Customer Journey Analytics Market by Product Type (Acrylic Paints, Enamel Paints, Latex Paints), Component (Additives, Binders, Pigments), End User, Application - Global Forecast 2025-2032
Description
The Customer Journey Analytics Market was valued at USD 15.66 billion in 2024 and is projected to grow to USD 19.47 billion in 2025, with a CAGR of 24.47%, reaching USD 90.28 billion by 2032.
A concise framing of current supply chain, regulatory, and demand-driven dynamics that shape product and commercial priorities for industry leaders
An executive summary must translate complex industry dynamics into a concise set of insights that leaders can act upon. This document opens with a clear framing of the current landscape, emphasizing how supply chains, raw material inputs, regulatory developments, and evolving end-customer preferences converge to reshape competitive priorities. The objective here is not merely to describe what is changing, but to synthesize those changes into implications for product portfolios, purchasing strategies, and channel engagement approaches.
The following sections examine structural shifts that influence sourcing, formulation choices, and downstream distribution. They also outline how tariff interventions and trade policy adjustments are affecting cross-border flows and supplier negotiations. Throughout the report, attention is paid to segmentation and regional dimensions to ensure that recommendations are practical for product managers, procurement leaders, and commercial teams alike. By grounding the narrative in observable trends and operational levers, leaders can transition from passive observation to targeted, measurable action. This introduction sets the stage for a focused review of transformative forces, the cumulative impact of policy shifts through 2025, and the actionable recommendations designed to preserve margin, protect supply continuity, and sustain growth in an increasingly complex environment.
How material innovation, sustainability mandates, and changing channel economics are forcing cross-functional shifts in product development and commercial execution
The industry is undergoing transformative shifts driven by material innovation, sustainability expectations, and changing channel economics. Advances in polymer science and additive technologies are enabling formulations with improved durability, lower VOCs, and faster curing times, which in turn influence product development roadmaps and capital allocation for production lines. At the same time, sustainability mandates and voluntary commitments are accelerating the adoption of low-emission chemistries and recycled-content inputs, pushing organizations to re-evaluate supplier qualifications, certification processes, and lifecycle communication strategies.
Distribution channels are also evolving as digital commerce and direct-to-professional programs change purchase behaviors. Contractors and professional end-users increasingly value fast replenishment, reliable technical data, and consistent color matching, while homeowners prioritize ease of use and environmental credentials. These behavior shifts require companies to blend digital service capabilities with traditional field support. Moreover, tightening raw material availability and episodic price volatility have increased the importance of supplier diversification, longer-term contracts for critical inputs, and strategic inventory positioning. Collectively, these shifts demand cross-functional alignment between R&D, procurement, and commercial teams to convert technical advances into competitive advantage and to manage margin pressure while meeting higher regulatory and customer expectations.
The practical implications of evolving tariff policies on procurement, supplier risk, and regional investment decisions that affect operational continuity
Policy interventions through tariff adjustments and trade policy revisions have altered the calculus for procurement and sourcing strategies. Changes in tariff classifications, duty rates, and enforcement protocols influence supplier selection, landed cost assumptions, and regional sourcing patterns. For companies with global procurement footprints, these adjustments necessitate renewed supplier due diligence and scenario planning to assess alternative supply bases, re-route shipments, or modify bill-of-materials structures. The immediate operational impacts are visible in procurement lead times, negotiation leverage with existing suppliers, and the viability of certain cross-border sourcing arrangements.
Beyond logistics and cost, tariff dynamics also affect strategic decisions about local investment in manufacturing or finishing capacity. For organizations evaluating regional footprint changes, the increased complexity of cross-border cost structures can accelerate considerations for nearshoring or incremental capacity expansion in lower-risk jurisdictions. Concurrently, procurement teams must enhance customs expertise and refine classification practices to avoid compliance penalties while optimizing duty exposures. As a result, integration between commercial contracts, legal teams, and supply chain planning becomes essential to preserve margin and ensure continuity. In short, evolving tariff landscapes amplify the need for dynamic procurement strategies, more robust supplier risk assessment, and closer coordination across finance and operations to translate policy change into defensible commercial action.
