
Customer Analytics Market by Component (Services, Solution), Type (Descriptive, Diagnostic, Predictive), Data Source, Deployment Model, Application, Organization Size, Vertical - Global Forecast 2024-2030
Description
Customer Analytics Market by Component (Services, Solution), Type (Descriptive, Diagnostic, Predictive), Data Source, Deployment Model, Application, Organization Size, Vertical - Global Forecast 2024-2030
The Customer Analytics Market size was estimated at USD 21.86 billion in 2023 and expected to reach USD 24.22 billion in 2024, at a CAGR 11.34% to reach USD 46.39 billion by 2030.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Customer Analytics Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Customer Analytics Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Customer Analytics Market, highlighting leading vendors and their innovative profiles. These include Adobe Systems Inc., Alphabet Inc., Alteryx, Amdocs Limited, Axis Communications AB, Cisco Systems, Inc., Cognizant Technology Solutions Corporation, Dell Inc., Hangzhou Hikvision Digital Technology Co., Ltd., Hewlett Packard Enterprise Development LP, Honeywell International Inc., Huawei Technologies Co., Ltd., International Business Machines Corporation, Intuvision Inc., Manthan Software Services Pvt. Ltd, Microsoft Corporation, NEC Corporation, Nice North America LLC, Oracle Corporation, Puretech Systems, Salesforce.Com Inc., SAP SE, SAS Institute Inc., and Siemens AG.
Market Segmentation & Coverage
This research report categorizes the Customer Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:
Component
Services
Consulting Services
Education & Training
Integration & Deployment
Support & Maintenance
Solution
Analytical Modules/Tools
Dashboard & Reporting Tools
ETL (Extract, Transform, & Load)
Social Media Analytical Tools
Voice of Customer (VOC)
Web Analytics Tools
Type
Descriptive
Diagnostic
Predictive
Prescriptive
Data Source
Call Centre
Smartphone
Social Media
Store
Web
Deployment Model
Cloud-based
On-premise
Application
Brand Management
Campaign Management
Churn Management
Customer Behavioural Analysis
Product Management
Organization Size
Large Enterprises
Small & Medium Enterprises (SMEs)
Vertical
Banking, Financial Services, & Insurance (BFSI)
Energy & Utilities
Manufacturing
Retail & e-commerce
Telecommunications & IT
Transportation & Logistics
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom
The report offers valuable insights on the following aspects:
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
1. What is the market size and forecast of the Customer Analytics Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Customer Analytics Market?
3. What are the technology trends and regulatory frameworks in the Customer Analytics Market?
4. What is the market share of the leading vendors in the Customer Analytics Market?
5. Which modes and strategic moves are suitable for entering the Customer Analytics Market?
Note: PDF & Excel + Online Access - 1 Year
Table of Contents
190 Pages
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency & Pricing
- 1.5. Language
- 1.6. Limitations
- 1.7. Assumptions
- 1.8. Stakeholders
- 2. Research Methodology
- 2.1. Define: Research Objective
- 2.2. Determine: Research Design
- 2.3. Prepare: Research Instrument
- 2.4. Collect: Data Source
- 2.5. Analyze: Data Interpretation
- 2.6. Formulate: Data Verification
- 2.7. Publish: Research Report
- 2.8. Repeat: Report Update
- 3. Executive Summary
- 4. Market Overview
- 4.1. Introduction
- 4.2. Customer Analytics Market, by Region
- 5. Market Insights
- 5.1. Market Dynamics
- 5.1.1. Drivers
- 5.1.1.1. Growing emphasis on consumer-centric strategies
- 5.1.1.2. Increasing application in mapping and analyzing customer journeys for enhanced experience
- 5.1.1.3. Booming e-commerce platforms and online retailing activities
- 5.1.2. Restraints
- 5.1.2.1. Complex implementation process and integrational issues
- 5.1.3. Opportunities
- 5.1.3.1. Advancements in big data analytics and AI technologies
- 5.1.3.2. Rising adoption of digital marketing strategies
- 5.1.4. Challenges
- 5.1.4.1. Concerns associated with data privacy and data security
- 5.2. Market Segmentation Analysis
- 5.3. Market Trend Analysis
- 5.4. Cumulative Impact of High Inflation
- 5.5. Porter’s Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
- 5.6. Value Chain & Critical Path Analysis
- 5.7. Regulatory Framework
- 6. Customer Analytics Market, by Component
- 6.1. Introduction
- 6.2. Services
- 6.3.1. Consulting Services
- 6.3.2. Education & Training
- 6.3.3. Integration & Deployment
- 6.3.4. Support & Maintenance
- 6.3. Solution
- 6.4.1. Analytical Modules/Tools
- 6.4.2. Dashboard & Reporting Tools
- 6.4.3. ETL (Extract, Transform, & Load)
- 6.4.4. Social Media Analytical Tools
- 6.4.5. Voice of Customer (VOC)
- 6.4.6. Web Analytics Tools
- 7. Customer Analytics Market, by Type
- 7.1. Introduction
- 7.2. Descriptive
- 7.3. Diagnostic
- 7.4. Predictive
- 7.5. Prescriptive
- 8. Customer Analytics Market, by Data Source
- 8.1. Introduction
