Augmented Reality in Retail Market Research Report by Technology (Marker-Based Augmented Reality and Markerless Augmented Reality), Offering, Device Type, Application, Retail Type, Region (Americas, Asia-Pacific, and Europe, Middle East & Africa) - Global

The Global Augmented Reality in Retail Market size was estimated at USD 2,463.93 million in 2021 and expected to reach USD 3,205.00 million in 2022, and is projected to grow at a CAGR 30.25% to reach USD 12,032.92 million by 2027.

Market Statistics:

The report provides market sizing and forecast across five major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF. It helps organization leaders make better decisions when currency exchange data is readily available. In this report, the years 2019 and 2020 are considered historical years, 2021 as the base year, 2022 as the estimated year, and years from 2023 to 2027 are considered the forecast period.

Market Segmentation & Coverage:

This research report categorizes the Augmented Reality in Retail to forecast the revenues and analyze the trends in each of the following sub-markets:

Based on Technology, the market was studied across Marker-Based Augmented Reality and Markerless Augmented Reality. The Marker-Based Augmented Reality is further studied across Active Marker and Passive Marker. The Markerless Augmented Reality is further studied across Image-Based Processing and Model-Based Tracking.

Based on Offering, the market was studied across Hardware, Services, and Software. The Hardware is further studied across Cameras, Displays and Projectors, Semiconductor Components, and Sensors. The Semiconductor Components is further studied across Controllers and Processors and Integrated Circuits. The Sensors is further studied across Accelerometers, Gyroscopes, Magnetometers, and Proximity Sensors. The Software is further studied across 3d Modeling, AR Remote Collaboration, Documentation, Navigation, Visualization, and Workflow Optimization.

Based on Device Type, the market was studied across Handheld Devices, Head-Mounted Displays, and Smart AR Mirrors.

Based on Application, the market was studied across Advertising & Marketing, Information Systems, Planning & Designing, and Try-On Solutions.

Based on Retail Type, the market was studied across Apparel Fitting, Beauty & Cosmetics, Footwear, Furniture & Lighting, Grocery Shopping, and Jewelry.

Based on Region, the market was studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, and Thailand. The Europe, Middle East & Africa is further studied across France, Germany, Italy, Netherlands, Qatar, Russia, Saudi Arabia, South Africa, Spain, United Arab Emirates, and United Kingdom.

Cumulative Impact of COVID-19:

COVID-19 is an incomparable global public health emergency that has affected almost every industry, and the long-term effects are projected to impact the industry growth during the forecast period. Our ongoing research amplifies our research framework to ensure the inclusion of underlying COVID-19 issues and potential paths forward. The report delivers insights on COVID-19 considering the changes in consumer behavior and demand, purchasing patterns, re-routing of the supply chain, dynamics of current market forces, and the significant interventions of governments. The updated study provides insights, analysis, estimations, and forecasts, considering the COVID-19 impact on the market.

Cumulative Impact of 2022 Russia Ukraine Conflict:

We continuously monitor and update reports on political and economic uncertainty due to the Russian invasion of Ukraine. Negative impacts are significantly foreseen globally, especially across Eastern Europe, European Union, Eastern & Central Asia, and the United States. This contention has severely affected lives and livelihoods and represents far-reaching disruptions in trade dynamics. The potential effects of ongoing war and uncertainty in Eastern Europe are expected to have an adverse impact on the world economy, with especially long-term harsh effects on Russia.

This report uncovers the impact of demand & supply, pricing variants, strategic uptake of vendors, and recommendations for Augmented Reality in Retail market considering the current update on the conflict and its global response.

Competitive Strategic Window:

The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies to help the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. It describes the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth during a forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix evaluates and categorizes the vendors in the Augmented Reality in Retail Market based on Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.

Market Share Analysis:

The Market Share Analysis offers the analysis of vendors considering their contribution to the overall market. It provides the idea of its revenue generation into the overall market compared to other vendors in the space. It provides insights into how vendors are performing in terms of revenue generation and customer base compared to others. Knowing market share offers an idea of the size and competitiveness of the vendors for the base year. It reveals the market characteristics in terms of accumulation, fragmentation, dominance, and amalgamation traits.

Competitive Scenario:

The Competitive Scenario provides an outlook analysis of the various business growth strategies adopted by the vendors. The news covered in this section deliver valuable thoughts at the different stage while keeping up-to-date with the business and engage stakeholders in the economic debate. The competitive scenario represents press releases or news of the companies categorized into Merger & Acquisition, Agreement, Collaboration, & Partnership, New Product Launch & Enhancement, Investment & Funding, and Award, Recognition, & Expansion. All the news collected help vendor to understand the gaps in the marketplace and competitor’s strength and weakness thereby, providing insights to enhance product and service.

Company Usability Profiles:

The report profoundly explores the recent significant developments by the leading vendors and innovation profiles in the Global Augmented Reality in Retail Market, including Ads Reality Limited,, Inc, Apple Inc., Augment Corporation, Blippar, Flipkart, Google, LLC, Gravity Jack, Holition, IKEA, Imaginate Software Labs Pvt Ltd, INDE, Kudan Inc., Marxent Labs LLC, Microsoft Corporation, Obsess, PTC Inc, Sephora, Sotheby's, Total Immersion, ViewAR, Visionstar Information Technology (Shanghai) Co., Ltd, Wikitude, XZIMG, and Zugara.

