Attack Surface Management Market by Offering (Services, Solutions), Deployment Mode (Cloud, On premises), Vertical, Organization Size - Global Forecast 2024-2030

Attack Surface Management Market by Offering (Services, Solutions), Deployment Mode (Cloud, On premises), Vertical, Organization Size - Global Forecast 2024-2030

The Attack Surface Management Market size was estimated at USD 773.64 million in 2023 and expected to reach USD 973.70 million in 2024, at a CAGR 26.98% to reach USD 4,118.56 million by 2030.

The Attack Surface Management (ASM) market includes all strategies, tools, and processes that organizations employ to identify, monitor, and minimize their digital footprint across all known, unknown, and potential cyber-attack vectors. The rise in cyberattacks and data breaches urges companies to prioritize their cyber defenses with the adoption of attack surface management solutions. Rapid adoption of IoT devices, cloud services and remote working environments expands the attack surface, compelling businesses to invest in comprehensive ASM solutions. Stricter data protection laws globally are pushing organizations to adopt ASM practices to avoid hefty fines and reputational damage. However, for small to medium-sized enterprises (SMEs), the complexity and perceived expense of implementing a comprehensive ASM strategy may be a limiting factor. Cybercriminals continually refine their methods to bypass security measures, creating challenges for adopting ASM solutions. Moreover, leveraging ASM technologies may significantly enhance the efficiency and effectiveness of attack surface management, offering predictive insights and automated threat detection. Tailoring ASM services to the unique needs of specific industries, such as finance, healthcare, and government is expected to create opportunities in the market for specialized security requirements.

Regional Insights

In the Americas, particularly in the United States and Canada, showcases a high awareness of cybersecurity threats and sophisticated attack surface management solutions, contributing to the market growth. Recent patents in the United States and Canada reflect advances in predictive analytics and real-time threat detection technologies, which are critical components of effective attack surface management. In the European Union (EU) countries, the cybersecurity landscape is highly regulated with policies such as the General Data Protection Regulation (GDPR), dictating stringent compliance standards. The Middle East is rapidly transforming, with countries such as the United Arab Emirates (UAE) and Saudi Arabia investing heavily in digital infrastructure. With increasing internet penetration and mobile usage, there's a growing recognition of the cyber risks involved in the Africa region, necessitating ASM solutions. The digital growth in the Asia-Pacific region is propelled by the adoption of cloud services, Internet of Things (IoT), and mobile technology which expand their digital attack surfaces. In China, the focus is strongly on cybersecurity advancements, given its large-scale digitization projects and the government's push for indigenous technology development. The governments in India and Japan have initiated programs and strategies to enhance their cybersecurity posture, including partnerships with private sectors for advanced solutions in attack surface management.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Attack Surface Management Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

• Rising incidences of cyberattacks and data breaches
• Rapid adoption of cloud services, IoT devices, and remote working environments in businesses
• Ongoing advancements in automation capabilities of attack surface management solutions

Market Restraints

• Lack of skilled cybersecurity personnels

Market Opportunities

• Integration with AI and Machine Learning technologies
• Tailored attack surface management services for specific industry needs

Market Challenges

• Operational complexity and expense associated with implementation

Market Segmentation Analysis

• Offering: Increasing preference for surface management services to fortify digital defenses
• Organization Size: Rising adoption of ASM solutions in small and medium-sized enterprises for enhanced cybersecurity

Market Disruption Analysis

• Porter’s Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Attack Surface Management Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Attack Surface Management Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Introducing Sophos Managed Risk, A Collaborative Leap in Cybersecurity Vulnerability Management

In an innovative partnership, Sophos and Tenable have unveiled Sophos Managed Risk, a comprehensive service designed to enhance attack surface visibility and management. This service merges Tenable's advanced exposure management capabilities with the expertise of Sophos' security operations to offer a robust solution for tracking, prioritizing, and mitigating vulnerabilities. Sophos Managed Risk aims to address the critical challenge of external asset vulnerabilities—encompassing devices, software, and internet-facing assets such as web and email servers, by facilitating continuous monitoring, real-time alerts on high-risk exposures, and prioritization of remediation efforts.

Enhancing Cyber Resilience with Ivanti Neurons, A Unified Solution for External Attack Surface Management

Ivanti has developed Ivanti Neurons for External Attack Surface Management (EASM), a pivotal tool aimed at expanding visibility and providing actionable intelligence on external cyber vulnerabilities. Acknowledging the intricate threat landscape and advanced adversary tactics facing modern enterprises, the technology offers a comprehensive overview of internet-exposed assets and their associated exposures.

Ordr Introduces Advanced CAASM+ for Unparalleled Asset Intelligence, Revolutionizing Cybersecurity

In a strategic move to bolster cybersecurity across various sectors, Ordr introduced its latest innovation, the OrdrAI CAASM+ (Cyber Asset Attack Surface Management), an enhancement of its renowned OrdrAI Asset Intelligence Platform. Leveraging artificial intelligence and machine learning, OrdrAI CAASM+ solution transcends traditional API-only approaches by combining state-of-the-art API data collection with proprietary discovery techniques.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Attack Surface Management Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Attack Surface Management Market, highlighting leading vendors and their innovative profiles. These include Balbix, Inc., BishopFox, BitSight Technologies, Inc., Bugcrowd, Censys, Inc., Cisco Systems, Inc., CrowdStrike, Cyberint, Cyble Inc., CyCognito Ltd., Cymulate Ltd., Google, LLC by Alphabet Inc., Group-IB, HackerOne Inc., Hadrian Security B.V., ImmuniWeb SA, International Business Machines Corporation, IONIX, JupiterOne, Microsoft Corporation, Palo Alto Networks, Panorays, Praetorian Security, Inc., Qualys, Inc., Rapid7, Inc., Recorded Future, Inc., SecurityScorecard, Inc., Tenable, Inc., Trend Micro, and WithSecure.

Market Segmentation & Coverage

This research report categorizes the Attack Surface Management Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Offering
• Services
• Solutions
• Endpoint Security
• Network Security
• Vulnerability Management
• Deployment Mode
• Cloud
• On premises
• Vertical
• BFSI
• Healthcare
• Retail & E-Commerce
• Organization Size
• Large Enterprises
• SMEs
• Region
• Americas
• Argentina
• Brazil
• Canada
• Mexico
• United States
• California
• Florida
• Illinois
• New York
• Ohio
• Pennsylvania
• Texas
• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• Malaysia
• Philippines
• Singapore
• South Korea
• Taiwan
• Thailand
• Vietnam
• Europe, Middle East & Africa
• Denmark
• Egypt
• Finland
• France
• Germany
• Israel
• Italy
• Netherlands
• Nigeria
• Norway
• Poland
• Qatar
• Russia
• Saudi Arabia
• South Africa
• Spain
• Sweden
• Switzerland
• Turkey
• United Arab Emirates
• United Kingdom

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