Fitness Services Market by Service Type (Group Classes, Gym Membership, Personal Training), Customer Type (Corporate Wellness, Individual), Delivery Mode, End Use - Global Forecast 2025-2032
Description
The Fitness Services Market was valued at USD 343.06 billion in 2024 and is projected to grow to USD 378.67 billion in 2025, with a CAGR of 10.55%, reaching USD 765.78 billion by 2032.
A comprehensive orientation to the evolving fitness services ecosystem highlighting consumer expectations, provider priorities, and operational accelerants
The fitness services landscape is undergoing a structural transformation driven by converging demographic shifts, technology adoption, and evolving consumer expectations. Demand is no longer defined solely by access to equipment or proximity to a facility; instead, consumers evaluate experiences, outcomes, and convenience. Consequently, providers must balance physical infrastructure with digital capabilities while delivering personalized, outcome-focused programs that align with broader wellness trends. This introduction frames the critical vectors that decision-makers must navigate: channel integration, program differentiation, workforce capability, and regulatory plus supply-chain resilience.
Throughout the subsequent analysis, attention is given to how service models intersect with delivery modes and end-use objectives, and how those intersections shape competitive advantage. Operators that once competed primarily on price and location now compete on experience design and data-driven personalization. Meanwhile, corporate buyers increasingly view fitness services as part of employee benefits and talent strategies, making provider relationships more strategic. By establishing this orientation, readers can better contextualize the segmentation and regional insights that follow and appreciate the practical implications for investment, partnerships, and operational redesign.
An analysis of the converging forces redefining fitness delivery, consumer behavior, and provider strategy across digital, boutique, and corporate channels
The industry is being reshaped by transformative shifts that are both structural and behavioral. Digital platforms are no longer supplemental; they are core to membership retention and program delivery, creating hybrid engagement pathways where live streaming coexists with on-demand libraries. The rising preference for group experiences has broadened the relevance of specialized modalities such as HIIT, Pilates, Spin, and Yoga, prompting operators to reconfigure class schedules, instructor training, and space utilization. At the same time, personalization through data, wearable integration, and outcome tracking is elevating consumer expectations and enabling higher-value service tiers.
On the provider side, boutique studios and mass-market gyms are redefining their value propositions. Boutique models emphasize community, specialized instruction, and premium pricing, while mass-market providers leverage scale, loyalty architecture, and ancillary services to defend share. Corporations increasingly embed wellness programs into benefits packages, combining on-site services with virtual offerings to address distributed workforces. Supply-chain dynamics and capital access are also shifting strategic priorities, compelling providers to rethink procurement, maintenance, and equipment lifecycles. Taken together, these changes demand that organizations adapt business models, invest selectively in technology and talent, and craft differentiated experiences that align with both performance and wellbeing outcomes.
An informed appraisal of how United States tariff adjustments in 2025 are reshaping procurement practices, capital planning, and strategic sourcing in the fitness sector
The introduction of United States tariff measures in 2025 has implications for the fitness services sector that extend beyond headline cost impacts. Tariffs on imported equipment and componentry influence procurement strategies, lead times, and the prioritization of capital projects, prompting operators to reassess vendor relationships and inventory policies. Smaller studios with limited purchasing power face greater exposure to price volatility, which can compress margins or necessitate adjustments in membership models and class pricing. Conversely, firms with scale may leverage diversified supplier networks and inventory management systems to attenuate these effects.
Moreover, tariffs accelerate strategic reassessment of manufacturing and sourcing geographies. Some equipment producers respond by localizing production or altering product specifications to sidestep tariff categories, while others consolidate supply chains to maintain competitiveness. These adjustments have downstream effects on equipment innovation cycles, warranty and service arrangements, and total cost of ownership. Importantly, the shift also favors digital-first offerings, which are less reliant on heavy imported capital goods and can scale with lower fixed-cost exposure. As a result, operators that can pivot toward hybrid delivery and flexible procurement will be better positioned to preserve service quality and sustain investment in member engagement during periods of tariff-induced disruption.
