Action Figures Market by Product Type (Collector Edition, Digital Integration, Licensed Action Figures), Material Type (Hybrid Material Figures, Metal Action Figures, Plastic Action Figures), Age Group, Play Type, Usage Type - Global Forecast 2025-2032
Description
The Action Figures Market was valued at USD 10.27 billion in 2024 and is projected to grow to USD 11.08 billion in 2025, with a CAGR of 8.33%, reaching USD 19.49 billion by 2032.
A concise orientation to the contemporary action figures environment detailing key innovation drivers, consumer dynamics, and strategic imperatives for stakeholders
The action figures category sits at the intersection of nostalgia, fandom, and rapid technological innovation, creating a dynamic landscape that demands strategic clarity from manufacturers and retailers. In recent years, product design has evolved beyond static collectibles to include limited editions, digital integrations, and licensing partnerships that sharpen emotional bonds with consumers. These shifts have amplified the importance of intellectual property alignment, premium finishes, and immersive experiences, while traditional play patterns continue to sustain baseline demand across demographics.
Executives and decision-makers must consider both the cultural drivers that elevate certain franchises and the operational levers that enable consistent quality and distribution. Supply chain efficiency, material selection, and channel mix now influence not just cost structures but brand perception and collector trust. Consequently, strategic planning should integrate creative roadmap decisions with procurement commitments and retailer collaborations to preserve margin and brand equity. This introduction frames the subsequent analysis by outlining the forces that are reshaping product portfolios, consumer engagement models, and commercial execution across the category.
How converging content ecosystems, immersive technologies, and collector expectations are redefining product innovation and commercial strategy in the action figures market
The landscape for action figures is experiencing transformative shifts driven by convergence across content ecosystems, immersive technologies, and elevated consumer expectations for authenticity and interactivity. Licensing strategies have become more selective and value-oriented, as rights holders and manufacturers pursue collaborations that extend beyond merchandising to co-created experiences and limited-run exclusives. At the same time, collectors are demonstrating a willingness to reward craftsmanship, provenance, and scarcity, prompting producers to craft premium tiers and serialized offerings that deliver tangible differentiation.
Simultaneously, digital integration is accelerating product evolution. App-connected figures and augmented or virtual reality features are extending the lifecycle of physical products by embedding narrative layers and enabling software-driven content updates. This technological infusion complements established channels where retail presentation and event-based activations remain critical for fandom engagement. Moreover, sustainability concerns and material innovation are forcing a re-examination of sourcing and production practices, influencing design trade-offs and supplier selection. Taken together, these shifts mandate that firms adopt multidimensional strategies that coordinate IP strategy, product engineering, and consumer engagement across both physical and digital touchpoints.
Assessing the operational and strategic consequences of the 2025 tariff measures in the United States on sourcing, production footprints, and channel economics within the category
The imposition of tariffs in the United States during 2025 has introduced pronounced logistical and strategic pressures across the supply chain that manufacturers and distributors must navigate carefully. Increased duties on certain imported toy components and finished goods have amplified cost visibility at each stage of production and prompted a reassessment of sourcing geographies, vendor contracts, and landed-cost models. Firms with vertically integrated manufacturing or nearshoring capabilities found greater resilience, while those heavily dependent on long-haul imports faced immediate margin compression and inventory revaluation challenges.
In response, organizations are accelerating supplier diversification, renegotiating terms, and exploring alternate production footprints to mitigate tariff exposure. Some producers are adjusting product assortments to prioritize higher-margin or limited-edition runs that tolerate elevated unit costs, while others are absorbing short-term impacts in exchange for longer-term retail positioning. Retail partners, aware of consumer price sensitivity, are increasingly collaborating on promotional timing and exclusive launches that preserve perceived value without eroding demand. Ultimately, the tariff environment has made tactical supply chain flexibility and contractual agility essential competencies for firms seeking to maintain competitive footing and protect both gross margins and brand reputation.
