
Air Fresheners Market by Product (Bead Air Fresheners, Candle Air Fresheners, Gel Air Fresheners), Fragrance Type (Floral, Fruity, Herbal), Category, Distribution Channel, Application - Global Forecast 2025-2032
Description
The Air Fresheners Market was valued at USD 11.78 billion in 2024 and is projected to grow to USD 12.72 billion in 2025, with a CAGR of 8.35%, reaching USD 22.39 billion by 2032.
Unveiling the Evolving Global Air Freshener Industry Through Shifting Consumer Behaviors, Technological Advancements, and Sustainable Innovations
The global air freshener industry has entered a new era defined by shifting consumer preferences and a heightened focus on wellness and sustainability. Modern consumers are no longer satisfied with mere odor masking; they seek products that enhance mood, promote emotional well-being, and align with their values. As a result, manufacturers are innovating across multiple fronts-from natural and plant-based formulations to advanced delivery mechanisms that blend aesthetic appeal with functional performance.
In parallel, advances in technology have paved the way for smart diffusion systems. Connected devices now allow users to control intensity, schedule fragrance cycles, and even create bespoke scent profiles via mobile applications. This digital convergence is reshaping distribution channels and empowering brands to forge direct relationships with end-users, while gathering actionable data to inform future product development.
Looking ahead, continued investment in research and development will be essential to meet emerging expectations around personalization, sustainability, and health. Companies that leverage a deep understanding of evolving consumer behaviors and embrace innovative technologies are best positioned to thrive in this competitive landscape.
Examining Groundbreaking Transformations Reshaping the Air Freshener Landscape From Sustainability to Digitalization and Personalization Trends
The air freshener landscape is undergoing profound transformations driven by an intersection of environmental imperatives and digital disruption. Sustainability has moved from a marketing concept to a business imperative, compelling companies to adopt renewable resources, reduce single-use plastics, and ensure ingredient transparency. These strategic initiatives not only resonate with eco-conscious buyers but also pave the way for regulatory compliance in jurisdictions imposing stricter environmental standards.
Meanwhile, personalization has emerged as a core differentiator. Advances in fragrance chemistry and modular design enable consumers to curate scent experiences that reflect their unique tastes and daily rhythms. Moreover, the proliferation of e-commerce platforms and social media-driven brand communities has accelerated consumer-led innovation, with real-time feedback loops shaping product roadmaps.
Finally, collaboration across the value chain-spanning raw material suppliers, designers, and technology partners-is unlocking new business models. From refill subscription services to app-controlled diffusers, companies that embrace holistic, cross-functional approaches will redefine what it means to deliver a truly transformative olfactory experience.
Understanding the Far-Reaching Consequences of 2025 United States Tariffs on the Import Dynamics and Supply Chain of Air Fresheners
The introduction of comprehensive tariffs on imported air freshener components and finished goods in 2025 has prompted significant adjustments throughout the supply chain. Manufacturers reliant on overseas fragrance oils and plastic resins are facing higher input costs, compelling them to reevaluate sourcing strategies. Some businesses are pivoting toward regional suppliers to mitigate exposure, while others are investing in local production facilities to secure long-term cost stability and curb currency volatility risks.
These structural shifts have also altered go-to-market dynamics. As landed costs rise, pricing strategies are under scrutiny to preserve value perceptions. Retailers are negotiating new terms to balance shelf margins with consumer affordability, and brands are exploring direct-to-consumer channels to bypass intermediaries and foster stronger loyalty. Ultimately, the industry’s ability to adapt through supply chain diversification, strategic partnerships, and supply resilience will dictate which players can maintain competitive advantage in a post-tariff environment.
Deriving Critical Segmentation Insights Revealing Consumer Preferences Across Product Formats, Fragrance Profiles, Distribution Channels, and Applications
A granular segmentation analysis reveals that consumer preferences vary notably across product formats and usage scenarios. Bead air fresheners appeal to budget-driven shoppers seeking long-lasting fragrance releases, while candle options resonate with individuals who value ambiance and décor integration. Gel diffusers serve as a versatile middle ground, striking a balance between visual appeal and sustained scent delivery. Liquid air fresheners have found traction among performance-oriented buyers prioritizing intense diffusion, whereas spray variants remain a ubiquitous choice for on-demand freshness in transient environments.
