AVOD Market by Device Type (Desktop, Smart TV, Smartphone), Content Genre (Entertainment, Kids, Music), Advertising Format, Gender, Ad Length - Global Forecast 2025-2032
Description
The AVOD Market was valued at USD 34.08 billion in 2024 and is projected to grow to USD 36.76 billion in 2025, with a CAGR of 7.92%, reaching USD 62.72 billion by 2032.
A concise yet comprehensive framing of AVOD dynamics highlighting convergence of device engagement, content preferences, ad formats, and monetization pressures
The advertising-supported video on demand landscape is entering a phase of intensified competition and accelerated innovation as consumer behaviors, device ecosystems, and advertising technology converge. Viewers continue to migrate toward large-screen experiences while maintaining significant engagement on smartphones and tablets, prompting advertisers to rethink creative, frequency, and measurement strategies across a fragmented device environment. At the same time, content creators and platform operators are balancing monetization imperatives with user experience considerations, leading to fresh experimentation in ad frequency, formats, and dynamic personalization.
Consequently, leadership teams must integrate cross-device audience graphs, granular content taxonomy, and real-time performance signals to retain both reach and relevance. This report establishes the strategic context for those decisions by synthesizing device usage patterns, content preferences, advertising format effectiveness, age and gender dynamics, and creative length performance. The aim is to equip decision-makers with a coherent narrative and empirical considerations that support prioritized investments in product, ad operations, and measurement enhancements.
How device heterogeneity, nuanced content portfolios, ad-format diversification, and refined audience segmentation are redefining AVOD strategies
Several transformative shifts are reshaping how advertisers and platform operators approach AVOD, and these trends are mutually reinforcing. First, the device mix is evolving: while Smart TV experiences command the longest session lengths and highest incremental ad recall, desktop environments remain critical for workday reach, and smartphones deliver exceptional reach and frequency across younger cohorts. Within desktop, macOS and Windows environments show distinct behavior patterns that influence creative formatting and playback reliability, while smartphones bifurcate across Android and iOS ecosystems with important implications for SDK implementations, privacy controls, and in-app ad delivery.
Second, content portfolio strategies are becoming more granular. Entertainment genres such as comedy, documentaries, drama, and reality naturally foster differing tolerance for ad breaks, whereas sports verticals, spanning collegiate, esports, and professional competitions, unlock premium live inventory but demand near-zero latency and synchronized ad insertion. Third, advertising formats are diversifying; pre-roll and mid-roll remain staples, but display overlay options, including dynamic and static overlays, are increasingly used to reduce viewer drop-off while preserving ad inventory. Finally, audience segmentation by age and gender, coupled with nuanced ad-length testing-ranging from short six- to fifteen-second spots up to over-60-second brand content-are informing creative and planning decisions. Together, these shifts necessitate integrated measurement systems and flexible campaign architectures that can adapt to content, context, and device simultaneously.
Understanding the cascading operational and commercial consequences of United States tariff shifts on device supply, platform economics, and advertising efficiency in 2025
The policy environment and trade dynamics in 2025 are exerting a material, though uneven, influence on platform economics and supply chains that underpin the broader media ecosystem. Tariff changes affecting hardware components for smart TVs, streaming sticks, and mobile devices have rippled into procurement cycles, product launch timelines, and cost structures for OEMs and distributors. As a result, downstream platform owners are navigating inventory timing and pricing volatility while reconsidering promotional strategies that historically subsidized device adoption.
For advertisers and platforms, these pressures translate into a more cautious capital allocation approach and an increased focus on efficiency. Media operations teams are accelerating investments in yield optimization tools and header bidding approaches to capture incremental CPM improvements, while content partners are renegotiating revenue-share arrangements to reflect higher distribution costs. Moreover, the tariff-driven recalibration has incentivized regional supply chain diversification, prompting some platform providers to prioritize partnerships in lower-cost manufacturing regions. In turn, these adjustments can influence content delivery economics and the pace at which new ad-supported features are rolled out to consumers across device types and geographies.
