Air Fresheners Market by Product (Bead Air Fresheners, Candle Air Fresheners, Gel Air Fresheners), Fragrance Type (Floral, Fruity, Herbal), Category, Distribution Channel, Application - Global Forecast 2025-2032
Description
The Air Fresheners Market was valued at USD 11.78 billion in 2024 and is projected to grow to USD 12.72 billion in 2025, with a CAGR of 8.35%, reaching USD 22.39 billion by 2032.
A comprehensive orientation to the air freshener sector outlining demand drivers, ingredient transparency expectations, and strategic supply chain imperatives for decision makers
The modern air freshener industry sits at the intersection of consumer lifestyle shifts, escalating regulatory scrutiny, and fast-evolving retail and distribution architectures. A broad spectrum of fragrance delivery mechanisms, combined with heightened expectations for sustainability and wellness, have reshaped product design priorities and go-to-market approaches. Industry participants are navigating a landscape where classic scent profiles coexist with functional claims such as odor elimination, allergen management, and low-emission formulations, while packaging and refillability emerge as important differentiators.
Consequently, manufacturers and brand owners are placing increased emphasis on agile supply chains, ingredient transparency, and point-of-sale experiences that align with omnichannel shopper journeys. This introduction frames the report’s analytical approach by outlining the critical vectors of change: product innovation, consumer perception, regulatory trends, and distribution dynamics. These vectors form the basis for subsequent sections that explore competitive positioning, tariff impacts, segmentation intelligence, and region-specific strategic implications. The goal is to equip decision makers with a clear situational awareness and a pragmatic set of next steps to navigate near-term disruptions and to capitalize on emerging consumer and retail demand patterns.
An analysis of the pivotal shifts reshaping product innovation, distribution, and consumer priorities that are transforming competitive dynamics across the sector
Recent years have produced transformative shifts that are redefining competitive advantage across the air freshener landscape. Consumers increasingly prioritize health, sustainability, and multifunctionality, prompting brands to reformulate products to reduce volatile organic compounds, to spotlight natural or plant-derived extracts, and to offer concentrated or refill-centric formats that lower packaging waste. Retailers have responded by integrating experiential displays and sampling programs in offline environments while refining digital merchandising, subscription models, and data-driven personalization online.
Meanwhile, technological advancements in fragrance delivery, such as controlled-release matrices and microencapsulation, enable longer-lasting scent performance and novel application formats. These innovations are complemented by a growing emphasis on provenance and traceability, with consumers seeking clarity on sourcing practices and regulatory compliance. At the same time, private-label pressure from large retailers and the ascent of digitally native brands have intensified competitive dynamics, accelerating price competition and driving the need for distinctive brand narratives. The convergence of these trends is creating space for hybrid propositions that combine premium sensory experiences with demonstrable environmental and health credentials.
A forward looking assessment of how recent tariff actions influence sourcing decisions, logistics complexity, pricing strategies, and operational resilience across supply chains
Policy changes in 2025 affecting tariff schedules have created a ripple effect through global sourcing and procurement strategies, compelling businesses to reassess supplier footprints and inventory management practices. Tariff adjustments add layers of cost uncertainty for import-dependent manufacturers and distributors, influencing decisions on where to locate manufacturing, whether to localize production, and how to structure contractual terms with upstream suppliers. In response, several firms have accelerated nearshoring initiatives and diversified supplier bases to mitigate the risk of concentrated exposure to any single trade policy regime.
The cumulative impact is not limited to direct input cost increases; it extends to logistics complexity, lead-time variability, and the administrative burden associated with customs compliance. Many organizations are absorbing a portion of increased costs to retain shelf price competitiveness while strategically repositioning premium assortments that can better support margin preservation. At the same time, tariff-induced pricing pressures are catalyzing product reformulation and packaging optimization to reduce weight and volumetric inefficiencies. Over time, these responses can shift competitive positioning: companies that rapidly adapt supply chains, renegotiate distribution agreements, and redesign products for cost-effective transport will gain resilience, while those that delay adaptation risk margin attrition and reduced retail shelf presence.
