Connected Gym Equipment Market by Equipment (Cardio Equipment, Functional Training Equipment, Strength Training Equipment), Connectivity Type (Bluetooth, NFC, RFID), End User, Distribution Channel - Global Forecast 2025-2032
Description
The Connected Gym Equipment Market was valued at USD 1.64 billion in 2024 and is projected to grow to USD 1.85 billion in 2025, with a CAGR of 13.93%, reaching USD 4.66 billion by 2032.
Overview of the connected gym equipment ecosystem framing technology convergence, user expectations, and commercial pressures shaping strategic decisions
The connected gym equipment domain is rapidly evolving into a cornerstone of next-generation fitness experiences, blending advanced hardware with software, data analytics, and seamless connectivity. This introduction outlines the strategic contours of the ecosystem, clarifying how sensor-enabled devices, integrated platforms, and user-centric interfaces are reshaping expectations for performance monitoring, remote coaching, and experiential engagement. It frames the landscape for stakeholders across manufacturing, technology, distribution, and fitness services so that subsequent sections can dive into operational and commercial implications.
In addition to describing the technological underpinnings, this introduction situates prevailing adoption drivers such as consumer demand for personalized training, heightened emphasis on health outcomes, and an expanding digital-first lifestyle. It also highlights the countervailing pressures of supply chain friction, interoperability challenges, and evolving regulatory considerations that influence product design and go-to-market strategies. By establishing this coherent baseline, the introduction prepares readers to assess segment-specific dynamics, tariff-driven cost exposures, regional nuances, and competitive behaviors detailed later in the summary.
How sensor-driven personalization, subscription software models, and interoperability expectations are rewriting product roadmaps and commercial playbooks
The fitness equipment landscape is undergoing transformative shifts driven by the convergence of embedded sensors, cloud-native services, and new distribution paradigms. Connected devices are moving from novelty peripherals to integral elements of membership retention strategies, corporate wellness initiatives, and at-home health monitoring frameworks. The user experience is increasingly defined by persistent connectivity, data-driven personalization, and cross-device continuity, prompting equipment manufacturers to rethink product lifecycles and service monetization.
At the same time, software and platform providers are redefining value capture through recurring revenue models, performance analytics, and integrated content ecosystems. As these shifts accelerate, strategic priorities for OEMs include modular hardware design for easier upgrades, standardized connectivity layers to improve device interoperability, and closer collaboration with content and service partners. Convergent innovation also drives demand for deeper expertise in firmware security, data privacy compliance, and low-latency streaming architectures that support real-time coaching and group experiences.
Assessment of 2025 tariff-induced supply chain realignments and procurement responses that are reshaping sourcing, production choices, and cost management strategies
United States tariff actions in 2025 have introduced notable friction across global supply chains that serve the connected fitness equipment sector, with impacts felt across procurement, manufacturing, and distribution decisions. Import levies and revised trade classifications have increased landed costs for certain component categories and finished devices sourced from affected jurisdictions, encouraging companies to reassess supplier footprints and component sourcing strategies. As a consequence, procurement teams are revisiting multi-sourcing approaches and supplier risk assessments to mitigate exposure and preserve continuity of supply.
In reaction to tariff-driven cost pressures, some manufacturers have accelerated nearshoring initiatives, consolidated suppliers offering vertically integrated capabilities, and restructured product BOMs to favor locally available components where feasible. These adjustments have implications for price segmentation, product configuration choices, and channel margin dynamics, and they emphasize the need for lifecycle-oriented cost planning. Moreover, the tariff environment has reinforced the strategic importance of compliance expertise, tariff classification optimization, and dynamic supply chain scenario planning to maintain competitiveness in contract negotiations and customer pricing discussions.
Segment-specific implications across equipment types, connectivity options, end-user verticals, and distribution models that determine product design and go-to-market tactics
Segmentation insights reveal differentiated performance and opportunity profiles across equipment categories, connectivity modalities, end-user cohorts, and distribution routes. Based on Equipment, the universe includes Cardio Equipment, Functional Training Equipment, and Strength Training Equipment, with Cardio further encompassing Ellipticals, Rowing Machines, Stationary Bikes, and Treadmills, and Strength Training featuring items such as Resistance Bands and Smart Weight Benches; each subcategory shows distinct product lifecycle rhythms, upgrade cycles, and feature expectations tied to sensor density and software integration. These equipment distinctions influence warranty structures, aftersales service models, and product bundling strategies that manufacturers and channel partners must tailor to end-user needs.