Deep segmentation intelligence that connects device nuances, detailed content taxonomies, diverse ad formats, demographic behaviors, and creative-length performance
Segmentation insights reveal distinct levers for monetization and user experience optimization across device, content, advertising format, demographic, and creative-length dimensions. When analyzing by device type, desktops split between macOS and Windows show predictable peak usage windows and browser-driven measurement considerations; smart TVs deliver the most immersive sessions and therefore justify longer ad pods for premium inventory; smartphones split between Android and iOS demand SDK parity and privacy-first design; tablets serve as a bridge between mobility and engagement intensity. Regarding content genre, entertainment subgenres such as comedy, documentaries, drama, and reality each possess unique ad-load tolerance, while kids, music, and news categories require tailored frequency and contextual sensitivity. Sports inventory, whether collegiate, esports, or professional, consistently attracts higher live-event intent and commands specialized ad-stitching capabilities.
Advertising format analysis demonstrates that pre-roll and mid-roll placements continue to drive reach and completion metrics, while post-roll can complement retention strategies. Display overlays, including dynamic overlays that adapt to context and static overlays for consistent branding, serve as light-touch monetization that preserves session continuity. Age-based segmentation spanning 18-24 through 55+ highlights divergent content affinities and creative responsiveness, and gender splits between female and male audiences frequently manifest in distinct viewing patterns and conversion pathways. Creative-length experimentation across under-30-second spots-which include tightly produced 6-15 second executions and slightly longer 16-30 second messages-alongside 30-60 second and over-60 second formats, provides a palette for optimizing recall, brand favorability, and direct-response metrics. Collectively, these segmentation perspectives enable advertisers and platforms to orchestrate campaigns that align format, timing, and messaging to the most valuable contextual moments.
Regional demand, regulatory nuances, and distribution economics across Americas, Europe Middle East & Africa, and Asia-Pacific that shape localized AVOD go-to-market strategies
Regional dynamics continue to drive differentiated pacing and product priorities across the Americas, Europe Middle East & Africa, and Asia-Pacific, requiring strategies that reflect local consumption, regulatory environments, and distribution economics. In the Americas, the ecosystem is characterized by mature programmatic infrastructure, high smart TV penetration in key markets, and robust demand from brand advertisers seeking guaranteed reach against premium content. Consequently, commercial models lean toward hybrid direct-sold and programmatic reserved inventory, and measurement emphasis centers on cross-platform attribution and addressable reach.
Across Europe, the Middle East & Africa, fragmentation in regulatory frameworks and language-driven content preferences necessitate flexible localization of ad experiences, while dynamic supply constraints related to device tariffs and regional manufacturing may alter product release sequencing. Local broadcasters and streaming platforms frequently balance subscription and ad-supported models to maximize audience monetization. In the Asia-Pacific region, rapid growth in mobile-first viewership and distinct platform ecosystems places a premium on SDK efficiency, localized content partnerships, and innovative formats that resonate with younger cohorts. Across all regions, interoperability of identity solutions, privacy regulation compliance, and supply chain resilience are core considerations that influence both product roadmaps and go-to-market tactics.
How platform operators, content owners, ad tech vendors, measurement firms, and creative studios are aligning to improve yield, addressability, and viewer experience in AVOD
Key company dynamics in the AVOD ecosystem center on platform operators, content owners, demand-side and supply-side advertising technology providers, measurement vendors, and creative studios that specialize in short-form and episodic formats. Platform operators are investing in inventory quality, latency reduction for live sports, and first-party data solutions to preserve addressability while navigating privacy constraints. Content owners are experimenting with windowing strategies and ad load variance across genres to protect audience experience while maximizing yield. Advertising technology vendors are prioritizing integrations that support server-side ad insertion, dynamic overlay delivery, and real-time bidding efficiency to reduce latency and improve gross-to-net yield for publishers.
Measurement and analytics companies are enhancing deterministic and probabilistic signals to support cross-device attribution and incrementality testing, and creative agencies are refining modular production workflows to rapidly produce cutdowns for multiple ad lengths and format variants. Collaboration across these stakeholder groups is increasingly outcome-driven, with partnerships formed to solve specific challenges such as reducing ad-stitch failures in live streams, improving brand safety through semantic content classification, and delivering personalized creative at scale. These operational priorities are forming the competitive contours of the AVOD landscape as firms differentiate on execution quality and partnership agility.
Actionable tactical playbook for executives to align cross-device data, content-tailored monetization, creative modularity, and privacy-forward measurement capabilities
Industry leaders should prioritize a set of tactical moves to protect revenue, improve viewer experiences, and accelerate measurement maturity. First, invest in cross-device data architectures that harmonize identifiers across desktop macOS and Windows environments, smart TVs, Android and iOS smartphones, and tablets, enabling consistent frequency capping and cross-context attribution. Next, refine content-first monetization by matching ad load and format to genre-specific tolerances; for example, adapting pod length for drama versus reality programming and provisioning near-real-time stitching for collegiate, esports, and professional sports events. Simultaneously, expand creative playbooks to include modular assets that support 6-15 second, 16-30 second, 30-60 second, and long-form creative, optimizing for completion and direct-response outcomes.
