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Marketing Analytics Market by Types (Descriptive analytics, Diagnostic Analytics, Predictive analytics), Component (Software, Tools), Application, Deployment, End-User - Global Forecast 2024-2030

Publisher 360iResearch
Published Jan 15, 2024
Length 198 Pages
SKU # IRE18445775

Description

Marketing Analytics Market by Types (Descriptive analytics, Diagnostic Analytics, Predictive analytics), Component (Software, Tools), Application, Deployment, End-User - Global Forecast 2024-2030


The Marketing Analytics Market size was estimated at USD 54.32 billion in 2023 and expected to reach USD 60.26 billion in 2024, at a CAGR 9.06% to reach USD 99.72 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Marketing Analytics Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Marketing Analytics Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Marketing Analytics Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Adobe Inc., AgencyAnalytics Inc., CallRail, CleverTap, Funnel.io, Google LLC by Alphabet Inc., HubSpot, Inc., International Business Machines Corporation, Invoca,Inc., Mailchimp, Microsoft Corporation, MoEngage, Neustar, Inc., Oracle Corporation, OWOX, Inc., Pegasystems Inc., Salesforce, Inc., SAS Institute Inc., Semrush, Singular Labs, Inc., SproutLoud, Supermetrics, Teradata Corporation, and Whatconverts by Icon Digital LLC.

Market Segmentation & Coverage

This research report categorizes the Marketing Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

Types

Descriptive analytics

Diagnostic Analytics

Predictive analytics

Prescriptive analytics
Component

Software

Tools
Application

Content Marketing

E-mail Marketing

Online Marketing

Social Media Marketing
Deployment

On-Cloud

On-premises
End-User

BFSI

Education

Healthcare

Manufacturing

Retail

Travel & Hospitality
Region

Americas
Argentina
Brazil
Canada
Mexico
United States

California

Florida

Illinois

New York

Ohio

Pennsylvania

Texas

Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam

Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Marketing Analytics Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Marketing Analytics Market?
3. What are the technology trends and regulatory frameworks in the Marketing Analytics Market?
4. What is the market share of the leading vendors in the Marketing Analytics Market?
5. Which modes and strategic moves are suitable for entering the Marketing Analytics Market?

Note: PDF & Excel + Online Access - 1 Year

Table of Contents

198 Pages
1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Marketing Analytics Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Rising adoption to better understand consumer insights and generate ROI
5.1.1.2. Increasing usage of hybrid and multi-cloud architectures
5.1.1.3. Surging adoption by BFSI and retail sector
5.1.2. Restraints
5.1.2.1. Concern associated with misinterpretation of marketing analytics
5.1.3. Opportunities
5.1.3.1. Integration of modern technologies for advanced marketing analytics
5.1.3.2. Potential adoption of cloud-based technology among SMEs
5.1.4. Challenges
5.1.4.1. Dearth of skilled and experienced professionals
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Marketing Analytics Market, by Types
6.1. Introduction
6.2. Descriptive analytics
6.3. Diagnostic Analytics
6.4. Predictive analytics
6.5. Prescriptive analytics
7. Marketing Analytics Market, by Component
7.1. Introduction
7.2. Software
7.3. Tools
8. Marketing Analytics Market, by Application
8.1. Introduction
8.2. Content Marketing
8.3. E-mail Marketing
8.4. Online Marketing
8.5. Social Media Marketing
9. Marketing Analytics Market, by Deployment
9.1. Introduction
9.2. On-Cloud
9.3. On-premises
10. Marketing Analytics Market, by End-User
10.1. Introduction
10.2. BFSI
10.3. Education
10.4. Healthcare
10.5. Manufacturing
10.6. Retail
10.7. Travel & Hospitality
11. Americas Marketing Analytics Market
11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States
12. Asia-Pacific Marketing Analytics Market
12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam
13. Europe, Middle East & Africa Marketing Analytics Market
13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom
14. Competitive Landscape
14.1. FPNV Positioning Matrix
14.2. Market Share Analysis, By Key Player
14.3. Competitive Scenario Analysis, By Key Player
15. Competitive Portfolio
15.1. Key Company Profiles
15.1.1. Accenture PLC
15.1.2. Adobe Inc.
15.1.3. AgencyAnalytics Inc.
15.1.4. CallRail
15.1.5. CleverTap
15.1.6. Funnel.io
15.1.7. Google LLC by Alphabet Inc.
15.1.8. HubSpot, Inc.
15.1.9. International Business Machines Corporation
15.1.10. Invoca,Inc.
15.1.11. Mailchimp
15.1.12. Microsoft Corporation
15.1.13. MoEngage
15.1.14. Neustar, Inc.
15.1.15. Oracle Corporation
15.1.16. OWOX, Inc.
15.1.17. Pegasystems Inc.
15.1.18. Salesforce, Inc.
15.1.19. SAS Institute Inc.
15.1.20. Semrush
15.1.21. Singular Labs, Inc.
15.1.22. SproutLoud
15.1.23. Supermetrics
15.1.24. Teradata Corporation
15.1.25. Whatconverts by Icon Digital LLC
15.2. Key Product Portfolio
16. Appendix
16.1. Discussion Guide
16.2. License & Pricing
FIGURE 1. MARKETING ANALYTICS MARKET RESEARCH PROCESS
FIGURE 2. MARKETING ANALYTICS MARKET SIZE, 2023 VS 2030
FIGURE 3. MARKETING ANALYTICS MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. MARKETING ANALYTICS MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. MARKETING ANALYTICS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. MARKETING ANALYTICS MARKET DYNAMICS
FIGURE 7. MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2023 VS 2030 (%)
FIGURE 8. MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2023 VS 2030 (%)
FIGURE 10. MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
FIGURE 12. MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
FIGURE 14. MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
FIGURE 16. MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 20. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 22. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 23. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 24. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 25. MARKETING ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 26. MARKETING ANALYTICS MARKET SHARE, BY KEY PLAYER, 2023

Pricing

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