Segment-specific strategic insights that delineate product design, operational priorities, and customer value propositions across service types, delivery modes, and end-use objectives
Segment-level dynamics reveal differentiated growth levers, customer journeys, and operational requirements that demand tailored strategies. Based on Service Type, the market divides across Group Classes, Gym Membership, Personal Training, and Spa And Wellness, with Group Classes further segmented into Hiit, Pilates, Spin, and Yoga; each subcategory requires distinct instructor competencies, scheduling models, and branding approaches. Group Classes such as HIIT and Spin tend to emphasize community and high-frequency attendance, driving programming investments and loyalty mechanics, whereas Pilates and Yoga place a premium on instructor credentials and experiential ambiance.
Based on Customer Type, distinctions between Corporate Wellness and Individual customers alter procurement cycles and service design; Corporate Wellness further splits into On-Site and Virtual delivery, which necessitates different sales cycles, compliance considerations, and outcome measurement frameworks. Based on Delivery Mode, Digital and In-Person options coexist, with Digital further broken down into Live and On-Demand and In-Person into Boutique Studio and Mass-Market Gym; this creates a matrix of choices where operational processes, technology stacks, and pricing models must align to delivery format. Based on End Use, services are directed toward General Fitness, Muscle Building, Rehabilitation, Sports Training, and Weight Loss, each with unique program design, credentialing, and outcome metrics that shape retention and referral paths. Understanding these segment interactions enables providers to prioritize resource allocation, tailor marketing narratives, and structure product bundles that resonate with distinct user intents and willingness-to-pay.
Regional comparative perspectives on consumer preferences, regulatory nuances, and operational imperatives across the Americas, Europe Middle East & Africa, and Asia-Pacific
Regional dynamics introduce important variations in consumer preferences, regulatory environments, and competitive structures. In the Americas, demand tends to favor a broad mix of mass-market gym access and niche boutique experiences, while corporate wellness programs gain traction among multinational employers seeking scalable benefits. Regulatory frameworks and tax incentives in some jurisdictions influence the cost of doing business and shape opportunities for public-private partnerships in community health initiatives. Payment behaviors and loyalty systems are adapted to local expectations, influencing how operators design memberships and ancillary revenue streams.
In Europe, Middle East & Africa, heterogeneity is pronounced: mature Western European markets emphasize premium experiences, integrated health partnerships, and sustainability credentials, whereas emerging markets in the region prioritize accessibility, price-sensitive models, and rapid expansion of basic facilities. The Middle East exhibits strong interest in luxury wellness and high-end spa services, supported by destination and leisure economies. In Asia-Pacific, high urban density, rapid digital adoption, and a cultural tilt toward group and performance-oriented modalities drive innovation in hybrid delivery and micro-studio formats. Across all regions, differences in labor markets, real estate costs, and local supply chains compel operators to adapt their unit economics and growth tactics to regional realities.
Strategic company-level observations highlighting the competitive advantages and integration patterns that drive differentiation and sustained member engagement
Competitive positioning and capability sets of leading companies underscore several consistent themes: platform-driven user experiences, integration of content and community, and the bundling of ancillary services such as recovery and wellness therapeutics. Market leaders invest in data infrastructures that enable personalized programming, predictive retention modeling, and performance tracking, thereby enhancing lifetime value and improving pricing power. Strategic partnerships between hardware manufacturers, software platforms, and service operators accelerate time-to-market for new offerings and reduce execution risk.
At the same time, nimble independent operators continue to capture share by focusing on highly differentiated experiences, local community engagement, and superior instruction. These operators often act as innovation labs for larger chains, piloting concepts that scale through licensing or acquisition. Additionally, corporate-facing providers are professionalizing delivery through outcomes-based contracting, integrated reporting, and multidisciplinary teams that include physiotherapists, nutrition coaches, and mental health specialists. Across the competitive set, the ability to harmonize digital content, in-person delivery, and measurable health outcomes emerges as the central axis for sustainable differentiation and long-term customer loyalty.