Fragrance profiling further uncovers distinct consumption patterns, with floral accords-particularly lavender and rose-favored in residential contexts for their calming properties. Fruity notes including lemon and orange are prominent in commercial settings, where their bright, invigorating characteristics drive positive moods. Alongside traditional wired solutions, wireless battery-powered devices are rapidly gaining share by offering portability and plug-and-play convenience, while digital platforms are amplifying online retail growth. Offline channels, encompassing convenience stores, pharmacies, specialty outlets, and supermarkets, continue to anchor mass distribution, even as e-commerce penetration deepens. Lastly, application insights underscore the dichotomy between home environments and professional spaces such as hotels, corporate offices, and restaurants, each demanding tailored formulations and delivery mechanisms to meet contextual requirements.
Exploring Regional Market Variances Highlighting Unique Drivers and Opportunities in the Americas, EMEA, and Asia-Pacific for Air Fresheners
Regional dynamics underscore the multifaceted nature of air freshener demand. In the Americas, consumer enthusiasm for natural and organic formulations is driving innovation in bio-based solvents and recyclable packaging. Brand loyalty is often influenced by heritage fragrances and localized scent preferences, prompting companies to tailor offerings to regional tastes.
Across Europe, Middle East, and Africa, regulatory frameworks around volatile organic compounds and plastic waste are shaping product portfolios. Manufacturers operating in this region prioritize compliance through eco-certifications and ingredient transparency. At the same time, emerging markets within the Middle East are witnessing rapid adoption of premium diffusers, reflecting increasing discretionary spending.
Asia-Pacific stands out for its dynamic urbanization trends and rising household incomes, which are fueling demand for sophisticated scent experiences. Here, the convergence of e-commerce infrastructure and mobile commerce accelerates product discovery, while local brands leverage indigenous botanical extracts to differentiate their portfolios. Navigating these regional nuances is essential for businesses seeking global scale with local resonance.
Profiling Industry Leaders and Innovators Demonstrating Strategic Initiatives, Product Innovations, and Competitive Positioning in the Air Freshener Sector
Leading companies are charting distinct strategic pathways to secure competitive advantage. Some are forging alliances with fragrance houses to co-develop exclusive scent libraries, while others are expanding manufacturing footprints through joint ventures that enhance supply chain resilience. A subset of market leaders is investing heavily in sustainable R&D, pioneering waterless formulations and upcycled raw materials that align with circular economy principles.
At the same time, the competitive landscape is witnessing consolidation as prominent players seek scale and portfolio diversification. Acquisitions of niche brands with specialized expertise in aromatherapy or smart device integration are becoming commonplace. Parallel to M&A activities, collaborations with technology start-ups are fostering breakthroughs in customizable scent diffusion, enabling brands to offer subscription-based services and predictive replenishment models that deepen customer engagement.
Actionable Strategies for Industry Leadership Emphasizing Innovation, Sustainability, and Agility to Navigate Future Air Freshener Market Dynamics
Industry leaders should prioritize the development of eco-friendly formulations and sustainable packaging to meet the rising expectations of environmentally conscious consumers. By integrating renewable materials and reducing single-use plastics, companies can strengthen brand trust and mitigate regulatory risks. Furthermore, investing in advanced digital platforms that enable end-users to personalize scent experiences will foster deeper engagement and recurring revenue streams.
To address the altered cost landscape, diversifying supply chains through strategic partnerships and regional manufacturing hubs is critical. This approach not only enhances agility in the face of future tariff adjustments but also reduces lead times and logistical complexities. Finally, expanding presence across both online and offline channels-supported by data-driven merchandising and consumer insights-will be essential to capture share in an increasingly fragmented retail environment.
Detailing the Rigorous Multi-Method Research Approach Underpinning Comprehensive Air Freshener Market Analysis and Insights Generation
The research methodology underpinning this analysis encompasses a rigorous multi-tiered process designed to ensure accuracy and depth. It began with a comprehensive review of secondary sources, including trade publications, regulatory documents, and internal archives, to establish a foundational understanding of historical trends and market dynamics. This phase was supplemented by extensive primary research involving in-depth interviews with industry stakeholders such as raw material suppliers, manufacturers, distributors, and end-users.
Quantitative surveys provided further granularity, enabling the triangulation of qualitative insights with numerical data. Advanced data modeling techniques were then applied to uncover correlations between product attributes, consumer behaviors, and regional variations. The final phase involved validation workshops with subject matter experts to refine assumptions and address any discrepancies. Collectively, this robust approach yields a holistic perspective on the air freshener ecosystem, ensuring that strategic recommendations are underpinned by empirical evidence.