Segment-focused insights that connect product formulations, component sourcing, and application-specific performance to commercial and R&D priorities
Segmentation offers a structured lens to prioritize R&D investment, channel strategies, and product positioning. When considered by product type, portfolio choices span Acrylic Paints, Enamel Paints, Latex Paints, and Oil Based Paints, with further nuance as Acrylic formulations break down into Emulsion and Waterborne variants and Latex formulations are distinguished by Exterior Use and Interior Use applications. This level of granularity supports decisions about formulation development priorities, packaging formats, and technical service capabilities that align with specific end-user needs.
Component-level segmentation-Additives, Binders, Pigments, and Solvents-highlights where margin capture and supply risk concentrate. Additives themselves split into Dispersants and Thickeners, each with unique sourcing pathways and performance trade-offs that affect shelf life, application viscosity, and final film properties. Understanding which components drive cost versus which enable premium positioning informs procurement prioritization and supplier collaboration frameworks.
End-user segmentation among Commercial, Industrial, and Residential channels clarifies demand elasticity and service expectations, while application segmentation across Exterior and Interior contexts-where Exterior further extends to Metal, Walls, and Wood, and Interior to Ceilings and Walls-illuminates performance requirements and regulatory considerations. Mapping product development and go-to-market plans to these segments allows teams to concentrate testing, certification, and marketing resources where technical differentiation and commercial returns align most strongly.
Regional dynamics that determine regulatory scrutiny, distribution strategies, and product performance expectations across major global corridors
Regional dynamics shape competitive posture, supplier strategy, and customer expectations in distinct ways. In the Americas, commercial and residential renovation cycles combined with well-established distribution networks emphasize service reliability, national color systems, and contractor support services, creating opportunities for differentiated technical service and logistics execution. Differences in regulatory frameworks across states also mean that compliance and regional labeling strategies require sustained attention.
Europe, Middle East & Africa presents a diverse regulatory and demand landscape where sustainability credentials and emissions regulations are particularly influential. Product formulations that meet more stringent environmental criteria and certifications can unlock procurement channels in institutional and commercial projects, while geopolitical and logistical complexity in parts of the region calls for flexible distribution models and contingency planning.
Asia-Pacific remains a high-growth arena for both industrial coatings and decorative applications, driven by ongoing urbanization and increased consumer demand for high-performance finishes. Rapid shifts in consumer preferences and local manufacturing capacity influence pricing dynamics and supplier ecosystems. Across regions, leaders should prioritize differentiated go-to-market models that reflect urbanization trends, regulatory intensity, and the evolving balance between professional and retail channels.
How formulation differentiation, supply chain integration, and digital-enabled service models define competitive advantage and customer loyalty
Competitive dynamics center on the interplay between formulation capability, supply chain resilience, and channel relationships. Leading companies differentiate through proprietary chemistries, integrated color systems, and strong technical support for professional end-users, while challengers often compete on localized service models and tailored pricing for regional accounts. Partnerships with upstream suppliers and investments in additive innovation enable quicker responses to evolving regulatory and sustainability requirements.
Supply chain integration remains a critical axis of competitive advantage. Organizations that have invested in supplier collaboration, dual-sourcing strategies for critical components, and advanced demand planning deliver stronger service levels and maintain margin resilience amid disruption. Likewise, companies that have layered digital tools-such as color management platforms, digital order systems for contractors, and predictive inventory replenishment-are better positioned to capture loyalty from professional buyers and to streamline retail replenishment.
Finally, the ability to translate technical performance into validated outcomes for specific applications is increasingly decisive. Firms that pair laboratory validation with field-based case studies for Metal, Wood, Walls, and Ceilings applications earn greater trust from specification managers and procurement teams, supporting premium positioning in both commercial and industrial channels.
Operational, procurement, and commercial moves industry leaders should implement immediately to protect margins and accelerate specification wins
Leaders should adopt a multi-pronged approach to protect margin and accelerate value capture. Begin by prioritizing supplier segmentation to identify which components warrant long-term contracts versus tactical procurement. Strengthening relationships with additive and binder suppliers, and investing in co-development where technical differentiation is possible, will reduce exposure to raw input shocks and support a pipeline of improved formulations.
Simultaneously, accelerate investments in sustainability verification and compliance workflows to meet tightening regulatory expectations and buyer demands. This includes adjusting product documentation, pursuing relevant certifications, and incorporating lifecycle messaging into commercial materials. Enhance commercial execution by expanding digital tools for color management, order fulfillment, and technical support that reduce friction for professional customers and improve repeat purchase rates.
