Electric Shavers Market by Product Type (Foil, Hybrid, Rotary), Technology (Corded, Cordless), Gender, Price Range, Distribution Channel - Global Forecast 2025-2032
Description
The Electric Shavers Market was valued at USD 7.88 billion in 2024 and is projected to grow to USD 8.35 billion in 2025, with a CAGR of 6.36%, reaching USD 12.90 billion by 2032.
A concise overview explaining how innovation in battery technology, design evolution and channel transformation are redefining user expectations and competitive priorities
The personal grooming landscape has evolved into a technologically driven consumer sector where electric shavers occupy a central role in daily routines across diverse demographics. Recent years have witnessed the convergence of ergonomic design, battery innovation, and digital connectivity, shifting expectations from mere hair removal to a holistic grooming experience characterized by comfort, precision and convenience. As a result, product roadmaps now prioritize battery longevity, waterproofing, skin-sensing technologies and modular accessories that extend utility beyond a single-use case.
Against this backdrop, manufacturers, distributors and retailers are recalibrating strategies to address heightened consumer demand for both performance and sustainability. The interplay between traditional retail presence and accelerating online channels is redefining how products are launched, marketed and supported post-sale. Meanwhile, gendered product lines are expanding beyond conventional categorizations to capture adjacent segments such as sensitive-skin solutions and multifunctional trimmers. Consequently, stakeholders must reconcile legacy manufacturing footprints and component sourcing with fast-moving preferences and regulatory pressures to remain relevant in a competitive marketplace.
How advances in battery systems, omnichannel commerce and sustainability commitments are jointly reshaping product roadmaps, go-to-market models and consumer expectations
The last several years have generated transformative shifts across the electric shavers landscape, driven by three interrelated forces: technology maturation, shifting retail economics, and heightened consumer expectations around sustainability and personalization. Lithium-ion battery chemistry and power management systems have unlocked cordless performance parity with corded units, allowing brands to expand cordless portfolios and prioritize convenience without sacrificing run-time or motor torque. At the same time, manufacturing sophistication has enabled finer tolerances and quieter motors that improve user comfort, leading to a redefinition of product quality benchmarks.
Concurrently, consumption patterns have evolved as omnichannel retailing blends digital discovery with experiential retail touchpoints. Direct-to-consumer initiatives and subscription models for consumables have altered lifetime value calculations and encouraged brands to invest in service ecosystems. Sustainability considerations are accelerating materials choices and packaging redesign, with manufacturers experimenting with recyclable components and circular programs for end-of-life collection. Taken together, these shifts require strategic agility: product roadmaps must balance technical performance with supply chain resilience and brand narratives that resonate with values-driven consumers.
Assessing the strategic consequences of tariff changes on sourcing choices, pricing dynamics, product design decisions and operational risk management in 2025
In 2025, tariff adjustments enacted by the United States introduced a cumulative layer of complexity for international trade in personal grooming electronics. These policy shifts have amplified scrutiny of cross-border value chains and prompted firms to reassess sourcing geographies, contract terms and inventory strategies. As customs duties increased input costs for finished goods and subcomponents, procurement teams accelerated supplier diversification and explored nearshoring options to mitigate exposure to single-source risk.
Pricing teams responded by revisiting margin structures and promotional cadence, often absorbing short-term cost increases to preserve retail price positions tied to brand equity. Where pass-through was unavoidable, companies attempted to preserve consumer demand through tiered portfolio adjustments-shifting emphasis toward models with higher perceived value or lower cost-to-serve. Importantly, the tariff environment also catalyzed product design changes intended to reduce reliance on tariff-sensitive parts or to modularize assemblies so that higher-cost elements could be localized. In parallel, manufacturers engaged with logistics partners to optimize landed-cost visibility and to implement hedging strategies across procurement contracts, thereby softening the operational impacts of tariff volatility.
Detailed segmentation analysis revealing how product architecture, powertrain choices, channel strategies, gender targeting and price tiers influence portfolio and marketing decisions
A robust segmentation framework underpins effective decision-making in the electric shavers market by clarifying where consumer demand, technology adoption and channel economics converge. From a product type perspective, foil designs continue to emphasize close shaves and precision, rotary models prioritize contouring and multi-directional cutting, and hybrid formats seek to blend the strengths of both approaches to appeal to crossover users. Each product architecture has implications for blade systems, motor specifications and casing ergonomics, which in turn influence serviceability and accessory ecosystems.