Concluding Synthesis of Key Air Freshener Market Insights and Strategic Imperatives Informing Stakeholder Decision-Making Moving Forward
In synthesizing the key insights, it is evident that the air freshener industry stands at the intersection of innovation and sustainability. Consumer demands for personalized, health-centric formulations are reshaping product development trajectories, while digital platforms and connected devices are transforming distribution and engagement models. At the same time, external pressures such as tariffs and regulatory changes compel businesses to adopt more resilient and localized supply chains.
Moving forward, success will hinge on the ability to integrate holistic strategies that balance ecological responsibility with pioneering technological capabilities. Companies that effectively navigate regional specificities, leverage robust segmentation insights, and embrace collaborative business models will be best positioned to capture emerging opportunities. Ultimately, staying attuned to evolving preferences and market undercurrents will be paramount for stakeholders aiming to secure long-term growth in this dynamic sector.
Market Segmentation & Coverage
This research report categorizes to forecast the revenues and analyze trends in each of the following sub-segmentations:
Product
Bead Air Fresheners
Candle Air Fresheners
Gel Air Fresheners
Liquid Air Fresheners
Spray Air Fresheners
Fragrance Type
Floral
Lavender
Rose
Fruity
Lemon
Orange
Herbal
Woody
Category
Wired
Wireless
Distribution Channel
Offline Retail
Convenience Stores
Pharmacies
Specialty Stores
Supermarkets/Hypermarkets
Online Retail
Application
Commercial
Hotels
Offices
Restaurants
Residential
This research report categorizes to forecast the revenues and analyze trends in each of the following sub-regions:
Americas
North America
United States
Canada
Mexico
Latin America
Brazil
Argentina
Chile
Colombia
Peru
Europe, Middle East & Africa
Europe
United Kingdom
Germany
France
Russia
Italy
Spain
Netherlands
Sweden
Poland
Switzerland
Middle East
United Arab Emirates
Saudi Arabia
Qatar
Turkey
Israel
Africa
South Africa
Nigeria
Egypt
Kenya
Asia-Pacific
China
India
Japan
Australia
South Korea
Indonesia
Thailand
Malaysia
Singapore
Taiwan
This research report categorizes to delves into recent significant developments and analyze trends in each of the following companies:
Aromate Industries Co., Ltd.
BALEV CORPORATION Ltd
Dabur India Limited
Godrej Consumer Products Limited
Henkel AG & Co. KGaA
PURESSENTIEL UK Ltd
Reckitt Benckiser Group PLC
S. C. Johnson & Son, Inc.
The Procter & Gamble Company
The Yankee Candle Company, Inc.
Please Note: PDF & Excel + Online Access - 1 Year
Unveiling the Evolving Global Air Freshener Industry Through Shifting Consumer Behaviors, Technological Advancements, and Sustainable Innovations
The global air freshener industry has entered a new era defined by shifting consumer preferences and a heightened focus on wellness and sustainability. Modern consumers are no longer satisfied with mere odor masking; they seek products that enhance mood, promote emotional well-being, and align with their values. As a result, manufacturers are innovating across multiple fronts-from natural and plant-based formulations to advanced delivery mechanisms that blend aesthetic appeal with functional performance.
In parallel, advances in technology have paved the way for smart diffusion systems. Connected devices now allow users to control intensity, schedule fragrance cycles, and even create bespoke scent profiles via mobile applications. This digital convergence is reshaping distribution channels and empowering brands to forge direct relationships with end-users, while gathering actionable data to inform future product development.
Looking ahead, continued investment in research and development will be essential to meet emerging expectations around personalization, sustainability, and health. Companies that leverage a deep understanding of evolving consumer behaviors and embrace innovative technologies are best positioned to thrive in this competitive landscape.
Examining Groundbreaking Transformations Reshaping the Air Freshener Landscape From Sustainability to Digitalization and Personalization Trends
The air freshener landscape is undergoing profound transformations driven by an intersection of environmental imperatives and digital disruption. Sustainability has moved from a marketing concept to a business imperative, compelling companies to adopt renewable resources, reduce single-use plastics, and ensure ingredient transparency. These strategic initiatives not only resonate with eco-conscious buyers but also pave the way for regulatory compliance in jurisdictions imposing stricter environmental standards.
