Fortified Wine Market by Type (Madeira, Marsala, Port), Packaging (Bottle Size), Price Range, Alcohol Content, Flavor Profile, Grape Variety, Distribution Channel, End User - Global Forecast 2025-2032
Description
The Fortified Wine Market was valued at USD 13.98 billion in 2024 and is projected to grow to USD 15.45 billion in 2025, with a CAGR of 10.27%, reaching USD 30.60 billion by 2032.
A concise orientation to the fortified wine category that frames historical strengths, modern drivers, and strategic tensions shaping producer and channel decisions
The fortified wine sector sits at the intersection of heritage production and contemporary consumer dynamics, blending centuries-old winemaking techniques with evolving taste preferences and channel innovation. This introduction outlines the core contours of the category, emphasizing its distinct product identities, channel intricacies, and the strategic pressures that shape producer and retailer choices today.
Fortified varieties such as Madeira, Marsala, Port, Sherry, and Vermouth retain strong cultural and culinary ties while also showing capacity for rejuvenation through premiumization, cocktail culture adoption, and reinterpretation by modern sommeliers and mixologists. Producers are navigating a dual mandate: preserve appellation-driven authenticity while adapting formats, flavor profiles, and packaging to appeal to younger demographics and on-trade influencers. Meanwhile, distribution dynamics are shifting as traditional off-trade retailers integrate omnichannel buying experiences and on-trade venues experiment with curated pairings and experiential programming.
Regulatory and supply-side considerations further complicate this landscape, prompting firms to reexamine sourcing strategies, aging protocols, and label transparency. Taken together, these forces require a nuanced understanding of consumer segments, channel economics, and product architecture to convert heritage advantage into sustainable commercial performance.
How evolving consumer expectations, channel modernization, and format experimentation are reshaping the strategic landscape for fortified wine brands
The fortified wine landscape is experiencing transformative shifts driven by changing consumer behaviors, distribution innovations, and premiumization across legacy and emerging segments. Shoppers increasingly seek authenticity and provenance, yet they want convenience and modern formats that integrate seamlessly into at-home entertaining and cocktail culture. This tension is prompting brands to simultaneously celebrate terroir-driven stories and to experiment with contemporary packaging and ready-to-serve propositions.
On the channel front, omnichannel retail growth and the maturation of e-commerce platforms have altered the purchase journey, enabling smaller producers to reach geographically dispersed audiences without traditional wholesale constraints. At the same time, on-trade venues are evolving beyond simple service to act as brand incubators, where limited releases and curated pairings can catalyze broader consumer trial. These shifts compel manufacturers to reconceptualize inventory strategies and promotional investments, balancing the long tail of niche SKUs with core high-velocity items.
Innovation in product formats and flavor expression also marks a significant change. Producers are diversifying portfolio depth through varied bottle sizes and materials, as well as exploring adjustments in alcohol content and sweetness profiles to align with cocktail applications and contemporary palates. Together, these forces are reshaping investment priorities and forcing a re-evaluation of how traditional categories can remain relevant in a fast-moving beverage marketplace.
Assessing the downstream ripple effects of 2025 tariffs on supply chains, pricing dynamics, and strategic responses within the fortified wine value chain
The introduction of tariffs targeting specific imported alcoholic beverages in 2025 has inserted new complexity into supply chains, pricing strategies, and competitive positioning for firms operating within the fortified wine category. Tariff implementation increases landed costs for producers reliant on cross-border trade, which in turn pressures margins or compels retail price adjustments that can influence purchase behavior and mix across price tiers.
Producers and distributors facing elevated import duties are exploring several responses: regional sourcing adjustments to reallocate production closer to key demand centers, renegotiation of distributor agreements to absorb or share cost shocks, and selective reengineering of product packaging to lower unit costs and preserve shelf competitiveness. In parallel, some market participants are accelerating the localization of bottling and finishing operations to mitigate tariff exposure and improve supply chain resilience.
Policy-driven cost dynamics also create short-term opportunities for domestic producers to capture incremental shelf space and on-trade listing, particularly where national producers can offer competitive pricing or differentiated storytelling. However, the tariff environment increases commercial complexity for multinational portfolios, heightening the need for dynamic pricing playbooks, scenario planning, and closer coordination between commercial, procurement, and regulatory affairs teams to sustain brand momentum under shifting trade conditions.