A layered segmentation analysis that clarifies product, material, demographic, play, usage, and distribution distinctions to guide portfolio and channel decisions
A nuanced segmentation framework informs product strategy and marketing tactics by illuminating where growth, margin, and customer loyalty converge. Based on product type, offerings extend from Collector Edition pieces-which include Limited Edition and Retro Action Figures-through Digital Integration formats such as App-Connected Figures and AR/VR Action Figures, to Licensed Action Figures covering Comic Book Characters, Movie Characters, TV Show Characters, and Video Game Characters, and finally to Traditional Action Figures with subcategories spanning Fantasy Creatures, Military designs, Monsters, and Superheroes. Each of these product-type distinctions carries different expectations for detail fidelity, packaging, and post-sale engagement, and they require differentiated development timelines and IP negotiation strategies.
Based on material type, the market divides into Hybrid Material Figures, Metal Action Figures, and Plastic Action Figures, with material choices influencing perceived quality, recyclability, and unit cost. Based on target age group, segmentation encompasses Adults, Kids, and Teenagers, each demanding specific safety compliance, marketing tones, and distribution touchpoints. Based on play type, the category separates into Interactive Play and Stationary Play, with interactive formats often pairing hardware with software and requiring post-sale content updates. Based on usage type, Indoor Play and Outdoor Play considerations influence durability specifications and finish treatments. Based on distribution channel, the landscape spans Collectibles Conventions-encompassing Comic-Con events and Toy Fairs-E-Commerce Channels-including Brand-Owned Websites and Third-Party Digital Marketplaces-and Retail Distribution across Department Stores, Hypermarkets, Online Retailers, and Toy Specialty Stores. This layered segmentation clarifies route-to-market choices and product roadmaps, guiding investment trade-offs between broad-reach SKUs and high-value niche releases.
Regional dynamics and go-to-market considerations across the Americas, Europe Middle East & Africa, and Asia-Pacific that influence product customization and distribution tactics
Regional dynamics shape both creative choices and commercial execution, and a geographically differentiated approach is essential for scaling product lines effectively. In the Americas, consumer appetite for nostalgia-led collector editions and franchise-based launches remains robust, with event-driven activations and retail exclusives often leading engagement. Conversely, Europe, the Middle East & Africa features varied regulatory landscapes and heterogeneous retail structures that reward local partnerships and region-specific licensing agreements, and product designs frequently emphasize craftsmanship and compliance with stringent material standards. In Asia-Pacific, manufacturing ecosystems, technological adoption rates, and fandom cultures combine to support rapid experimentation with digital integrations and premium collectibles, while supply chain proximity to component suppliers offers tangible advantages for iterative product development.
Cross-regional strategies should account for differences in channel mix, promotional calendars, and retail partner expectations. Harmonizing global product platforms with local customization enables firms to capture scale benefits while respecting regional tastes, legal frameworks, and distribution norms. Moreover, coordinated launch timing across regions can optimize licensing windows and minimize market cannibalization, provided that lead times and logistics are carefully managed to preserve collector interest and retailer relationships.
Insights into competitor strategies revealing how licensing strength, manufacturing craftsmanship, and digital capabilities shape leadership and differentiation in the category
Competitive positioning in the action figures arena hinges on a combination of IP access, production craftsmanship, technological capability, and channel partnerships. Established toy manufacturers continue to leverage deep licensing relationships and extensive retail networks to secure shelf presence and launch amplification. Specialist studios and boutique manufacturers differentiate through artisanal detail, limited-run credibility, and collector community engagement, often commanding premium pricing and sustained secondary-market interest. Digital-first entrants and technology partners are introducing new modes of consumer interaction, embedding software ecosystems that extend product lifespans and create recurring engagement opportunities.
