Aftershave Market by Formulation (Alcohol Based, Alcohol Free, Organic), Product Type (Balms, Gels, Lotions), Scent Type, Distribution Channel - Global Forecast 2025-2032
Description
The Aftershave Market was valued at USD 2.46 billion in 2024 and is projected to grow to USD 2.61 billion in 2025, with a CAGR of 6.10%, reaching USD 3.96 billion by 2032.
Strategic orientation to the evolving aftershave environment, outlining how consumer priorities, formulation choices, and channel dynamics drive competitive positioning
The introduction establishes the current aftershave market as an arena of rapid product evolution, shifting consumer preferences, and intensifying retailer and brand competition. Over recent years, consumer expectations have expanded beyond traditional post-shave relief to include multifunctional benefits such as skin conditioning, irritation reduction, and lasting fragrance. Concurrently, innovation in formulation technology and ingredient transparency has redefined product positioning, prompting manufacturers to reevaluate claims, supply chains, and compliance pathways.
As interest in wellness and natural ingredients grows, brands are increasingly balancing legacy alcohol-based formulations with alcohol-free and organic alternatives to capture emerging demand. This diversification is matched by a distribution landscape that blends digital-first commerce with enduring in-store experiences. Transitional forces such as sustainability commitments and regulatory scrutiny continue to shape product development cycles and sourcing strategies. The result is a market that rewards agility, clarity of consumer benefit, and robust supply chain oversight.
This section frames the central themes that recur throughout the analysis and sets expectations for how industry players can translate these insights into product road maps, go-to-market plans, and partnership strategies aimed at both retaining core customers and engaging new cohorts.
How consumer personalization, formulation innovation, and shifting retail economics are reshaping competitive advantage and product differentiation in aftershave
Transformative shifts in the aftershave landscape are driven by a confluence of consumer behavior, technological improvement in formulations, and broader retail ecosystem changes. Consumers now seek personalized grooming regimens that prioritize gentle, skin-supportive ingredients and transparent sourcing narratives. This has catalyzed a move away from one-size-fits-all solutions toward targeted offerings that emphasize sensory experience and dermatological benefits.
Innovation has accelerated in formulation science, with chemistry and botanical extraction methods enabling alternatives to traditional alcohol bases and novel encapsulation technologies that extend fragrance longevity while minimizing irritation. These developments are complemented by an expansion in scent profiling, delivered through curated aquatic, citrus, floral, oriental, and woody formulations that aim to capture both classic preferences and emerging micro-trends.
On the commercial side, omnichannel retailing and enhanced direct-to-consumer models have upended traditional distribution economics, forcing brands to reassess pricing strategies across economy to luxury tiers. At the same time, heightened sustainability expectations and regulatory attention to ingredient claims are prompting investments in traceability and certification. Together, these forces are reconstructing competitive moats and creating new avenues for differentiation and customer retention.
Assessment of the 2025 tariff-driven supply chain pressures, procurement adaptations, and commercial trade-offs that reshaped aftershave sourcing and pricing strategies
The cumulative effect of tariff actions in 2025 on aftershave supply chains and industry margins has introduced new commercial frictions that require strategic adaptation. Tariff measures increased landed costs for certain imported raw materials and finished goods, prompting manufacturers and private-label producers to revisit sourcing strategies and supplier diversification. In response, many firms accelerated nearshoring initiatives and alternative supplier qualification to preserve margin and mitigate exposure to further trade volatility.
For brands that rely on imported botanicals, fragrances, or specialized packaging components, the immediate implication was heightened procurement scrutiny and a renewed emphasis on total landed cost analysis rather than unit price alone. Retailers and distributors faced pressure to renegotiate vendor terms or absorb short-term cost increases, leading to selective assortment rationalization and more active inventory management. At the same time, higher import costs encouraged select manufacturers to increase vertical integration, either through direct supplier partnerships or by investing in domestic processing capabilities.