Strategic segmentation frameworks that integrate type, channel, packaging, price, alcohol content, flavor profile, and grape variety to optimize portfolio and channel decisions
Robust segmentation exposure is essential for nuanced decision-making in the fortified wine arena, reflecting the category’s varied product, channel, packaging, consumer, and sensory dimensions. Based on product type, the market spans Madeira, Marsala, Port, Sherry, and Vermouth, each with distinctive production rules, aging practices, and culinary associations that shape positioning and route-to-consumer tactics. Distribution structures encompass Off Trade and On Trade channels; Off Trade activity further differentiates into online retail, specialty stores, and supermarkets & hypermarkets, while On Trade engagement is captured through bars & restaurants and hotels & clubs, each channel demanding tailored assortment and promotional approaches.
Packaging segmentation influences unit economics and consumer perception through bottle size and material decisions. Bottle size options such as 1L, 375ml, and 750ml serve different consumption occasions and wallet thresholds, while material choices between bag-in-box and glass bottle present trade-offs in cost, sustainability signaling, and aging suitability. End user divides into commercial and household segments, with commercial demand further detailed across bars & nightclubs, catering, and hotels & restaurants, prompting distinct order patterns, bulk purchasing behaviors, and service-focused requirements.
Price architecture includes premium, standard, super premium, and ultra premium tiers that guide brand laddering and promotional cadence. Alcohol content bands of 15 to 17%, 17 to 20%, and above 20% intersect with regulatory labeling and consumer preference around strength and mixability. Flavor profiles spanning cream, dry, and sweet orient product development and on-trade pairing narratives, while grape variety distinctions such as Moscatel, Palomino, and Touriga Nacional underpin terroir claims and varietal education for trade and consumers. Integrating these segmentation lenses enables companies to design precise go-to-market programs, optimize SKU rationalization, and align price-pack architectures to targeted occasions and channels.
How distinct regional consumption traditions, regulatory regimes, and channel structures in the Americas, Europe Middle East & Africa, and Asia-Pacific inform differentiated market strategies
Regional dynamics in fortified wine demand and supply present distinct strategic implications across the Americas, Europe, Middle East & Africa, and Asia-Pacific, each shaped by unique consumption traditions, regulatory environments, and distribution ecosystems. In the Americas, consumer curiosity for premium heritage brands and a growing cocktail culture create favorable conditions for port and vermouth innovations, while on-trade recovery patterns and premium off-trade channels drive selective assortment expansions.
Europe, Middle East & Africa remains a center of production and deep cultural demand, where protected designations and appellation rules influence sourcing and route-to-market choices. This region also functions as a testing ground for product innovations and limited editions that can be scaled internationally. Asia-Pacific exhibits rapid evolution in consumer sophistication, with metropolitan centers embracing premiumization and experiential on-trade formats; however, duty structures and import compliance can vary markedly across jurisdictions, influencing supply chain design.
Across regions, localized marketing narratives, distribution partnerships, and regulatory navigation determine the pace at which new formats and flavor innovations are adopted. Successful market entries combine respect for regional consumption norms with targeted promotional investments that reflect channel structure and consumer education requirements, ensuring that product stories resonate with both trade professionals and end consumers.
Competitive positioning and capability dynamics among heritage producers, independent houses, and larger beverage groups shaping channel influence and innovation capacity
Competitive dynamics in the fortified wine category are defined by a mix of heritage houses, family-owned estates, and multinational beverage groups that each bring different strengths to brand building, distribution, and innovation. Heritage producers often leverage appellation credibility and aging portfolios to command premium positioning, while larger groups can deploy scale advantages across procurement, global logistics, and trade marketing to secure shelf prominence and on-trade listings.
Strategic collaborations between producers and hospitality partners are becoming more common, enabling co-branded experiences and limited-edition bottlings that amplify consumer interest. At the same time, nimble independent producers are capitalizing on digital storytelling, D2C channels, and targeted export strategies to reach niche audiences and cultivate high-margin direct relationships. Retail partnerships remain pivotal for visibility, with specialty stores and curated online platforms serving as important discovery points, while supermarkets and hypermarkets provide volume reach for core SKUs.