An integrated segmentation synthesis highlighting product, fragrance, category, distribution, and application dimensions to guide portfolio and channel strategies
Segment-level intelligence reveals nuanced demand patterns and product development vectors that inform strategic prioritization. Based on Product, the market is studied across Bead Air Fresheners, Candle Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, and Spray Air Fresheners, each responding differently to consumer desires for convenience, scent longevity, and sustainability. Based on Fragrance Type, the market is studied across Floral, Fruity, Herbal, and Woody, with the Floral further studied across Lavender and Rose and the Fruity further studied across Lemon and Orange, which highlights opportunities for targeted scent layering and seasonal promotions.
Based on Category, the market is studied across Wired and Wireless formats, reflecting the growing role of electronic dispensers and IoT-enabled scent diffusers in commercial settings. Based on Distribution Channel, the market is studied across Offline Retail and Online Retail, with Offline Retail further studied across Convenience Stores, Pharmacies, Specialty Stores, and Supermarkets/Hypermarkets, indicating differentiated shopper journeys and merchandising requirements across trade classes. Based on Application, the market is studied across Commercial and Residential, and the Commercial segment is further studied across Hotels, Offices, and Restaurants, which underscores how usage context influences formulation priorities, dispenser type, and service models.
Integrating these segmentation lenses reveals cross-cutting insights: product formats that emphasize refillability and reduced packaging resonate strongly in channels where repeat purchase and basket economics are central, while wired and wireless dispenser investments are concentrated in commercial applications that prioritize scent consistency, service agreements, and hygiene claims. Fragrance selection maps to seasonality and cultural preferences, and distribution channel characteristics shape promotional cadences and pricing elasticity. These combined perspectives enable targeted portfolio rationalization and channel-specific value propositions.
A comparative regional analysis revealing distinct consumer preferences, regulatory pressures, and channel strategies across the Americas, Europe Middle East Africa, and Asia Pacific
Regional performance and strategic priorities differ markedly, creating distinct playbooks for market entry, portfolio allocation, and partner selection. In the Americas, consumer appetite favors convenience and bold fruity and floral fragrances, with strong retail penetration across supermarkets, pharmacies, and mass channels; this region also demonstrates rapid adoption of subscription and private-label offerings. Europe, Middle East & Africa features heightened regulatory focus on emissions and ingredient disclosure, driving demand for cleaner formulations and certification-aligned products, while premium scent experiences and designer collaborations retain appeal in urban and hospitality segments.
Asia-Pacific is characterized by rapid urbanization, strong growth in e-commerce, and diverse fragrance preferences that range from traditional herbal notes to modern woody compositions; the region shows accelerated uptake of wired and wireless dispensing solutions in commercial settings and innovative formats in densely populated retail environments. Across these regions, local manufacturing and distribution partnerships remain pivotal for navigating import duties, logistics constraints, and retail assortment strategies. Consequently, companies must tailor product design, pricing architecture, and marketing narratives to regional regulatory climates, consumer taste profiles, and channel structures to unlock sustained competitive advantage.
A strategic examination of competitive positioning, innovation pathways, and partnership models shaping differentiation and market access across the industry
Competitive dynamics in this sector reflect a balance between global branded manufacturers, agile regional specialists, and retailer private labels, each leveraging different strengths to capture shelf space and consumer attention. Leading manufacturers differentiate through investments in formulation science, patent-protected delivery mechanisms, and brand storytelling that emphasizes sensory experience and sustainability credentials. Regional players often succeed by tailoring fragrances and pack formats to local cultural preferences and by maintaining close relationships with distributors and key retail partners.