A pragmatic blueprint of concrete actions for providers to fortify resilience, unlock new revenue channels, and align services with measurable outcomes and workforce development
Industry leaders should pursue a pragmatic set of actions that balance near-term resilience with longer-term capability building. First, diversify procurement and establish multi-sourcing arrangements to reduce exposure to tariff volatility and single-vendor risk, while adopting lifecycle management practices that extend equipment usability and limit capital intensity. Second, accelerate hybrid delivery models that integrate Live and On-Demand digital content with in-studio experiences, enabling seamless member journeys and alternative revenue streams. Third, invest in data systems and practitioner training to deliver outcome-focused programs tied to measurable improvements, which in turn justify premium pricing and strengthen retention.
Fourth, expand corporate wellness offerings by developing modular programs that can be deployed On-Site or Virtually, aligning measurement frameworks with employer KPIs. Fifth, optimize real estate and scheduling through demand-based analytics to improve utilization across Boutique Studio and Mass-Market Gym footprints. Sixth, enhance talent pipelines by formalizing instructor career paths and credentialing to secure consistent program quality. Finally, integrate sustainability and community health objectives into branding and operations to meet evolving consumer expectations and regulatory requirements. Executing these recommendations requires an iterative approach that combines pilot testing, rapid scaling of proven initiatives, and disciplined portfolio management.
A transparent mixed-methods research framework combining operator interviews, consumer ethnographies, and secondary verification to ensure decision-useful insights
The research underpinning this summary employs a mixed-methods approach designed to triangulate insights from operator experience, consumer behavior, and supply-chain realities. Primary research included structured interviews with facility operators across boutique and mass-market formats, corporate buyers responsible for employee wellness, equipment manufacturers, and digital platform providers, coupled with qualitative ethnographies of member journeys. Secondary analysis synthesized regulatory documents, trade publications, patent and product release data, and relevant macroeconomic indicators to contextualize operational and procurement trends.
Data integrity was preserved through source triangulation, cross-validation of vendor claims with independent operator testimony, and iterative coding of qualitative themes to surface recurrent patterns. Segmentation mapping used observable behaviors and service attributes rather than proprietary revenue thresholds, enabling clear comparability across delivery modes such as Live and On-Demand digital content and in-person settings including Boutique Studio and Mass-Market Gym. Regional analysis accounted for local labor markets, real estate dynamics, and regulatory variances to ensure findings are actionable for geographically diverse stakeholders. The methodology prioritizes reliability and decision-usefulness while acknowledging the limits of public data on proprietary commercial metrics.
A decisive synthesis emphasizing the imperative for integrated strategy, capability investment, and continuous innovation to secure competitive advantage
In conclusion, the fitness services sector is at an inflection point where strategic clarity and operational adaptability determine which providers will thrive. The interplay of hybrid delivery, segmented consumer demand, regional nuance, and supply-chain pressures requires an integrated response that combines smart procurement, technology-enabled personalization, and workforce excellence. Operators that can design seamless journeys across Digital and In-Person channels, align programming to distinct End Use objectives such as Rehabilitation or Sports Training, and cultivate durable corporate partnerships will be best positioned to capture the most valuable segments of demand.
Moving forward, leaders should treat innovation as a continuous process: experiment quickly, measure outcomes rigorously, and scale selectively. By focusing on differential capabilities-whether superior instructor talent, compelling digital content, or resilient sourcing-organizations can protect margins and unlock growth even amid macroeconomic and policy headwinds. The conclusion emphasizes the urgency of acting deliberately to translate insight into investment and operational change, ensuring that fitness services remain relevant, accessible, and impactful for diverse populations.