To maintain competitiveness, companies are investing in traceability, sustainability credentials, and packaging innovation to differentiate on both environmental and experiential grounds. Organizations with advanced analytics capabilities are better positioned to optimize assortment, forecast channel needs, and tailor promotional investments, creating a performance gap that will shape competitive mobility over the medium term.
Actionable strategic levers for brand teams and commercial leaders to drive resilience, channel activation, and product relevance in a changing fortified wine marketplace
Industry leaders should adopt a multi-pronged agenda to capture growth and mitigate headwinds in the fortified wine category. First, align portfolio architecture to the segmentation framework by calibrating product development to type-specific DNA while introducing contemporary flavor profiles and pack sizes tailored for at-home consumption and cocktail applications. This dual approach preserves provenance while broadening appeal to younger adult consumers.
Second, refine channel strategies by deepening partnerships with specialty retailers and digital platforms to drive discovery, while deploying targeted on-trade programs that leverage curated tastings and chef-driven pairings. Invest in tailored trade kits and training modules to equip on-trade staff with compelling service narratives that elevate consumer willingness to pay. Third, implement dynamic pricing playbooks and contingency plans to absorb or pass through cost pressures arising from trade policy changes, supported by scenario modeling and transparent communication with trade partners.
Finally, strengthen supply chain resilience through regional bottling, flexible packaging options, and supplier diversification to reduce exposure to tariff volatility and logistics disruption. Complement operational moves with consumer-facing initiatives that emphasize provenance, sustainability, and cocktail versatility, ensuring the brand story resonates across price tiers and consumption occasions.
A transparent, multi-method research approach combining primary interviews, secondary trade analysis, and scenario-based triangulation to inform strategic decisions
The study’s methodology integrates qualitative and quantitative evidence streams to deliver a rigorous, triangulated view of the fortified wine environment. Primary research comprises structured interviews with producers, distributors, on-trade operators, and retail buyers to capture first-hand perspectives on assortment decisions, margin pressures, and promotional mechanics. These interviews are complemented by consumer insight panels and sensory evaluations to assess flavor preference trends and occasion-based usage patterns.
Secondary research draws on regulatory filings, trade publications, import-export statistics, and corporate disclosures to map supply chain structures, production footprints, and trade flows. The research team employs cross-validation techniques to reconcile disparate sources, ensuring that conclusions reflect convergent signals rather than single-source assertions. A scenario-based analytical framework is used to evaluate the operational implications of policy shifts, channel evolution, and packaging innovations without extrapolating into market sizing or forecasting claims.
Finally, the research incorporates a segmentation overlay that aligns type, channel, packaging, end user, price, alcohol content, flavor profile, and grape variety lenses, enabling targeted recommendations for product development and channel activation. Transparency around methodology, source provenance, and analytical assumptions supports reproducibility and informed use of insights by commercial stakeholders.
Synthesis of category imperatives showing how heritage credibility paired with commercial adaptability will determine fortified wine success across channels and regions
The fortified wine category retains a unique blend of tradition and opportunity, with heritage authenticity offering durable brand equity while contemporary consumer demands create space for innovation. The combined pressures of shifting channel dynamics, evolving flavor preferences, packaging experimentation, and trade policy changes require firms to be both custodians of provenance and agile commercial operators.
Success will favor organizations that can translate deep product expertise into modular portfolios aligned with distinct consumption occasions and channels. Companies must balance long-term investments in aging and appellation integrity with near-term tactics-such as selective packaging innovation, targeted on-trade programs, and digital storytelling-that accelerate trial among younger adult consumers. Operationally, enhanced supply chain flexibility and strategic pricing playbooks will be essential to manage cost volatility arising from regulatory changes.
In sum, fortified wine brands that pair authentic narratives with disciplined commercial execution and adaptive supply chain design will be best positioned to convert heritage advantage into sustainable market relevance across regions and channels.
Note: PDF & Excel + Online Access - 1 Year
A concise orientation to the fortified wine category that frames historical strengths, modern drivers, and strategic tensions shaping producer and channel decisions
The fortified wine sector sits at the intersection of heritage production and contemporary consumer dynamics, blending centuries-old winemaking techniques with evolving taste preferences and channel innovation. This introduction outlines the core contours of the category, emphasizing its distinct product identities, channel intricacies, and the strategic pressures that shape producer and retailer choices today.