Meanwhile, personalization has emerged as a core differentiator. Advances in fragrance chemistry and modular design enable consumers to curate scent experiences that reflect their unique tastes and daily rhythms. Moreover, the proliferation of e-commerce platforms and social media-driven brand communities has accelerated consumer-led innovation, with real-time feedback loops shaping product roadmaps.
Finally, collaboration across the value chain-spanning raw material suppliers, designers, and technology partners-is unlocking new business models. From refill subscription services to app-controlled diffusers, companies that embrace holistic, cross-functional approaches will redefine what it means to deliver a truly transformative olfactory experience.
Understanding the Far-Reaching Consequences of 2025 United States Tariffs on the Import Dynamics and Supply Chain of Air Fresheners
The introduction of comprehensive tariffs on imported air freshener components and finished goods in 2025 has prompted significant adjustments throughout the supply chain. Manufacturers reliant on overseas fragrance oils and plastic resins are facing higher input costs, compelling them to reevaluate sourcing strategies. Some businesses are pivoting toward regional suppliers to mitigate exposure, while others are investing in local production facilities to secure long-term cost stability and curb currency volatility risks.
These structural shifts have also altered go-to-market dynamics. As landed costs rise, pricing strategies are under scrutiny to preserve value perceptions. Retailers are negotiating new terms to balance shelf margins with consumer affordability, and brands are exploring direct-to-consumer channels to bypass intermediaries and foster stronger loyalty. Ultimately, the industry’s ability to adapt through supply chain diversification, strategic partnerships, and supply resilience will dictate which players can maintain competitive advantage in a post-tariff environment.
Deriving Critical Segmentation Insights Revealing Consumer Preferences Across Product Formats, Fragrance Profiles, Distribution Channels, and Applications
A granular segmentation analysis reveals that consumer preferences vary notably across product formats and usage scenarios. Bead air fresheners appeal to budget-driven shoppers seeking long-lasting fragrance releases, while candle options resonate with individuals who value ambiance and décor integration. Gel diffusers serve as a versatile middle ground, striking a balance between visual appeal and sustained scent delivery. Liquid air fresheners have found traction among performance-oriented buyers prioritizing intense diffusion, whereas spray variants remain a ubiquitous choice for on-demand freshness in transient environments.
Fragrance profiling further uncovers distinct consumption patterns, with floral accords-particularly lavender and rose-favored in residential contexts for their calming properties. Fruity notes including lemon and orange are prominent in commercial settings, where their bright, invigorating characteristics drive positive moods. Alongside traditional wired solutions, wireless battery-powered devices are rapidly gaining share by offering portability and plug-and-play convenience, while digital platforms are amplifying online retail growth. Offline channels, encompassing convenience stores, pharmacies, specialty outlets, and supermarkets, continue to anchor mass distribution, even as e-commerce penetration deepens. Lastly, application insights underscore the dichotomy between home environments and professional spaces such as hotels, corporate offices, and restaurants, each demanding tailored formulations and delivery mechanisms to meet contextual requirements.
Exploring Regional Market Variances Highlighting Unique Drivers and Opportunities in the Americas, EMEA, and Asia-Pacific for Air Fresheners
Regional dynamics underscore the multifaceted nature of air freshener demand. In the Americas, consumer enthusiasm for natural and organic formulations is driving innovation in bio-based solvents and recyclable packaging. Brand loyalty is often influenced by heritage fragrances and localized scent preferences, prompting companies to tailor offerings to regional tastes.
Across Europe, Middle East, and Africa, regulatory frameworks around volatile organic compounds and plastic waste are shaping product portfolios. Manufacturers operating in this region prioritize compliance through eco-certifications and ingredient transparency. At the same time, emerging markets within the Middle East are witnessing rapid adoption of premium diffusers, reflecting increasing discretionary spending.
Asia-Pacific stands out for its dynamic urbanization trends and rising household incomes, which are fueling demand for sophisticated scent experiences. Here, the convergence of e-commerce infrastructure and mobile commerce accelerates product discovery, while local brands leverage indigenous botanical extracts to differentiate their portfolios. Navigating these regional nuances is essential for businesses seeking global scale with local resonance.
Profiling Industry Leaders and Innovators Demonstrating Strategic Initiatives, Product Innovations, and Competitive Positioning in the Air Freshener Sector
Leading companies are charting distinct strategic pathways to secure competitive advantage. Some are forging alliances with fragrance houses to co-develop exclusive scent libraries, while others are expanding manufacturing footprints through joint ventures that enhance supply chain resilience. A subset of market leaders is investing heavily in sustainable R&D, pioneering waterless formulations and upcycled raw materials that align with circular economy principles.
