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In-App Advertising Market by Type (Banner Ads, Interstitial Ads, Native Ads), Platform (Android, iOS), Application - Global Forecast 2024-2030

Publisher 360iResearch
Published Jan 15, 2024
Length 187 Pages
SKU # IRE18444778

Description

In-App Advertising Market by Type (Banner Ads, Interstitial Ads, Native Ads), Platform (Android, iOS), Application - Global Forecast 2024-2030


The In-App Advertising Market size was estimated at USD 160.75 billion in 2023 and expected to reach USD 180.95 billion in 2024, at a CAGR 12.96% to reach USD 377.25 billion by 2030.

Global In-App Advertising Market

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the In-App Advertising Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the In-App Advertising Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the In-App Advertising Market, highlighting leading vendors and their innovative profiles. These include Adscompass Sp. z o.o, Amazon.com Inc., Amobee, Inc., Apple, Inc., AppLovin Corporation, Bidease inc., BYYD Inc., Chartboost, Inc., Coalition Technologies LLC, Glispa GmbH, Google LLC by Alphabet Inc., Hitapps, InMobi, InMobi Pte. Ltd., ironSource Ltd., Leadbolt, Microsoft Corporation, PubMatic Inc., Smaato, Inc., The Rubicon Project, Inc., TUNE, Inc., and Verizon Communications Inc..

Market Segmentation & Coverage

This research report categorizes the In-App Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type
Banner Ads

Interstitial Ads

Native Ads

Rich Media Ads

Video Ads

Platform
Android

iOS

Application
Entertainment

Gaming

News

Online Shopping

Payment & Ticketing

Social

Region
Americas
Argentina

Brazil

Canada

Mexico

United States
California

Florida

Illinois

New York

Ohio

Pennsylvania

Texas

Asia-Pacific
Australia

China

India

Indonesia

Japan

Malaysia

Philippines

Singapore

South Korea

Taiwan

Thailand

Vietnam

Europe, Middle East & Africa
Denmark

Egypt

Finland

France

Germany

Israel

Italy

Netherlands

Nigeria

Norway

Poland

Qatar

Russia

Saudi Arabia

South Africa

Spain

Sweden

Switzerland

Turkey

United Arab Emirates

United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the In-App Advertising Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the In-App Advertising Market?
3. What are the technology trends and regulatory frameworks in the In-App Advertising Market?
4. What is the market share of the leading vendors in the In-App Advertising Market?
5. Which modes and strategic moves are suitable for entering the In-App Advertising Market?

Note: PDF & Excel + Online Access - 1 Year

Table of Contents

187 Pages
1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. In-App Advertising Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Increasing focus of advertisers and marketers to increase brand awareness
5.1.1.2. Growing use of social media among youth population
5.1.1.3. Potential use of banner ads coupled with high returns on investments
5.1.2. Restraints
5.1.2.1. Fraudsters and ad blockers impacting the performance
5.1.3. Opportunities
5.1.3.1. Increasing spending of businesses on in-app advertisements owing to their click-through rate
5.1.3.2. Increasing focus on data privacy and developing enhanced advertising solutions
5.1.4. Challenges
5.1.4.1. Concerns associated with tracking post view conversations
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. In-App Advertising Market, by Type
6.1. Introduction
6.2. Banner Ads
6.3. Interstitial Ads
6.4. Native Ads
6.5. Rich Media Ads
6.6. Video Ads
7. In-App Advertising Market, by Platform
7.1. Introduction
7.2. Android
7.3. iOS
8. In-App Advertising Market, by Application
8.1. Introduction
8.2. Entertainment
8.3. Gaming
8.4. News
8.5. Online Shopping
8.6. Payment & Ticketing
8.7. Social
9. Americas In-App Advertising Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific In-App Advertising Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.
10. South Korea
10.
11. Taiwan
10.
12. Thailand
10.
13. Vietnam
11. Europe, Middle East & Africa In-App Advertising Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.
10. Nigeria
11.
11. Norway
11.
12. Poland
11.
13. Qatar
11.
14. Russia
11.
15. Saudi Arabia
11.
16. South Africa
11.
17. Spain
11.
18. Sweden
11.
19. Switzerland
11.
20. Turkey
11.
21. United Arab Emirates
11.
22. United Kingdom
12. Competitive Landscape
12.1. FPNV Positioning Matrix
12.2. Market Share Analysis, By Key Player
12.3. Competitive Scenario Analysis, By Key Player
13. Competitive Portfolio
13.1. Key Company Profiles
13.1.1. Adscompass Sp. z o.o
13.1.2. Amazon.com Inc.
13.1.3. Amobee, Inc.
13.1.4. Apple, Inc.
13.1.5. AppLovin Corporation
13.1.6. Bidease inc.
13.1.7. BYYD Inc.
13.1.8. Chartboost, Inc.
13.1.9. Coalition Technologies LLC
13.1.
10. Glispa GmbH
13.1.
11. Google LLC by Alphabet Inc.
13.1.
12. Hitapps
13.1.
13. InMobi
13.1.
14. InMobi Pte. Ltd.
13.1.15. ironSource Ltd.
13.1.
16. Leadbolt
13.1.
17. Microsoft Corporation
13.1.
18. PubMatic Inc.
13.1.
19. Smaato, Inc.
13.1.
20. The Rubicon Project, Inc.
13.1.
21. TUNE, Inc.
13.1.
22. Verizon Communications Inc.
13.2. Key Product Portfolio
14. Appendix
14.1. Discussion Guide
14.2. License & Pricing
FIGURE 1. IN-APP ADVERTISING MARKET RESEARCH PROCESS
FIGURE 2. IN-APP ADVERTISING MARKET SIZE, 2023 VS 2030
FIGURE 3. IN-APP ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. IN-APP ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. IN-APP ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. IN-APP ADVERTISING MARKET DYNAMICS
FIGURE 7. IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
FIGURE 8. IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2023 VS 2030 (%)
FIGURE 10. IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
FIGURE 12. IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. AMERICAS IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 14. AMERICAS IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. UNITED STATES IN-APP ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 16. UNITED STATES IN-APP ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. ASIA-PACIFIC IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. ASIA-PACIFIC IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. EUROPE, MIDDLE EAST & AFRICA IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 20. EUROPE, MIDDLE EAST & AFRICA IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. IN-APP ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 22. IN-APP ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023

Pricing

Currency Rates
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