Looking ahead, the tariff environment has underscored the importance of scenario planning and contractual flexibility. Companies that implemented contingency sourcing, diversified product portfolios across price tiers, and strengthened channel-level communication have been better positioned to retain customer loyalty while incrementally restoring margin performance.
Multidimensional segmentation analysis revealing how end user profiles, formulation choices, formats, price tiers, distribution paths, and scent families guide product strategy
Key segmentation insights reveal where product development, marketing, and channel investments should be concentrated for the highest strategic return. Based on End User, the market is studied across Men and Unisex, and this dichotomy informs packaging design, scent profiles, and communication tone: products targeting Men often emphasize traditional aromatic families and performance claims, whereas Unisex offerings prioritize neutral or niche scents and inclusive branding. Based on Formulation, the market is studied across Alcohol Based, Alcohol Free, and Organic; the Alcohol Free segment is further studied across Scented and Unscented, while the Organic segment is further studied across Certified Organic and Natural Extracts, creating a layered landscape where evidence-based claims and certification can command premium placement.
Based on Product Type, the market is studied across Balms, Gels, Lotions, and Splashes, and each format aligns with distinct usage occasions, skincare claims, and price elasticity. Based on Price Tier, the market is studied across Economy, Luxury, Mid Range, and Premium, guiding advertising channels, packaging investment, and retail partnerships. Based on Distribution Channel, the market is studied across Online Retail, Pharmacy, Specialty Store, and Supermarket And Hypermarket; the Online Retail channel is further studied across Direct To Consumer and Third Party Ecommerce, which carry different margin structures and lifecycle management imperatives. Based on Scent Type, the market is studied across Aquatic, Citrus, Floral, Oriental, and Woody, enabling targeted R&D and seasonal promotions. By integrating these segment layers, companies can identify high-probability product-road map outcomes and align innovation pipelines with channel and consumer priorities.
Comparative regional dynamics that explain divergent distribution models, regulatory sensitivities, and consumer scent preferences across major global markets
Regional dynamics are pivotal to understanding demand patterns, regulatory pressures, and channel development for aftershave products. In the Americas, strong legacy brands coexist with digitally native challengers, and consumer taste balances traditional aromatic preferences with a growing appetite for natural and dermatologically tested formulations. In Europe, Middle East & Africa, regulatory complexity and diverse cultural scent palettes drive local adaptation, where certification and ingredient transparency can be decisive in premium urban centers; meanwhile, distribution ranges from specialty perfumeries to robust supermarket chains that shape accessibility and pricing.
Across Asia-Pacific, rapid urbanization, rising disposable incomes, and a surge in male grooming acceptance have created expansive growth opportunities, but also intense competition from local brands that excel in speed to market and culturally resonant scent profiles. Channel dynamics differ markedly by region: the Americas and Asia-Pacific show high online penetration and direct-to-consumer experimentation, while EMEA often relies on a mixture of specialty retail and pharmacy trust for premium positioning. Moreover, variations in regulatory regimes governing claims and ingredient lists necessitate bespoke compliance pathways and packaging localization. These regional contrasts inform prioritized go-to-market models and resource allocation for product launches, distribution partnerships, and consumer education initiatives.
Competitive intelligence summarizing how conglomerates, indie innovators, and retail partnerships define market positioning and pathways to sustainable differentiation
Competitive intelligence highlights a landscape where legacy personal care conglomerates, niche indie brands, and digitally native labels each occupy distinct strategic spaces. Large multinationals continue to leverage scale advantages in sourcing, manufacturing, and retail placement, often investing in R&D to expand formulation platforms and secure regulatory approvals across jurisdictions. At the same time, boutique and indie players drive category vitality by introducing novel ingredients, focused branding, and limited-edition scent drops that create social media traction and premium direct-to-consumer opportunities.