At the same time, the competitive landscape is witnessing consolidation as prominent players seek scale and portfolio diversification. Acquisitions of niche brands with specialized expertise in aromatherapy or smart device integration are becoming commonplace. Parallel to M&A activities, collaborations with technology start-ups are fostering breakthroughs in customizable scent diffusion, enabling brands to offer subscription-based services and predictive replenishment models that deepen customer engagement.
Actionable Strategies for Industry Leadership Emphasizing Innovation, Sustainability, and Agility to Navigate Future Air Freshener Market Dynamics
Industry leaders should prioritize the development of eco-friendly formulations and sustainable packaging to meet the rising expectations of environmentally conscious consumers. By integrating renewable materials and reducing single-use plastics, companies can strengthen brand trust and mitigate regulatory risks. Furthermore, investing in advanced digital platforms that enable end-users to personalize scent experiences will foster deeper engagement and recurring revenue streams.
To address the altered cost landscape, diversifying supply chains through strategic partnerships and regional manufacturing hubs is critical. This approach not only enhances agility in the face of future tariff adjustments but also reduces lead times and logistical complexities. Finally, expanding presence across both online and offline channels-supported by data-driven merchandising and consumer insights-will be essential to capture share in an increasingly fragmented retail environment.
Detailing the Rigorous Multi-Method Research Approach Underpinning Comprehensive Air Freshener Market Analysis and Insights Generation
The research methodology underpinning this analysis encompasses a rigorous multi-tiered process designed to ensure accuracy and depth. It began with a comprehensive review of secondary sources, including trade publications, regulatory documents, and internal archives, to establish a foundational understanding of historical trends and market dynamics. This phase was supplemented by extensive primary research involving in-depth interviews with industry stakeholders such as raw material suppliers, manufacturers, distributors, and end-users.
Quantitative surveys provided further granularity, enabling the triangulation of qualitative insights with numerical data. Advanced data modeling techniques were then applied to uncover correlations between product attributes, consumer behaviors, and regional variations. The final phase involved validation workshops with subject matter experts to refine assumptions and address any discrepancies. Collectively, this robust approach yields a holistic perspective on the air freshener ecosystem, ensuring that strategic recommendations are underpinned by empirical evidence.
Concluding Synthesis of Key Air Freshener Market Insights and Strategic Imperatives Informing Stakeholder Decision-Making Moving Forward
In synthesizing the key insights, it is evident that the air freshener industry stands at the intersection of innovation and sustainability. Consumer demands for personalized, health-centric formulations are reshaping product development trajectories, while digital platforms and connected devices are transforming distribution and engagement models. At the same time, external pressures such as tariffs and regulatory changes compel businesses to adopt more resilient and localized supply chains.
Moving forward, success will hinge on the ability to integrate holistic strategies that balance ecological responsibility with pioneering technological capabilities. Companies that effectively navigate regional specificities, leverage robust segmentation insights, and embrace collaborative business models will be best positioned to capture emerging opportunities. Ultimately, staying attuned to evolving preferences and market undercurrents will be paramount for stakeholders aiming to secure long-term growth in this dynamic sector.
Market Segmentation & Coverage
This research report categorizes to forecast the revenues and analyze trends in each of the following sub-segmentations:
Product
Bead Air Fresheners
Candle Air Fresheners
Gel Air Fresheners
Liquid Air Fresheners
Spray Air Fresheners
Fragrance Type
Floral
Lavender
Rose
Fruity
Lemon
Orange
Herbal
Woody
Category
Wired
Wireless
Distribution Channel
Offline Retail
Convenience Stores
Pharmacies
Specialty Stores
Supermarkets/Hypermarkets
Online Retail
Application
Commercial
Hotels
Offices
Restaurants
Residential
This research report categorizes to forecast the revenues and analyze trends in each of the following sub-regions:
Americas
North America
United States
Canada
Mexico
Latin America
Brazil
Argentina
Chile
Colombia
Peru
Europe, Middle East & Africa
Europe
United Kingdom
Germany
France
Russia
Italy
Spain
Netherlands
Sweden
Poland
Switzerland
Middle East
United Arab Emirates
Saudi Arabia
Qatar
Turkey
Israel
Africa
South Africa
Nigeria
Egypt
Kenya
Asia-Pacific
China
India
Japan
Australia
South Korea
Indonesia
Thailand
Malaysia
Singapore
Taiwan
This research report categorizes to delves into recent significant developments and analyze trends in each of the following companies:
Aromate Industries Co., Ltd.