Based on Connectivity Type, devices leveraging Bluetooth, NFC, RFID, and Wi-Fi demonstrate varied interoperability profiles, security postures, and power management considerations, which in turn affect certification pathways and integration costs. Based on End User, the market divides into Commercial and Residential segments, with Commercial further differentiated into Boutique Fitness Centers, Corporate Wellness Centers, Health Clubs & Gyms, and Hotel & Hospitality; each venue category has unique procurement timetables, performance expectations, and installation constraints that dictate commercial terms and support requirements. Based on Distribution Channel, sellers operate through Offline and Online networks, where Offline includes Specialty Stores and Sporting Goods Stores and Online spans Direct To Consumer and E-Retailers; channel selection shapes margin structures, marketing investments, and post-purchase service logistics.
How distinct regional market dynamics from the Americas through Europe, Middle East & Africa to Asia-Pacific shape distribution, compliance, and support strategies
Regional dynamics vary substantially and influence strategic priorities for manufacturers, platform providers, and channel partners. In the Americas, demand is driven by a mix of commercial fleet renewals and a robust at-home fitness market that values integrated content ecosystems and subscription services, prompting companies to emphasize localized support networks and compatibility with dominant digital payment and membership platforms. Cross-border logistics within the region also favor consolidated distribution centers and aftermarket parts availability to support rapid deployment and reduced downtime.
In Europe, Middle East & Africa, regulatory heterogeneity and strong emphasis on privacy and data protection create both compliance burdens and competitive differentiation opportunities for vendors able to demonstrate secure data-handling practices. Market entrants must design products and service terms with regional localization, multilingual support, and more complex channel partnerships. In Asia-Pacific, rapid urbanization, high mobile adoption, and evolving fitness culture yield diverse demand signals, where manufacturers and platform providers must balance scalable production, regional partnership models, and localized content strategies to capture growth opportunities while navigating variable import regimes and retail ecosystems.
Competitive behaviors and business model adaptations among hardware manufacturers, platform providers, and channel integrators that influence long-term differentiation
Competitive landscapes in connected gym equipment are characterized by cross-disciplinary players that blend hardware engineering, embedded software, cloud services, and content creation. Leading strategic behaviors include vertical integration for tighter product-service coupling, partnership ecosystems that extend device capabilities through third-party applications, and investments in proprietary analytics to differentiate on outcome-driven insights. Suppliers that excel tend to align product roadmaps with service monetization levers and demonstrate consistent reliability in both hardware and connectivity layers.
Additionally, there is a pronounced shift toward differentiated aftersales propositions-extended warranties, remote diagnostics, and predictive maintenance-to protect long-term revenue streams and client relationships. Channel partners are evolving from transactional resellers into consultative integrators, offering installation, financing, and managed services that simplify deployment for commercial and hospitality accounts. Finally, emerging entrants focused on niche segments or innovative form factors challenge incumbents to defend margins through enhanced user experiences, tighter ecosystem ties, and service-level commitments that matter to high-value buyers.
Practical strategic moves for manufacturers and platform owners to drive resilience, recurring revenue, and superior customer outcomes across global channels
Industry leaders should prioritize a blend of product modularity, platform openness, and service-centric revenue design to capture emerging value pools. First, redesign hardware architectures to enable modular upgrades and component swaps that extend device lifecycles and reduce total cost of ownership for commercial customers. Second, implement standardized connectivity layers and open APIs to facilitate seamless integration with third-party content, corporate wellness platforms, and facility management systems, thereby expanding the addressable ecosystem while reducing interoperability friction.
Concurrently, strengthen aftersales capabilities by investing in remote diagnostics, predictive maintenance, and tiered service contracts that align incentives with customer uptime and satisfaction. Develop a differentiated content and coaching strategy to increase engagement and reduce churn for subscription services, and deploy localized go-to-market playbooks that reflect regional regulatory and channel dynamics. Finally, embed scenario-based supply chain planning and tariff compliance expertise into procurement functions to maintain pricing flexibility and resilience under shifting trade conditions.