Retail partnerships remain central to competitive advantage, with top-performing companies demonstrating disciplined assortment management, effective in-store education, and creative omnichannel activations. Strategic alliances with suppliers for exclusive ingredients or sustainably certified inputs provide meaningful differentiation, particularly in segments where certified organic and natural extracts are valued. Moreover, market leaders are investing in advanced consumer analytics to refine segmentation by scent preference, format usage, and purchase cadence. These capabilities enable faster iteration of product assortments and more precise allocation of marketing spend, supporting better conversion across economy to luxury price tiers.
Practical strategic steps leaders should implement to balance innovation, sourcing resilience, and omnichannel activation for sustained competitive advantage
Actionable recommendations for industry leaders focus on aligning product innovation, supply chain resilience, and channel strategies to capture evolving consumer demand. First, prioritize a balanced portfolio that includes alcohol-based classics, alcohol-free alternatives, and certified organic variants to address both legacy buyers and health- or sustainability-conscious consumers. Second, invest in supplier diversification and nearshoring where feasible to mitigate tariff and logistics risks while maintaining ingredient quality and traceability.
Third, refine channel strategies by augmenting direct-to-consumer capabilities to support higher-margin engagements and richer consumer data while maintaining strategic shelf presence in pharmacies and specialty stores for credibility. Fourth, deploy scent segmentation and format innovation-balms, gels, lotions, and splashes-based on localized consumer insights and seasonal rhythms to maximize assortment productivity. Fifth, strengthen claims substantiation through third-party testing and certification, particularly for organic and dermatological claims, to reduce regulatory friction and build consumer trust. Finally, implement advanced analytics to track price-tier performance and optimize promotional cadence. Together, these actions will enhance adaptability, reduce exposure to external shocks, and accelerate product-market fit.
Robust mixed-methods approach combining stakeholder interviews, regulatory analysis, competitive profiling, and scenario modeling to ensure analytical rigor and transparency
The research methodology combines qualitative and quantitative approaches designed to ensure rigour, reproducibility, and relevance. Primary research included structured interviews with brand managers, procurement leads, retail merchants, and channel specialists to capture firsthand perspectives on formulation trends, sourcing adaptations, and merchandising strategies. These insights were validated through cross-referencing with publicly available regulatory frameworks, trade notices, and ingredient certification registries to ensure alignment with compliance realities.
Secondary inputs comprised an extensive review of industry literature, patent filings, and technical ingredient dossiers to map innovation trajectories and identify proprietary formulation techniques. Competitive profiling used a blend of retailer assortment audits and social listening to gauge consumer sentiment and brand resonance across different geographies. Analytical techniques included trend triangulation, scenario analysis for trade and tariff impacts, and segmentation modeling to identify high-opportunity intersections between product type, price tier, and distribution channel. The methodology emphasized transparency, with a clear audit trail for primary sources and an annex documenting interview protocols, respondent profiles, and data-cleaning procedures.
Synthesis of strategic implications emphasizing the necessity of integrated product, sourcing, and channel decisions to secure competitive resilience and growth
The conclusion synthesizes the executive implications of the prior analysis and emphasizes the strategic choices firms must make to thrive. The aftershave category is no longer defined solely by legacy formulation and traditional grooming norms; instead, it is being reshaped by consumer demand for gentler, more transparent products, by scent innovation, and by distribution models that reward direct engagement and flexible merchandising. Companies that embrace a multi-format product portfolio, prioritize formulation diversity, and invest in traceable supply chains will find clearer pathways to differentiation.
Furthermore, the tariff-driven disruptions of recent years reinforce the need for agile sourcing strategies and contractual flexibility. Firms that pair product innovation with disciplined channel management and evidence-backed claims will be best positioned to win consumer trust across price tiers and geographies. Ultimately, success will favor those organizations that translate insight into rapid, data-informed decisions-aligning R&D, procurement, and commercial teams to deliver coherent brand promises that resonate with contemporary consumers and retail partners alike.
