elevated consumer trust and expand into professional healthcare settings. Strategic investments in supply chain traceability and regional processing capacity will reduce exposure to trade disruptions while supporting consistent product quality.
Looking ahead, the interplay between product innovation, channel evolution, and policy will continue to shape where market opportunities emerge. Stakeholders that act early to fortify scientific validation, diversify sourcing, and develop channel-tailored propositions will create durable differentiation. The conclusion underscores a pragmatic path forward: integrate rigorous evidence generation, operational resilience, and consumer-centric commercialization to build brands that endure in a maturing global herbal medicine ecosystem.
Please Note: PDF & Excel + Online Access - 1 Year
Framing the renewed strategic relevance of botanical therapeutics amid evolving consumer expectations regulatory scrutiny and scientific validation needs
The herbal medicine sector is experiencing renewed strategic significance as consumers, clinicians, and regulators converge on natural interventions that complement conventional care. This introduction outlines the contemporary drivers behind heightened interest in botanical products, including demographic shifts toward preventive health, increased attention to chronic condition management, and a cultural recommitment to traditional healing systems. Within this context, manufacturers, distributors, and clinical stakeholders are reassessing product portfolios and supply chain resilience to address evolving expectations around efficacy, safety, and sustainability.
As supply-side dynamics adapt to consumer demand, the role of scientific validation and standardized manufacturing processes has become more pronounced. Clinical evidence and robust quality assurance frameworks are now central to differentiating credible brands from commodity offerings. Consequently, industry participants are balancing heritage narratives with modern evidentiary standards to earn trust across both professional and retail channels. This introductory framing sets the stage for deeper analysis of structural shifts, regulatory impacts, product segmentation, and regional nuances that follow.
How shifting consumer demands scientific validation and regulatory tightening are collectively reshaping supply chains product innovation and competitive advantage
The landscape for herbal medicine is in the midst of transformative shifts driven by consumer preferences, scientific integration, and regulatory reappraisals. Consumers are increasingly seeking multifunctional formulations that bridge beauty, wellness, and targeted therapeutic uses, prompting innovation across delivery formats and ingredient combinations. Parallel to demand-side evolution, research institutions and private developers are expanding clinical investigations and pharmacognosy studies, which in turn elevate expectations for standardized extracts, validated dosing, and clear safety profiles.
Regulatory agencies and professional associations are responding by tightening quality standards and reinforcing traceability across botanicals, creating higher entry barriers but also opportunities for brands that invest in compliance and certification. Distribution channels are converging as e-commerce platforms accelerate reach while traditional clinical and retail channels emphasize expert-led recommendations and product authenticity. Taken together, these forces are reshaping competitive dynamics and prompting incumbents and new entrants to pursue differentiated value propositions centered on evidence, sustainability, and consumer experience.
Examining the broad operational consequences of US tariff policy shifts on global sourcing manufacturing location choices and commercial pricing strategies
The introduction of tariffs and trade policy adjustments originating from the United States in 2025 has created ripple effects across global procurement, pricing strategies, and sourcing decisions for botanical ingredients. Firms that previously relied on cross-border supply relationships have been compelled to reassess supplier diversity, nearshoring options, and inventory strategies to mitigate cost volatility and maintain production continuity. As a result, procurement teams are placing greater emphasis on supplier qualification, alternative raw material pathways, and contractual protections that accommodate tariff-induced cost movements.
Beyond procurement, tariffs have influenced strategic decisions around formulation and manufacturing locations, with some companies accelerating investments in local processing capabilities to reduce exposure to import levies. Retail and distribution partners have responded by re-evaluating assortment plans and promotional strategies to balance margin preservation with consumer price sensitivity. The cumulative impact has also elevated the importance of transparent cost communication and scenario planning among stakeholders, prompting cross-functional collaboration to align commercial, regulatory, and supply chain responses to an evolving trade policy environment.
Deep segmentation-driven insights into how form origin product type clinical indication and distribution choices determine product development and go-to-market strategies
Segmentation provides the analytical architecture to understand demand patterns and product evolution across form factors, botanical origins, product types, clinical indications, and distribution pathways. When the market is parsed by form, it reveals distinct consumer preferences and manufacturing challenges across creams and ointments, essential oils, liquid extracts, powders, syrups, tablets and capsules, and teas and infusions, each requiring tailored formulation science, stability protocols, and packaging solutions. Botanical origin segmentation uncovers supply chain implications tied to bark, flowers, fruits and seeds, leaves, and roots, where cultivation practices, harvest timing, and phytochemical variability drive sourcing strategies and quality controls.