Operationally, scenario-based planning around tariff permutations and logistics disruptions should inform capacity decisions, including the evaluation of nearshoring options for critical finishing or blending capacity. Cross-functional governance that links R&D, procurement, legal, and sales will ensure that pricing decisions and contract terms reflect both cost dynamics and value delivered to customers. Finally, prioritize selective investments in application-specific validation-particularly for Metal, Wood, Walls, and Ceilings contexts-to substantiate premium positioning and accelerate specification wins in commercial and industrial channels.
A blended primary and secondary research approach that triangulates stakeholder interviews, technical literature, and scenario analysis to derive actionable implications
This research synthesis integrates a blended methodology that combines primary stakeholder interviews, proprietary technical literature review, and cross-industry benchmarking to construct a multi-dimensional understanding of trends and implications. Primary inputs include structured interviews with procurement leaders, formulation scientists, and channel managers, as well as field feedback from professional end-users to ground performance claims in real-world application. These qualitative inputs are triangulated with technical whitepapers, regulatory filings, and supply chain performance indicators to validate practical implications.
Analytical steps include segment-level performance mapping that aligns product formulations to application requirements, component exposure analysis to identify sourcing risks, and scenario analysis to evaluate the resilience of alternative supply configurations under changing trade and tariff conditions. Emphasis is placed on reproducible reasoning rather than predictive quantification, ensuring that recommendations are operationally actionable. Throughout the process, confidentiality protocols protect proprietary supplier and customer inputs, and independent validation steps ensure that technical claims align with documented performance outcomes and regulatory standards.
Synthesis of the strategic actions and capability alignments required to convert technical progress and procurement resilience into durable commercial advantage
In an environment where formulation innovation, regulatory pressure, and supply chain dynamics converge, organizations that align their technical, procurement, and commercial capabilities will be best positioned to realize durable advantage. The synthesis presented here highlights that neither product innovation nor procurement optimization alone is sufficient; instead, integrated strategies that connect formulation differentiation to supplier collaboration and customer-facing digital services create the most resilient pathways to growth.
Leaders must remain adaptive, investing selectively in near-term supply resilience while building long-term capabilities around sustainable formulations and validated application performance. Cross-functional governance, rigorous supplier segmentation, and customer-centric distribution models reduce exposure to external shocks and enhance the ability to capture premium value. Ultimately, the most successful organizations will be those that convert technical progress into tangible benefits for specification managers and professional users, while translating regulatory and tariff challenges into opportunities to rewire supply chains and strengthen customer relationships.
Please Note: PDF & Excel + Online Access - 1 Year
A concise framing of current supply chain, regulatory, and demand-driven dynamics that shape product and commercial priorities for industry leaders
An executive summary must translate complex industry dynamics into a concise set of insights that leaders can act upon. This document opens with a clear framing of the current landscape, emphasizing how supply chains, raw material inputs, regulatory developments, and evolving end-customer preferences converge to reshape competitive priorities. The objective here is not merely to describe what is changing, but to synthesize those changes into implications for product portfolios, purchasing strategies, and channel engagement approaches.
The following sections examine structural shifts that influence sourcing, formulation choices, and downstream distribution. They also outline how tariff interventions and trade policy adjustments are affecting cross-border flows and supplier negotiations. Throughout the report, attention is paid to segmentation and regional dimensions to ensure that recommendations are practical for product managers, procurement leaders, and commercial teams alike. By grounding the narrative in observable trends and operational levers, leaders can transition from passive observation to targeted, measurable action. This introduction sets the stage for a focused review of transformative forces, the cumulative impact of policy shifts through 2025, and the actionable recommendations designed to preserve margin, protect supply continuity, and sustain growth in an increasingly complex environment.
How material innovation, sustainability mandates, and changing channel economics are forcing cross-functional shifts in product development and commercial execution
The industry is undergoing transformative shifts driven by material innovation, sustainability expectations, and changing channel economics. Advances in polymer science and additive technologies are enabling formulations with improved durability, lower VOCs, and faster curing times, which in turn influence product development roadmaps and capital allocation for production lines. At the same time, sustainability mandates and voluntary commitments are accelerating the adoption of low-emission chemistries and recycled-content inputs, pushing organizations to re-evaluate supplier qualifications, certification processes, and lifecycle communication strategies.