Please Note: PDF & Excel + Online Access - 1 Year
A comprehensive orientation to the evolving fitness services ecosystem highlighting consumer expectations, provider priorities, and operational accelerants
The fitness services landscape is undergoing a structural transformation driven by converging demographic shifts, technology adoption, and evolving consumer expectations. Demand is no longer defined solely by access to equipment or proximity to a facility; instead, consumers evaluate experiences, outcomes, and convenience. Consequently, providers must balance physical infrastructure with digital capabilities while delivering personalized, outcome-focused programs that align with broader wellness trends. This introduction frames the critical vectors that decision-makers must navigate: channel integration, program differentiation, workforce capability, and regulatory plus supply-chain resilience.
Throughout the subsequent analysis, attention is given to how service models intersect with delivery modes and end-use objectives, and how those intersections shape competitive advantage. Operators that once competed primarily on price and location now compete on experience design and data-driven personalization. Meanwhile, corporate buyers increasingly view fitness services as part of employee benefits and talent strategies, making provider relationships more strategic. By establishing this orientation, readers can better contextualize the segmentation and regional insights that follow and appreciate the practical implications for investment, partnerships, and operational redesign.
An analysis of the converging forces redefining fitness delivery, consumer behavior, and provider strategy across digital, boutique, and corporate channels
The industry is being reshaped by transformative shifts that are both structural and behavioral. Digital platforms are no longer supplemental; they are core to membership retention and program delivery, creating hybrid engagement pathways where live streaming coexists with on-demand libraries. The rising preference for group experiences has broadened the relevance of specialized modalities such as HIIT, Pilates, Spin, and Yoga, prompting operators to reconfigure class schedules, instructor training, and space utilization. At the same time, personalization through data, wearable integration, and outcome tracking is elevating consumer expectations and enabling higher-value service tiers.
On the provider side, boutique studios and mass-market gyms are redefining their value propositions. Boutique models emphasize community, specialized instruction, and premium pricing, while mass-market providers leverage scale, loyalty architecture, and ancillary services to defend share. Corporations increasingly embed wellness programs into benefits packages, combining on-site services with virtual offerings to address distributed workforces. Supply-chain dynamics and capital access are also shifting strategic priorities, compelling providers to rethink procurement, maintenance, and equipment lifecycles. Taken together, these changes demand that organizations adapt business models, invest selectively in technology and talent, and craft differentiated experiences that align with both performance and wellbeing outcomes.
An informed appraisal of how United States tariff adjustments in 2025 are reshaping procurement practices, capital planning, and strategic sourcing in the fitness sector
The introduction of United States tariff measures in 2025 has implications for the fitness services sector that extend beyond headline cost impacts. Tariffs on imported equipment and componentry influence procurement strategies, lead times, and the prioritization of capital projects, prompting operators to reassess vendor relationships and inventory policies. Smaller studios with limited purchasing power face greater exposure to price volatility, which can compress margins or necessitate adjustments in membership models and class pricing. Conversely, firms with scale may leverage diversified supplier networks and inventory management systems to attenuate these effects.
Moreover, tariffs accelerate strategic reassessment of manufacturing and sourcing geographies. Some equipment producers respond by localizing production or altering product specifications to sidestep tariff categories, while others consolidate supply chains to maintain competitiveness. These adjustments have downstream effects on equipment innovation cycles, warranty and service arrangements, and total cost of ownership. Importantly, the shift also favors digital-first offerings, which are less reliant on heavy imported capital goods and can scale with lower fixed-cost exposure. As a result, operators that can pivot toward hybrid delivery and flexible procurement will be better positioned to preserve service quality and sustain investment in member engagement during periods of tariff-induced disruption.
