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Augmented Reality in Retail Market by Offering (Hardware, Services, Software), Technology (Marker-Based Augmented Reality, Markerless Augmented Reality), Application, Retail Type - Global Forecast 2024-2030

Publisher 360iResearch
Published Jan 15, 2024
Length 182 Pages
SKU # IRE18418626

Description

Augmented Reality in Retail Market by Offering (Hardware, Services, Software), Technology (Marker-Based Augmented Reality, Markerless Augmented Reality), Application, Retail Type - Global Forecast 2024-2030


The Augmented Reality in Retail Market size was estimated at USD 4.17 billion in 2023 and expected to reach USD 5.43 billion in 2024, at a CAGR 30.35% to reach USD 26.69 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Augmented Reality in Retail Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Augmented Reality in Retail Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Augmented Reality in Retail Market, highlighting leading vendors and their innovative profiles. These include Amazon Web Services, Inc., Apple Inc., Blippar Ltd., Flipkart Private Limited by Walmart Inc., Google LLC by Alphabet Inc., Gravity Jack, LLC, Holition Limited, IKEA Systems B.V., Independiente Communication Limited’, Marxent Labs LLC, Microsoft Corporation, Novac Technology Solutions, Obsess, Inc., Onix-Systems, LLC, Salsify, Inc., Softengi, Sotheby's International Realty Affiliates LLC, and Zeal AR.

Market Segmentation & Coverage

This research report categorizes the Augmented Reality in Retail Market to forecast the revenues and analyze trends in each of the following sub-markets:

Offering

Hardware

Cameras
  • Displays & Projectors
  • Semiconductor Components

    Controllers & Processors
  • Integrated Circuits
  • Sensors

    Accelerometers
  • Gyroscopes
  • Magnetometers
  • Proximity Sensors
  • Services
  • Software

    3d Modeling
  • AR Remote Collaboration
  • Documentation
  • Navigation
  • Visualization
  • Workflow Optimization
  • Technology

    Marker-Based Augmented Reality

    Active Marker
  • Passive Marker
  • Markerless Augmented Reality

    Image-Based Processing
  • Model-Based Tracking
  • Application

    Advertising & Marketing
  • Information Systems
  • Planning & Designing
  • Try-On Solutions
  • Retail Type

    Apparel Fitting
  • Beauty & Cosmetics
  • Footwear
  • Furniture & Lighting
  • Grocery Shopping
  • Jewelry
  • Region

    Americas

    Argentina
  • Brazil
  • Canada
  • Mexico
  • United States

    California
  • Florida
  • Illinois
  • New York
  • Ohio
  • Pennsylvania
  • Texas
  • Asia-Pacific

    Australia
  • China
  • India
  • Indonesia
  • Japan
  • Malaysia
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Vietnam
  • Europe, Middle East & Africa

    Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Israel
  • Italy
  • Netherlands
  • Nigeria
  • Norway
  • Poland
  • Qatar
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom
    The report offers valuable insights on the following aspects:

    1. Market Penetration: It presents comprehensive information on the market provided by key players.
    2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
    3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
    4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
    5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
    The report addresses key questions such as:

    1. What is the market size and forecast of the Augmented Reality in Retail Market?
    2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Augmented Reality in Retail Market?
    3. What are the technology trends and regulatory frameworks in the Augmented Reality in Retail Market?
    4. What is the market share of the leading vendors in the Augmented Reality in Retail Market?
    5. Which modes and strategic moves are suitable for entering the Augmented Reality in Retail Market?


