
Account-based Marketing Market by Account Type (Account-Based Marketing Lite, Programmatic Account-Based Marketing, Strategic Account-Based Marketing), Component (Services, Tools), Deployment Model, Organization Size, Verticals - Global Forecast 2024-2030
Description
Account-based Marketing Market by Account Type (Account-Based Marketing Lite, Programmatic Account-Based Marketing, Strategic Account-Based Marketing), Component (Services, Tools), Deployment Model, Organization Size, Verticals - Global Forecast 2024-2030
The Account-based Marketing Market size was estimated at USD 1.38 billion in 2023 and expected to reach USD 1.59 billion in 2024, at a CAGR 13.10% to reach USD 3.28 billion by 2030.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Account-based Marketing Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Account-based Marketing Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Account-based Marketing Market, highlighting leading vendors and their innovative profiles. These include 6Sense, Act-On Software, AdDaptive Intelligence, Inc., Albacross, Demandbase, Demandscience, Drift, Evergage by Salesforce, Inc., Folloze, Inc., Foundry ABM, HunSpot, Integrate, Kwanzoo, Inc., Lattice Engines, Leadfeeder, Madison Logic, Inc., Market Resource Partners, LLC, Marketo by Adobe Inc., Metadata.io, Postal.io, Reachdesk, RollWorks, Terminus ABM, Uberflip, and WPP LLC.
Market Segmentation & Coverage
This research report categorizes the Account-based Marketing Market to forecast the revenues and analyze trends in each of the following sub-markets:
Account Type
Account-Based Marketing Lite
Services
On-Cloud
Large Enterprise
Automotive & Manufacturing
Americas
Argentina
California
Australia
Denmark
The report offers valuable insights on the following aspects:
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
- What is the market size and forecast of the Account-based Marketing Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the Account-based Marketing Market?
- What are the technology trends and regulatory frameworks in the Account-based Marketing Market?
- What is the market share of the leading vendors in the Account-based Marketing Market?
- Which modes and strategic moves are suitable for entering the Account-based Marketing Market?
Note: PDF & Excel + Online Access - 1 Year
Table of Contents
182 Pages
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency & Pricing
- 1.5. Language
- 1.6. Limitations
- 1.7. Assumptions
- 1.8. Stakeholders
- 2. Research Methodology
- 2.1. Define: Research Objective
- 2.2. Determine: Research Design
- 2.3. Prepare: Research Instrument
- 2.4. Collect: Data Source
- 2.5. Analyze: Data Interpretation
- 2.6. Formulate: Data Verification
- 2.7. Publish: Research Report
- 2.8. Repeat: Report Update
- 3. Executive Summary
- 4. Market Overview
- 4.1. Introduction
- 4.2. Account-based Marketing Market, by Region
- 5. Market Insights
- 5.1. Market Dynamics
- 5.1.1. Drivers
- 5.1.1.1. Growing need to identify best-fit customers to expand company revenue
- 5.1.1.2. Significant development of social media and social advertising
- 5.1.1.3. Rapid shift towards the advanced marketing models
- 5.1.2. Restraints
- 5.1.2.1. Concern associated with inadequate data sets
- 5.1.3. Opportunities
- 5.1.3.1. Introduction of AI-powered ABM platforms
- 5.1.3.2. Rise in adoption of clous based solutions
- 5.1.4. Challenges
- 5.1.4.1. Reluctance to shift from traditional marketing approach and difficulty in identifying right tools for ABM
- 5.2. Market Segmentation Analysis
- 5.3. Market Trend Analysis
- 5.4. Cumulative Impact of High Inflation
- 5.5. Porter’s Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
- 5.6. Value Chain & Critical Path Analysis
- 5.7. Regulatory Framework
- 6. Account-based Marketing Market, by Account Type
- 6.1. Introduction
- 6.2. Account-Based Marketing Lite
- 6.3. Programmatic Account-Based Marketing
- 6.4. Strategic Account-Based Marketing
- 7. Account-based Marketing Market, by Component
- 7.1. Introduction
- 7.2. Services
- 7.3. Tools
- 8. Account-based Marketing Market, by Deployment Model
- 8.1. Introduction
- 8.2. On-Cloud
- 8.3. On-Premises