Technology-led segmentation separates corded from cordless offerings, with cordless devices now dominating product development due to consumer preference for mobility; within cordless, lithium-ion chemistries offer superior energy density and charge cycles compared with nickel metal hydride alternatives, driving design freedom and slimmer form factors. Distribution channel segmentation highlights the need for differentiated go-to-market playbooks as offline environments-comprising pharmacies and drugstores, specialty stores, and supermarkets and hypermarkets-remain crucial for impulse and in-person trial, while online channels, including company websites, e-commerce marketplaces and online retailers, excel at subscription models, targeted promotions and data-driven personalization. Gender-based segmentation distinguishes product narratives and feature sets for men and women, yet it is increasingly important to identify unisex propositions for multifunctional grooming. Price range segmentation separates mid-range offerings that target value-conscious professionals, premium lines that deliver advanced features and brand prestige, and value-tier products that prioritize affordability and simplicity, informing assortment strategy, warranty policies and marketing investments.
How regional market dynamics across the Americas, Europe Middle East & Africa and Asia-Pacific shape manufacturing decisions, distribution strategies and localization priorities
Regional dynamics are reshaping competitive playbooks, with distinct demand signals and operational constraints across the Americas, Europe, Middle East & Africa, and Asia-Pacific regions. In the Americas, consumer affinity for convenience and subscription services creates fertile ground for cordless lithium-ion devices paired with recurring consumables, while regional retail partnerships and private-label activity influence merchandising and promotional strategies. Distribution channels vary by market maturity, and localized marketing that reflects grooming habits and male-to-female product adoption can materially affect penetration.
Europe, Middle East & Africa presents a mosaic of regulatory considerations, sustainability expectations and emerging-market growth pockets. Brands operating in these markets must navigate complex compliance frameworks and tailor product messaging to diverse cultural norms, leveraging both specialty retail and online marketplaces to attain scale. Asia-Pacific remains a critical hub for both manufacturing and consumption, combining advanced R&D capabilities with high-volume demand. Here, rapid urbanization and premiumization trends support innovative feature adoption, while regional supply chain nodes influence lead times and cost structures. Across all regions, successful entrants align inventory strategies, after-sales service capabilities and local partnerships to match regional purchasing behaviors and regulatory landscapes.
Corporate strategies and competitive moves showing how innovation, partnerships, channel orchestration and service ecosystems determine leadership and resilience
Competitive positioning in the electric shavers industry is determined by a combination of product innovation, supply chain control and channel execution. Market leaders invest heavily in motor engineering, battery management and materials science to sustain performance differentiation, while challenger brands often compete on design-led user experiences and attractive value propositions. Additionally, strategic alliances with battery suppliers, contract manufacturers and software providers are becoming more common as companies seek to accelerate time-to-market and incorporate smart features without diluting focus.
Retail relationship management is also a crucial differentiator: firms that construct flexible channel strategies to serve both brick-and-mortar partners and digital-first customers are better positioned to manage promotional pressures and preserve margins. Furthermore, after-sales service ecosystems-ranging from extended warranties to subscription replenishment for blades and maintenance kits-generate recurring revenue streams and deepen brand loyalty. Finally, some companies are expanding through M&A or targeted investments to access novel battery technologies, alternative materials, or regional distribution networks, thereby reducing vulnerability to tariff and logistics shocks while reinforcing portfolio breadth.
Practical strategic priorities for executives to strengthen product resilience, diversify sourcing, optimize omnichannel distribution and monetize after-sales engagement
Industry leaders should prioritize a set of actionable moves to protect margins, accelerate innovation and capture emerging demand. First, strategic investment in battery engineering and modular design will reduce dependency on tariff-sensitive components and create platforms that can be tailored quickly for multiple markets. Second, diversifying manufacturing footprints and qualifying secondary suppliers will strengthen resilience against trade-policy shocks and logistics disruptions, enabling faster response to demand fluctuations.
