E-Cigarettes Market by Product (Cigalikes, Mods, Pod Systems), Components (Atomizer, Battery, E-Liquid), Usage Type, Flavor, Charging Mode, Distribution Channel, Usage Frequency - Global Forecast 2025-2032
Description
The E-Cigarettes Market was valued at USD 22.68 billion in 2024 and is projected to grow to USD 24.98 billion in 2025, with a CAGR of 10.30%, reaching USD 49.71 billion by 2032.
A comprehensive orientation to the modern e-cigarette ecosystem that explains device diversification, consumer behavior shifts, and the strategic stakes for industry stakeholders
The e-cigarette landscape has evolved from a niche consumer curiosity into a multifaceted industry characterized by technological diversification, changing consumption patterns, and intensified regulatory attention. What began as rudimentary heat-not-burn devices now spans sophisticated modular hardware, integrated pod systems, and single-use disposables that cater to a broad spectrum of adult nicotine consumers. This expansion in device form factors coincides with more varied flavor portfolios and accessory ecosystems, which together have reshaped how adult users select and interact with products.
As the category matures, stakeholders across the value chain confront converging pressures: product safety expectations, supply chain resilience, and an increasingly segmented consumer base. These dynamics make it essential for operators and investors to move beyond simplistic assumptions about demand and distribution. Instead, they must account for device innovation cycles, component sourcing vulnerabilities, and the downstream effects of policy interventions. Framing the e-cigarette ecosystem through these lenses provides a practical starting point for strategic planning and risk mitigation.
How innovation in device design, flavor science, and digital distribution is reshaping competitive dynamics and redefining vital operational and regulatory priorities
In recent years the industry has experienced rapid, transformative shifts driven by product innovation, consumer expectations, and digital commerce channels. Advances in hardware design have produced a wider array of form factors that deliver differentiated user experiences, while refinements in battery chemistry and sensors have elevated reliability, safety, and customization potential. At the same time, flavor formulation expertise has created more nuanced taste profiles that appeal to both longstanding and new adult users, prompting manufacturers to invest in formulation science and quality assurance.
Parallel to product-level change, distribution and consumption have migrated increasingly online, enabling direct-to-consumer relationships, faster iteration of product assortments, and data-driven marketing approaches. Regulatory scrutiny and public health debates have also intensified, shaping labeling requirements, packaging standards, and retail compliance. Consequently, companies must now navigate an environment where technological capability, regulatory compliance, and go-to-market agility are mutually reinforcing priorities. Adapting to these shifts requires firms to harmonize R&D pipelines, quality systems, and omnichannel strategies to preserve competitiveness and meet evolving stakeholder expectations.
The cumulative trade and tariff adjustments are reshaping supplier relationships, sourcing strategies, and product architecture across the global e-cigarette supply chain
Recent tariff measures introduced by trade authorities have created a new layer of complexity for suppliers, manufacturers, and import-dependent distributors. Tariff adjustments have raised the effective landed cost of key components and finished goods, compelling companies to reassess sourcing strategies and supplier agreements. Because many device components and e-liquids are produced across multiple geographies, the incremental trade costs amplify the importance of nearshoring, supplier diversification, and contractual protections that allocate risk between buyers and vendors.
Beyond immediate cost pressures, tariffs influence strategic choices about vertical integration and product architecture. Some manufacturers respond by redesigning products to rely on domestically sourced components or by consolidating assembly closer to end markets. Others leverage pricing mechanisms and promotional cadence to preserve retail momentum while they negotiate longer-term supply adjustments. In all cases, tariff-driven shifts have downstream implications for inventory planning, channel margins, and product lifecycle management, creating both operational challenges and opportunities for companies that can move quickly to optimize sourcing and manufacturing footprints.