Distribution channels are also evolving as digital commerce and direct-to-professional programs change purchase behaviors. Contractors and professional end-users increasingly value fast replenishment, reliable technical data, and consistent color matching, while homeowners prioritize ease of use and environmental credentials. These behavior shifts require companies to blend digital service capabilities with traditional field support. Moreover, tightening raw material availability and episodic price volatility have increased the importance of supplier diversification, longer-term contracts for critical inputs, and strategic inventory positioning. Collectively, these shifts demand cross-functional alignment between R&D, procurement, and commercial teams to convert technical advances into competitive advantage and to manage margin pressure while meeting higher regulatory and customer expectations.
The practical implications of evolving tariff policies on procurement, supplier risk, and regional investment decisions that affect operational continuity
Policy interventions through tariff adjustments and trade policy revisions have altered the calculus for procurement and sourcing strategies. Changes in tariff classifications, duty rates, and enforcement protocols influence supplier selection, landed cost assumptions, and regional sourcing patterns. For companies with global procurement footprints, these adjustments necessitate renewed supplier due diligence and scenario planning to assess alternative supply bases, re-route shipments, or modify bill-of-materials structures. The immediate operational impacts are visible in procurement lead times, negotiation leverage with existing suppliers, and the viability of certain cross-border sourcing arrangements.
Beyond logistics and cost, tariff dynamics also affect strategic decisions about local investment in manufacturing or finishing capacity. For organizations evaluating regional footprint changes, the increased complexity of cross-border cost structures can accelerate considerations for nearshoring or incremental capacity expansion in lower-risk jurisdictions. Concurrently, procurement teams must enhance customs expertise and refine classification practices to avoid compliance penalties while optimizing duty exposures. As a result, integration between commercial contracts, legal teams, and supply chain planning becomes essential to preserve margin and ensure continuity. In short, evolving tariff landscapes amplify the need for dynamic procurement strategies, more robust supplier risk assessment, and closer coordination across finance and operations to translate policy change into defensible commercial action.
Segment-focused insights that connect product formulations, component sourcing, and application-specific performance to commercial and R&D priorities
Segmentation offers a structured lens to prioritize R&D investment, channel strategies, and product positioning. When considered by product type, portfolio choices span Acrylic Paints, Enamel Paints, Latex Paints, and Oil Based Paints, with further nuance as Acrylic formulations break down into Emulsion and Waterborne variants and Latex formulations are distinguished by Exterior Use and Interior Use applications. This level of granularity supports decisions about formulation development priorities, packaging formats, and technical service capabilities that align with specific end-user needs.
Component-level segmentation-Additives, Binders, Pigments, and Solvents-highlights where margin capture and supply risk concentrate. Additives themselves split into Dispersants and Thickeners, each with unique sourcing pathways and performance trade-offs that affect shelf life, application viscosity, and final film properties. Understanding which components drive cost versus which enable premium positioning informs procurement prioritization and supplier collaboration frameworks.
End-user segmentation among Commercial, Industrial, and Residential channels clarifies demand elasticity and service expectations, while application segmentation across Exterior and Interior contexts-where Exterior further extends to Metal, Walls, and Wood, and Interior to Ceilings and Walls-illuminates performance requirements and regulatory considerations. Mapping product development and go-to-market plans to these segments allows teams to concentrate testing, certification, and marketing resources where technical differentiation and commercial returns align most strongly.
Regional dynamics that determine regulatory scrutiny, distribution strategies, and product performance expectations across major global corridors
Regional dynamics shape competitive posture, supplier strategy, and customer expectations in distinct ways. In the Americas, commercial and residential renovation cycles combined with well-established distribution networks emphasize service reliability, national color systems, and contractor support services, creating opportunities for differentiated technical service and logistics execution. Differences in regulatory frameworks across states also mean that compliance and regional labeling strategies require sustained attention.
Europe, Middle East & Africa presents a diverse regulatory and demand landscape where sustainability credentials and emissions regulations are particularly influential. Product formulations that meet more stringent environmental criteria and certifications can unlock procurement channels in institutional and commercial projects, while geopolitical and logistical complexity in parts of the region calls for flexible distribution models and contingency planning.
Asia-Pacific remains a high-growth arena for both industrial coatings and decorative applications, driven by ongoing urbanization and increased consumer demand for high-performance finishes. Rapid shifts in consumer preferences and local manufacturing capacity influence pricing dynamics and supplier ecosystems. Across regions, leaders should prioritize differentiated go-to-market models that reflect urbanization trends, regulatory intensity, and the evolving balance between professional and retail channels.