Additionally, nontraditional entrants and digitally native brands are reshaping expectations around direct-to-consumer engagement, subscription services, and transparent ingredient disclosures. Their agility allows rapid experimentation with limited-run scents and personalized fragrance layering, placing pressure on larger incumbents to accelerate innovation and digital customer experience improvements. Across the competitive spectrum, partnerships with private-label manufacturers, co-packing specialists, and technology providers for smart scenting solutions have become strategic levers to extend capability sets while managing capital intensity. Ultimately, companies that combine differentiated product science, strong channel partnerships, and clear sustainability commitments will be best positioned to defend margin and expand distribution.
A concise set of operational and commercial steps designed to enhance supply chain resilience, accelerate sustainable innovation, and expand recurring revenue opportunities
Industry leaders should prioritize a set of pragmatic, actionable steps to sustain growth and mitigate emergent risks. First, strengthen supply chain resilience by diversifying suppliers across geographies and negotiating more flexible contract terms that allow rapid reallocation of production in response to policy shifts. Second, accelerate product redesign focused on material efficiency and refillability to address both regulatory pressure and consumer sustainability demand while lowering logistics cost exposure. Third, invest in formulation transparency and evidence-based health claims that build trust with consumers and retail partners.
Concurrently, expand commercial efforts in wired and wireless dispensing solutions for high-value commercial accounts, pairing technology-enabled service contracts with fragrance subscription models to create recurring revenue streams. Enhance digital commerce capabilities with tailored content and personalization tools that reflect regional fragrance preferences and purchasing patterns. Finally, pursue targeted M&A or strategic partnerships to acquire niche technologies, expand regional manufacturing capacity, or secure exclusive channel agreements. These actions, taken together, will improve margin resilience, accelerate time to market for premium innovations, and strengthen relationships with key retail and commercial partners.
A rigorous multi-method research framework combining primary stakeholder interviews, document triangulation, and scenario analysis to ensure reliable and actionable conclusions
The research approach blends primary qualitative interviews, structured stakeholder consultations, and rigorous document review to construct a defensible and replicable view of the marketplace. Primary research included in-depth interviews with procurement leaders, category managers, and commercial accounts to capture first-hand insights on purchasing drivers, dispenser adoption, and channel economics. These insights were triangulated with manufacturer technical literature, regulatory filings, and distributor program statements to validate claims about formulation trends, packaging innovations, and compliance timelines.
Analytical rigor was maintained through cross-verification across multiple independent sources and scenario analysis to test sensitivity to input cost and policy changes. Where appropriate, product-level performance claims and dispenser specifications were corroborated against supplier technical data and third-party testing protocols. The methodology emphasizes transparency regarding data provenance, interview sampling frameworks, and analytical assumptions to ensure that conclusions are traceable and actionable for decision makers evaluating strategy, sourcing, and product innovation choices.
A succinct closing synthesis emphasizing the strategic levers required for resilience and profitable growth amid regulatory, consumer, and trade disruptions
In summary, the air freshener sector is at an inflection point driven by evolving consumer priorities, regulatory scrutiny, and changing trade dynamics. Product innovation is increasingly focused on sustainability, refillability, and technologically enhanced delivery, while distribution channels continue to realign around omnichannel convenience and subscription-based models. Policy and tariff shifts create short-term disruption but also opportunity for firms that proactively reconfigure sourcing, optimize packaging, and reprice portfolios to protect margins and maintain shelf visibility.
Leaders who integrate robust supply chain strategies, targeted regional playbooks, and focused investments in formulation science and dispenser technology will be best positioned to capture growth. Moreover, a concerted emphasis on transparency, certification, and health-forward claims will help build long-term consumer trust and retailer partnerships. The overall narrative points toward a future where agility, sustainability, and precise channel execution determine which players scale profitably and which struggle to adapt.