Description of a triangulated research approach combining primary stakeholder interviews, product and regulatory analysis, and comparative benchmarking to ensure actionable insights
This research synthesis relies on a triangulated methodology combining primary interviews with industry stakeholders, technical reviews of product specifications, and secondary analysis of public filings and regulatory guidance to develop a robust understanding of the sector. Primary research engaged procurement leaders, product managers, channel executives, and independent service providers to capture real-world operational constraints, procurement drivers, and feature preferences that shape buying decisions. These qualitative inputs were systematically coded to identify recurring themes and deviations across customer cohorts and regions.
Secondary research included examination of standards related to wireless connectivity, device certification pathways, and trade policy announcements to contextualize operational impacts. Where appropriate, comparative benchmarking against analogous connected-device markets informed evidence-based recommendations, with an emphasis on technological feasibility, commercial viability, and regulatory compliance. Throughout the process, methodological rigor was maintained through source triangulation, stakeholder validation of key findings, and iterative refinement to ensure clarity and actionable relevance for decision-makers.
Concluding synthesis stressing the imperative of modular products, open ecosystems, and service-led business models to secure competitive advantage
In conclusion, connected gym equipment represents a strategic intersection of hardware durability, software intelligence, and user engagement economics that requires deliberate orchestration across product design, channel strategy, and operational resilience. Manufacturers and platform operators that prioritize modularity, open integration, and service-led monetization will be better positioned to meet the differentiated needs of commercial and residential customers while navigating regional regulatory and tariff-related complexities. Long-term success will depend on the ability to convert device-generated data into tangible user outcomes and commercial value.
Stakeholders should view current market dynamics as an inflection point rather than a temporary disruption; the winners will be those that integrate cross-functional capabilities-from procurement and compliance to product management and customer success-into coherent execution plans. By doing so, organizations can reduce risk, unlock new recurring revenue streams, and deliver compelling experiences that align with evolving consumer and institutional expectations.
Note: PDF & Excel + Online Access - 1 Year
Overview of the connected gym equipment ecosystem framing technology convergence, user expectations, and commercial pressures shaping strategic decisions
The connected gym equipment domain is rapidly evolving into a cornerstone of next-generation fitness experiences, blending advanced hardware with software, data analytics, and seamless connectivity. This introduction outlines the strategic contours of the ecosystem, clarifying how sensor-enabled devices, integrated platforms, and user-centric interfaces are reshaping expectations for performance monitoring, remote coaching, and experiential engagement. It frames the landscape for stakeholders across manufacturing, technology, distribution, and fitness services so that subsequent sections can dive into operational and commercial implications.
In addition to describing the technological underpinnings, this introduction situates prevailing adoption drivers such as consumer demand for personalized training, heightened emphasis on health outcomes, and an expanding digital-first lifestyle. It also highlights the countervailing pressures of supply chain friction, interoperability challenges, and evolving regulatory considerations that influence product design and go-to-market strategies. By establishing this coherent baseline, the introduction prepares readers to assess segment-specific dynamics, tariff-driven cost exposures, regional nuances, and competitive behaviors detailed later in the summary.
How sensor-driven personalization, subscription software models, and interoperability expectations are rewriting product roadmaps and commercial playbooks
The fitness equipment landscape is undergoing transformative shifts driven by the convergence of embedded sensors, cloud-native services, and new distribution paradigms. Connected devices are moving from novelty peripherals to integral elements of membership retention strategies, corporate wellness initiatives, and at-home health monitoring frameworks. The user experience is increasingly defined by persistent connectivity, data-driven personalization, and cross-device continuity, prompting equipment manufacturers to rethink product lifecycles and service monetization.
At the same time, software and platform providers are redefining value capture through recurring revenue models, performance analytics, and integrated content ecosystems. As these shifts accelerate, strategic priorities for OEMs include modular hardware design for easier upgrades, standardized connectivity layers to improve device interoperability, and closer collaboration with content and service partners. Convergent innovation also drives demand for deeper expertise in firmware security, data privacy compliance, and low-latency streaming architectures that support real-time coaching and group experiences.