How formulation differentiation, supply chain integration, and digital-enabled service models define competitive advantage and customer loyalty
Competitive dynamics center on the interplay between formulation capability, supply chain resilience, and channel relationships. Leading companies differentiate through proprietary chemistries, integrated color systems, and strong technical support for professional end-users, while challengers often compete on localized service models and tailored pricing for regional accounts. Partnerships with upstream suppliers and investments in additive innovation enable quicker responses to evolving regulatory and sustainability requirements.
Supply chain integration remains a critical axis of competitive advantage. Organizations that have invested in supplier collaboration, dual-sourcing strategies for critical components, and advanced demand planning deliver stronger service levels and maintain margin resilience amid disruption. Likewise, companies that have layered digital tools-such as color management platforms, digital order systems for contractors, and predictive inventory replenishment-are better positioned to capture loyalty from professional buyers and to streamline retail replenishment.
Finally, the ability to translate technical performance into validated outcomes for specific applications is increasingly decisive. Firms that pair laboratory validation with field-based case studies for Metal, Wood, Walls, and Ceilings applications earn greater trust from specification managers and procurement teams, supporting premium positioning in both commercial and industrial channels.
Operational, procurement, and commercial moves industry leaders should implement immediately to protect margins and accelerate specification wins
Leaders should adopt a multi-pronged approach to protect margin and accelerate value capture. Begin by prioritizing supplier segmentation to identify which components warrant long-term contracts versus tactical procurement. Strengthening relationships with additive and binder suppliers, and investing in co-development where technical differentiation is possible, will reduce exposure to raw input shocks and support a pipeline of improved formulations.
Simultaneously, accelerate investments in sustainability verification and compliance workflows to meet tightening regulatory expectations and buyer demands. This includes adjusting product documentation, pursuing relevant certifications, and incorporating lifecycle messaging into commercial materials. Enhance commercial execution by expanding digital tools for color management, order fulfillment, and technical support that reduce friction for professional customers and improve repeat purchase rates.
Operationally, scenario-based planning around tariff permutations and logistics disruptions should inform capacity decisions, including the evaluation of nearshoring options for critical finishing or blending capacity. Cross-functional governance that links R&D, procurement, legal, and sales will ensure that pricing decisions and contract terms reflect both cost dynamics and value delivered to customers. Finally, prioritize selective investments in application-specific validation-particularly for Metal, Wood, Walls, and Ceilings contexts-to substantiate premium positioning and accelerate specification wins in commercial and industrial channels.
A blended primary and secondary research approach that triangulates stakeholder interviews, technical literature, and scenario analysis to derive actionable implications
This research synthesis integrates a blended methodology that combines primary stakeholder interviews, proprietary technical literature review, and cross-industry benchmarking to construct a multi-dimensional understanding of trends and implications. Primary inputs include structured interviews with procurement leaders, formulation scientists, and channel managers, as well as field feedback from professional end-users to ground performance claims in real-world application. These qualitative inputs are triangulated with technical whitepapers, regulatory filings, and supply chain performance indicators to validate practical implications.
Analytical steps include segment-level performance mapping that aligns product formulations to application requirements, component exposure analysis to identify sourcing risks, and scenario analysis to evaluate the resilience of alternative supply configurations under changing trade and tariff conditions. Emphasis is placed on reproducible reasoning rather than predictive quantification, ensuring that recommendations are operationally actionable. Throughout the process, confidentiality protocols protect proprietary supplier and customer inputs, and independent validation steps ensure that technical claims align with documented performance outcomes and regulatory standards.
Synthesis of the strategic actions and capability alignments required to convert technical progress and procurement resilience into durable commercial advantage
In an environment where formulation innovation, regulatory pressure, and supply chain dynamics converge, organizations that align their technical, procurement, and commercial capabilities will be best positioned to realize durable advantage. The synthesis presented here highlights that neither product innovation nor procurement optimization alone is sufficient; instead, integrated strategies that connect formulation differentiation to supplier collaboration and customer-facing digital services create the most resilient pathways to growth.
Leaders must remain adaptive, investing selectively in near-term supply resilience while building long-term capabilities around sustainable formulations and validated application performance. Cross-functional governance, rigorous supplier segmentation, and customer-centric distribution models reduce exposure to external shocks and enhance the ability to capture premium value. Ultimately, the most successful organizations will be those that convert technical progress into tangible benefits for specification managers and professional users, while translating regulatory and tariff challenges into opportunities to rewire supply chains and strengthen customer relationships.