Segment-level intelligence that ties device architectures, component resilience, flavor profiles, charging innovations, and channel footprints to differentiated customer and operational strategies
A nuanced segmentation lens reveals where demand and competitive tensions concentrate across product typologies, component dependencies, usage patterns, flavor preferences, charging innovations, distribution pathways, and frequency of use. Based on Product, the market spans Cigalikes, Mods, Pod Systems, and Vape Pens, each appealing to different user archetypes from convenience-focused adult smokers to performance-driven enthusiasts. Based on Components, the category relies on discrete parts such as Atomizer, Battery, E-Liquid, Mouthpiece, and Sensor, with each component representing distinct quality, safety, and supplier-risk vectors. Based on Usage Type, devices fall into Disposable and Reusable segments, which imply divergent supply chain rhythms, aftercare services, and sustainability considerations. Based on Flavor, offerings range from Fruity to Gourmet and Tobacco, where Tobacco itself is segmented into Classic Tobacco and Menthol subprofiles that continue to matter for retention of adult smokers considering switching. Based on Charging Mode, wired charging remains prevalent but Wireless Charging is emerging as an experiential differentiator for higher-end devices and accessories. Based on Distribution Channel, consumers access products via Online and Retail routes, with Online channel activity further distinguished between Brand Websites and E-Commerce Websites, and Retail split across Convenience Store, Drug Store, Specialty E-cigarette Store, and Tobacconist Store; these channel nuances govern contractual terms, promotional strategies, and regulatory compliance obligations. Based on Usage Frequency, a practical divide exists between Daily Users and Occasional Users, which affects product longevity, refill patterns, and loyalty dynamics.
Integrating these segmentation lenses yields actionable insights. For instance, product innovation investments should align with the profiles of Pod Systems and Mods for habitual Daily Users who prioritize performance and customization, while Cigalikes and Disposable options may better serve Occasional Users and convenience-oriented retail environments. Component strategies must prioritize battery and sensor reliability to reduce safety incidents and regulatory exposure, and e-liquid portfolios should be calibrated to balance mainstream Tobacco profiles with adjacent Fruity and Gourmet lines where permissible. Charging mode choices influence product roadmaps and aftermarket accessories, with wireless capabilities offering a premium offset. Finally, channel strategies must reconcile online brand control with the reach of brick-and-mortar retailers, tailoring compliance, packaging, and promotional tactics to the distinct requirements of convenience, drug, specialty, and tobacconist outlets.
Regional dynamics across the Americas, Europe, Middle East & Africa, and Asia-Pacific that drive regulatory variation, consumer preferences, and supply chain resilience and adaptability
Regional differences shape product acceptance, regulatory posture, and supply chain design in meaningful ways. In the Americas, consumer preferences often favor a broad spectrum of flavor choices and a strong presence of both legacy adult smokers and new adult users, while retail penetration through convenience and drug stores remains pronounced. Regulatory authorities in this region exhibit a mix of national and subnational approaches, prompting companies to adopt adaptable compliance playbooks and robust labeling processes that can be localized quickly.
Within Europe, Middle East & Africa, regulatory frameworks and cultural attitudes towards nicotine products vary widely, creating a fragmented commercial landscape that rewards firms capable of nimble market entry and localized product assortments. Licensing, packaging, and taxation regimes can differ significantly even between neighboring jurisdictions, so commercial teams often prioritize regulatory intelligence and multi-market playbooks. In Asia-Pacific, manufacturing density and component supply chains are more concentrated, and consumer preferences frequently emphasize device innovation and value-oriented offerings. This region also features some of the most dynamic e-commerce channels, requiring manufacturers to synchronize product availability with digital marketing and fulfillment capabilities. Across all regions, companies that align regulatory monitoring, supply security, and targeted channel investments achieve better resilience and faster market responsiveness.
How top industry participants build durable advantages through component control, compliance infrastructure, product engineering, and channel-focused go-to-market strategies
Leading companies in the space demonstrate a combination of technical expertise, rigorous quality systems, and channel dexterity. Competitive advantages accrue to organizations that can integrate component sourcing with design iteration, ensuring consistent product performance while minimizing exposure to single-source vulnerabilities. Some companies prioritize vertical integration to control critical components such as batteries and atomizers, while others focus on brand-building, digital commerce, and partnerships with specialty retail networks to expand reach.