Looking at type-based segmentation clarifies how business models diverge between herbal beauty products and cosmetics, herbal dietary supplements, herbal functional foods, and herbal pharmaceutical products, with each category following different regulatory pathways and evidence expectations. Indication-focused segmentation sheds light on how product development aligns with cardiovascular health, digestive disorders, general wellness and immunity boosting, liver and kidney disorders, mental health, respiratory conditions, sexual health and reproductive issues, and skin disorders, thereby influencing clinical research priorities and marketing narratives. Distribution channel analysis highlights the commercial choreography across ayurvedic clinics and traditional healers, direct selling, health and wellness stores, hospital and retail pharmacies, online pharmacies and e-commerce, and supermarkets and hypermarkets, which together shape accessibility, point-of-sale education, and channel-specific compliance requirements. Bringing these segmentation lenses together enables a nuanced appreciation of where innovation is concentrated and where regulatory, supply, or consumer-education gaps create opportunity.
Regional dynamics and market-ready differentiation shaped by regulatory complexity cultural traditions supply chain strengths and evolving channel ecosystems across global territories
Regional dynamics shape ingredient sourcing, regulatory frameworks, consumer preferences, and route-to-market decisions in meaningful and varied ways. In the Americas, there is a pronounced trend toward scientifically substantiated formulations and integration of herbal products into mainstream wellness regimens, which influences label claims, clinical evidence expectations, and partnerships with healthcare providers. Supply chains in this region emphasize traceability and third-party testing, and channels are expanding through e-commerce while still relying on established pharmacy and natural retail partnerships.
Europe, the Middle East & Africa presents a heterogeneous landscape where longstanding traditional practices coexist with modern regulatory regimes; this region demands adaptability from manufacturers who must navigate diverse certification systems, import regulations, and consumer trust dynamics. In several markets, cultural affinity for botanical remedies supports innovation in novel delivery systems, yet companies must align product claims with stringent advertising and safety oversight. The Asia-Pacific region remains integral to both ingredient supply and consumer demand, with strong herbal traditions, extensive cultivation ecosystems, and rapidly evolving retail infrastructures. Markets across Asia-Pacific vary from artisanal, locally oriented offerings to sophisticated, export-ready branded formulations, and regional players are investing heavily in quality upgrades and clinical validation to access premium channels globally.
Strategic competitive patterns driven by research partnerships supply chain control certification investments and brand-led direct consumer engagement across varied market players
Competitive dynamics in herbal medicine reflect a mix of legacy manufacturers, emerging specialists, and cross-sector entrants that leverage capabilities from adjacent industries. Leading players are increasingly focused on building robust R&D pipelines, augmenting quality assurance through certifications and third-party testing, and securing strategic supply agreements for high-quality botanicals. There is a discernible shift toward partnerships with clinical researchers and academic institutions to generate credible efficacy data that supports stronger positioning in professional channels and premium retail tiers.
In addition to product innovation, companies are differentiating through control of upstream supply chains, investing in sustainable agriculture practices, and employing digital traceability tools to meet retailer and regulator requirements. Strategic M&A activity and licensing arrangements are being used to accelerate access to proprietary extraction technologies, novel delivery systems, and geographic footprints. Meanwhile, smaller niche brands are exploiting storytelling and direct-to-consumer engagement to build loyal communities, often catalyzing trends that larger incumbents later scale. Across the competitive landscape, success increasingly depends on integrating scientific validation, supply chain integrity, and consumer-centric brand narratives.
Actionable strategies for leaders to align scientific validation supply chain resilience and channel-specific commercialization to secure sustained competitive advantage
Industry leaders should prioritize a coordinated approach that aligns scientific validation, supply chain resilience, and channel-specific go-to-market plans. Investing in clinical research and robust quality assurance systems will strengthen claims and facilitate access to professional and institutional channels, while also reducing regulatory friction. Concurrently, diversifying sourcing strategies, including selective nearshoring or developing regional processing hubs, will mitigate trade-policy exposure and provide greater control over botanical quality and traceability.