Across the competitive landscape, strategic imperatives include securing high-value IP agreements, investing in prototyping and finish quality to meet collector expectations, and building robust e-commerce capabilities that support direct-to-consumer storytelling and data capture. Additionally, firms that demonstrate supply chain adaptability and material innovation gain operational advantages in the face of regulatory changes and tariff shifts. Collaboration between licensors, manufacturers, and retail partners to co-develop exclusive assortments and timed releases has emerged as an effective tactic for splitting risk and maximizing launch impact, particularly when combined with experiential activations at conventions and influencer-led campaigns.
Actionable strategic moves for manufacturers and retailers to align licensing, product tiers, supply chain flexibility, and digital engagement for competitive advantage
Industry leaders must pursue an integrated agenda that aligns product innovation, channel strategy, and operational resilience to capture both short-term opportunities and long-term brand equity. Prioritize strengthening licensing pipelines through targeted partnerships that emphasize cross-media storytelling and co-branded experiences, while instituting tiered product architectures that balance widely distributed mainstream SKUs with limited-run collector editions. This dual approach allows firms to cater simultaneously to mass-market demand and high-margin collector segments, thereby diversifying revenue vectors and protecting brand cachet.
Operationally, accelerate supplier diversification and explore nearshoring where feasible to reduce tariff exposure and shorten lead times. Invest selectively in digital integration capabilities-such as app connectivity and AR features-to differentiate offerings and foster ongoing engagement that transcends the initial purchase. Enhance direct-to-consumer channels to capture first-party data, refine product development through consumer feedback loops, and tailor promotional strategies that resonate with distinct age cohorts. Finally, deepen engagement with fan communities through event activations and strategic exclusives to sustain attention and convert enthusiasm into repeat purchases and advocacy. These recommendations, when executed in concert, will support sustainable competitive advantage while managing cost and complexity.
A rigorous mixed-methods research approach combining executive interviews, product-level evaluation, channel intelligence, and trade documentation to validate strategic conclusions
This research synthesizes qualitative and quantitative inputs to construct an evidence-based narrative that guides strategic decision-making. Primary interviews with senior executives, product designers, and supply chain managers provided context on operational constraints, licensing dynamics, and innovation priorities, while secondary sources such as regulatory filings, patent databases, and public financial disclosures corroborated company-level behaviors and investment patterns. Product-level analysis incorporated hands-on evaluation of representative SKUs across material types and play modes to assess build quality, feature integration, and packaging strategies.
Market-channel intelligence derived from retailer assortment reviews, convention programming, and digital marketplace listings informed distribution and promotional trends. Tariff-related impacts were evaluated through customs documentation and trade-policy briefings to determine typical cost transmission mechanisms and sourcing responses. Triangulating these inputs yielded a robust set of insights that balance practitioner experience with observable market actions. Wherever possible, findings were validated through cross-sectional comparisons and scenario testing to ensure practical relevance for senior leaders considering changes to product portfolios, sourcing footprints, or channel investments.
Concluding synthesis on how coordinated creativity, operational resilience, and regional execution determine long-term competitiveness within the evolving category
In sum, the action figures category is maturing into a bifurcated ecosystem where premium, limited, and digitally augmented products coexist with traditional playlines that continue to attract mass audiences. Success depends on the ability to orchestrate licensing, design, material selection, and distribution in ways that respect collector expectations while remaining commercially viable across channels. Tariff variability and evolving regulations underscore the importance of flexible sourcing and nimble contract structures, while regional nuances require tailored go-to-market approaches to balance global scale with local relevance.
Executives who integrate creative vision with operational discipline-by securing resilient supplier networks, investing in targeted digital capabilities, and engaging fan communities through meaningful exclusives-will be best positioned to convert cultural relevance into sustainable revenue streams. The sector rewards both innovation and precision: those who can deliver compelling narratives through product excellence and persistent consumer engagement will capture disproportionate loyalty in a crowded and emotionally driven marketplace.