Please Note: PDF & Excel + Online Access - 1 Year
A comprehensive orientation to the air freshener sector outlining demand drivers, ingredient transparency expectations, and strategic supply chain imperatives for decision makers
The modern air freshener industry sits at the intersection of consumer lifestyle shifts, escalating regulatory scrutiny, and fast-evolving retail and distribution architectures. A broad spectrum of fragrance delivery mechanisms, combined with heightened expectations for sustainability and wellness, have reshaped product design priorities and go-to-market approaches. Industry participants are navigating a landscape where classic scent profiles coexist with functional claims such as odor elimination, allergen management, and low-emission formulations, while packaging and refillability emerge as important differentiators.
Consequently, manufacturers and brand owners are placing increased emphasis on agile supply chains, ingredient transparency, and point-of-sale experiences that align with omnichannel shopper journeys. This introduction frames the report’s analytical approach by outlining the critical vectors of change: product innovation, consumer perception, regulatory trends, and distribution dynamics. These vectors form the basis for subsequent sections that explore competitive positioning, tariff impacts, segmentation intelligence, and region-specific strategic implications. The goal is to equip decision makers with a clear situational awareness and a pragmatic set of next steps to navigate near-term disruptions and to capitalize on emerging consumer and retail demand patterns.
An analysis of the pivotal shifts reshaping product innovation, distribution, and consumer priorities that are transforming competitive dynamics across the sector
Recent years have produced transformative shifts that are redefining competitive advantage across the air freshener landscape. Consumers increasingly prioritize health, sustainability, and multifunctionality, prompting brands to reformulate products to reduce volatile organic compounds, to spotlight natural or plant-derived extracts, and to offer concentrated or refill-centric formats that lower packaging waste. Retailers have responded by integrating experiential displays and sampling programs in offline environments while refining digital merchandising, subscription models, and data-driven personalization online.
Meanwhile, technological advancements in fragrance delivery, such as controlled-release matrices and microencapsulation, enable longer-lasting scent performance and novel application formats. These innovations are complemented by a growing emphasis on provenance and traceability, with consumers seeking clarity on sourcing practices and regulatory compliance. At the same time, private-label pressure from large retailers and the ascent of digitally native brands have intensified competitive dynamics, accelerating price competition and driving the need for distinctive brand narratives. The convergence of these trends is creating space for hybrid propositions that combine premium sensory experiences with demonstrable environmental and health credentials.
A forward looking assessment of how recent tariff actions influence sourcing decisions, logistics complexity, pricing strategies, and operational resilience across supply chains
Policy changes in 2025 affecting tariff schedules have created a ripple effect through global sourcing and procurement strategies, compelling businesses to reassess supplier footprints and inventory management practices. Tariff adjustments add layers of cost uncertainty for import-dependent manufacturers and distributors, influencing decisions on where to locate manufacturing, whether to localize production, and how to structure contractual terms with upstream suppliers. In response, several firms have accelerated nearshoring initiatives and diversified supplier bases to mitigate the risk of concentrated exposure to any single trade policy regime.
The cumulative impact is not limited to direct input cost increases; it extends to logistics complexity, lead-time variability, and the administrative burden associated with customs compliance. Many organizations are absorbing a portion of increased costs to retain shelf price competitiveness while strategically repositioning premium assortments that can better support margin preservation. At the same time, tariff-induced pricing pressures are catalyzing product reformulation and packaging optimization to reduce weight and volumetric inefficiencies. Over time, these responses can shift competitive positioning: companies that rapidly adapt supply chains, renegotiate distribution agreements, and redesign products for cost-effective transport will gain resilience, while those that delay adaptation risk margin attrition and reduced retail shelf presence.
An integrated segmentation synthesis highlighting product, fragrance, category, distribution, and application dimensions to guide portfolio and channel strategies
Segment-level intelligence reveals nuanced demand patterns and product development vectors that inform strategic prioritization. Based on Product, the market is studied across Bead Air Fresheners, Candle Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, and Spray Air Fresheners, each responding differently to consumer desires for convenience, scent longevity, and sustainability. Based on Fragrance Type, the market is studied across Floral, Fruity, Herbal, and Woody, with the Floral further studied across Lavender and Rose and the Fruity further studied across Lemon and Orange, which highlights opportunities for targeted scent layering and seasonal promotions.