Note: PDF & Excel + Online Access - 1 Year
Strategic orientation to the evolving aftershave environment, outlining how consumer priorities, formulation choices, and channel dynamics drive competitive positioning
The introduction establishes the current aftershave market as an arena of rapid product evolution, shifting consumer preferences, and intensifying retailer and brand competition. Over recent years, consumer expectations have expanded beyond traditional post-shave relief to include multifunctional benefits such as skin conditioning, irritation reduction, and lasting fragrance. Concurrently, innovation in formulation technology and ingredient transparency has redefined product positioning, prompting manufacturers to reevaluate claims, supply chains, and compliance pathways.
As interest in wellness and natural ingredients grows, brands are increasingly balancing legacy alcohol-based formulations with alcohol-free and organic alternatives to capture emerging demand. This diversification is matched by a distribution landscape that blends digital-first commerce with enduring in-store experiences. Transitional forces such as sustainability commitments and regulatory scrutiny continue to shape product development cycles and sourcing strategies. The result is a market that rewards agility, clarity of consumer benefit, and robust supply chain oversight.
This section frames the central themes that recur throughout the analysis and sets expectations for how industry players can translate these insights into product road maps, go-to-market plans, and partnership strategies aimed at both retaining core customers and engaging new cohorts.
How consumer personalization, formulation innovation, and shifting retail economics are reshaping competitive advantage and product differentiation in aftershave
Transformative shifts in the aftershave landscape are driven by a confluence of consumer behavior, technological improvement in formulations, and broader retail ecosystem changes. Consumers now seek personalized grooming regimens that prioritize gentle, skin-supportive ingredients and transparent sourcing narratives. This has catalyzed a move away from one-size-fits-all solutions toward targeted offerings that emphasize sensory experience and dermatological benefits.
Innovation has accelerated in formulation science, with chemistry and botanical extraction methods enabling alternatives to traditional alcohol bases and novel encapsulation technologies that extend fragrance longevity while minimizing irritation. These developments are complemented by an expansion in scent profiling, delivered through curated aquatic, citrus, floral, oriental, and woody formulations that aim to capture both classic preferences and emerging micro-trends.
On the commercial side, omnichannel retailing and enhanced direct-to-consumer models have upended traditional distribution economics, forcing brands to reassess pricing strategies across economy to luxury tiers. At the same time, heightened sustainability expectations and regulatory attention to ingredient claims are prompting investments in traceability and certification. Together, these forces are reconstructing competitive moats and creating new avenues for differentiation and customer retention.
Assessment of the 2025 tariff-driven supply chain pressures, procurement adaptations, and commercial trade-offs that reshaped aftershave sourcing and pricing strategies
The cumulative effect of tariff actions in 2025 on aftershave supply chains and industry margins has introduced new commercial frictions that require strategic adaptation. Tariff measures increased landed costs for certain imported raw materials and finished goods, prompting manufacturers and private-label producers to revisit sourcing strategies and supplier diversification. In response, many firms accelerated nearshoring initiatives and alternative supplier qualification to preserve margin and mitigate exposure to further trade volatility.
For brands that rely on imported botanicals, fragrances, or specialized packaging components, the immediate implication was heightened procurement scrutiny and a renewed emphasis on total landed cost analysis rather than unit price alone. Retailers and distributors faced pressure to renegotiate vendor terms or absorb short-term cost increases, leading to selective assortment rationalization and more active inventory management. At the same time, higher import costs encouraged select manufacturers to increase vertical integration, either through direct supplier partnerships or by investing in domestic processing capabilities.
Looking ahead, the tariff environment has underscored the importance of scenario planning and contractual flexibility. Companies that implemented contingency sourcing, diversified product portfolios across price tiers, and strengthened channel-level communication have been better positioned to retain customer loyalty while incrementally restoring margin performance.