Note: PDF & Excel + Online Access - 1 Year
A concise orientation to the contemporary action figures environment detailing key innovation drivers, consumer dynamics, and strategic imperatives for stakeholders
The action figures category sits at the intersection of nostalgia, fandom, and rapid technological innovation, creating a dynamic landscape that demands strategic clarity from manufacturers and retailers. In recent years, product design has evolved beyond static collectibles to include limited editions, digital integrations, and licensing partnerships that sharpen emotional bonds with consumers. These shifts have amplified the importance of intellectual property alignment, premium finishes, and immersive experiences, while traditional play patterns continue to sustain baseline demand across demographics.
Executives and decision-makers must consider both the cultural drivers that elevate certain franchises and the operational levers that enable consistent quality and distribution. Supply chain efficiency, material selection, and channel mix now influence not just cost structures but brand perception and collector trust. Consequently, strategic planning should integrate creative roadmap decisions with procurement commitments and retailer collaborations to preserve margin and brand equity. This introduction frames the subsequent analysis by outlining the forces that are reshaping product portfolios, consumer engagement models, and commercial execution across the category.
How converging content ecosystems, immersive technologies, and collector expectations are redefining product innovation and commercial strategy in the action figures market
The landscape for action figures is experiencing transformative shifts driven by convergence across content ecosystems, immersive technologies, and elevated consumer expectations for authenticity and interactivity. Licensing strategies have become more selective and value-oriented, as rights holders and manufacturers pursue collaborations that extend beyond merchandising to co-created experiences and limited-run exclusives. At the same time, collectors are demonstrating a willingness to reward craftsmanship, provenance, and scarcity, prompting producers to craft premium tiers and serialized offerings that deliver tangible differentiation.
Simultaneously, digital integration is accelerating product evolution. App-connected figures and augmented or virtual reality features are extending the lifecycle of physical products by embedding narrative layers and enabling software-driven content updates. This technological infusion complements established channels where retail presentation and event-based activations remain critical for fandom engagement. Moreover, sustainability concerns and material innovation are forcing a re-examination of sourcing and production practices, influencing design trade-offs and supplier selection. Taken together, these shifts mandate that firms adopt multidimensional strategies that coordinate IP strategy, product engineering, and consumer engagement across both physical and digital touchpoints.
Assessing the operational and strategic consequences of the 2025 tariff measures in the United States on sourcing, production footprints, and channel economics within the category
The imposition of tariffs in the United States during 2025 has introduced pronounced logistical and strategic pressures across the supply chain that manufacturers and distributors must navigate carefully. Increased duties on certain imported toy components and finished goods have amplified cost visibility at each stage of production and prompted a reassessment of sourcing geographies, vendor contracts, and landed-cost models. Firms with vertically integrated manufacturing or nearshoring capabilities found greater resilience, while those heavily dependent on long-haul imports faced immediate margin compression and inventory revaluation challenges.
In response, organizations are accelerating supplier diversification, renegotiating terms, and exploring alternate production footprints to mitigate tariff exposure. Some producers are adjusting product assortments to prioritize higher-margin or limited-edition runs that tolerate elevated unit costs, while others are absorbing short-term impacts in exchange for longer-term retail positioning. Retail partners, aware of consumer price sensitivity, are increasingly collaborating on promotional timing and exclusive launches that preserve perceived value without eroding demand. Ultimately, the tariff environment has made tactical supply chain flexibility and contractual agility essential competencies for firms seeking to maintain competitive footing and protect both gross margins and brand reputation.
A layered segmentation analysis that clarifies product, material, demographic, play, usage, and distribution distinctions to guide portfolio and channel decisions
A nuanced segmentation framework informs product strategy and marketing tactics by illuminating where growth, margin, and customer loyalty converge. Based on product type, offerings extend from Collector Edition pieces-which include Limited Edition and Retro Action Figures-through Digital Integration formats such as App-Connected Figures and AR/VR Action Figures, to Licensed Action Figures covering Comic Book Characters, Movie Characters, TV Show Characters, and Video Game Characters, and finally to Traditional Action Figures with subcategories spanning Fantasy Creatures, Military designs, Monsters, and Superheroes. Each of these product-type distinctions carries different expectations for detail fidelity, packaging, and post-sale engagement, and they require differentiated development timelines and IP negotiation strategies.