Successful firms also invest in compliance infrastructure, including testing protocols and traceability systems that streamline market entry and reduce recall risk. Additionally, market leaders are distinguishing themselves through targeted R&D investments in sensor technology, battery safety, and flavor stabilization. These capabilities not only improve consumer retention but also create barriers to entry by elevating the technical baseline required for credible competition. Strategic collaborations, licensing models, and selective M&A activity further enable rapid capability acquisition and channel expansion for firms aiming to consolidate position or enter adjacent segments.
Practical and prioritized strategic moves for executives to reduce supply risk, elevate product safety, optimize portfolios for user archetypes, and strengthen omnichannel commercial operations
Industry leaders should adopt a sequence of pragmatic actions to fortify competitive position and mitigate regulatory and supply-side risks. First, prioritize supplier due diligence and dual-sourcing for critical components like batteries and atomizers, and consider selective nearshoring to reduce exposure to adverse trade measures. Second, invest in product safety engineering and third-party testing protocols to lower operational risk and support faster market access under diverse regulatory regimes. Third, refine product portfolios to align Pod Systems and Mods with habitual users while maintaining simplified, convenience-first offerings for Occasional Users in high-traffic retail channels.
In parallel, elevate digital capabilities to manage direct-to-consumer relationships, real-time inventory visibility, and targeted marketing that respects regulatory constraints. Strengthen flavor governance by documenting ingredient provenance and stability testing to defend against compliance challenges. Finally, build flexible commercial agreements with retail partners that include provisions for promotional support, compliance responsibilities, and inventory turn strategies. These combined steps create a pragmatic roadmap for companies seeking to balance growth, safety, and regulatory compliance while preserving margin and brand integrity.
A transparent research approach combining practitioner interviews, technical product audits, regulatory review, and scenario analysis to deliver reproducible insights and strategic clarity
This research synthesizes primary and secondary inputs to create a balanced, reproducible evidence base for strategic decisions. Primary inputs include structured interviews with industry practitioners, technical specialists, and channel partners that illuminate operational bottlenecks and adoption drivers. These direct conversations are complemented by product audits and hands-on assessments of device ergonomics, charging systems, and component quality to validate supplier claims and surface latent performance differentials.
Secondary inputs encompass regulatory filings, standards guidance, patent literature, and publicly available corporate disclosures to construct a robust view of technological trajectories and compliance trends. Data triangulation and cross-validation techniques are applied throughout to reconcile divergent perspectives and highlight consensus findings. Analytical methods include component-level risk mapping, channel economics assessment, and scenario-based analysis to explore plausible responses to tariff shifts and regulatory changes. Throughout the process, emphasis is placed on transparency of assumptions, reproducibility of findings, and clear linkage between evidence and recommendations.
A concise synthesis emphasizing the imperative for safety-centric innovation, supply resilience, and channel-specific strategies to secure durable competitive advantage
The contemporary e-cigarette industry sits at an inflection point where product innovation, evolving consumer profiles, regulatory pressure, and trade dynamics intersect. Companies that anticipate component vulnerabilities, prioritize product safety, and tailor offerings to distinct user segments will be better positioned to navigate uncertainty. Equally, organizations that combine rigorous compliance frameworks with nimble commercial models will capture opportunities presented by shifting channel preferences and technological advances.
As the sector continues to mature, strategic discipline in sourcing, investment in technical capabilities, and disciplined channel execution will separate resilient operators from those that struggle under regulatory and cost strain. Stakeholders who embed these principles into planning and execution will enhance both near-term operational stability and long-term competitive advantage.