Fortified varieties such as Madeira, Marsala, Port, Sherry, and Vermouth retain strong cultural and culinary ties while also showing capacity for rejuvenation through premiumization, cocktail culture adoption, and reinterpretation by modern sommeliers and mixologists. Producers are navigating a dual mandate: preserve appellation-driven authenticity while adapting formats, flavor profiles, and packaging to appeal to younger demographics and on-trade influencers. Meanwhile, distribution dynamics are shifting as traditional off-trade retailers integrate omnichannel buying experiences and on-trade venues experiment with curated pairings and experiential programming.
Regulatory and supply-side considerations further complicate this landscape, prompting firms to reexamine sourcing strategies, aging protocols, and label transparency. Taken together, these forces require a nuanced understanding of consumer segments, channel economics, and product architecture to convert heritage advantage into sustainable commercial performance.
How evolving consumer expectations, channel modernization, and format experimentation are reshaping the strategic landscape for fortified wine brands
The fortified wine landscape is experiencing transformative shifts driven by changing consumer behaviors, distribution innovations, and premiumization across legacy and emerging segments. Shoppers increasingly seek authenticity and provenance, yet they want convenience and modern formats that integrate seamlessly into at-home entertaining and cocktail culture. This tension is prompting brands to simultaneously celebrate terroir-driven stories and to experiment with contemporary packaging and ready-to-serve propositions.
On the channel front, omnichannel retail growth and the maturation of e-commerce platforms have altered the purchase journey, enabling smaller producers to reach geographically dispersed audiences without traditional wholesale constraints. At the same time, on-trade venues are evolving beyond simple service to act as brand incubators, where limited releases and curated pairings can catalyze broader consumer trial. These shifts compel manufacturers to reconceptualize inventory strategies and promotional investments, balancing the long tail of niche SKUs with core high-velocity items.
Innovation in product formats and flavor expression also marks a significant change. Producers are diversifying portfolio depth through varied bottle sizes and materials, as well as exploring adjustments in alcohol content and sweetness profiles to align with cocktail applications and contemporary palates. Together, these forces are reshaping investment priorities and forcing a re-evaluation of how traditional categories can remain relevant in a fast-moving beverage marketplace.
Assessing the downstream ripple effects of 2025 tariffs on supply chains, pricing dynamics, and strategic responses within the fortified wine value chain
The introduction of tariffs targeting specific imported alcoholic beverages in 2025 has inserted new complexity into supply chains, pricing strategies, and competitive positioning for firms operating within the fortified wine category. Tariff implementation increases landed costs for producers reliant on cross-border trade, which in turn pressures margins or compels retail price adjustments that can influence purchase behavior and mix across price tiers.
Producers and distributors facing elevated import duties are exploring several responses: regional sourcing adjustments to reallocate production closer to key demand centers, renegotiation of distributor agreements to absorb or share cost shocks, and selective reengineering of product packaging to lower unit costs and preserve shelf competitiveness. In parallel, some market participants are accelerating the localization of bottling and finishing operations to mitigate tariff exposure and improve supply chain resilience.
Policy-driven cost dynamics also create short-term opportunities for domestic producers to capture incremental shelf space and on-trade listing, particularly where national producers can offer competitive pricing or differentiated storytelling. However, the tariff environment increases commercial complexity for multinational portfolios, heightening the need for dynamic pricing playbooks, scenario planning, and closer coordination between commercial, procurement, and regulatory affairs teams to sustain brand momentum under shifting trade conditions.
Strategic segmentation frameworks that integrate type, channel, packaging, price, alcohol content, flavor profile, and grape variety to optimize portfolio and channel decisions
Robust segmentation exposure is essential for nuanced decision-making in the fortified wine arena, reflecting the category’s varied product, channel, packaging, consumer, and sensory dimensions. Based on product type, the market spans Madeira, Marsala, Port, Sherry, and Vermouth, each with distinctive production rules, aging practices, and culinary associations that shape positioning and route-to-consumer tactics. Distribution structures encompass Off Trade and On Trade channels; Off Trade activity further differentiates into online retail, specialty stores, and supermarkets & hypermarkets, while On Trade engagement is captured through bars & restaurants and hotels & clubs, each channel demanding tailored assortment and promotional approaches.