Third, channel strategies must be recalibrated: reinforce relationships with high-value offline partners while expanding direct-to-consumer capabilities and subscription models to increase lifetime revenue and collect behavioral data. Fourth, align sustainability initiatives with product roadmaps by incorporating recyclable materials, transparent lifecycle claims and circular services to meet rising consumer expectations and regulatory scrutiny. Lastly, embed data-rich after-sales services and warranty programs to drive retention and create new monetization pathways, while ensuring that pricing strategies remain flexible enough to absorb cyclical cost pressures without eroding brand positioning.
A transparent, multi-source research approach combining executive interviews, technical validation, secondary intelligence and scenario analysis to underpin strategic recommendations
This research synthesis is grounded in an integrated methodology that combined primary and secondary evidence streams to produce rigorous, context-rich insights. Primary inputs included structured interviews with industry executives, procurement specialists, retail buyers and category managers, complemented by consultations with product engineers and sustainability officers to validate technical assumptions. The primary research phase emphasized triangulation across stakeholder perspectives to ensure the findings reflect both commercial realities and engineering constraints.
Secondary research encompassed product specifications, regulatory updates, patent filings, supplier disclosures and trade publications to capture technology trajectories and policy developments. Data triangulation methods were applied to reconcile disparate inputs, with cross-validation against observed retail assortments and supply chain announcements. Scenario analysis and sensitivity checks were used to test strategic recommendations under alternative tariff and logistics conditions. Throughout, segmentation logic was applied consistently across product type, technology, distribution channel, gender and price range to ensure comparability and to support actionable go-to-market planning.
Closing synthesis highlighting how integrated product, supply chain and channel strategies convert present disruptions into lasting competitive advantages across the industry
In conclusion, the electric shavers sector stands at an inflection point where technical innovation, supply chain strategy and channel reinvention converge to determine competitive sustainability. Manufacturers that blend battery and motor advancements with modular, serviceable designs will create durable differentiation, while those that proactively diversify sourcing and align channel strategies to regional nuances will be best positioned to manage policy and logistics volatility. Moreover, embedding sustainability and after-sales monetization into the core business model will not only satisfy regulatory expectations but also enhance customer lifetime value.
Decision-makers should view the current environment as an opportunity to rearchitect product portfolios and commercial models in ways that anticipate consumer preferences and regulatory realities. By integrating the segmentation insights and regional dynamics presented here into product development, pricing and distribution strategies, leaders can transform short-term disruptions into long-term competitive advantage and secure stronger returns on innovation investments.
Please Note: PDF & Excel + Online Access - 1 Year
A concise overview explaining how innovation in battery technology, design evolution and channel transformation are redefining user expectations and competitive priorities
The personal grooming landscape has evolved into a technologically driven consumer sector where electric shavers occupy a central role in daily routines across diverse demographics. Recent years have witnessed the convergence of ergonomic design, battery innovation, and digital connectivity, shifting expectations from mere hair removal to a holistic grooming experience characterized by comfort, precision and convenience. As a result, product roadmaps now prioritize battery longevity, waterproofing, skin-sensing technologies and modular accessories that extend utility beyond a single-use case.
Against this backdrop, manufacturers, distributors and retailers are recalibrating strategies to address heightened consumer demand for both performance and sustainability. The interplay between traditional retail presence and accelerating online channels is redefining how products are launched, marketed and supported post-sale. Meanwhile, gendered product lines are expanding beyond conventional categorizations to capture adjacent segments such as sensitive-skin solutions and multifunctional trimmers. Consequently, stakeholders must reconcile legacy manufacturing footprints and component sourcing with fast-moving preferences and regulatory pressures to remain relevant in a competitive marketplace.
How advances in battery systems, omnichannel commerce and sustainability commitments are jointly reshaping product roadmaps, go-to-market models and consumer expectations
The last several years have generated transformative shifts across the electric shavers landscape, driven by three interrelated forces: technology maturation, shifting retail economics, and heightened consumer expectations around sustainability and personalization. Lithium-ion battery chemistry and power management systems have unlocked cordless performance parity with corded units, allowing brands to expand cordless portfolios and prioritize convenience without sacrificing run-time or motor torque. At the same time, manufacturing sophistication has enabled finer tolerances and quieter motors that improve user comfort, leading to a redefinition of product quality benchmarks.