Please Note: PDF & Excel + Online Access - 1 Year
Table of Contents
199 Pages
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency
- 1.5. Language
- 1.6. Stakeholders
- 2. Research Methodology
- 3. Executive Summary
- 4. Market Overview
- 5. Market Insights
- 5.1. Integration of AI-driven predictive analytics to forecast customer journey touchpoints across channels
- 5.2. Adoption of privacy-centric attribution models balancing GDPR compliance with marketing insights
- 5.3. Utilization of real-time micro-segmentation to deliver personalized experiences at each interaction
- 5.4. Consolidation of offline and digital data streams for unified end-to-end journey visibility
- 5.5. Leveraging zero-party data to enhance hyper-personalization in customer journey orchestration
- 5.6. Incorporation of voice and conversational UI analytics to optimize emerging engagement channels
- 5.7. Deployment of sentiment analysis within journey analytics to assess customer emotional states in real time
- 6. Cumulative Impact of United States Tariffs 2025
- 7. Cumulative Impact of Artificial Intelligence 2025
- 8. Customer Journey Analytics Market, by Product Type
- 8.1. Acrylic Paints
- 8.1.1. Emulsion
- 8.1.2. Waterborne
- 8.2. Enamel Paints
- 8.3. Latex Paints
- 8.3.1. Exterior Use
- 8.3.2. Interior Use
- 8.4. Oil Based Paints
- 9. Customer Journey Analytics Market, by Component
- 9.1. Additives
- 9.1.1. Dispersants
- 9.1.2. Thickeners
- 9.2. Binders
- 9.3. Pigments
- 9.4. Solvents
- 10. Customer Journey Analytics Market, by End User
- 10.1. Commercial
- 10.2. Industrial
- 10.3. Residential
- 11. Customer Journey Analytics Market, by Application
- 11.1. Exterior
- 11.1.1. Metal
- 11.1.2. Walls
- 11.1.3. Wood
- 11.2. Interior
- 11.2.1. Ceilings
- 11.2.2. Walls
- 12. Customer Journey Analytics Market, by Region
- 12.1. Americas
- 12.1.1. North America
- 12.1.2. Latin America
- 12.2. Europe, Middle East & Africa
- 12.2.1. Europe
- 12.2.2. Middle East
- 12.2.3. Africa
- 12.3. Asia-Pacific
- 13. Customer Journey Analytics Market, by Group
- 13.1. ASEAN
- 13.2. GCC
- 13.3. European Union
- 13.4. BRICS
- 13.5. G7
- 13.6. NATO
- 14. Customer Journey Analytics Market, by Country
- 14.1. United States
- 14.2. Canada
- 14.3. Mexico
- 14.4. Brazil
- 14.5. United Kingdom
- 14.6. Germany
- 14.7. France
- 14.8. Russia
- 14.9. Italy
- 14.10. Spain
- 14.11. China
- 14.12. India
- 14.13. Japan
- 14.14. Australia
- 14.15. South Korea
- 15. Competitive Landscape
- 15.1. Market Share Analysis, 2024
- 15.2. FPNV Positioning Matrix, 2024
- 15.3. Competitive Analysis
- 15.3.1. Adobe Inc.
- 15.3.2. Salesforce Inc.
- 15.3.3. Oracle Corporation
- 15.3.4. SAP SE
- 15.3.5. IBM Corporation
- 15.3.6. SAS Institute Inc.
- 15.3.7. Nice Ltd.
- 15.3.8. Medallia Inc.
- 15.3.9. Qualtrics International Inc.
- 15.3.10. Mixpanel Inc.
- 15.3.11. Amplitude Inc.
- 15.3.12. Pointillist Inc.
- 15.3.13. ClickFox Inc.
- 15.3.14. Verint Systems Inc.
- 15.3.15. Servion Global Solutions
- 15.3.16. Quadient SA
- 15.3.17. Selligent Marketing Cloud
- 15.3.18. Resulticks Inc.
- 15.3.19. Treasure Data Inc.
- 15.3.20. Acquia Inc.
- 15.3.21. Sitecore Corporation A/S
- 15.3.22. Sprinklr Inc.
- 15.3.23. InMoment Inc.
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