Packaging segmentation influences unit economics and consumer perception through bottle size and material decisions. Bottle size options such as 1L, 375ml, and 750ml serve different consumption occasions and wallet thresholds, while material choices between bag-in-box and glass bottle present trade-offs in cost, sustainability signaling, and aging suitability. End user divides into commercial and household segments, with commercial demand further detailed across bars & nightclubs, catering, and hotels & restaurants, prompting distinct order patterns, bulk purchasing behaviors, and service-focused requirements.
Price architecture includes premium, standard, super premium, and ultra premium tiers that guide brand laddering and promotional cadence. Alcohol content bands of 15 to 17%, 17 to 20%, and above 20% intersect with regulatory labeling and consumer preference around strength and mixability. Flavor profiles spanning cream, dry, and sweet orient product development and on-trade pairing narratives, while grape variety distinctions such as Moscatel, Palomino, and Touriga Nacional underpin terroir claims and varietal education for trade and consumers. Integrating these segmentation lenses enables companies to design precise go-to-market programs, optimize SKU rationalization, and align price-pack architectures to targeted occasions and channels.
How distinct regional consumption traditions, regulatory regimes, and channel structures in the Americas, Europe Middle East & Africa, and Asia-Pacific inform differentiated market strategies
Regional dynamics in fortified wine demand and supply present distinct strategic implications across the Americas, Europe, Middle East & Africa, and Asia-Pacific, each shaped by unique consumption traditions, regulatory environments, and distribution ecosystems. In the Americas, consumer curiosity for premium heritage brands and a growing cocktail culture create favorable conditions for port and vermouth innovations, while on-trade recovery patterns and premium off-trade channels drive selective assortment expansions.
Europe, Middle East & Africa remains a center of production and deep cultural demand, where protected designations and appellation rules influence sourcing and route-to-market choices. This region also functions as a testing ground for product innovations and limited editions that can be scaled internationally. Asia-Pacific exhibits rapid evolution in consumer sophistication, with metropolitan centers embracing premiumization and experiential on-trade formats; however, duty structures and import compliance can vary markedly across jurisdictions, influencing supply chain design.
Across regions, localized marketing narratives, distribution partnerships, and regulatory navigation determine the pace at which new formats and flavor innovations are adopted. Successful market entries combine respect for regional consumption norms with targeted promotional investments that reflect channel structure and consumer education requirements, ensuring that product stories resonate with both trade professionals and end consumers.
Competitive positioning and capability dynamics among heritage producers, independent houses, and larger beverage groups shaping channel influence and innovation capacity
Competitive dynamics in the fortified wine category are defined by a mix of heritage houses, family-owned estates, and multinational beverage groups that each bring different strengths to brand building, distribution, and innovation. Heritage producers often leverage appellation credibility and aging portfolios to command premium positioning, while larger groups can deploy scale advantages across procurement, global logistics, and trade marketing to secure shelf prominence and on-trade listings.
Strategic collaborations between producers and hospitality partners are becoming more common, enabling co-branded experiences and limited-edition bottlings that amplify consumer interest. At the same time, nimble independent producers are capitalizing on digital storytelling, D2C channels, and targeted export strategies to reach niche audiences and cultivate high-margin direct relationships. Retail partnerships remain pivotal for visibility, with specialty stores and curated online platforms serving as important discovery points, while supermarkets and hypermarkets provide volume reach for core SKUs.
To maintain competitiveness, companies are investing in traceability, sustainability credentials, and packaging innovation to differentiate on both environmental and experiential grounds. Organizations with advanced analytics capabilities are better positioned to optimize assortment, forecast channel needs, and tailor promotional investments, creating a performance gap that will shape competitive mobility over the medium term.
Actionable strategic levers for brand teams and commercial leaders to drive resilience, channel activation, and product relevance in a changing fortified wine marketplace
Industry leaders should adopt a multi-pronged agenda to capture growth and mitigate headwinds in the fortified wine category. First, align portfolio architecture to the segmentation framework by calibrating product development to type-specific DNA while introducing contemporary flavor profiles and pack sizes tailored for at-home consumption and cocktail applications. This dual approach preserves provenance while broadening appeal to younger adult consumers.