Based on Category, the market is studied across Wired and Wireless formats, reflecting the growing role of electronic dispensers and IoT-enabled scent diffusers in commercial settings. Based on Distribution Channel, the market is studied across Offline Retail and Online Retail, with Offline Retail further studied across Convenience Stores, Pharmacies, Specialty Stores, and Supermarkets/Hypermarkets, indicating differentiated shopper journeys and merchandising requirements across trade classes. Based on Application, the market is studied across Commercial and Residential, and the Commercial segment is further studied across Hotels, Offices, and Restaurants, which underscores how usage context influences formulation priorities, dispenser type, and service models.
Integrating these segmentation lenses reveals cross-cutting insights: product formats that emphasize refillability and reduced packaging resonate strongly in channels where repeat purchase and basket economics are central, while wired and wireless dispenser investments are concentrated in commercial applications that prioritize scent consistency, service agreements, and hygiene claims. Fragrance selection maps to seasonality and cultural preferences, and distribution channel characteristics shape promotional cadences and pricing elasticity. These combined perspectives enable targeted portfolio rationalization and channel-specific value propositions.
A comparative regional analysis revealing distinct consumer preferences, regulatory pressures, and channel strategies across the Americas, Europe Middle East Africa, and Asia Pacific
Regional performance and strategic priorities differ markedly, creating distinct playbooks for market entry, portfolio allocation, and partner selection. In the Americas, consumer appetite favors convenience and bold fruity and floral fragrances, with strong retail penetration across supermarkets, pharmacies, and mass channels; this region also demonstrates rapid adoption of subscription and private-label offerings. Europe, Middle East & Africa features heightened regulatory focus on emissions and ingredient disclosure, driving demand for cleaner formulations and certification-aligned products, while premium scent experiences and designer collaborations retain appeal in urban and hospitality segments.
Asia-Pacific is characterized by rapid urbanization, strong growth in e-commerce, and diverse fragrance preferences that range from traditional herbal notes to modern woody compositions; the region shows accelerated uptake of wired and wireless dispensing solutions in commercial settings and innovative formats in densely populated retail environments. Across these regions, local manufacturing and distribution partnerships remain pivotal for navigating import duties, logistics constraints, and retail assortment strategies. Consequently, companies must tailor product design, pricing architecture, and marketing narratives to regional regulatory climates, consumer taste profiles, and channel structures to unlock sustained competitive advantage.
A strategic examination of competitive positioning, innovation pathways, and partnership models shaping differentiation and market access across the industry
Competitive dynamics in this sector reflect a balance between global branded manufacturers, agile regional specialists, and retailer private labels, each leveraging different strengths to capture shelf space and consumer attention. Leading manufacturers differentiate through investments in formulation science, patent-protected delivery mechanisms, and brand storytelling that emphasizes sensory experience and sustainability credentials. Regional players often succeed by tailoring fragrances and pack formats to local cultural preferences and by maintaining close relationships with distributors and key retail partners.
Additionally, nontraditional entrants and digitally native brands are reshaping expectations around direct-to-consumer engagement, subscription services, and transparent ingredient disclosures. Their agility allows rapid experimentation with limited-run scents and personalized fragrance layering, placing pressure on larger incumbents to accelerate innovation and digital customer experience improvements. Across the competitive spectrum, partnerships with private-label manufacturers, co-packing specialists, and technology providers for smart scenting solutions have become strategic levers to extend capability sets while managing capital intensity. Ultimately, companies that combine differentiated product science, strong channel partnerships, and clear sustainability commitments will be best positioned to defend margin and expand distribution.