Concurrently, consumption patterns have evolved as omnichannel retailing blends digital discovery with experiential retail touchpoints. Direct-to-consumer initiatives and subscription models for consumables have altered lifetime value calculations and encouraged brands to invest in service ecosystems. Sustainability considerations are accelerating materials choices and packaging redesign, with manufacturers experimenting with recyclable components and circular programs for end-of-life collection. Taken together, these shifts require strategic agility: product roadmaps must balance technical performance with supply chain resilience and brand narratives that resonate with values-driven consumers.
Assessing the strategic consequences of tariff changes on sourcing choices, pricing dynamics, product design decisions and operational risk management in 2025
In 2025, tariff adjustments enacted by the United States introduced a cumulative layer of complexity for international trade in personal grooming electronics. These policy shifts have amplified scrutiny of cross-border value chains and prompted firms to reassess sourcing geographies, contract terms and inventory strategies. As customs duties increased input costs for finished goods and subcomponents, procurement teams accelerated supplier diversification and explored nearshoring options to mitigate exposure to single-source risk.
Pricing teams responded by revisiting margin structures and promotional cadence, often absorbing short-term cost increases to preserve retail price positions tied to brand equity. Where pass-through was unavoidable, companies attempted to preserve consumer demand through tiered portfolio adjustments-shifting emphasis toward models with higher perceived value or lower cost-to-serve. Importantly, the tariff environment also catalyzed product design changes intended to reduce reliance on tariff-sensitive parts or to modularize assemblies so that higher-cost elements could be localized. In parallel, manufacturers engaged with logistics partners to optimize landed-cost visibility and to implement hedging strategies across procurement contracts, thereby softening the operational impacts of tariff volatility.
Detailed segmentation analysis revealing how product architecture, powertrain choices, channel strategies, gender targeting and price tiers influence portfolio and marketing decisions
A robust segmentation framework underpins effective decision-making in the electric shavers market by clarifying where consumer demand, technology adoption and channel economics converge. From a product type perspective, foil designs continue to emphasize close shaves and precision, rotary models prioritize contouring and multi-directional cutting, and hybrid formats seek to blend the strengths of both approaches to appeal to crossover users. Each product architecture has implications for blade systems, motor specifications and casing ergonomics, which in turn influence serviceability and accessory ecosystems.
Technology-led segmentation separates corded from cordless offerings, with cordless devices now dominating product development due to consumer preference for mobility; within cordless, lithium-ion chemistries offer superior energy density and charge cycles compared with nickel metal hydride alternatives, driving design freedom and slimmer form factors. Distribution channel segmentation highlights the need for differentiated go-to-market playbooks as offline environments-comprising pharmacies and drugstores, specialty stores, and supermarkets and hypermarkets-remain crucial for impulse and in-person trial, while online channels, including company websites, e-commerce marketplaces and online retailers, excel at subscription models, targeted promotions and data-driven personalization. Gender-based segmentation distinguishes product narratives and feature sets for men and women, yet it is increasingly important to identify unisex propositions for multifunctional grooming. Price range segmentation separates mid-range offerings that target value-conscious professionals, premium lines that deliver advanced features and brand prestige, and value-tier products that prioritize affordability and simplicity, informing assortment strategy, warranty policies and marketing investments.
How regional market dynamics across the Americas, Europe Middle East & Africa and Asia-Pacific shape manufacturing decisions, distribution strategies and localization priorities
Regional dynamics are reshaping competitive playbooks, with distinct demand signals and operational constraints across the Americas, Europe, Middle East & Africa, and Asia-Pacific regions. In the Americas, consumer affinity for convenience and subscription services creates fertile ground for cordless lithium-ion devices paired with recurring consumables, while regional retail partnerships and private-label activity influence merchandising and promotional strategies. Distribution channels vary by market maturity, and localized marketing that reflects grooming habits and male-to-female product adoption can materially affect penetration.
Europe, Middle East & Africa presents a mosaic of regulatory considerations, sustainability expectations and emerging-market growth pockets. Brands operating in these markets must navigate complex compliance frameworks and tailor product messaging to diverse cultural norms, leveraging both specialty retail and online marketplaces to attain scale. Asia-Pacific remains a critical hub for both manufacturing and consumption, combining advanced R&D capabilities with high-volume demand. Here, rapid urbanization and premiumization trends support innovative feature adoption, while regional supply chain nodes influence lead times and cost structures. Across all regions, successful entrants align inventory strategies, after-sales service capabilities and local partnerships to match regional purchasing behaviors and regulatory landscapes.