Segment-specific strategic insights that delineate product design, operational priorities, and customer value propositions across service types, delivery modes, and end-use objectives
Segment-level dynamics reveal differentiated growth levers, customer journeys, and operational requirements that demand tailored strategies. Based on Service Type, the market divides across Group Classes, Gym Membership, Personal Training, and Spa And Wellness, with Group Classes further segmented into Hiit, Pilates, Spin, and Yoga; each subcategory requires distinct instructor competencies, scheduling models, and branding approaches. Group Classes such as HIIT and Spin tend to emphasize community and high-frequency attendance, driving programming investments and loyalty mechanics, whereas Pilates and Yoga place a premium on instructor credentials and experiential ambiance.
Based on Customer Type, distinctions between Corporate Wellness and Individual customers alter procurement cycles and service design; Corporate Wellness further splits into On-Site and Virtual delivery, which necessitates different sales cycles, compliance considerations, and outcome measurement frameworks. Based on Delivery Mode, Digital and In-Person options coexist, with Digital further broken down into Live and On-Demand and In-Person into Boutique Studio and Mass-Market Gym; this creates a matrix of choices where operational processes, technology stacks, and pricing models must align to delivery format. Based on End Use, services are directed toward General Fitness, Muscle Building, Rehabilitation, Sports Training, and Weight Loss, each with unique program design, credentialing, and outcome metrics that shape retention and referral paths. Understanding these segment interactions enables providers to prioritize resource allocation, tailor marketing narratives, and structure product bundles that resonate with distinct user intents and willingness-to-pay.
Regional comparative perspectives on consumer preferences, regulatory nuances, and operational imperatives across the Americas, Europe Middle East & Africa, and Asia-Pacific
Regional dynamics introduce important variations in consumer preferences, regulatory environments, and competitive structures. In the Americas, demand tends to favor a broad mix of mass-market gym access and niche boutique experiences, while corporate wellness programs gain traction among multinational employers seeking scalable benefits. Regulatory frameworks and tax incentives in some jurisdictions influence the cost of doing business and shape opportunities for public-private partnerships in community health initiatives. Payment behaviors and loyalty systems are adapted to local expectations, influencing how operators design memberships and ancillary revenue streams.
In Europe, Middle East & Africa, heterogeneity is pronounced: mature Western European markets emphasize premium experiences, integrated health partnerships, and sustainability credentials, whereas emerging markets in the region prioritize accessibility, price-sensitive models, and rapid expansion of basic facilities. The Middle East exhibits strong interest in luxury wellness and high-end spa services, supported by destination and leisure economies. In Asia-Pacific, high urban density, rapid digital adoption, and a cultural tilt toward group and performance-oriented modalities drive innovation in hybrid delivery and micro-studio formats. Across all regions, differences in labor markets, real estate costs, and local supply chains compel operators to adapt their unit economics and growth tactics to regional realities.
Strategic company-level observations highlighting the competitive advantages and integration patterns that drive differentiation and sustained member engagement
Competitive positioning and capability sets of leading companies underscore several consistent themes: platform-driven user experiences, integration of content and community, and the bundling of ancillary services such as recovery and wellness therapeutics. Market leaders invest in data infrastructures that enable personalized programming, predictive retention modeling, and performance tracking, thereby enhancing lifetime value and improving pricing power. Strategic partnerships between hardware manufacturers, software platforms, and service operators accelerate time-to-market for new offerings and reduce execution risk.
At the same time, nimble independent operators continue to capture share by focusing on highly differentiated experiences, local community engagement, and superior instruction. These operators often act as innovation labs for larger chains, piloting concepts that scale through licensing or acquisition. Additionally, corporate-facing providers are professionalizing delivery through outcomes-based contracting, integrated reporting, and multidisciplinary teams that include physiotherapists, nutrition coaches, and mental health specialists. Across the competitive set, the ability to harmonize digital content, in-person delivery, and measurable health outcomes emerges as the central axis for sustainable differentiation and long-term customer loyalty.