- 9. Account-based Marketing Market, by Organization Size
- 9.1. Introduction
- 9.2. Large Enterprise
- 9.3. Small & Medium Enterprise
- 10. Account-based Marketing Market, by Verticals
- 10.1. Introduction
- 10.2. Automotive & Manufacturing
- 10.3. BFSI
- 10.4. Construction & Engineering
- 10.5. Education
- 10.6. Government & Public Sector
- 10.7. Healthcare & Lifescience
- 10.8. IT & Telecommunication & Media
- 10.9. Retail & eCommerce
- 11. Americas Account-based Marketing Market
- 11.1. Introduction
- 11.2. Argentina
- 11.3. Brazil
- 11.4. Canada
- 11.5. Mexico
- 11.6. United States
- 12. Asia-Pacific Account-based Marketing Market
- 12.1. Introduction
- 12.2. Australia
- 12.3. China
- 12.4. India
- 12.5. Indonesia
- 12.6. Japan
- 12.7. Malaysia
- 12.8. Philippines
- 12.9. Singapore
- 12.10. South Korea
- 12.11. Taiwan
- 12.12. Thailand
- 12.13. Vietnam
- 13. Europe, Middle East & Africa Account-based Marketing Market
- 13.1. Introduction
- 13.2. Denmark
- 13.3. Egypt
- 13.4. Finland
- 13.5. France
- 13.6. Germany
- 13.7. Israel
- 13.8. Italy
- 13.9. Netherlands
- 13.10. Nigeria
- 13.11. Norway
- 13.12. Poland
- 13.13. Qatar
- 13.14. Russia
- 13.15. Saudi Arabia
- 13.16. South Africa
- 13.17. Spain
- 13.18. Sweden
- 13.19. Switzerland
- 13.20. Turkey
- 13.21. United Arab Emirates
- 13.22. United Kingdom
- 14. Competitive Landscape
- 14.1. FPNV Positioning Matrix
- 14.2. Market Share Analysis, By Key Player
- 14.3. Competitive Scenario Analysis, By Key Player
- 15. Competitive Portfolio
- 15.1. Key Company Profiles
- 15.1.1. 6Sense
- 15.1.2. Act-On Software
- 15.1.3. AdDaptive Intelligence, Inc.
- 15.1.4. Albacross
- 15.1.5. Demandbase
- 15.1.6. Demandscience
- 15.1.7. Drift
- 15.1.8. Evergage by Salesforce, Inc.
- 15.1.9. Folloze, Inc.
- 15.1.10. Foundry ABM
- 15.1.11. HunSpot
- 15.1.12. Integrate
- 15.1.13. Kwanzoo, Inc.
- 15.1.14. Lattice Engines
- 15.1.15. Leadfeeder
- 15.1.16. Madison Logic, Inc.
- 15.1.17. Market Resource Partners, LLC
- 15.1.18. Marketo by Adobe Inc.
- 15.1.19. Metadata.io
- 15.1.20. Postal.io
- 15.1.21. Reachdesk
- 15.1.22. RollWorks
- 15.1.23. Terminus ABM
- 15.1.24. Uberflip
- 15.1.25. WPP LLC
- 15.2. Key Product Portfolio
- 16. Appendix
- 16.1. Discussion Guide
- 16.2. License & Pricing
- FIGURE 1. ACCOUNT-BASED MARKETING MARKET RESEARCH PROCESS
- FIGURE 2. ACCOUNT-BASED MARKETING MARKET SIZE, 2023 VS 2030
- FIGURE 3. ACCOUNT-BASED MARKETING MARKET SIZE, 2018-2030 (USD MILLION)
- FIGURE 4. ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2023 VS 2030 (%)
- FIGURE 5. ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 6. ACCOUNT-BASED MARKETING MARKET DYNAMICS
- FIGURE 7. ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2023 VS 2030 (%)
- FIGURE 8. ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 9. ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2023 VS 2030 (%)
- FIGURE 10. ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 11. ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2023 VS 2030 (%)
- FIGURE 12. ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 13. ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2023 VS 2030 (%)
- FIGURE 14. ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 15. ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2023 VS 2030 (%)
- FIGURE 16. ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 17. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
- FIGURE 18. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 19. UNITED STATES ACCOUNT-BASED MARKETING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
- FIGURE 20. UNITED STATES ACCOUNT-BASED MARKETING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 21. ASIA-PACIFIC ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
- FIGURE 22. ASIA-PACIFIC ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 23. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
- FIGURE 24. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 25. ACCOUNT-BASED MARKETING MARKET, FPNV POSITIONING MATRIX, 2023
- FIGURE 26. ACCOUNT-BASED MARKETING MARKET SHARE, BY KEY PLAYER, 2023
Pricing
Currency Rates
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