Corporate strategies and competitive moves showing how innovation, partnerships, channel orchestration and service ecosystems determine leadership and resilience
Competitive positioning in the electric shavers industry is determined by a combination of product innovation, supply chain control and channel execution. Market leaders invest heavily in motor engineering, battery management and materials science to sustain performance differentiation, while challenger brands often compete on design-led user experiences and attractive value propositions. Additionally, strategic alliances with battery suppliers, contract manufacturers and software providers are becoming more common as companies seek to accelerate time-to-market and incorporate smart features without diluting focus.
Retail relationship management is also a crucial differentiator: firms that construct flexible channel strategies to serve both brick-and-mortar partners and digital-first customers are better positioned to manage promotional pressures and preserve margins. Furthermore, after-sales service ecosystems-ranging from extended warranties to subscription replenishment for blades and maintenance kits-generate recurring revenue streams and deepen brand loyalty. Finally, some companies are expanding through M&A or targeted investments to access novel battery technologies, alternative materials, or regional distribution networks, thereby reducing vulnerability to tariff and logistics shocks while reinforcing portfolio breadth.
Practical strategic priorities for executives to strengthen product resilience, diversify sourcing, optimize omnichannel distribution and monetize after-sales engagement
Industry leaders should prioritize a set of actionable moves to protect margins, accelerate innovation and capture emerging demand. First, strategic investment in battery engineering and modular design will reduce dependency on tariff-sensitive components and create platforms that can be tailored quickly for multiple markets. Second, diversifying manufacturing footprints and qualifying secondary suppliers will strengthen resilience against trade-policy shocks and logistics disruptions, enabling faster response to demand fluctuations.
Third, channel strategies must be recalibrated: reinforce relationships with high-value offline partners while expanding direct-to-consumer capabilities and subscription models to increase lifetime revenue and collect behavioral data. Fourth, align sustainability initiatives with product roadmaps by incorporating recyclable materials, transparent lifecycle claims and circular services to meet rising consumer expectations and regulatory scrutiny. Lastly, embed data-rich after-sales services and warranty programs to drive retention and create new monetization pathways, while ensuring that pricing strategies remain flexible enough to absorb cyclical cost pressures without eroding brand positioning.
A transparent, multi-source research approach combining executive interviews, technical validation, secondary intelligence and scenario analysis to underpin strategic recommendations
This research synthesis is grounded in an integrated methodology that combined primary and secondary evidence streams to produce rigorous, context-rich insights. Primary inputs included structured interviews with industry executives, procurement specialists, retail buyers and category managers, complemented by consultations with product engineers and sustainability officers to validate technical assumptions. The primary research phase emphasized triangulation across stakeholder perspectives to ensure the findings reflect both commercial realities and engineering constraints.
Secondary research encompassed product specifications, regulatory updates, patent filings, supplier disclosures and trade publications to capture technology trajectories and policy developments. Data triangulation methods were applied to reconcile disparate inputs, with cross-validation against observed retail assortments and supply chain announcements. Scenario analysis and sensitivity checks were used to test strategic recommendations under alternative tariff and logistics conditions. Throughout, segmentation logic was applied consistently across product type, technology, distribution channel, gender and price range to ensure comparability and to support actionable go-to-market planning.
Closing synthesis highlighting how integrated product, supply chain and channel strategies convert present disruptions into lasting competitive advantages across the industry
In conclusion, the electric shavers sector stands at an inflection point where technical innovation, supply chain strategy and channel reinvention converge to determine competitive sustainability. Manufacturers that blend battery and motor advancements with modular, serviceable designs will create durable differentiation, while those that proactively diversify sourcing and align channel strategies to regional nuances will be best positioned to manage policy and logistics volatility. Moreover, embedding sustainability and after-sales monetization into the core business model will not only satisfy regulatory expectations but also enhance customer lifetime value.
Decision-makers should view the current environment as an opportunity to rearchitect product portfolios and commercial models in ways that anticipate consumer preferences and regulatory realities. By integrating the segmentation insights and regional dynamics presented here into product development, pricing and distribution strategies, leaders can transform short-term disruptions into long-term competitive advantage and secure stronger returns on innovation investments.