A concise set of operational and commercial steps designed to enhance supply chain resilience, accelerate sustainable innovation, and expand recurring revenue opportunities
Industry leaders should prioritize a set of pragmatic, actionable steps to sustain growth and mitigate emergent risks. First, strengthen supply chain resilience by diversifying suppliers across geographies and negotiating more flexible contract terms that allow rapid reallocation of production in response to policy shifts. Second, accelerate product redesign focused on material efficiency and refillability to address both regulatory pressure and consumer sustainability demand while lowering logistics cost exposure. Third, invest in formulation transparency and evidence-based health claims that build trust with consumers and retail partners.
Concurrently, expand commercial efforts in wired and wireless dispensing solutions for high-value commercial accounts, pairing technology-enabled service contracts with fragrance subscription models to create recurring revenue streams. Enhance digital commerce capabilities with tailored content and personalization tools that reflect regional fragrance preferences and purchasing patterns. Finally, pursue targeted M&A or strategic partnerships to acquire niche technologies, expand regional manufacturing capacity, or secure exclusive channel agreements. These actions, taken together, will improve margin resilience, accelerate time to market for premium innovations, and strengthen relationships with key retail and commercial partners.
A rigorous multi-method research framework combining primary stakeholder interviews, document triangulation, and scenario analysis to ensure reliable and actionable conclusions
The research approach blends primary qualitative interviews, structured stakeholder consultations, and rigorous document review to construct a defensible and replicable view of the marketplace. Primary research included in-depth interviews with procurement leaders, category managers, and commercial accounts to capture first-hand insights on purchasing drivers, dispenser adoption, and channel economics. These insights were triangulated with manufacturer technical literature, regulatory filings, and distributor program statements to validate claims about formulation trends, packaging innovations, and compliance timelines.
Analytical rigor was maintained through cross-verification across multiple independent sources and scenario analysis to test sensitivity to input cost and policy changes. Where appropriate, product-level performance claims and dispenser specifications were corroborated against supplier technical data and third-party testing protocols. The methodology emphasizes transparency regarding data provenance, interview sampling frameworks, and analytical assumptions to ensure that conclusions are traceable and actionable for decision makers evaluating strategy, sourcing, and product innovation choices.
A succinct closing synthesis emphasizing the strategic levers required for resilience and profitable growth amid regulatory, consumer, and trade disruptions
In summary, the air freshener sector is at an inflection point driven by evolving consumer priorities, regulatory scrutiny, and changing trade dynamics. Product innovation is increasingly focused on sustainability, refillability, and technologically enhanced delivery, while distribution channels continue to realign around omnichannel convenience and subscription-based models. Policy and tariff shifts create short-term disruption but also opportunity for firms that proactively reconfigure sourcing, optimize packaging, and reprice portfolios to protect margins and maintain shelf visibility.
Leaders who integrate robust supply chain strategies, targeted regional playbooks, and focused investments in formulation science and dispenser technology will be best positioned to capture growth. Moreover, a concerted emphasis on transparency, certification, and health-forward claims will help build long-term consumer trust and retailer partnerships. The overall narrative points toward a future where agility, sustainability, and precise channel execution determine which players scale profitably and which struggle to adapt.