Additionally, accelerate adoption of dynamic overlay formats to monetize incremental attention with minimal disruption, while maintaining strict viewability and brand safety protocols. On the operations side, prioritize server-side ad insertion and header-bidding simplification to reduce latency and increase fill rates. For commercial teams, renegotiate partner agreements to reflect shifting device cost structures and consider regional supply chain contingencies in media deals. Finally, institutionalize continuous experimentation frameworks for incrementality testing and invest in privacy-forward identity solutions to safeguard addressability as regulatory landscapes evolve. Executing these recommendations in an integrated fashion will position organizations to extract higher yield without sacrificing long-term user trust.
A rigorous mixed-methods approach combining executive interviews, device telemetry, ad server analytics, content taxonomy, and experimental validation for robust AVOD insights
The research methodology combines qualitative and quantitative approaches to generate robust, actionable insights. Primary qualitative inputs include interviews with platform executives, ad operations leaders, creative chiefs, and buy- and sell-side practitioners to surface operational constraints, emergent tactics, and product roadmaps. Quantitative analyses are derived from aggregated device telemetry, ad server logs, platform analytics, and campaign performance datasets that illuminate completion, viewability, and engagement differentials across environments such as desktop macOS and Windows, smart TVs, Android and iOS smartphones, and tablets.
Content taxonomy work classifies inventory by genre and subgenre-covering entertainment subcategories including comedy, documentaries, drama, and reality, as well as kids, music, news, and sports subsegments like collegiate, esports, and professional-to ensure contextualized comparisons. Advertising format testing incorporates pre-roll, mid-roll, post-roll, and display overlays with distinctions between dynamic and static overlays. Demographic and creative-length analyses span age cohorts from 18-24 to 55+ and evaluate gender splits alongside inventive ad lengths ranging from 6-15 seconds through over 60 seconds. Finally, the methodology relies on iterative validation with industry experts, lab-based ad effectiveness testing, and sensitivity checks to ensure the findings are resilient across operating conditions and regional contexts.
Concluding synthesis emphasizing the strategic integrations required across product, operations, and commercial functions to sustain AVOD advantage
In conclusion, the AVOD environment is characterized by accelerating complexity driven by device fragmentation, differentiated content behaviors, evolving ad formats, demographic nuance, and shifting commercial pressures tied to macroeconomic policy and supply chain changes. Success in this environment requires a holistic approach that aligns content strategy, ad format selection, cross-device measurement, and creative modularity with regional distribution realities. Organizations that embed experimentation, invest in low-latency ad delivery, and prioritize viewer experience will unlock superior long-term yield while maintaining audience loyalty.
Looking forward, the imperative for industry stakeholders is to operationalize these insights through targeted tech investments, revised commercial frameworks, and continuous creative optimization. By adopting a systematic approach to segmentation across device types, content genres, advertising formats, age and gender cohorts, and ad lengths, teams can make more defensible decisions. The combination of pragmatic experimentation and disciplined measurement will determine which firms convert current momentum into sustainable advantage across the evolving AVOD landscape.
Note: PDF & Excel + Online Access - 1 Year
A concise yet comprehensive framing of AVOD dynamics highlighting convergence of device engagement, content preferences, ad formats, and monetization pressures
The advertising-supported video on demand landscape is entering a phase of intensified competition and accelerated innovation as consumer behaviors, device ecosystems, and advertising technology converge. Viewers continue to migrate toward large-screen experiences while maintaining significant engagement on smartphones and tablets, prompting advertisers to rethink creative, frequency, and measurement strategies across a fragmented device environment. At the same time, content creators and platform operators are balancing monetization imperatives with user experience considerations, leading to fresh experimentation in ad frequency, formats, and dynamic personalization.
Consequently, leadership teams must integrate cross-device audience graphs, granular content taxonomy, and real-time performance signals to retain both reach and relevance. This report establishes the strategic context for those decisions by synthesizing device usage patterns, content preferences, advertising format effectiveness, age and gender dynamics, and creative length performance. The aim is to equip decision-makers with a coherent narrative and empirical considerations that support prioritized investments in product, ad operations, and measurement enhancements.