    Note: PDF & Excel + Online Access - 1 Year

    • Table of Contents

    182 Pages
    1. Preface
    1.1. Objectives of the Study
    1.2. Market Segmentation & Coverage
    1.3. Years Considered for the Study
    1.4. Currency & Pricing
    1.5. Language
    1.6. Limitations
    1.7. Assumptions
    1.8. Stakeholders
    2. Research Methodology
    2.1. Define: Research Objective
    2.2. Determine: Research Design
    2.3. Prepare: Research Instrument
    2.4. Collect: Data Source
    2.5. Analyze: Data Interpretation
    2.6. Formulate: Data Verification
    2.7. Publish: Research Report
    2.8. Repeat: Report Update
    3. Executive Summary
    4. Market Overview
    4.1. Introduction
    4.2. Augmented Reality in Retail Market, by Region
    5. Market Insights
    5.1. Market Dynamics
    5.1.1. Drivers
    5.1.1.1. Rise in digitization of retail stores and services
    5.1.1.2. Growing adoption of connected devices and penetration of AR software solutions
    5.1.1.3. Surging focus on improving consumer experience and convenience
    5.1.2. Restraints
    5.1.2.1. High initial investment cost associated with AR in retail
    5.1.3. Opportunities
    5.1.3.1. Development of mobile-based AR shopping apps
    5.1.3.2. Emerging investments to promote AR in retail
    5.1.4. Challenges
    5.1.4.1. Privacy and security concerns of AR in retail
    5.2. Market Segmentation Analysis
    5.3. Market Trend Analysis
    5.4. Cumulative Impact of High Inflation
    5.5. Porter’s Five Forces Analysis
    5.5.1. Threat of New Entrants
    5.5.2. Threat of Substitutes
    5.5.3. Bargaining Power of Customers
    5.5.4. Bargaining Power of Suppliers
    5.5.5. Industry Rivalry
    5.6. Value Chain & Critical Path Analysis
    5.7. Regulatory Framework
    6. Augmented Reality in Retail Market, by Offering
    6.1. Introduction
    6.2. Hardware
    6.3.1. Cameras
    6.3.2. Displays & Projectors
    6.3.3. Semiconductor Components
    6.3.4.1. Controllers & Processors
    6.3.4.2. Integrated Circuits
    6.3.4. Sensors
    6.3.5.1. Accelerometers
    6.3.5.2. Gyroscopes
    6.3.5.3. Magnetometers
    6.3.5.4. Proximity Sensors
    6.3. Services
    6.4. Software
    6.5.1. 3d Modeling
    6.5.2. AR Remote Collaboration
    6.5.3. Documentation
    6.5.4. Navigation
    6.5.5. Visualization
    6.5.6. Workflow Optimization
    7. Augmented Reality in Retail Market, by Technology
    7.1. Introduction
    7.2. Marker-Based Augmented Reality
    7.3.1. Active Marker
    7.3.2. Passive Marker
    7.3. Markerless Augmented Reality
    7.4.1. Image-Based Processing
    7.4.2. Model-Based Tracking
    8. Augmented Reality in Retail Market, by Application
    8.1. Introduction
    8.2. Advertising & Marketing
    8.3. Information Systems
    8.4. Planning & Designing
    8.5. Try-On Solutions
    9. Augmented Reality in Retail Market, by Retail Type
    9.1. Introduction
    9.2. Apparel Fitting
    9.3. Beauty & Cosmetics
    9.4. Footwear
    9.5. Furniture & Lighting
    9.6. Grocery Shopping
    9.7. Jewelry
    10. Americas Augmented Reality in Retail Market
    10.1. Introduction
    10.2. Argentina
    10.3. Brazil
    10.4. Canada
    10.5. Mexico
    10.6. United States
    11. Asia-Pacific Augmented Reality in Retail Market
    11.1. Introduction
    11.2. Australia
    11.3. China
    11.4. India
    11.5. Indonesia
    11.6. Japan
    11.7. Malaysia
    11.8. Philippines
    11.9. Singapore
    11.10. South Korea
    11.11. Taiwan
    11.12. Thailand
    11.13. Vietnam
    12. Europe, Middle East & Africa Augmented Reality in Retail Market
    12.1. Introduction
    12.2. Denmark