Assessment of 2025 tariff-induced supply chain realignments and procurement responses that are reshaping sourcing, production choices, and cost management strategies
United States tariff actions in 2025 have introduced notable friction across global supply chains that serve the connected fitness equipment sector, with impacts felt across procurement, manufacturing, and distribution decisions. Import levies and revised trade classifications have increased landed costs for certain component categories and finished devices sourced from affected jurisdictions, encouraging companies to reassess supplier footprints and component sourcing strategies. As a consequence, procurement teams are revisiting multi-sourcing approaches and supplier risk assessments to mitigate exposure and preserve continuity of supply.
In reaction to tariff-driven cost pressures, some manufacturers have accelerated nearshoring initiatives, consolidated suppliers offering vertically integrated capabilities, and restructured product BOMs to favor locally available components where feasible. These adjustments have implications for price segmentation, product configuration choices, and channel margin dynamics, and they emphasize the need for lifecycle-oriented cost planning. Moreover, the tariff environment has reinforced the strategic importance of compliance expertise, tariff classification optimization, and dynamic supply chain scenario planning to maintain competitiveness in contract negotiations and customer pricing discussions.
Segment-specific implications across equipment types, connectivity options, end-user verticals, and distribution models that determine product design and go-to-market tactics
Segmentation insights reveal differentiated performance and opportunity profiles across equipment categories, connectivity modalities, end-user cohorts, and distribution routes. Based on Equipment, the universe includes Cardio Equipment, Functional Training Equipment, and Strength Training Equipment, with Cardio further encompassing Ellipticals, Rowing Machines, Stationary Bikes, and Treadmills, and Strength Training featuring items such as Resistance Bands and Smart Weight Benches; each subcategory shows distinct product lifecycle rhythms, upgrade cycles, and feature expectations tied to sensor density and software integration. These equipment distinctions influence warranty structures, aftersales service models, and product bundling strategies that manufacturers and channel partners must tailor to end-user needs.
Based on Connectivity Type, devices leveraging Bluetooth, NFC, RFID, and Wi-Fi demonstrate varied interoperability profiles, security postures, and power management considerations, which in turn affect certification pathways and integration costs. Based on End User, the market divides into Commercial and Residential segments, with Commercial further differentiated into Boutique Fitness Centers, Corporate Wellness Centers, Health Clubs & Gyms, and Hotel & Hospitality; each venue category has unique procurement timetables, performance expectations, and installation constraints that dictate commercial terms and support requirements. Based on Distribution Channel, sellers operate through Offline and Online networks, where Offline includes Specialty Stores and Sporting Goods Stores and Online spans Direct To Consumer and E-Retailers; channel selection shapes margin structures, marketing investments, and post-purchase service logistics.
How distinct regional market dynamics from the Americas through Europe, Middle East & Africa to Asia-Pacific shape distribution, compliance, and support strategies
Regional dynamics vary substantially and influence strategic priorities for manufacturers, platform providers, and channel partners. In the Americas, demand is driven by a mix of commercial fleet renewals and a robust at-home fitness market that values integrated content ecosystems and subscription services, prompting companies to emphasize localized support networks and compatibility with dominant digital payment and membership platforms. Cross-border logistics within the region also favor consolidated distribution centers and aftermarket parts availability to support rapid deployment and reduced downtime.
In Europe, Middle East & Africa, regulatory heterogeneity and strong emphasis on privacy and data protection create both compliance burdens and competitive differentiation opportunities for vendors able to demonstrate secure data-handling practices. Market entrants must design products and service terms with regional localization, multilingual support, and more complex channel partnerships. In Asia-Pacific, rapid urbanization, high mobile adoption, and evolving fitness culture yield diverse demand signals, where manufacturers and platform providers must balance scalable production, regional partnership models, and localized content strategies to capture growth opportunities while navigating variable import regimes and retail ecosystems.
Competitive behaviors and business model adaptations among hardware manufacturers, platform providers, and channel integrators that influence long-term differentiation
Competitive landscapes in connected gym equipment are characterized by cross-disciplinary players that blend hardware engineering, embedded software, cloud services, and content creation. Leading strategic behaviors include vertical integration for tighter product-service coupling, partnership ecosystems that extend device capabilities through third-party applications, and investments in proprietary analytics to differentiate on outcome-driven insights. Suppliers that excel tend to align product roadmaps with service monetization levers and demonstrate consistent reliability in both hardware and connectivity layers.