Second, refine channel strategies by deepening partnerships with specialty retailers and digital platforms to drive discovery, while deploying targeted on-trade programs that leverage curated tastings and chef-driven pairings. Invest in tailored trade kits and training modules to equip on-trade staff with compelling service narratives that elevate consumer willingness to pay. Third, implement dynamic pricing playbooks and contingency plans to absorb or pass through cost pressures arising from trade policy changes, supported by scenario modeling and transparent communication with trade partners.
Finally, strengthen supply chain resilience through regional bottling, flexible packaging options, and supplier diversification to reduce exposure to tariff volatility and logistics disruption. Complement operational moves with consumer-facing initiatives that emphasize provenance, sustainability, and cocktail versatility, ensuring the brand story resonates across price tiers and consumption occasions.
A transparent, multi-method research approach combining primary interviews, secondary trade analysis, and scenario-based triangulation to inform strategic decisions
The study’s methodology integrates qualitative and quantitative evidence streams to deliver a rigorous, triangulated view of the fortified wine environment. Primary research comprises structured interviews with producers, distributors, on-trade operators, and retail buyers to capture first-hand perspectives on assortment decisions, margin pressures, and promotional mechanics. These interviews are complemented by consumer insight panels and sensory evaluations to assess flavor preference trends and occasion-based usage patterns.
Secondary research draws on regulatory filings, trade publications, import-export statistics, and corporate disclosures to map supply chain structures, production footprints, and trade flows. The research team employs cross-validation techniques to reconcile disparate sources, ensuring that conclusions reflect convergent signals rather than single-source assertions. A scenario-based analytical framework is used to evaluate the operational implications of policy shifts, channel evolution, and packaging innovations without extrapolating into market sizing or forecasting claims.
Finally, the research incorporates a segmentation overlay that aligns type, channel, packaging, end user, price, alcohol content, flavor profile, and grape variety lenses, enabling targeted recommendations for product development and channel activation. Transparency around methodology, source provenance, and analytical assumptions supports reproducibility and informed use of insights by commercial stakeholders.
Synthesis of category imperatives showing how heritage credibility paired with commercial adaptability will determine fortified wine success across channels and regions
The fortified wine category retains a unique blend of tradition and opportunity, with heritage authenticity offering durable brand equity while contemporary consumer demands create space for innovation. The combined pressures of shifting channel dynamics, evolving flavor preferences, packaging experimentation, and trade policy changes require firms to be both custodians of provenance and agile commercial operators.
Success will favor organizations that can translate deep product expertise into modular portfolios aligned with distinct consumption occasions and channels. Companies must balance long-term investments in aging and appellation integrity with near-term tactics-such as selective packaging innovation, targeted on-trade programs, and digital storytelling-that accelerate trial among younger adult consumers. Operationally, enhanced supply chain flexibility and strategic pricing playbooks will be essential to manage cost volatility arising from regulatory changes.
In sum, fortified wine brands that pair authentic narratives with disciplined commercial execution and adaptive supply chain design will be best positioned to convert heritage advantage into sustainable market relevance across regions and channels.