Please Note: PDF & Excel + Online Access - 1 Year
Table of Contents
184 Pages
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency
- 1.5. Language
- 1.6. Stakeholders
- 2. Research Methodology
- 3. Executive Summary
- 4. Market Overview
- 5. Market Insights
- 5.1. Growth of smart home connected scent diffusers controlled via IoT apps and voice assistants
- 5.2. Surge in eco-friendly refillable air freshener systems using plant-based biodegradable materials
- 5.3. Rising consumer demand for essential oil blends targeting stress relief and wellness in air care
- 5.4. Adoption of subscription-based fragrance services offering curated seasonal scent collections
- 5.5. Emergence of multifunctional air fresheners combining odor elimination with antimicrobial efficacy
- 5.6. Development of allergen-free and hypoallergenic formulations for sensitive and health-conscious users
- 5.7. Increased popularity of regionally inspired artisanal fragrances emphasizing local botanical extracts
- 6. Cumulative Impact of United States Tariffs 2025
- 7. Cumulative Impact of Artificial Intelligence 2025
- 8. Air Fresheners Market, by Product
- 8.1. Bead Air Fresheners
- 8.2. Candle Air Fresheners
- 8.3. Gel Air Fresheners
- 8.4. Liquid Air Fresheners
- 8.5. Spray Air Fresheners
- 9. Air Fresheners Market, by Fragrance Type
- 9.1. Floral
- 9.1.1. Lavender
- 9.1.2. Rose
- 9.2. Fruity
- 9.2.1. Lemon
- 9.2.2. Orange
- 9.3. Herbal
- 9.4. Woody
- 10. Air Fresheners Market, by Category
- 10.1. Wired
- 10.2. Wireless
- 11. Air Fresheners Market, by Distribution Channel
- 11.1. Offline Retail
- 11.1.1. Convenience Stores
- 11.1.2. Pharmacies
- 11.1.3. Specialty Stores
- 11.1.4. Supermarkets/Hypermarkets
- 11.2. Online Retail
- 12. Air Fresheners Market, by Application
- 12.1. Commercial
- 12.1.1. Hotels
- 12.1.2. Offices
- 12.1.3. Restaurants
- 12.2. Residential
- 13. Air Fresheners Market, by Region
- 13.1. Americas
- 13.1.1. North America
- 13.1.2. Latin America
- 13.2. Europe, Middle East & Africa
- 13.2.1. Europe
- 13.2.2. Middle East
- 13.2.3. Africa
- 13.3. Asia-Pacific
- 14. Air Fresheners Market, by Group
- 14.1. ASEAN
- 14.2. GCC
- 14.3. European Union
- 14.4. BRICS
- 14.5. G7
- 14.6. NATO
- 15. Air Fresheners Market, by Country
- 15.1. United States
- 15.2. Canada
- 15.3. Mexico
- 15.4. Brazil
- 15.5. United Kingdom
- 15.6. Germany
- 15.7. France
- 15.8. Russia
- 15.9. Italy
- 15.10. Spain
- 15.11. China
- 15.12. India
- 15.13. Japan
- 15.14. Australia
- 15.15. South Korea
- 16. Competitive Landscape
- 16.1. Market Share Analysis, 2024
- 16.2. FPNV Positioning Matrix, 2024
- 16.3. Competitive Analysis
- 16.3.1. Amway Corporation
- 16.3.2. Aromate Industries Co. Ltd
- 16.3.3. Bath & Body Works Inc
- 16.3.4. Beaumont Products Inc
- 16.3.5. Car-Freshner Corporation
- 16.3.6. Church & Dwight Co., Inc
- 16.3.7. Dabur India Ltd
- 16.3.8. Energizer Holdings Inc
- 16.3.9. Farcent Enterprise Co. Ltd
- 16.3.10. Fresh Products LLC
- 16.3.11. Givaudan SA
- 16.3.12. Godrej Consumer Products Ltd
- 16.3.13. Henkel AG & Co. KGaA
- 16.3.14. International Flavors & Fragrances Inc
- 16.3.15. Kimberly-Clark Corporation
- 16.3.16. Kobayashi Pharmaceutical Co. Ltd
- 16.3.17. Newell Brands Inc
- 16.3.18. Reckitt Benckiser Group PLC
- 16.3.19. S. C. Johnson & Son Inc
- 16.3.20. ScentAir Technologies LLC
- 16.3.21. ST Corporation
- 16.3.22. Symrise AG
- 16.3.23. The Clorox Company
- 16.3.24. The Procter & Gamble Company
- 16.3.25. Unilever plc
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