Multidimensional segmentation analysis revealing how end user profiles, formulation choices, formats, price tiers, distribution paths, and scent families guide product strategy
Key segmentation insights reveal where product development, marketing, and channel investments should be concentrated for the highest strategic return. Based on End User, the market is studied across Men and Unisex, and this dichotomy informs packaging design, scent profiles, and communication tone: products targeting Men often emphasize traditional aromatic families and performance claims, whereas Unisex offerings prioritize neutral or niche scents and inclusive branding. Based on Formulation, the market is studied across Alcohol Based, Alcohol Free, and Organic; the Alcohol Free segment is further studied across Scented and Unscented, while the Organic segment is further studied across Certified Organic and Natural Extracts, creating a layered landscape where evidence-based claims and certification can command premium placement.
Based on Product Type, the market is studied across Balms, Gels, Lotions, and Splashes, and each format aligns with distinct usage occasions, skincare claims, and price elasticity. Based on Price Tier, the market is studied across Economy, Luxury, Mid Range, and Premium, guiding advertising channels, packaging investment, and retail partnerships. Based on Distribution Channel, the market is studied across Online Retail, Pharmacy, Specialty Store, and Supermarket And Hypermarket; the Online Retail channel is further studied across Direct To Consumer and Third Party Ecommerce, which carry different margin structures and lifecycle management imperatives. Based on Scent Type, the market is studied across Aquatic, Citrus, Floral, Oriental, and Woody, enabling targeted R&D and seasonal promotions. By integrating these segment layers, companies can identify high-probability product-road map outcomes and align innovation pipelines with channel and consumer priorities.
Comparative regional dynamics that explain divergent distribution models, regulatory sensitivities, and consumer scent preferences across major global markets
Regional dynamics are pivotal to understanding demand patterns, regulatory pressures, and channel development for aftershave products. In the Americas, strong legacy brands coexist with digitally native challengers, and consumer taste balances traditional aromatic preferences with a growing appetite for natural and dermatologically tested formulations. In Europe, Middle East & Africa, regulatory complexity and diverse cultural scent palettes drive local adaptation, where certification and ingredient transparency can be decisive in premium urban centers; meanwhile, distribution ranges from specialty perfumeries to robust supermarket chains that shape accessibility and pricing.
Across Asia-Pacific, rapid urbanization, rising disposable incomes, and a surge in male grooming acceptance have created expansive growth opportunities, but also intense competition from local brands that excel in speed to market and culturally resonant scent profiles. Channel dynamics differ markedly by region: the Americas and Asia-Pacific show high online penetration and direct-to-consumer experimentation, while EMEA often relies on a mixture of specialty retail and pharmacy trust for premium positioning. Moreover, variations in regulatory regimes governing claims and ingredient lists necessitate bespoke compliance pathways and packaging localization. These regional contrasts inform prioritized go-to-market models and resource allocation for product launches, distribution partnerships, and consumer education initiatives.
Competitive intelligence summarizing how conglomerates, indie innovators, and retail partnerships define market positioning and pathways to sustainable differentiation
Competitive intelligence highlights a landscape where legacy personal care conglomerates, niche indie brands, and digitally native labels each occupy distinct strategic spaces. Large multinationals continue to leverage scale advantages in sourcing, manufacturing, and retail placement, often investing in R&D to expand formulation platforms and secure regulatory approvals across jurisdictions. At the same time, boutique and indie players drive category vitality by introducing novel ingredients, focused branding, and limited-edition scent drops that create social media traction and premium direct-to-consumer opportunities.
Retail partnerships remain central to competitive advantage, with top-performing companies demonstrating disciplined assortment management, effective in-store education, and creative omnichannel activations. Strategic alliances with suppliers for exclusive ingredients or sustainably certified inputs provide meaningful differentiation, particularly in segments where certified organic and natural extracts are valued. Moreover, market leaders are investing in advanced consumer analytics to refine segmentation by scent preference, format usage, and purchase cadence. These capabilities enable faster iteration of product assortments and more precise allocation of marketing spend, supporting better conversion across economy to luxury price tiers.