Based on material type, the market divides into Hybrid Material Figures, Metal Action Figures, and Plastic Action Figures, with material choices influencing perceived quality, recyclability, and unit cost. Based on target age group, segmentation encompasses Adults, Kids, and Teenagers, each demanding specific safety compliance, marketing tones, and distribution touchpoints. Based on play type, the category separates into Interactive Play and Stationary Play, with interactive formats often pairing hardware with software and requiring post-sale content updates. Based on usage type, Indoor Play and Outdoor Play considerations influence durability specifications and finish treatments. Based on distribution channel, the landscape spans Collectibles Conventions-encompassing Comic-Con events and Toy Fairs-E-Commerce Channels-including Brand-Owned Websites and Third-Party Digital Marketplaces-and Retail Distribution across Department Stores, Hypermarkets, Online Retailers, and Toy Specialty Stores. This layered segmentation clarifies route-to-market choices and product roadmaps, guiding investment trade-offs between broad-reach SKUs and high-value niche releases.
Regional dynamics and go-to-market considerations across the Americas, Europe Middle East & Africa, and Asia-Pacific that influence product customization and distribution tactics
Regional dynamics shape both creative choices and commercial execution, and a geographically differentiated approach is essential for scaling product lines effectively. In the Americas, consumer appetite for nostalgia-led collector editions and franchise-based launches remains robust, with event-driven activations and retail exclusives often leading engagement. Conversely, Europe, the Middle East & Africa features varied regulatory landscapes and heterogeneous retail structures that reward local partnerships and region-specific licensing agreements, and product designs frequently emphasize craftsmanship and compliance with stringent material standards. In Asia-Pacific, manufacturing ecosystems, technological adoption rates, and fandom cultures combine to support rapid experimentation with digital integrations and premium collectibles, while supply chain proximity to component suppliers offers tangible advantages for iterative product development.
Cross-regional strategies should account for differences in channel mix, promotional calendars, and retail partner expectations. Harmonizing global product platforms with local customization enables firms to capture scale benefits while respecting regional tastes, legal frameworks, and distribution norms. Moreover, coordinated launch timing across regions can optimize licensing windows and minimize market cannibalization, provided that lead times and logistics are carefully managed to preserve collector interest and retailer relationships.
Insights into competitor strategies revealing how licensing strength, manufacturing craftsmanship, and digital capabilities shape leadership and differentiation in the category
Competitive positioning in the action figures arena hinges on a combination of IP access, production craftsmanship, technological capability, and channel partnerships. Established toy manufacturers continue to leverage deep licensing relationships and extensive retail networks to secure shelf presence and launch amplification. Specialist studios and boutique manufacturers differentiate through artisanal detail, limited-run credibility, and collector community engagement, often commanding premium pricing and sustained secondary-market interest. Digital-first entrants and technology partners are introducing new modes of consumer interaction, embedding software ecosystems that extend product lifespans and create recurring engagement opportunities.
Across the competitive landscape, strategic imperatives include securing high-value IP agreements, investing in prototyping and finish quality to meet collector expectations, and building robust e-commerce capabilities that support direct-to-consumer storytelling and data capture. Additionally, firms that demonstrate supply chain adaptability and material innovation gain operational advantages in the face of regulatory changes and tariff shifts. Collaboration between licensors, manufacturers, and retail partners to co-develop exclusive assortments and timed releases has emerged as an effective tactic for splitting risk and maximizing launch impact, particularly when combined with experiential activations at conventions and influencer-led campaigns.