BALEV CORPORATION Ltd
Dabur India Limited
Godrej Consumer Products Limited
Henkel AG & Co. KGaA
PURESSENTIEL UK Ltd
Reckitt Benckiser Group PLC
S. C. Johnson & Son, Inc.
The Procter & Gamble Company
The Yankee Candle Company, Inc.
Please Note: PDF & Excel + Online Access - 1 Year
Table of Contents
186 Pages
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency & Pricing
- 1.5. Language
- 1.6. Stakeholders
- 2. Research Methodology
- 3. Executive Summary
- 4. Market Overview
- 5. Market Insights
- 5.1. Growth of smart home connected scent diffusers controlled via IoT apps and voice assistants
- 5.2. Surge in eco-friendly refillable air freshener systems using plant-based biodegradable materials
- 5.3. Rising consumer demand for essential oil blends targeting stress relief and wellness in air care
- 5.4. Adoption of subscription-based fragrance services offering curated seasonal scent collections
- 5.5. Emergence of multifunctional air fresheners combining odor elimination with antimicrobial efficacy
- 5.6. Development of allergen-free and hypoallergenic formulations for sensitive and health-conscious users
- 5.7. Increased popularity of regionally inspired artisanal fragrances emphasizing local botanical extracts
- 6. Cumulative Impact of United States Tariffs 2025
- 7. Cumulative Impact of Artificial Intelligence 2025
- 8. Air Fresheners Market, by Product
- 8.1. Bead Air Fresheners
- 8.2. Candle Air Fresheners
- 8.3. Gel Air Fresheners
- 8.4. Liquid Air Fresheners
- 8.5. Spray Air Fresheners
- 9. Air Fresheners Market, by Fragrance Type
- 9.1. Floral
- 9.1.1. Lavender
- 9.1.2. Rose
- 9.2. Fruity
- 9.2.1. Lemon
- 9.2.2. Orange
- 9.3. Herbal
- 9.4. Woody
- 10. Air Fresheners Market, by Category
- 10.1. Wired
- 10.2. Wireless
- 11. Air Fresheners Market, by Distribution Channel
- 11.1. Offline Retail
- 11.1.1. Convenience Stores
- 11.1.2. Pharmacies
- 11.1.3. Specialty Stores
- 11.1.4. Supermarkets/Hypermarkets
- 11.2. Online Retail
- 12. Air Fresheners Market, by Application
- 12.1. Commercial
- 12.1.1. Hotels
- 12.1.2. Offices
- 12.1.3. Restaurants
- 12.2. Residential
- 13. Air Fresheners Market, by Region
- 13.1. Americas
- 13.1.1. North America
- 13.1.2. Latin America
- 13.2. Europe, Middle East & Africa
- 13.2.1. Europe
- 13.2.2. Middle East
- 13.2.3. Africa
- 13.3. Asia-Pacific
- 14. Air Fresheners Market, by Group
- 14.1. ASEAN
- 14.2. GCC
- 14.3. European Union
- 14.4. BRICS
- 14.5. G7
- 14.6. NATO
- 15. Air Fresheners Market, by Country
- 15.1. United States
- 15.2. Canada
- 15.3. Mexico
- 15.4. Brazil
- 15.5. United Kingdom
- 15.6. Germany
- 15.7. France
- 15.8. Russia
- 15.9. Italy
- 15.10. Spain
- 15.11. China
- 15.12. India
- 15.13. Japan
- 15.14. Australia
- 15.15. South Korea
- 16. Competitive Landscape
- 16.1. Market Share Analysis, 2024
- 16.2. FPNV Positioning Matrix, 2024
- 16.3. Competitive Analysis
- 16.3.1. Aromate Industries Co., Ltd.
- 16.3.2. BALEV CORPORATION Ltd
- 16.3.3. Dabur India Limited
- 16.3.4. Godrej Consumer Products Limited
- 16.3.5. Henkel AG & Co. KGaA
- 16.3.6. PURESSENTIEL UK Ltd
- 16.3.7. Reckitt Benckiser Group PLC
- 16.3.8. S. C. Johnson & Son, Inc.
- 16.3.9. The Procter & Gamble Company
- 16.3.10. The Yankee Candle Company, Inc.
Pricing
Currency Rates
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