Practical strategic steps leaders should implement to balance innovation, sourcing resilience, and omnichannel activation for sustained competitive advantage
Actionable recommendations for industry leaders focus on aligning product innovation, supply chain resilience, and channel strategies to capture evolving consumer demand. First, prioritize a balanced portfolio that includes alcohol-based classics, alcohol-free alternatives, and certified organic variants to address both legacy buyers and health- or sustainability-conscious consumers. Second, invest in supplier diversification and nearshoring where feasible to mitigate tariff and logistics risks while maintaining ingredient quality and traceability.
Third, refine channel strategies by augmenting direct-to-consumer capabilities to support higher-margin engagements and richer consumer data while maintaining strategic shelf presence in pharmacies and specialty stores for credibility. Fourth, deploy scent segmentation and format innovation-balms, gels, lotions, and splashes-based on localized consumer insights and seasonal rhythms to maximize assortment productivity. Fifth, strengthen claims substantiation through third-party testing and certification, particularly for organic and dermatological claims, to reduce regulatory friction and build consumer trust. Finally, implement advanced analytics to track price-tier performance and optimize promotional cadence. Together, these actions will enhance adaptability, reduce exposure to external shocks, and accelerate product-market fit.
Robust mixed-methods approach combining stakeholder interviews, regulatory analysis, competitive profiling, and scenario modeling to ensure analytical rigor and transparency
The research methodology combines qualitative and quantitative approaches designed to ensure rigour, reproducibility, and relevance. Primary research included structured interviews with brand managers, procurement leads, retail merchants, and channel specialists to capture firsthand perspectives on formulation trends, sourcing adaptations, and merchandising strategies. These insights were validated through cross-referencing with publicly available regulatory frameworks, trade notices, and ingredient certification registries to ensure alignment with compliance realities.
Secondary inputs comprised an extensive review of industry literature, patent filings, and technical ingredient dossiers to map innovation trajectories and identify proprietary formulation techniques. Competitive profiling used a blend of retailer assortment audits and social listening to gauge consumer sentiment and brand resonance across different geographies. Analytical techniques included trend triangulation, scenario analysis for trade and tariff impacts, and segmentation modeling to identify high-opportunity intersections between product type, price tier, and distribution channel. The methodology emphasized transparency, with a clear audit trail for primary sources and an annex documenting interview protocols, respondent profiles, and data-cleaning procedures.
Synthesis of strategic implications emphasizing the necessity of integrated product, sourcing, and channel decisions to secure competitive resilience and growth
The conclusion synthesizes the executive implications of the prior analysis and emphasizes the strategic choices firms must make to thrive. The aftershave category is no longer defined solely by legacy formulation and traditional grooming norms; instead, it is being reshaped by consumer demand for gentler, more transparent products, by scent innovation, and by distribution models that reward direct engagement and flexible merchandising. Companies that embrace a multi-format product portfolio, prioritize formulation diversity, and invest in traceable supply chains will find clearer pathways to differentiation.
Furthermore, the tariff-driven disruptions of recent years reinforce the need for agile sourcing strategies and contractual flexibility. Firms that pair product innovation with disciplined channel management and evidence-backed claims will be best positioned to win consumer trust across price tiers and geographies. Ultimately, success will favor those organizations that translate insight into rapid, data-informed decisions-aligning R&D, procurement, and commercial teams to deliver coherent brand promises that resonate with contemporary consumers and retail partners alike.