A pragmatic blueprint of concrete actions for providers to fortify resilience, unlock new revenue channels, and align services with measurable outcomes and workforce development
Industry leaders should pursue a pragmatic set of actions that balance near-term resilience with longer-term capability building. First, diversify procurement and establish multi-sourcing arrangements to reduce exposure to tariff volatility and single-vendor risk, while adopting lifecycle management practices that extend equipment usability and limit capital intensity. Second, accelerate hybrid delivery models that integrate Live and On-Demand digital content with in-studio experiences, enabling seamless member journeys and alternative revenue streams. Third, invest in data systems and practitioner training to deliver outcome-focused programs tied to measurable improvements, which in turn justify premium pricing and strengthen retention.
Fourth, expand corporate wellness offerings by developing modular programs that can be deployed On-Site or Virtually, aligning measurement frameworks with employer KPIs. Fifth, optimize real estate and scheduling through demand-based analytics to improve utilization across Boutique Studio and Mass-Market Gym footprints. Sixth, enhance talent pipelines by formalizing instructor career paths and credentialing to secure consistent program quality. Finally, integrate sustainability and community health objectives into branding and operations to meet evolving consumer expectations and regulatory requirements. Executing these recommendations requires an iterative approach that combines pilot testing, rapid scaling of proven initiatives, and disciplined portfolio management.
A transparent mixed-methods research framework combining operator interviews, consumer ethnographies, and secondary verification to ensure decision-useful insights
The research underpinning this summary employs a mixed-methods approach designed to triangulate insights from operator experience, consumer behavior, and supply-chain realities. Primary research included structured interviews with facility operators across boutique and mass-market formats, corporate buyers responsible for employee wellness, equipment manufacturers, and digital platform providers, coupled with qualitative ethnographies of member journeys. Secondary analysis synthesized regulatory documents, trade publications, patent and product release data, and relevant macroeconomic indicators to contextualize operational and procurement trends.
Data integrity was preserved through source triangulation, cross-validation of vendor claims with independent operator testimony, and iterative coding of qualitative themes to surface recurrent patterns. Segmentation mapping used observable behaviors and service attributes rather than proprietary revenue thresholds, enabling clear comparability across delivery modes such as Live and On-Demand digital content and in-person settings including Boutique Studio and Mass-Market Gym. Regional analysis accounted for local labor markets, real estate dynamics, and regulatory variances to ensure findings are actionable for geographically diverse stakeholders. The methodology prioritizes reliability and decision-usefulness while acknowledging the limits of public data on proprietary commercial metrics.
A decisive synthesis emphasizing the imperative for integrated strategy, capability investment, and continuous innovation to secure competitive advantage
In conclusion, the fitness services sector is at an inflection point where strategic clarity and operational adaptability determine which providers will thrive. The interplay of hybrid delivery, segmented consumer demand, regional nuance, and supply-chain pressures requires an integrated response that combines smart procurement, technology-enabled personalization, and workforce excellence. Operators that can design seamless journeys across Digital and In-Person channels, align programming to distinct End Use objectives such as Rehabilitation or Sports Training, and cultivate durable corporate partnerships will be best positioned to capture the most valuable segments of demand.
Moving forward, leaders should treat innovation as a continuous process: experiment quickly, measure outcomes rigorously, and scale selectively. By focusing on differential capabilities-whether superior instructor talent, compelling digital content, or resilient sourcing-organizations can protect margins and unlock growth even amid macroeconomic and policy headwinds. The conclusion emphasizes the urgency of acting deliberately to translate insight into investment and operational change, ensuring that fitness services remain relevant, accessible, and impactful for diverse populations.