Additionally, there is a pronounced shift toward differentiated aftersales propositions-extended warranties, remote diagnostics, and predictive maintenance-to protect long-term revenue streams and client relationships. Channel partners are evolving from transactional resellers into consultative integrators, offering installation, financing, and managed services that simplify deployment for commercial and hospitality accounts. Finally, emerging entrants focused on niche segments or innovative form factors challenge incumbents to defend margins through enhanced user experiences, tighter ecosystem ties, and service-level commitments that matter to high-value buyers.
Practical strategic moves for manufacturers and platform owners to drive resilience, recurring revenue, and superior customer outcomes across global channels
Industry leaders should prioritize a blend of product modularity, platform openness, and service-centric revenue design to capture emerging value pools. First, redesign hardware architectures to enable modular upgrades and component swaps that extend device lifecycles and reduce total cost of ownership for commercial customers. Second, implement standardized connectivity layers and open APIs to facilitate seamless integration with third-party content, corporate wellness platforms, and facility management systems, thereby expanding the addressable ecosystem while reducing interoperability friction.
Concurrently, strengthen aftersales capabilities by investing in remote diagnostics, predictive maintenance, and tiered service contracts that align incentives with customer uptime and satisfaction. Develop a differentiated content and coaching strategy to increase engagement and reduce churn for subscription services, and deploy localized go-to-market playbooks that reflect regional regulatory and channel dynamics. Finally, embed scenario-based supply chain planning and tariff compliance expertise into procurement functions to maintain pricing flexibility and resilience under shifting trade conditions.
Description of a triangulated research approach combining primary stakeholder interviews, product and regulatory analysis, and comparative benchmarking to ensure actionable insights
This research synthesis relies on a triangulated methodology combining primary interviews with industry stakeholders, technical reviews of product specifications, and secondary analysis of public filings and regulatory guidance to develop a robust understanding of the sector. Primary research engaged procurement leaders, product managers, channel executives, and independent service providers to capture real-world operational constraints, procurement drivers, and feature preferences that shape buying decisions. These qualitative inputs were systematically coded to identify recurring themes and deviations across customer cohorts and regions.
Secondary research included examination of standards related to wireless connectivity, device certification pathways, and trade policy announcements to contextualize operational impacts. Where appropriate, comparative benchmarking against analogous connected-device markets informed evidence-based recommendations, with an emphasis on technological feasibility, commercial viability, and regulatory compliance. Throughout the process, methodological rigor was maintained through source triangulation, stakeholder validation of key findings, and iterative refinement to ensure clarity and actionable relevance for decision-makers.
Concluding synthesis stressing the imperative of modular products, open ecosystems, and service-led business models to secure competitive advantage
In conclusion, connected gym equipment represents a strategic intersection of hardware durability, software intelligence, and user engagement economics that requires deliberate orchestration across product design, channel strategy, and operational resilience. Manufacturers and platform operators that prioritize modularity, open integration, and service-led monetization will be better positioned to meet the differentiated needs of commercial and residential customers while navigating regional regulatory and tariff-related complexities. Long-term success will depend on the ability to convert device-generated data into tangible user outcomes and commercial value.
Stakeholders should view current market dynamics as an inflection point rather than a temporary disruption; the winners will be those that integrate cross-functional capabilities-from procurement and compliance to product management and customer success-into coherent execution plans. By doing so, organizations can reduce risk, unlock new recurring revenue streams, and deliver compelling experiences that align with evolving consumer and institutional expectations.