    12.3. Egypt
    12.4. Finland
    12.5. France
    12.6. Germany
    12.7. Israel
    12.8. Italy
    12.9. Netherlands
    12.10. Nigeria
    12.11. Norway
    12.12. Poland
    12.13. Qatar
    12.14. Russia
    12.15. Saudi Arabia
    12.16. South Africa
    12.17. Spain
    12.18. Sweden
    12.19. Switzerland
    12.20. Turkey
    12.21. United Arab Emirates
    12.22. United Kingdom
    13. Competitive Landscape
    13.1. FPNV Positioning Matrix
    13.2. Market Share Analysis, By Key Player
    13.3. Competitive Scenario Analysis, By Key Player
    14. Competitive Portfolio
    14.1. Key Company Profiles
    14.1.1. Amazon Web Services, Inc.
    14.1.2. Apple Inc.
    14.1.3. Blippar Ltd.
    14.1.4. Flipkart Private Limited by Walmart Inc.
    14.1.5. Google LLC by Alphabet Inc.
    14.1.6. Gravity Jack, LLC
    14.1.7. Holition Limited
    14.1.8. IKEA Systems B.V.
    14.1.9. Independiente Communication Limited’
    14.1.10. Marxent Labs LLC
    14.1.11. Microsoft Corporation
    14.1.12. Novac Technology Solutions
    14.1.13. Obsess, Inc.
    14.1.14. Onix-Systems, LLC
    14.1.15. Salsify, Inc.
    14.1.16. Softengi
    14.1.17. Sotheby's International Realty Affiliates LLC
    14.1.18. Zeal AR
    14.2. Key Product Portfolio
    15. Appendix
    15.1. Discussion Guide
    15.2. License & Pricing
    FIGURE 1. AUGMENTED REALITY IN RETAIL MARKET RESEARCH PROCESS
    FIGURE 2. AUGMENTED REALITY IN RETAIL MARKET SIZE, 2023 VS 2030
    FIGURE 3. AUGMENTED REALITY IN RETAIL MARKET SIZE, 2018-2030 (USD MILLION)
    FIGURE 4. AUGMENTED REALITY IN RETAIL MARKET SIZE, BY REGION, 2023 VS 2030 (%)
    FIGURE 5. AUGMENTED REALITY IN RETAIL MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 6. AUGMENTED REALITY IN RETAIL MARKET DYNAMICS
    FIGURE 7. AUGMENTED REALITY IN RETAIL MARKET SIZE, BY OFFERING, 2023 VS 2030 (%)
    FIGURE 8. AUGMENTED REALITY IN RETAIL MARKET SIZE, BY OFFERING, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 9. AUGMENTED REALITY IN RETAIL MARKET SIZE, BY TECHNOLOGY, 2023 VS 2030 (%)
    FIGURE 10. AUGMENTED REALITY IN RETAIL MARKET SIZE, BY TECHNOLOGY, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 11. AUGMENTED REALITY IN RETAIL MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
    FIGURE 12. AUGMENTED REALITY IN RETAIL MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 13. AUGMENTED REALITY IN RETAIL MARKET SIZE, BY RETAIL TYPE, 2023 VS 2030 (%)
    FIGURE 14. AUGMENTED REALITY IN RETAIL MARKET SIZE, BY RETAIL TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 15. AMERICAS AUGMENTED REALITY IN RETAIL MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
    FIGURE 16. AMERICAS AUGMENTED REALITY IN RETAIL MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 17. UNITED STATES AUGMENTED REALITY IN RETAIL MARKET SIZE, BY STATE, 2023 VS 2030 (%)
    FIGURE 18. UNITED STATES AUGMENTED REALITY IN RETAIL MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 19. ASIA-PACIFIC AUGMENTED REALITY IN RETAIL MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
    FIGURE 20. ASIA-PACIFIC AUGMENTED REALITY IN RETAIL MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 21. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY IN RETAIL MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
    FIGURE 22. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY IN RETAIL MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 23. AUGMENTED REALITY IN RETAIL MARKET, FPNV POSITIONING MATRIX, 2023
    FIGURE 24. AUGMENTED REALITY IN RETAIL MARKET SHARE, BY KEY PLAYER, 2023

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