Please Note: PDF & Excel + Online Access - 1 Year
Table of Contents
181 Pages
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency
- 1.5. Language
- 1.6. Stakeholders
- 2. Research Methodology
- 3. Executive Summary
- 4. Market Overview
- 5. Market Insights
- 5.1. Integration of skin-sensing technology and adaptive motor control for irritation-free shaving
- 5.2. Adoption of wireless charging and extended battery runtime to support travel-friendly grooming
- 5.3. Expansion of subscription-based blade delivery models for continuous performance optimization
- 5.4. Development of IoT-connected electric shavers with companion apps for personalized grooming data
- 5.5. Incorporation of eco-friendly materials and recyclable components to reduce environmental impact
- 5.6. Introduction of UV-C sanitization stations integrated into shaver charging docks for hygiene enhancement
- 5.7. Customizable multi-purpose grooming devices combining trimming, shaving, and skincare treatment functions
- 5.8. Use of AI-driven shaving guidance systems to map facial contours and optimize blade pressure distribution
- 6. Cumulative Impact of United States Tariffs 2025
- 7. Cumulative Impact of Artificial Intelligence 2025
- 8. Electric Shavers Market, by Product Type
- 8.1. Foil
- 8.2. Hybrid
- 8.3. Rotary
- 9. Electric Shavers Market, by Technology
- 9.1. Corded
- 9.2. Cordless
- 9.2.1. Lithium Ion
- 9.2.2. Nickel Metal Hydride
- 10. Electric Shavers Market, by Gender
- 10.1. Men
- 10.2. Women
- 11. Electric Shavers Market, by Price Range
- 11.1. Mid-Range
- 11.2. Premium
- 11.3. Value
- 12. Electric Shavers Market, by Distribution Channel
- 12.1. Offline
- 12.1.1. Pharmacies & Drugstores
- 12.1.2. Specialty Stores
- 12.1.3. Supermarkets & Hypermarkets
- 12.2. Online
- 12.2.1. Company Websites
- 12.2.2. E-Commerce Marketplaces
- 12.2.3. Online Retailers
- 13. Electric Shavers Market, by Region
- 13.1. Americas
- 13.1.1. North America
- 13.1.2. Latin America
- 13.2. Europe, Middle East & Africa
- 13.2.1. Europe
- 13.2.2. Middle East
- 13.2.3. Africa
- 13.3. Asia-Pacific
- 14. Electric Shavers Market, by Group
- 14.1. ASEAN
- 14.2. GCC
- 14.3. European Union
- 14.4. BRICS
- 14.5. G7
- 14.6. NATO
- 15. Electric Shavers Market, by Country
- 15.1. United States
- 15.2. Canada
- 15.3. Mexico
- 15.4. Brazil
- 15.5. United Kingdom
- 15.6. Germany
- 15.7. France
- 15.8. Russia
- 15.9. Italy
- 15.10. Spain
- 15.11. China
- 15.12. India
- 15.13. Japan
- 15.14. Australia
- 15.15. South Korea
- 16. Competitive Landscape
- 16.1. Market Share Analysis, 2024
- 16.2. FPNV Positioning Matrix, 2024
- 16.3. Competitive Analysis
- 16.3.1. Koninklijke Philips N.V.
- 16.3.2. Panasonic Corporation
- 16.3.3. The Procter & Gamble Company
- 16.3.4. Remington Products, Inc.
- 16.3.5. Conair Corporation
- 16.3.6. Wahl Clipper Corporation
- 16.3.7. Xiaomi Corporation
- 16.3.8. Sharp Corporation
- 16.3.9. Andis Company
- 16.3.10. Beurer GmbH
- 16.3.11. Braun GmbH
- 16.3.12. Spectrum Brands Holdings, Inc.
- 16.3.13. Conair Corporation
- 16.3.14. Hatteker
- 16.3.15. Helen of Troy Limited
- 16.3.16. Beurer GmbH
- 16.3.17. Skull Shaver
- 16.3.18. Meridian International Holding Corporation
- 16.3.19. BaByliss
- 16.3.20. BSH Hausgeräte GmbH
- 16.3.21. Runwe Pro
- 16.3.22. Dollar Shave Club Inc
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