Note: PDF & Excel + Online Access - 1 Year
Table of Contents
196 Pages
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency
- 1.5. Language
- 1.6. Stakeholders
- 2. Research Methodology
- 3. Executive Summary
- 4. Market Overview
- 5. Market Insights
- 5.1. Growing consumer demand for alcohol-free aftershaves formulated with soothing botanical extracts
- 5.2. Surge in personalized aftershave solutions leveraging AI skin profiling for targeted moisturizing benefits
- 5.3. Expansion of gender-neutral aftershave offerings featuring inclusive marketing and unisex fragrance blends
- 5.4. Increasing popularity of sustainable aftershave refill systems using recycled packaging and eco-friendly pumps
- 5.5. Adoption of cold-pressed essential oils in aftershave products to enhance natural aroma and skin nourishment
- 5.6. Integration of microencapsulated vitamins and antioxidants in aftershaves for prolonged post-shave skin repair
- 6. Cumulative Impact of United States Tariffs 2025
- 7. Cumulative Impact of Artificial Intelligence 2025
- 8. Aftershave Market, by Formulation
- 8.1. Alcohol Based
- 8.2. Alcohol Free
- 8.2.1. Scented
- 8.2.2. Unscented
- 8.3. Organic
- 8.3.1. Certified Organic
- 8.3.2. Natural Extracts
- 9. Aftershave Market, by Product Type
- 9.1. Balms
- 9.2. Gels
- 9.3. Lotions
- 9.4. Splashes
- 10. Aftershave Market, by Scent Type
- 10.1. Aquatic
- 10.2. Citrus
- 10.3. Floral
- 10.4. Oriental
- 10.5. Woody
- 11. Aftershave Market, by Distribution Channel
- 11.1. Online Retail
- 11.1.1. Direct To Consumer
- 11.1.2. Third Party Ecommerce
- 11.2. Pharmacy
- 11.3. Specialty Store
- 11.4. Supermarket And Hypermarket
- 12. Aftershave Market, by Region
- 12.1. Americas
- 12.1.1. North America
- 12.1.2. Latin America
- 12.2. Europe, Middle East & Africa
- 12.2.1. Europe
- 12.2.2. Middle East
- 12.2.3. Africa
- 12.3. Asia-Pacific
- 13. Aftershave Market, by Group
- 13.1. ASEAN
- 13.2. GCC
- 13.3. European Union
- 13.4. BRICS
- 13.5. G7
- 13.6. NATO
- 14. Aftershave Market, by Country
- 14.1. United States
- 14.2. Canada
- 14.3. Mexico
- 14.4. Brazil
- 14.5. United Kingdom
- 14.6. Germany
- 14.7. France
- 14.8. Russia
- 14.9. Italy
- 14.10. Spain
- 14.11. China
- 14.12. India
- 14.13. Japan
- 14.14. Australia
- 14.15. South Korea
- 15. Competitive Landscape
- 15.1. Market Share Analysis, 2024
- 15.2. FPNV Positioning Matrix, 2024
- 15.3. Competitive Analysis
- 15.3.1. The Procter & Gamble Company
- 15.3.2. Edgewell Personal Care LLC
- 15.3.3. L'Oréal S.A.
- 15.3.4. Unilever PLC
- 15.3.5. Beiersdorf AG
- 15.3.6. Colgate-Palmolive Company
- 15.3.7. The Estée Lauder Companies Inc.
- 15.3.8. Shiseido Company Limited
- 15.3.9. Coty Inc.
- 15.3.10. LVMH Moët Hennessy Louis Vuitton SE
- 15.3.11. Kao Corporation
- 15.3.12. NIVEA brand by Beiersdorf AG
- 15.3.13. Proraso Italy S.r.l.
- 15.3.14. Taylor of Old Bond Street Ltd.
- 15.3.15. Geo. F. Trumper Limited
- 15.3.16. Truefitt & Hill Limited
- 15.3.17. D.R. Harris & Co. Ltd.
- 15.3.18. Pinaud Clubman by American International Industries
- 15.3.19. Parker Safety Razor LLC
- 15.3.20. The Art of Shaving
Pricing
Currency Rates
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