Please Note: PDF & Excel + Online Access - 1 Year
A comprehensive orientation to the modern e-cigarette ecosystem that explains device diversification, consumer behavior shifts, and the strategic stakes for industry stakeholders
The e-cigarette landscape has evolved from a niche consumer curiosity into a multifaceted industry characterized by technological diversification, changing consumption patterns, and intensified regulatory attention. What began as rudimentary heat-not-burn devices now spans sophisticated modular hardware, integrated pod systems, and single-use disposables that cater to a broad spectrum of adult nicotine consumers. This expansion in device form factors coincides with more varied flavor portfolios and accessory ecosystems, which together have reshaped how adult users select and interact with products.
As the category matures, stakeholders across the value chain confront converging pressures: product safety expectations, supply chain resilience, and an increasingly segmented consumer base. These dynamics make it essential for operators and investors to move beyond simplistic assumptions about demand and distribution. Instead, they must account for device innovation cycles, component sourcing vulnerabilities, and the downstream effects of policy interventions. Framing the e-cigarette ecosystem through these lenses provides a practical starting point for strategic planning and risk mitigation.
How innovation in device design, flavor science, and digital distribution is reshaping competitive dynamics and redefining vital operational and regulatory priorities
In recent years the industry has experienced rapid, transformative shifts driven by product innovation, consumer expectations, and digital commerce channels. Advances in hardware design have produced a wider array of form factors that deliver differentiated user experiences, while refinements in battery chemistry and sensors have elevated reliability, safety, and customization potential. At the same time, flavor formulation expertise has created more nuanced taste profiles that appeal to both longstanding and new adult users, prompting manufacturers to invest in formulation science and quality assurance.
Parallel to product-level change, distribution and consumption have migrated increasingly online, enabling direct-to-consumer relationships, faster iteration of product assortments, and data-driven marketing approaches. Regulatory scrutiny and public health debates have also intensified, shaping labeling requirements, packaging standards, and retail compliance. Consequently, companies must now navigate an environment where technological capability, regulatory compliance, and go-to-market agility are mutually reinforcing priorities. Adapting to these shifts requires firms to harmonize R&D pipelines, quality systems, and omnichannel strategies to preserve competitiveness and meet evolving stakeholder expectations.
The cumulative trade and tariff adjustments are reshaping supplier relationships, sourcing strategies, and product architecture across the global e-cigarette supply chain
Recent tariff measures introduced by trade authorities have created a new layer of complexity for suppliers, manufacturers, and import-dependent distributors. Tariff adjustments have raised the effective landed cost of key components and finished goods, compelling companies to reassess sourcing strategies and supplier agreements. Because many device components and e-liquids are produced across multiple geographies, the incremental trade costs amplify the importance of nearshoring, supplier diversification, and contractual protections that allocate risk between buyers and vendors.
Beyond immediate cost pressures, tariffs influence strategic choices about vertical integration and product architecture. Some manufacturers respond by redesigning products to rely on domestically sourced components or by consolidating assembly closer to end markets. Others leverage pricing mechanisms and promotional cadence to preserve retail momentum while they negotiate longer-term supply adjustments. In all cases, tariff-driven shifts have downstream implications for inventory planning, channel margins, and product lifecycle management, creating both operational challenges and opportunities for companies that can move quickly to optimize sourcing and manufacturing footprints.
Segment-level intelligence that ties device architectures, component resilience, flavor profiles, charging innovations, and channel footprints to differentiated customer and operational strategies
A nuanced segmentation lens reveals where demand and competitive tensions concentrate across product typologies, component dependencies, usage patterns, flavor preferences, charging innovations, distribution pathways, and frequency of use. Based on Product, the market spans Cigalikes, Mods, Pod Systems, and Vape Pens, each appealing to different user archetypes from convenience-focused adult smokers to performance-driven enthusiasts. Based on Components, the category relies on discrete parts such as Atomizer, Battery, E-Liquid, Mouthpiece, and Sensor, with each component representing distinct quality, safety, and supplier-risk vectors. Based on Usage Type, devices fall into Disposable and Reusable segments, which imply divergent supply chain rhythms, aftercare services, and sustainability considerations. Based on Flavor, offerings range from Fruity to Gourmet and Tobacco, where Tobacco itself is segmented into Classic Tobacco and Menthol subprofiles that continue to matter for retention of adult smokers considering switching. Based on Charging Mode, wired charging remains prevalent but Wireless Charging is emerging as an experiential differentiator for higher-end devices and accessories. Based on Distribution Channel, consumers access products via Online and Retail routes, with Online channel activity further distinguished between Brand Websites and E-Commerce Websites, and Retail split across Convenience Store, Drug Store, Specialty E-cigarette Store, and Tobacconist Store; these channel nuances govern contractual terms, promotional strategies, and regulatory compliance obligations. Based on Usage Frequency, a practical divide exists between Daily Users and Occasional Users, which affects product longevity, refill patterns, and loyalty dynamics.