Please Note: PDF & Excel + Online Access - 1 Year
Table of Contents
194 Pages
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency
- 1.5. Language
- 1.6. Stakeholders
- 2. Research Methodology
- 3. Executive Summary
- 4. Market Overview
- 5. Market Insights
- 5.1. Integration of virtual reality immersive workouts into home fitness experiences
- 5.2. Rise of AI-driven personalized coaching platforms for adaptive workout programming
- 5.3. Growing demand for boutique microgym subscriptions with niche specialized classes
- 5.4. Expansion of hybrid membership models combining in-person and on-demand digital training
- 5.5. Implementation of biometric wearables integration for real-time performance feedback in studios
- 5.6. Focus on holistic wellness offerings including mental health support and nutrition coaching
- 5.7. Adoption of sustainable gym design practices emphasizing eco-friendly equipment and operations
- 6. Cumulative Impact of United States Tariffs 2025
- 7. Cumulative Impact of Artificial Intelligence 2025
- 8. Fitness Services Market, by Service Type
- 8.1. Group Classes
- 8.1.1. Hiit
- 8.1.2. Pilates
- 8.1.3. Spin
- 8.1.4. Yoga
- 8.2. Gym Membership
- 8.3. Personal Training
- 8.4. Spa And Wellness
- 9. Fitness Services Market, by Customer Type
- 9.1. Corporate Wellness
- 9.1.1. On-Site
- 9.1.2. Virtual
- 9.2. Individual
- 10. Fitness Services Market, by Delivery Mode
- 10.1. Digital
- 10.1.1. Live
- 10.1.2. On-Demand
- 10.2. In-Person
- 10.2.1. Boutique Studio
- 10.2.2. Mass-Market Gym
- 11. Fitness Services Market, by End Use
- 11.1. General Fitness
- 11.2. Muscle Building
- 11.3. Rehabilitation
- 11.4. Sports Training
- 11.5. Weight Loss
- 12. Fitness Services Market, by Region
- 12.1. Americas
- 12.1.1. North America
- 12.1.2. Latin America
- 12.2. Europe, Middle East & Africa
- 12.2.1. Europe
- 12.2.2. Middle East
- 12.2.3. Africa
- 12.3. Asia-Pacific
- 13. Fitness Services Market, by Group
- 13.1. ASEAN
- 13.2. GCC
- 13.3. European Union
- 13.4. BRICS
- 13.5. G7
- 13.6. NATO
- 14. Fitness Services Market, by Country
- 14.1. United States
- 14.2. Canada
- 14.3. Mexico
- 14.4. Brazil
- 14.5. United Kingdom
- 14.6. Germany
- 14.7. France
- 14.8. Russia
- 14.9. Italy
- 14.10. Spain
- 14.11. China
- 14.12. India
- 14.13. Japan
- 14.14. Australia
- 14.15. South Korea
- 15. Competitive Landscape
- 15.1. Market Share Analysis, 2024
- 15.2. FPNV Positioning Matrix, 2024
- 15.3. Competitive Analysis
- 15.3.1. Planet Fitness, Inc.
- 15.3.2. Anytime Fitness, LLC
- 15.3.3. PureGym Limited
- 15.3.4. Crunch Holdings, LLC
- 15.3.5. Life Time, Inc.
- 15.3.6. Equinox Holdings, Inc.
- 15.3.7. GoodLife Fitness Group Inc.
- 15.3.8. Orangetheory Fitness LLC
- 15.3.9. F45 Training Holdings, Inc.
- 15.3.10. Snap Fitness Holdings, Inc.
- 15.3.11. 24 Hour Fitness Worldwide, Inc.
- 15.3.12. Virgin Active Ltd.
- 15.3.13. Gold’s Gym International, Inc.
- 15.3.14. Xponential Fitness Holdings, Inc.
- 15.3.15. Fitness First (UK) Ltd.
- 15.3.16. Curves International, LLC
- 15.3.17. Basic‑Fit N.V.
- 15.3.18. David Lloyd Leisure Limited
- 15.3.19. Énergie Fitness Club Ltd.
- 15.3.20. RSG Group GmbH
- 15.3.21. Fit4Life Fitness Group
- 15.3.22. Town Sports International Holdings, Inc.
- 15.3.23. Jetts Fitness Holdings Pty Ltd
- 15.3.24. Anytime Fitness Europe B.V.
- 15.3.25. National Fitness Holdings, LLC
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