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Customer Data Platform Market by Type (Access Control, Analytics, Engagement), Delivery Mode (On Cloud, On-Premises), Enterprise Size, Vertical, Application - Global Forecast 2024-2030

Publisher 360iResearch
Published Jan 15, 2024
Length 186 Pages
SKU # IRE18437761

Description

Customer Data Platform Market by Type (Access Control, Analytics, Engagement), Delivery Mode (On Cloud, On-Premises), Enterprise Size, Vertical, Application - Global Forecast 2024-2030


The Customer Data Platform Market size was estimated at USD 2.71 billion in 2023 and expected to reach USD 3.39 billion in 2024, at a CAGR 25.25% to reach USD 13.13 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Customer Data Platform Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Customer Data Platform Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Customer Data Platform Market, highlighting leading vendors and their innovative profiles. These include ActionIQ, Inc., Adobe Inc., AgilOne Inc., Ascent360, Inc., BlueConic Inc., Evergage, Inc., IgnitionOne, Inc., Lytics Inc, mParticle, Inc., Oracle Corporation, Salesforce.com, Inc., SAP SE, SAS Institute Inc, Segment.io, Inc., Usermind, Inc., and Zaius, Inc..

Market Segmentation & Coverage


This research report categorizes the Customer Data Platform Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type
Access Control
Analytics
Engagement
Delivery Mode
On Cloud
On-Premises
Enterprise Size
Large Enterprises
Small & Medium-Sized Enterprises
Vertical
Automobile
Banking, Financial Services & Insurance
Energy & Utilities
Healthcare & Life Sciences
IT and Telecommunication
Media & Entertainment
Retail & E-Commerce
Travel & Hospitality
Application
Campaign Management
Customer Engagement & Retention
Marketing Data Segmentation
Personalized Recommendation
Predictive Analytics
Security Management
Region
Americas
Argentina

Brazil

Canada

Mexico

United States
California

Florida

Illinois

New York

Ohio

Pennsylvania

Texas
Asia-Pacific
Australia

China

India

Indonesia

Japan

Malaysia

Philippines

Singapore

South Korea

Taiwan

Thailand

Vietnam
Europe, Middle East & Africa
Denmark

Egypt

Finland

France

Germany

Israel

Italy

Netherlands

Nigeria

Norway

Poland

Qatar

Russia

Saudi Arabia

South Africa

Spain

Sweden

Switzerland

Turkey

United Arab Emirates

United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Customer Data Platform Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Customer Data Platform Market?
3. What are the technology trends and regulatory frameworks in the Customer Data Platform Market?
4. What is the market share of the leading vendors in the Customer Data Platform Market?
5. Which modes and strategic moves are suitable for entering the Customer Data Platform Market?

Note: PDF & Excel + Online Access - 1 Year

Table of Contents

186 Pages
1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Customer Data Platform Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Increasing need for omnichannel experience and actionable insights by marketers
5.1.1.2. Effective tracking of customers to understand their behavior for targeted marketing activities
5.1.1.3. Increasing pressure on CMOs to deliver personalized customer experience is leading to high demand for real-time data availability
5.1.2. Restraints
5.1.2.1. Data privacy laws and protection of customer data are critical for CDP adoption
5.1.3. Opportunities
5.1.3.1. Increasing investment and funding in CDP startups
5.1.3.2. Advances in customer data platform
5.1.4. Challenges
5.1.4.1. Lack of tools to integrate online and offline customer data in real-time
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Customer Data Platform Market, by Type
6.1. Introduction
6.2. Access Control
6.3. Analytics
6.4. Engagement
7. Customer Data Platform Market, by Delivery Mode
7.1. Introduction
7.2. On Cloud
7.3. On-Premises
8. Customer Data Platform Market, by Enterprise Size
8.1. Introduction
8.2. Large Enterprises
8.3. Small & Medium-Sized Enterprises
9. Customer Data Platform Market, by Vertical
9.1. Introduction
9.2. Automobile
9.3. Banking, Financial Services & Insurance
9.4. Energy & Utilities
9.5. Healthcare & Life Sciences
9.6. IT and Telecommunication
9.7. Media & Entertainment
9.8. Retail & E-Commerce
9.9. Travel & Hospitality
10. Customer Data Platform Market, by Application
10.1. Introduction
10.2. Campaign Management
10.3. Customer Engagement & Retention
10.4. Marketing Data Segmentation
10.5. Personalized Recommendation
10.6. Predictive Analytics
10.7. Security Management
11. Americas Customer Data Platform Market
11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States
12. Asia-Pacific Customer Data Platform Market
12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam
13. Europe, Middle East & Africa Customer Data Platform Market
13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom
14. Competitive Landscape
14.1. FPNV Positioning Matrix
14.2. Market Share Analysis, By Key Player
14.3. Competitive Scenario Analysis, By Key Player
15. Competitive Portfolio
15.1. Key Company Profiles
15.1.1. ActionIQ, Inc.
15.1.2. Adobe Inc.
15.1.3. AgilOne Inc.
15.1.4. Ascent360, Inc.
15.1.5. BlueConic Inc.
15.1.6. Evergage, Inc.
15.1.7. IgnitionOne, Inc.
15.1.8. Lytics Inc
15.1.9. mParticle, Inc.
15.1.10. Oracle Corporation
15.1.11. Salesforce.com, Inc.
15.1.12. SAP SE
15.1.13. SAS Institute Inc
15.1.14. Segment.io, Inc.
15.1.15. Usermind, Inc.
15.1.16. Zaius, Inc.
15.2. Key Product Portfolio
16. Appendix
16.1. Discussion Guide
16.2. License & Pricing
FIGURE 1. CUSTOMER DATA PLATFORM MARKET RESEARCH PROCESS
FIGURE 2. CUSTOMER DATA PLATFORM MARKET SIZE, 2023 VS 2030
FIGURE 3. CUSTOMER DATA PLATFORM MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. CUSTOMER DATA PLATFORM MARKET DYNAMICS
FIGURE 7. CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
FIGURE 8. CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2023 VS 2030 (%)
FIGURE 10. CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2023 VS 2030 (%)
FIGURE 12. CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2023 VS 2030 (%)
FIGURE 14. CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
FIGURE 16. CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. UNITED STATES CUSTOMER DATA PLATFORM MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 20. UNITED STATES CUSTOMER DATA PLATFORM MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 22. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 23. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 24. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 25. CUSTOMER DATA PLATFORM MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 26. CUSTOMER DATA PLATFORM MARKET SHARE, BY KEY PLAYER, 2023

Pricing

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