Note: PDF & Excel + Online Access - 1 Year
Table of Contents
183 Pages
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency
- 1.5. Language
- 1.6. Stakeholders
- 2. Research Methodology
- 3. Executive Summary
- 4. Market Overview
- 5. Market Insights
- 5.1. Growing consumer interest in low-sugar and low-alcohol styles of sherry and port wines
- 5.2. Premiumization of vintage ports driven by limited releases and direct-to-consumer online auctions
- 5.3. Expansion of e-commerce subscription models offering curated fortified wine selections monthly
- 5.4. Emergence of flavored fortified wines infused with tropical fruits and botanical extracts
- 5.5. Adoption of sustainable vineyard practices and eco-friendly packaging among sherry producers
- 5.6. Collaborations between fortified wine brands and craft cocktail bars to reach younger drinkers
- 5.7. Increasing demand for organic and biodynamic vermouths in European and North American markets
- 5.8. Use of social media influencers and virtual tastings to boost fortified wine engagement online
- 6. Cumulative Impact of United States Tariffs 2025
- 7. Cumulative Impact of Artificial Intelligence 2025
- 8. Fortified Wine Market, by Type
- 8.1. Madeira
- 8.2. Marsala
- 8.3. Port
- 8.4. Sherry
- 8.5. Vermouth
- 9. Fortified Wine Market, by Packaging
- 9.1. Bottle Size
- 9.1.1. 1L
- 9.1.2. 375Ml
- 9.1.3. 750Ml
- 10. Fortified Wine Market, by Price Range
- 10.1. Premium
- 10.2. Standard
- 10.3. Super Premium
- 10.4. Ultra Premium
- 11. Fortified Wine Market, by Alcohol Content
- 11.1. 15 To 17%
- 11.2. 17 To 20%
- 11.3. Above 20%
- 12. Fortified Wine Market, by Flavor Profile
- 12.1. Cream
- 12.2. Dry
- 12.3. Sweet
- 13. Fortified Wine Market, by Grape Variety
- 13.1. Moscatel
- 13.2. Palomino
- 13.3. Touriga Nacional
- 14. Fortified Wine Market, by Distribution Channel
- 14.1. Off Trade
- 14.1.1. Online Retail
- 14.1.2. Specialty Stores
- 14.1.3. Supermarkets & Hypermarkets
- 14.2. On Trade
- 14.2.1. Bars & Restaurants
- 14.2.2. Hotels & Clubs
- 15. Fortified Wine Market, by End User
- 15.1. Commercial
- 15.1.1. Bars & Nightclubs
- 15.1.2. Catering
- 15.1.3. Hotels & Restaurants
- 15.2. Household
- 16. Fortified Wine Market, by Region
- 16.1. Americas
- 16.1.1. North America
- 16.1.2. Latin America
- 16.2. Europe, Middle East & Africa
- 16.2.1. Europe
- 16.2.2. Middle East
- 16.2.3. Africa
- 16.3. Asia-Pacific
- 17. Fortified Wine Market, by Group
- 17.1. ASEAN
- 17.2. GCC
- 17.3. European Union
- 17.4. BRICS
- 17.5. G7
- 17.6. NATO
- 18. Fortified Wine Market, by Country
- 18.1. United States
- 18.2. Canada
- 18.3. Mexico
- 18.4. Brazil
- 18.5. United Kingdom
- 18.6. Germany
- 18.7. France
- 18.8. Russia
- 18.9. Italy
- 18.10. Spain
- 18.11. China
- 18.12. India
- 18.13. Japan
- 18.14. Australia
- 18.15. South Korea
- 19. Competitive Landscape
- 19.1. Market Share Analysis, 2024
- 19.2. FPNV Positioning Matrix, 2024
- 19.3. Competitive Analysis
- 19.3.1. Pernod Ricard SA
- 19.3.2. Davide Campari-Milano N.V.
- 19.3.3. Bacardi Limited
- 19.3.4. Accolade Wines
- 19.3.5. Sogrape Vinhos, S.A.
- 19.3.6. Symington Family Estates
- 19.3.7. The Fladgate Partnership Ltd
- 19.3.8. Sogevinus Fine Wines
- 19.3.9. Bodegas González Byass, S.L.
- 19.3.10. Osborne Group
- 19.3.11. Emilio Lustau S.A.
- 19.3.12. Bodegas Fundador
- 19.3.13. Bodegas Williams & Humbert
- 19.3.14. Barbadillo S.L.
- 19.3.15. Bodegas Hidalgo–La Gitana
- 19.3.16. Madeira Wine Company
- 19.3.17. Justino’s Madeira Wines
- 19.3.18. Henriques & Henriques
- 19.3.19. Grupo Garvey
- 19.3.20. Grupo Caballero
- 19.3.21. Campari Group
- 19.3.22. Gancia
- 19.3.23. Carpano
- 19.3.24. Fratelli Branca Distillerie
- 19.3.25. Bodegas Alvear
- 19.3.26. Bodegas Toro Albalá
- 19.3.27. Vinhos Barbeito
- 19.3.28. Miles Madeira
- 19.3.29. Bodegas Yuste
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