- 8.2. Call Centre
- 8.3. Email
- 8.4. Smartphone
- 8.5. Social Media
- 8.6. Store
- 8.7. Web
- 9. Customer Analytics Market, by Deployment Model
- 9.1. Introduction
- 9.2. Cloud-based
- 9.3. On-premise
- 10. Customer Analytics Market, by Application
- 10.1. Introduction
- 10.2. Brand Management
- 10.3. Campaign Management
- 10.4. Churn Management
- 10.5. Customer Behavioural Analysis
- 10.6. Product Management
- 11. Customer Analytics Market, by Organization Size
- 11.1. Introduction
- 11.2. Large Enterprises
- 11.3. Small & Medium Enterprises (SMEs)
- 12. Customer Analytics Market, by Vertical
- 12.1. Introduction
- 12.2. Banking, Financial Services, & Insurance (BFSI)
- 12.3. Energy & Utilities
- 12.4. Manufacturing
- 12.5. Retail & e-commerce
- 12.6. Telecommunications & IT
- 12.7. Transportation & Logistics
- 13. Americas Customer Analytics Market
- 13.1. Introduction
- 13.2. Argentina
- 13.3. Brazil
- 13.4. Canada
- 13.5. Mexico
- 13.6. United States
- 14. Asia-Pacific Customer Analytics Market
- 14.1. Introduction
- 14.2. Australia
- 14.3. China
- 14.4. India
- 14.5. Indonesia
- 14.6. Japan
- 14.7. Malaysia
- 14.8. Philippines
- 14.9. Singapore
- 14.10. South Korea
- 14.11. Taiwan
- 14.12. Thailand
- 14.13. Vietnam
- 15. Europe, Middle East & Africa Customer Analytics Market
- 15.1. Introduction
- 15.2. Denmark
- 15.3. Egypt
- 15.4. Finland
- 15.5. France
- 15.6. Germany
- 15.7. Israel
- 15.8. Italy
- 15.9. Netherlands
- 15.10. Nigeria
- 15.11. Norway
- 15.12. Poland
- 15.13. Qatar
- 15.14. Russia
- 15.15. Saudi Arabia
- 15.16. South Africa
- 15.17. Spain
- 15.18. Sweden
- 15.19. Switzerland
- 15.20. Turkey
- 15.21. United Arab Emirates
- 15.22. United Kingdom
- 16. Competitive Landscape
- 16.1. FPNV Positioning Matrix
- 16.2. Market Share Analysis, By Key Player
- 16.3. Competitive Scenario Analysis, By Key Player
- 17. Competitive Portfolio
- 17.1. Key Company Profiles
- 17.1.1. Adobe Systems Inc.
- 17.1.2. Alphabet Inc.
- 17.1.3. Alteryx
- 17.1.4. Amdocs Limited
- 17.1.5. Axis Communications AB
- 17.1.6. Cisco Systems, Inc.
- 17.1.7. Cognizant Technology Solutions Corporation
- 17.1.8. Dell Inc.
- 17.1.9. Hangzhou Hikvision Digital Technology Co., Ltd.
- 17.1.10. Hewlett Packard Enterprise Development LP
- 17.1.11. Honeywell International Inc.
- 17.1.12. Huawei Technologies Co., Ltd.
- 17.1.13. International Business Machines Corporation
- 17.1.14. Intuvision Inc.
- 17.1.15. Manthan Software Services Pvt. Ltd
- 17.1.16. Microsoft Corporation
- 17.1.17. NEC Corporation
- 17.1.18. Nice North America LLC
- 17.1.19. Oracle Corporation
- 17.1.20. Puretech Systems
- 17.1.21. Salesforce.Com Inc.
- 17.1.22. SAP SE
- 17.1.23. SAS Institute Inc.
- 17.1.24. Siemens AG
- 17.2. Key Product Portfolio
- 18. Appendix
- 18.1. Discussion Guide
- 18.2. License & Pricing
- FIGURE 1. CUSTOMER ANALYTICS MARKET RESEARCH PROCESS
- FIGURE 2. CUSTOMER ANALYTICS MARKET SIZE, 2023 VS 2030
- FIGURE 3. CUSTOMER ANALYTICS MARKET SIZE, 2018-2030 (USD MILLION)
- FIGURE 4. CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2023 VS 2030 (%)
- FIGURE 5. CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 6. CUSTOMER ANALYTICS MARKET DYNAMICS
- FIGURE 7. CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2023 VS 2030 (%)
- FIGURE 8. CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 9. CUSTOMER ANALYTICS MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
- FIGURE 10. CUSTOMER ANALYTICS MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 11. CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2023 VS 2030 (%)
- FIGURE 12. CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 13. CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2023 VS 2030 (%)
- FIGURE 14. CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 15. CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
- FIGURE 16. CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 17. CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2023 VS 2030 (%)
- FIGURE 18. CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 19. CUSTOMER ANALYTICS MARKET SIZE, BY VERTICAL, 2023 VS 2030 (%)
- FIGURE 20. CUSTOMER ANALYTICS MARKET SIZE, BY VERTICAL, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 21. AMERICAS CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
- FIGURE 22. AMERICAS CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 23. UNITED STATES CUSTOMER ANALYTICS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
- FIGURE 24. UNITED STATES CUSTOMER ANALYTICS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 25. ASIA-PACIFIC CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
- FIGURE 26. ASIA-PACIFIC CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 27. EUROPE, MIDDLE EAST & AFRICA CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
- FIGURE 28. EUROPE, MIDDLE EAST & AFRICA CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 29. CUSTOMER ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2023
- FIGURE 30. CUSTOMER ANALYTICS MARKET SHARE, BY KEY PLAYER, 2023
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.