Integrating these segmentation lenses yields actionable insights. For instance, product innovation investments should align with the profiles of Pod Systems and Mods for habitual Daily Users who prioritize performance and customization, while Cigalikes and Disposable options may better serve Occasional Users and convenience-oriented retail environments. Component strategies must prioritize battery and sensor reliability to reduce safety incidents and regulatory exposure, and e-liquid portfolios should be calibrated to balance mainstream Tobacco profiles with adjacent Fruity and Gourmet lines where permissible. Charging mode choices influence product roadmaps and aftermarket accessories, with wireless capabilities offering a premium offset. Finally, channel strategies must reconcile online brand control with the reach of brick-and-mortar retailers, tailoring compliance, packaging, and promotional tactics to the distinct requirements of convenience, drug, specialty, and tobacconist outlets.
Regional dynamics across the Americas, Europe, Middle East & Africa, and Asia-Pacific that drive regulatory variation, consumer preferences, and supply chain resilience and adaptability
Regional differences shape product acceptance, regulatory posture, and supply chain design in meaningful ways. In the Americas, consumer preferences often favor a broad spectrum of flavor choices and a strong presence of both legacy adult smokers and new adult users, while retail penetration through convenience and drug stores remains pronounced. Regulatory authorities in this region exhibit a mix of national and subnational approaches, prompting companies to adopt adaptable compliance playbooks and robust labeling processes that can be localized quickly.
Within Europe, Middle East & Africa, regulatory frameworks and cultural attitudes towards nicotine products vary widely, creating a fragmented commercial landscape that rewards firms capable of nimble market entry and localized product assortments. Licensing, packaging, and taxation regimes can differ significantly even between neighboring jurisdictions, so commercial teams often prioritize regulatory intelligence and multi-market playbooks. In Asia-Pacific, manufacturing density and component supply chains are more concentrated, and consumer preferences frequently emphasize device innovation and value-oriented offerings. This region also features some of the most dynamic e-commerce channels, requiring manufacturers to synchronize product availability with digital marketing and fulfillment capabilities. Across all regions, companies that align regulatory monitoring, supply security, and targeted channel investments achieve better resilience and faster market responsiveness.
How top industry participants build durable advantages through component control, compliance infrastructure, product engineering, and channel-focused go-to-market strategies
Leading companies in the space demonstrate a combination of technical expertise, rigorous quality systems, and channel dexterity. Competitive advantages accrue to organizations that can integrate component sourcing with design iteration, ensuring consistent product performance while minimizing exposure to single-source vulnerabilities. Some companies prioritize vertical integration to control critical components such as batteries and atomizers, while others focus on brand-building, digital commerce, and partnerships with specialty retail networks to expand reach.
Successful firms also invest in compliance infrastructure, including testing protocols and traceability systems that streamline market entry and reduce recall risk. Additionally, market leaders are distinguishing themselves through targeted R&D investments in sensor technology, battery safety, and flavor stabilization. These capabilities not only improve consumer retention but also create barriers to entry by elevating the technical baseline required for credible competition. Strategic collaborations, licensing models, and selective M&A activity further enable rapid capability acquisition and channel expansion for firms aiming to consolidate position or enter adjacent segments.