Commercial teams must tailor messaging to channel expectations, combining evidence-based claims for clinical and pharmacy partners with experiential storytelling for consumer-facing channels. Digital capabilities should be enhanced to support personalized consumer journeys and to gather real-world evidence that can inform product iteration. Finally, leaders should consider collaborative models with academic institutions, growers, and technology providers to co-develop extraction and standardization techniques that reduce raw material variability and unlock new functional benefits. By executing on these integrated priorities, organizations can build durable advantage in a marketplace where trust, efficacy, and supply integrity determine long-term success.
A multi-method research framework combining primary interviews secondary analysis supply chain mapping and expert validation to ensure transparent authoritative insights
This research synthesizes primary and secondary inputs through a multi-method approach designed to ensure credibility, reproducibility, and practical relevance. Primary research included structured interviews with industry executives, formulation scientists, supply chain managers, and channel partners, complemented by expert consultations with clinicians and regulatory specialists to capture real-world practice and evolving compliance expectations. Secondary research encompassed peer-reviewed literature, trade association guidance, regulatory documentation, and trade flow analysis to triangulate primary findings and contextualize them within broader industry developments.
Analytical techniques included qualitative thematic analysis to identify emerging trends and strategic imperatives, supply chain mapping to trace origin-to-market pathways for key botanicals, and comparative regulatory review to outline jurisdictional differences in quality and marketing requirements. Findings were validated through iterative expert review cycles and cross-checked against observable market behaviors such as product launches, certification activity, and partnership announcements. This layered methodology enables robust conclusions while preserving transparency about evidence sources and methodological limitations.
Synthesis of strategic priorities highlighting the imperative for evidence integrity supply chain stability and channel-tailored commercialization in herbal therapeutics
In conclusion, the herbal medicine sector stands at a pivotal inflection point where consumer interest, scientific rigor, and regulatory expectations converge to redefine value creation. Companies that marry traditional botanical knowledge with contemporary standards for quality and evidence will be best positioned to capture elevated consumer trust and expand into professional healthcare settings. Strategic investments in supply chain traceability and regional processing capacity will reduce exposure to trade disruptions while supporting consistent product quality.
Looking ahead, the interplay between product innovation, channel evolution, and policy will continue to shape where market opportunities emerge. Stakeholders that act early to fortify scientific validation, diversify sourcing, and develop channel-tailored propositions will create durable differentiation. The conclusion underscores a pragmatic path forward: integrate rigorous evidence generation, operational resilience, and consumer-centric commercialization to build brands that endure in a maturing global herbal medicine ecosystem.
Please Note: PDF & Excel + Online Access - 1 Year
Table of Contents
189 Pages
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency
- 1.5. Language
- 1.6. Stakeholders
- 2. Research Methodology
- 3. Executive Summary
- 4. Market Overview
- 5. Market Insights
- 5.1. Rising demand for preventive healthcare solutions using traditional herbal and plant-based medicines
- 5.2. Growing clinical validation of herbal remedies through scientific research and controlled human trials
- 5.3. Adoption of green extraction technologies for sustainable and eco-friendly herbal product manufacturing