Note: PDF & Excel + Online Access - 1 Year
Table of Contents
199 Pages
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency
- 1.5. Language
- 1.6. Stakeholders
- 2. Research Methodology
- 3. Executive Summary
- 4. Market Overview
- 5. Market Insights
- 5.1. Integrating AI-powered real-time form correction in connected treadmills to reduce injury risk
- 5.2. Launching immersive virtual reality cycling classes with adaptive resistance and social features
- 5.3. Embedding biometric sensors in strength training machines for personalized workout optimization
- 5.4. Developing modular home gym systems with IoT connectivity for seamless equipment expansion
- 5.5. Adopting subscription-based fitness content platforms bundled with smart exercise equipment
- 5.6. Implementing remote diagnostics and predictive maintenance through cloud-based equipment monitoring
- 5.7. Ensuring compliance with emerging data privacy regulations for user health and performance data
- 5.8. Forming strategic partnerships with telehealth providers for integrated fitness and wellness services
- 5.9. Leveraging 5G networks to enable low-latency live group workouts on connected machines
- 5.10. Subscription-based content models offering tailored programs, virtual coaching, and exclusive classes
- 6. Cumulative Impact of United States Tariffs 2025
- 7. Cumulative Impact of Artificial Intelligence 2025
- 8. Connected Gym Equipment Market, by Equipment
- 8.1. Cardio Equipment
- 8.1.1. Ellipticals
- 8.1.2. Rowing Machines
- 8.1.3. Stationary Bikes
- 8.1.4. Treadmills
- 8.2. Functional Training Equipment
- 8.3. Strength Training Equipment
- 8.3.1. Resistance Bands
- 8.3.2. Smart Weight Benches
- 9. Connected Gym Equipment Market, by Connectivity Type
- 9.1. Bluetooth
- 9.2. NFC
- 9.3. RFID
- 9.4. Wi-Fi
- 10. Connected Gym Equipment Market, by End User
- 10.1. Commercial
- 10.1.1. Boutique Fitness Centers
- 10.1.2. Corporate Wellness Centers
- 10.1.3. Health Clubs & Gyms
- 10.1.4. Hotel & Hospitality
- 10.2. Residential
- 11. Connected Gym Equipment Market, by Distribution Channel
- 11.1. Offline
- 11.1.1. Specialty Stores
- 11.1.2. Sporting Goods Stores
- 11.2. Online
- 11.2.1. Direct To Consumer
- 11.2.2. E-Retailers
- 12. Connected Gym Equipment Market, by Region
- 12.1. Americas
- 12.1.1. North America
- 12.1.2. Latin America
- 12.2. Europe, Middle East & Africa
- 12.2.1. Europe
- 12.2.2. Middle East
- 12.2.3. Africa
- 12.3. Asia-Pacific
- 13. Connected Gym Equipment Market, by Group
- 13.1. ASEAN
- 13.2. GCC
- 13.3. European Union
- 13.4. BRICS
- 13.5. G7
- 13.6. NATO
- 14. Connected Gym Equipment Market, by Country
- 14.1. United States
- 14.2. Canada
- 14.3. Mexico
- 14.4. Brazil
- 14.5. United Kingdom
- 14.6. Germany
- 14.7. France
- 14.8. Russia
- 14.9. Italy
- 14.10. Spain
- 14.11. China
- 14.12. India
- 14.13. Japan
- 14.14. Australia
- 14.15. South Korea
- 15. Competitive Landscape
- 15.1. Market Share Analysis, 2024
- 15.2. FPNV Positioning Matrix, 2024
- 15.3. Competitive Analysis
- 15.3.1. ConnectFit
- 15.3.2. EGYM, Inc
- 15.3.3. Nautilus, Inc
- 15.3.4. Precor Inc
- 15.3.5. Christian's Fitness Factory Inc
- 15.3.6. Core Health & Fitness, LLC.
- 15.3.7. Echelon Fitness, Inc.
- 15.3.8. iFIT Inc.
- 15.3.9. Jerai Fitness Pvt. Ltd.
- 15.3.10. Johnson Health Tech Co., Ltd
- 15.3.11. Life Fitness
- 15.3.12. Panatta S.p.A.
- 15.3.13. Paradigm Health & Wellness
- 15.3.14. Peloton Interactive Inc.
- 15.3.15. TECHNOGYM S.p.A
- 15.3.16. Tonal Systems Inc.
- 15.3.17. BFT Fitness
- 15.3.18. Les Mills International Ltd.
- 15.3.19. Draper, Inc.
- 15.3.20. Hydrow, Inc.
- 15.3.21. myx Fitness
- 15.3.22. FightCamp by Hykso, Inc.
- 15.3.23. Tempo Interactive Inc.
- 15.3.24. MIRROR
- 15.3.25. CLMBR, INC.
- 15.3.26. Blue Goji LLC
- 15.3.27. Impulse (QingDao) Health Tech CO., LTD
- 15.3.28. EXERCYCLE S.L.
- 15.3.29. Interactive Strength, Inc.
- 15.3.30. Precor
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