The report provides insights on the following pointers:

1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyze penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:

1. What is the market size and forecast of the Global Augmented Reality in Retail Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Global Augmented Reality in Retail Market during the forecast period?
3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Augmented Reality in Retail Market?
4. What is the competitive strategic window for opportunities in the Global Augmented Reality in Retail Market?
5. What are the technology trends and regulatory frameworks in the Global Augmented Reality in Retail Market?
6. What is the market share of the leading vendors in the Global Augmented Reality in Retail Market?
7. What modes and strategic moves are considered suitable for entering the Global Augmented Reality in Retail Market?

Please Note: PDF & Excel + Online Access - 1 Year

Companies Mentioned

Ads Reality Limited, Inc
Apple Inc.
Augment Corporation
Google, LLC
Gravity Jack
Imaginate Software Labs Pvt Ltd
Kudan Inc.
Marxent Labs LLC
Microsoft Corporation
Total Immersion
Visionstar Information Technology (Shanghai) Co., Ltd

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers Rising demand for AR in retail and e-commerce sectors Increasing penetration of AR software solutions and its compatibility with existing hardware devices Growing adoption of connected devices
5.1.2. Restraints Privacy and security concerns
5.1.3. Opportunities Development of mobile-based AR apps Technological developments and the increasing investments in the retail sector
5.1.4. Challenges Lack of expertise and skilled personnel High initial investment cost
5.2. Cumulative Impact of COVID-19
5.3. Cumulative Impact of 2022 Russia Ukraine Conflict
6. Augmented Reality in Retail Market, by Technology
6.1. Introduction
6.2. Marker-Based Augmented Reality
6.2.1. Active Marker
6.2.2. Passive Marker
6.3. Markerless Augmented Reality
6.3.1. Image-Based Processing
6.3.2. Model-Based Tracking
7. Augmented Reality in Retail Market, by Offering
7.1. Introduction
7.2. Hardware
7.2.1. Cameras
7.2.2. Displays and Projectors
7.2.3. Semiconductor Components Controllers and Processors Integrated Circuits
7.2.4. Sensors Accelerometers Gyroscopes Magnetometers Proximity Sensors
7.3. Services
7.4. Software
7.4.1. 3d Modeling
7.4.2. AR Remote Collaboration
7.4.3. Documentation
7.4.4. Navigation
7.4.5. Visualization
7.4.6. Workflow Optimization
8. Augmented Reality in Retail Market, by Device Type
8.1. Introduction
8.2. Handheld Devices
8.3. Head-Mounted Displays
8.4. Smart AR Mirrors
9. Augmented Reality in Retail Market, by Application
9.1. Introduction
9.2. Advertising & Marketing
9.3. Information Systems
9.4. Planning & Designing
9.5. Try-On Solutions
10. Augmented Reality in Retail Market, by Retail Type
10.1. Introduction
10.2. Apparel Fitting
10.3. Beauty & Cosmetics
10.4. Footwear
10.5. Furniture & Lighting
10.6. Grocery Shopping
10.7. Jewelry
11. Americas Augmented Reality in Retail Market
11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States
12. Asia-Pacific Augmented Reality in Retail Market
12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
13. Europe, Middle East & Africa Augmented Reality in Retail Market
13.1. Introduction
13.2. France
13.3. Germany
13.4. Italy
13.5. Netherlands
13.6. Qatar
13.7. Russia
13.8. Saudi Arabia
13.9. South Africa
13.10. Spain
13.11. United Arab Emirates
13.12. United Kingdom
14. Competitive Landscape
14.1. FPNV Positioning Matrix
14.1.1. Quadrants
14.1.2. Business Strategy
14.1.3. Product Satisfaction
14.2. Market Ranking Analysis
14.3. Market Share Analysis, By Key Player
14.4. Competitive Scenario
14.4.1. Merger & Acquisition
14.4.2. Agreement, Collaboration, & Partnership
14.4.3. New Product Launch & Enhancement
14.4.4. Investment & Funding
14.4.5. Award, Recognition, & Expansion
15. Company Usability Profiles
15.1. Ads Reality Limited
15.2., Inc
15.3. Apple Inc.
15.4. Augment Corporation
15.5. Blippar
15.6. Flipkart
15.7. Google, LLC
15.8. Gravity Jack
15.9. Holition
15.10. IKEA
15.11. Imaginate Software Labs Pvt Ltd
15.12. INDE
15.13. Kudan Inc.
15.14. Marxent Labs LLC
15.15. Microsoft Corporation
15.16. Obsess
15.17. PTC Inc
15.18. Sephora
15.19. Sotheby's
15.20. Total Immersion
15.21. ViewAR
15.22. Visionstar Information Technology (Shanghai) Co., Ltd
15.23. Wikitude
15.24. XZIMG
15.25. Zugara
16. Appendix
16.1. Discussion Guide
16.2. License & Pricing

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