- 5.4. Development of personalized herbal supplements based on genetics, microbiome, and lifestyle factors
- 5.5. Expansion of e-commerce platforms offering direct-to-consumer access to herbal wellness products
- 5.6. Increasing consumer interest in clean-label herbal cosmetics with chemical-free and natural ingredients
- 5.7. Emergence of pharmaceutical collaborations with herbal brands for product innovation and market entry
- 5.8. Integration of artificial intelligence in discovering and standardizing new herbal therapeutic compounds
- 5.9. Harmonization of international regulatory frameworks for quality control in herbal medicine markets
- 5.10. Surging popularity of adaptogenic herbs in functional foods, beverages, and mental wellness products
- 6. Cumulative Impact of United States Tariffs 2025
- 7. Cumulative Impact of Artificial Intelligence 2025
- 8. Herbal Medicine Market, by Type
- 8.1. Herbal Dietary Supplements
- 8.2. Herbal Functional Foods
- 8.3. Herbal Pharmaceutical Products
- 9. Herbal Medicine Market, by Formulation
- 9.1. Creams & Ointments
- 9.1.1. Anti-Inflammatory Creams
- 9.1.2. Herbal Analgesic Ointments
- 9.2. Liquid Extracts
- 9.2.1. Alcohol-Based Tinctures
- 9.2.2. Glycerin-Based Extracts
- 9.2.3. Water-Based Extracts
- 9.3. Oils
- 9.3.1. Essential Oils
- 9.3.2. Massage Oils
- 9.4. Powders
- 9.4.1. Herbal Blend Powders
- 9.4.2. Single Herb Powders
- 9.5. Syrups
- 9.5.1. Honey-Based Syrups
- 9.5.2. Sugar-Based Syrups
- 9.6. Tablets & Capsules
- 9.6.1. Chewable Tablets
- 9.6.2. Compressed Tablets
- 9.6.3. Effervescent Tablets
- 10. Herbal Medicine Market, by Traditional System
- 10.1. Ayurveda
- 10.2. Tibetan & Mongolian Medicine
- 10.3. Traditional Chinese Medicine
- 10.4. Traditional Japanese Medicine
- 10.5. Traditional Korean Medicine
- 11. Herbal Medicine Market, by Botanical Origin
- 11.1. Bark
- 11.2. Flowers
- 11.3. Fruits & Seeds
- 11.4. Leaves
- 11.5. Roots
- 12. Herbal Medicine Market, by Indication
- 12.1. Cardiovascular Health
- 12.2. Diabetes Management
- 12.3. Digestive Disorders
- 12.4. Mental Health Disorders
- 12.5. Pain Management
- 12.6. Respiratory Disorders
- 12.7. Skin Disorders
- 13. Herbal Medicine Market, by Distribution Channel
- 13.1. Offline
- 13.1.1. Direct Sales
- 13.1.2. Pharmacies
- 13.1.3. Supermarkets / Hypermarkets
- 13.2. Online
- 13.2.1. Company Website
- 13.2.2. eCommerce Website
- 14. Herbal Medicine Market, by Region
- 14.1. Americas
- 14.1.1. North America
- 14.1.2. Latin America
- 14.2. Europe, Middle East & Africa
- 14.2.1. Europe
- 14.2.2. Middle East
- 14.2.3. Africa
- 14.3. Asia-Pacific
- 15. Herbal Medicine Market, by Group
- 15.1. ASEAN
- 15.2. GCC
- 15.3. European Union
- 15.4. BRICS
- 15.5. G7
- 15.6. NATO
- 16. Herbal Medicine Market, by Country
- 16.1. United States
- 16.2. Canada
- 16.3. Mexico
- 16.4. Brazil
- 16.5. United Kingdom
- 16.6. Germany
- 16.7. France
- 16.8. Russia
- 16.9. Italy
- 16.10. Spain
- 16.11. China
- 16.12. India
- 16.13. Japan
- 16.14. Australia
- 16.15. South Korea
- 17. Competitive Landscape
- 17.1. Market Share Analysis, 2024
- 17.2. FPNV Positioning Matrix, 2024
- 17.3. Competitive Analysis
- 17.3.1. Amway Corp.
- 17.3.2. HERBALIFE LTD.
- 17.3.3. Ayush Herbs herbal products Company
- 17.3.4. Baidyanath Ayurved
- 17.3.5. Bayer AG
- 17.3.6. Bionorica SE
- 17.3.7. Blackmores Limited
- 17.3.8. China Traditional Chinese Medicine Holdings Co. Ltd.
- 17.3.9. Cultivator Natural Products Pvt. Ltd.
- 17.3.10. DABUR Limited
- 17.3.11. Emami Limited
- 17.3.12. Gaia Herbs, Inc.
- 17.3.13. HENAN ENZ PHARMTECH CO., LTD.
- 17.3.14. Herbal Hills
- 17.3.15. Himalaya Global Holdings Ltd.
- 17.3.16. LKK Health Products Group Limited
- 17.3.17. Nature's Answer, LLC
- 17.3.18. Nature's Way Brands, LLC
- 17.3.19. Nordic Naturals
- 17.3.20. NOW Health Group, Inc.
- 17.3.21. Nutraceutical Corporation
- 17.3.22. Organic India Pvt. Ltd.
- 17.3.23. Patanjali Ayurved Limited
- 17.3.24. Schwabe Group
- 17.3.25. Sheng Chang Pharmaceutical Company
- 17.3.26. Shreenaina Naturals
- 17.3.27. Teikoku Seiyaku Co.,Ltd.
- 17.3.28. Tsumura & Co.
- 17.3.29. Weleda (U.K) Limited
- 17.3.30. ZeinPharma Germany GmbH
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