Practical and prioritized strategic moves for executives to reduce supply risk, elevate product safety, optimize portfolios for user archetypes, and strengthen omnichannel commercial operations
Industry leaders should adopt a sequence of pragmatic actions to fortify competitive position and mitigate regulatory and supply-side risks. First, prioritize supplier due diligence and dual-sourcing for critical components like batteries and atomizers, and consider selective nearshoring to reduce exposure to adverse trade measures. Second, invest in product safety engineering and third-party testing protocols to lower operational risk and support faster market access under diverse regulatory regimes. Third, refine product portfolios to align Pod Systems and Mods with habitual users while maintaining simplified, convenience-first offerings for Occasional Users in high-traffic retail channels.
In parallel, elevate digital capabilities to manage direct-to-consumer relationships, real-time inventory visibility, and targeted marketing that respects regulatory constraints. Strengthen flavor governance by documenting ingredient provenance and stability testing to defend against compliance challenges. Finally, build flexible commercial agreements with retail partners that include provisions for promotional support, compliance responsibilities, and inventory turn strategies. These combined steps create a pragmatic roadmap for companies seeking to balance growth, safety, and regulatory compliance while preserving margin and brand integrity.
A transparent research approach combining practitioner interviews, technical product audits, regulatory review, and scenario analysis to deliver reproducible insights and strategic clarity
This research synthesizes primary and secondary inputs to create a balanced, reproducible evidence base for strategic decisions. Primary inputs include structured interviews with industry practitioners, technical specialists, and channel partners that illuminate operational bottlenecks and adoption drivers. These direct conversations are complemented by product audits and hands-on assessments of device ergonomics, charging systems, and component quality to validate supplier claims and surface latent performance differentials.
Secondary inputs encompass regulatory filings, standards guidance, patent literature, and publicly available corporate disclosures to construct a robust view of technological trajectories and compliance trends. Data triangulation and cross-validation techniques are applied throughout to reconcile divergent perspectives and highlight consensus findings. Analytical methods include component-level risk mapping, channel economics assessment, and scenario-based analysis to explore plausible responses to tariff shifts and regulatory changes. Throughout the process, emphasis is placed on transparency of assumptions, reproducibility of findings, and clear linkage between evidence and recommendations.
A concise synthesis emphasizing the imperative for safety-centric innovation, supply resilience, and channel-specific strategies to secure durable competitive advantage
The contemporary e-cigarette industry sits at an inflection point where product innovation, evolving consumer profiles, regulatory pressure, and trade dynamics intersect. Companies that anticipate component vulnerabilities, prioritize product safety, and tailor offerings to distinct user segments will be better positioned to navigate uncertainty. Equally, organizations that combine rigorous compliance frameworks with nimble commercial models will capture opportunities presented by shifting channel preferences and technological advances.
As the sector continues to mature, strategic discipline in sourcing, investment in technical capabilities, and disciplined channel execution will separate resilient operators from those that struggle under regulatory and cost strain. Stakeholders who embed these principles into planning and execution will enhance both near-term operational stability and long-term competitive advantage.