Actionable strategic moves for manufacturers and retailers to align licensing, product tiers, supply chain flexibility, and digital engagement for competitive advantage
Industry leaders must pursue an integrated agenda that aligns product innovation, channel strategy, and operational resilience to capture both short-term opportunities and long-term brand equity. Prioritize strengthening licensing pipelines through targeted partnerships that emphasize cross-media storytelling and co-branded experiences, while instituting tiered product architectures that balance widely distributed mainstream SKUs with limited-run collector editions. This dual approach allows firms to cater simultaneously to mass-market demand and high-margin collector segments, thereby diversifying revenue vectors and protecting brand cachet.
Operationally, accelerate supplier diversification and explore nearshoring where feasible to reduce tariff exposure and shorten lead times. Invest selectively in digital integration capabilities-such as app connectivity and AR features-to differentiate offerings and foster ongoing engagement that transcends the initial purchase. Enhance direct-to-consumer channels to capture first-party data, refine product development through consumer feedback loops, and tailor promotional strategies that resonate with distinct age cohorts. Finally, deepen engagement with fan communities through event activations and strategic exclusives to sustain attention and convert enthusiasm into repeat purchases and advocacy. These recommendations, when executed in concert, will support sustainable competitive advantage while managing cost and complexity.
A rigorous mixed-methods research approach combining executive interviews, product-level evaluation, channel intelligence, and trade documentation to validate strategic conclusions
This research synthesizes qualitative and quantitative inputs to construct an evidence-based narrative that guides strategic decision-making. Primary interviews with senior executives, product designers, and supply chain managers provided context on operational constraints, licensing dynamics, and innovation priorities, while secondary sources such as regulatory filings, patent databases, and public financial disclosures corroborated company-level behaviors and investment patterns. Product-level analysis incorporated hands-on evaluation of representative SKUs across material types and play modes to assess build quality, feature integration, and packaging strategies.
Market-channel intelligence derived from retailer assortment reviews, convention programming, and digital marketplace listings informed distribution and promotional trends. Tariff-related impacts were evaluated through customs documentation and trade-policy briefings to determine typical cost transmission mechanisms and sourcing responses. Triangulating these inputs yielded a robust set of insights that balance practitioner experience with observable market actions. Wherever possible, findings were validated through cross-sectional comparisons and scenario testing to ensure practical relevance for senior leaders considering changes to product portfolios, sourcing footprints, or channel investments.
Concluding synthesis on how coordinated creativity, operational resilience, and regional execution determine long-term competitiveness within the evolving category
In sum, the action figures category is maturing into a bifurcated ecosystem where premium, limited, and digitally augmented products coexist with traditional playlines that continue to attract mass audiences. Success depends on the ability to orchestrate licensing, design, material selection, and distribution in ways that respect collector expectations while remaining commercially viable across channels. Tariff variability and evolving regulations underscore the importance of flexible sourcing and nimble contract structures, while regional nuances require tailored go-to-market approaches to balance global scale with local relevance.
Executives who integrate creative vision with operational discipline-by securing resilient supplier networks, investing in targeted digital capabilities, and engaging fan communities through meaningful exclusives-will be best positioned to convert cultural relevance into sustainable revenue streams. The sector rewards both innovation and precision: those who can deliver compelling narratives through product excellence and persistent consumer engagement will capture disproportionate loyalty in a crowded and emotionally driven marketplace.
Note: PDF & Excel + Online Access - 1 Year
Table of Contents
195 Pages
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency
- 1.5. Language
- 1.6. Stakeholders
- 2. Research Methodology
- 3. Executive Summary
- 4. Market Overview
- 5. Market Insights
- 5.1. Eco-friendly action figures made from recycled plastics and sustainable packaging materials
- 5.2. Integration of augmented reality functionality into action figures for immersive user experiences
- 5.3. Collaboration between high fashion designers and action figure brands driving premium collectible releases
- 5.4. Customizable modular action figures with 3D-printed accessories and interchangeable parts for personalization
- 5.5. Exclusive subscription-based blind box action figure series generating recurring collector revenue streams
- 5.6. Blockchain-backed digital twin NFTs paired with physical action figures for authenticated rarity tracking
- 6. Cumulative Impact of United States Tariffs 2025
- 7. Cumulative Impact of Artificial Intelligence 2025
- 8. Action Figures Market, by Product Type
- 8.1. Collector Edition
- 8.1.1. Limited Edition
- 8.1.2. Retro Action Figures
- 8.2. Digital Integration
- 8.2.1. App-Connected Figures
- 8.2.2. AR/VR Action Figures
- 8.3. Licensed Action Figures
- 8.3.1. Comic Book Characters
- 8.3.2. Movie Characters
- 8.3.3. TV Show Characters
- 8.3.4. Video Game Characters
- 8.4. Traditional Action Figures
- 8.4.1. Fantasy Creatures
- 8.4.2. Military
- 8.4.3. Monsters
- 8.4.4. Superheroes
- 9. Action Figures Market, by Material Type
- 9.1. Hybrid Material Figures
- 9.2. Metal Action Figures
- 9.3. Plastic Action Figures
- 10. Action Figures Market, by Age Group
- 10.1. Adults
- 10.2. Kids
- 10.3. Teenagers
- 11. Action Figures Market, by Play Type
- 11.1. Interactive Play
- 11.2. Stationary Play
- 12. Action Figures Market, by Usage Type
- 12.1. Indoor Play
- 12.2. Outdoor Play
- 13. Action Figures Market, by Region
- 13.1. Americas
- 13.1.1. North America
- 13.1.2. Latin America
- 13.2. Europe, Middle East & Africa
- 13.2.1. Europe
- 13.2.2. Middle East
- 13.2.3. Africa
- 13.3. Asia-Pacific
- 14. Action Figures Market, by Group
- 14.1. ASEAN
- 14.2. GCC
- 14.3. European Union
- 14.4. BRICS
- 14.5. G7
- 14.6. NATO
- 15. Action Figures Market, by Country
- 15.1. United States
- 15.2. Canada
- 15.3. Mexico
- 15.4. Brazil
- 15.5. United Kingdom
- 15.6. Germany
- 15.7. France
- 15.8. Russia
- 15.9. Italy
- 15.10. Spain
- 15.11. China
- 15.12. India
- 15.13. Japan
- 15.14. Australia
- 15.15. South Korea
- 16. Competitive Landscape
- 16.1. Market Share Analysis, 2024
- 16.2. FPNV Positioning Matrix, 2024
- 16.3. Competitive Analysis
- 16.3.1. Bandai Namco Holdings Inc.
- 16.3.2. Boss Fight Studio by Netflix, Inc.
- 16.3.3. Diamond Select Toys LLC
- 16.3.4. Funko, LLC
- 16.3.5. Good Smile Company, Inc.
- 16.3.6. Hasbro, Inc.
- 16.3.7. Hot Toys Limited
- 16.3.8. JAKKS Pacific, Inc.
- 16.3.9. Kotobukiya Co., Ltd.
- 16.3.10. LEGO Group
- 16.3.11. Mattel, Inc.
- 16.3.12. McFarlane Toys
- 16.3.13. Medicom Toy Corporation
- 16.3.14. Mego Corporation
- 16.3.15. Mezco Toyz LLC
- 16.3.16. Moose Toys Ltd
- 16.3.17. National Entertainment Collectibles Association (NECA)
- 16.3.18. Playmates Toys Inc.
- 16.3.19. Sideshow Inc.
- 16.3.20. Simba Dickie Group
- 16.3.21. Spin Master Corporation
- 16.3.22. Storm Collectibles
- 16.3.23. Super7 Retail Inc.
- 16.3.24. ThreeZero Group Limited
- 16.3.25. Tomy Company Ltd.
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