Please Note: PDF & Excel + Online Access - 1 Year
Table of Contents
198 Pages
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency
- 1.5. Language
- 1.6. Stakeholders
- 2. Research Methodology
- 3. Executive Summary
- 4. Market Overview
- 5. Market Insights
- 5.1. Consumers shifting from tobacco-scented e-liquid flavors to analog-free botanical blends that simulate natural ingredients and promote wellness
- 5.2. Penetration of nicotine salt formulations in compact pod devices driving repeat purchases with smoother throat hit and faster nicotine absorption
- 5.3. Rising adoption of customizable modular vaporizer systems integrating advanced temperature control and smart app connectivity for personalized vaping experiences
- 5.4. Expansion of disposable e-cigarettes in youth-preferred fruity and candy flavor profiles prompting tougher regulations and retailer age-verification measures
- 5.5. Growth of cross-border e-commerce channels facilitating access to premium international vape brands and niche device variants despite local restrictions
- 5.6. Investments in closed-system heat-not-burn technology by major tobacco firms blurring lines between smoking cessation and recreational vaping products
- 6. Cumulative Impact of United States Tariffs 2025
- 7. Cumulative Impact of Artificial Intelligence 2025
- 8. E-Cigarettes Market, by Product
- 8.1. Cigalikes
- 8.2. Mods
- 8.3. Pod Systems
- 8.4. Vape Pens
- 9. E-Cigarettes Market, by Components
- 9.1. Atomizer
- 9.2. Battery
- 9.3. E-Liquid
- 9.4. Mouthpiece
- 9.5. Sensor
- 10. E-Cigarettes Market, by Usage Type
- 10.1. Disposable
- 10.2. Reusable
- 11. E-Cigarettes Market, by Flavor
- 11.1. Fruity
- 11.2. Gourmet
- 11.3. Tobacco
- 11.3.1. Classic Tobacco
- 11.3.2. Menthol
- 12. E-Cigarettes Market, by Charging Mode
- 12.1. Wired Charging
- 12.2. Wireless Charging
- 13. E-Cigarettes Market, by Distribution Channel
- 13.1. Online
- 13.1.1. Brand Websites
- 13.1.2. E-Commerce Websites
- 13.2. Retail
- 13.2.1. Convenience Store
- 13.2.2. Drug Store
- 13.2.3. Specialty E-cigarette Store
- 13.2.4. Tobacconist Store
- 14. E-Cigarettes Market, by Usage Frequency
- 14.1. Daily Users
- 14.2. Occasional Users
- 15. E-Cigarettes Market, by Region
- 15.1. Americas
- 15.1.1. North America
- 15.1.2. Latin America
- 15.2. Europe, Middle East & Africa
- 15.2.1. Europe
- 15.2.2. Middle East
- 15.2.3. Africa
- 15.3. Asia-Pacific
- 16. E-Cigarettes Market, by Group
- 16.1. ASEAN
- 16.2. GCC
- 16.3. European Union
- 16.4. BRICS
- 16.5. G7
- 16.6. NATO
- 17. E-Cigarettes Market, by Country
- 17.1. United States
- 17.2. Canada
- 17.3. Mexico
- 17.4. Brazil
- 17.5. United Kingdom
- 17.6. Germany
- 17.7. France
- 17.8. Russia
- 17.9. Italy
- 17.10. Spain
- 17.11. China
- 17.12. India
- 17.13. Japan
- 17.14. Australia
- 17.15. South Korea
- 18. Competitive Landscape
- 18.1. Market Share Analysis, 2024
- 18.2. FPNV Positioning Matrix, 2024
- 18.3. Competitive Analysis
- 18.3.1. ALD Group Limited
- 18.3.2. Altria Group, Inc.
- 18.3.3. British American Tobacco PLC
- 18.3.4. Eleaf Electronics Co., Ltd.
- 18.3.5. GD SIGELEI Electronic Tech Co. Ltd.
- 18.3.6. GEEKVAPE
- 18.3.7. Greenlane Holdings, Inc.
- 18.3.8. Innokin Technology Ltd.
- 18.3.9. ITC Limited
- 18.3.10. J Well Val
- 18.3.11. Jac Vapour
- 18.3.12. Joyetech (Shenzhen) Electronics Co. Ltd
- 18.3.13. JT International SA
- 18.3.14. JUUL Labs, Inc.
- 18.3.15. JWEI Group
- 18.3.16. Kandypens, Inc.
- 18.3.17. NicQuid, LLC
- 18.3.18. Philip Morris International Inc.
- 18.3.19. PhixVapor
- 18.3.20. Shenzhen Kanger Technology Co., Ltd.
- 18.3.21. Shenzhen Uwell Technology Co., Ltd
- 18.3.22. Totally Wicked
- 18.3.23. Turning Point Brands, Inc.
- 18.3.24. White Cloud Electronic Cigarettes
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