How device heterogeneity, nuanced content portfolios, ad-format diversification, and refined audience segmentation are redefining AVOD strategies
Several transformative shifts are reshaping how advertisers and platform operators approach AVOD, and these trends are mutually reinforcing. First, the device mix is evolving: while Smart TV experiences command the longest session lengths and highest incremental ad recall, desktop environments remain critical for workday reach, and smartphones deliver exceptional reach and frequency across younger cohorts. Within desktop, macOS and Windows environments show distinct behavior patterns that influence creative formatting and playback reliability, while smartphones bifurcate across Android and iOS ecosystems with important implications for SDK implementations, privacy controls, and in-app ad delivery.
Second, content portfolio strategies are becoming more granular. Entertainment genres such as comedy, documentaries, drama, and reality naturally foster differing tolerance for ad breaks, whereas sports verticals, spanning collegiate, esports, and professional competitions, unlock premium live inventory but demand near-zero latency and synchronized ad insertion. Third, advertising formats are diversifying; pre-roll and mid-roll remain staples, but display overlay options, including dynamic and static overlays, are increasingly used to reduce viewer drop-off while preserving ad inventory. Finally, audience segmentation by age and gender, coupled with nuanced ad-length testing-ranging from short six- to fifteen-second spots up to over-60-second brand content-are informing creative and planning decisions. Together, these shifts necessitate integrated measurement systems and flexible campaign architectures that can adapt to content, context, and device simultaneously.
Understanding the cascading operational and commercial consequences of United States tariff shifts on device supply, platform economics, and advertising efficiency in 2025
The policy environment and trade dynamics in 2025 are exerting a material, though uneven, influence on platform economics and supply chains that underpin the broader media ecosystem. Tariff changes affecting hardware components for smart TVs, streaming sticks, and mobile devices have rippled into procurement cycles, product launch timelines, and cost structures for OEMs and distributors. As a result, downstream platform owners are navigating inventory timing and pricing volatility while reconsidering promotional strategies that historically subsidized device adoption.
For advertisers and platforms, these pressures translate into a more cautious capital allocation approach and an increased focus on efficiency. Media operations teams are accelerating investments in yield optimization tools and header bidding approaches to capture incremental CPM improvements, while content partners are renegotiating revenue-share arrangements to reflect higher distribution costs. Moreover, the tariff-driven recalibration has incentivized regional supply chain diversification, prompting some platform providers to prioritize partnerships in lower-cost manufacturing regions. In turn, these adjustments can influence content delivery economics and the pace at which new ad-supported features are rolled out to consumers across device types and geographies.
Deep segmentation intelligence that connects device nuances, detailed content taxonomies, diverse ad formats, demographic behaviors, and creative-length performance
Segmentation insights reveal distinct levers for monetization and user experience optimization across device, content, advertising format, demographic, and creative-length dimensions. When analyzing by device type, desktops split between macOS and Windows show predictable peak usage windows and browser-driven measurement considerations; smart TVs deliver the most immersive sessions and therefore justify longer ad pods for premium inventory; smartphones split between Android and iOS demand SDK parity and privacy-first design; tablets serve as a bridge between mobility and engagement intensity. Regarding content genre, entertainment subgenres such as comedy, documentaries, drama, and reality each possess unique ad-load tolerance, while kids, music, and news categories require tailored frequency and contextual sensitivity. Sports inventory, whether collegiate, esports, or professional, consistently attracts higher live-event intent and commands specialized ad-stitching capabilities.
Advertising format analysis demonstrates that pre-roll and mid-roll placements continue to drive reach and completion metrics, while post-roll can complement retention strategies. Display overlays, including dynamic overlays that adapt to context and static overlays for consistent branding, serve as light-touch monetization that preserves session continuity. Age-based segmentation spanning 18-24 through 55+ highlights divergent content affinities and creative responsiveness, and gender splits between female and male audiences frequently manifest in distinct viewing patterns and conversion pathways. Creative-length experimentation across under-30-second spots-which include tightly produced 6-15 second executions and slightly longer 16-30 second messages-alongside 30-60 second and over-60 second formats, provides a palette for optimizing recall, brand favorability, and direct-response metrics. Collectively, these segmentation perspectives enable advertisers and platforms to orchestrate campaigns that align format, timing, and messaging to the most valuable contextual moments.
Regional demand, regulatory nuances, and distribution economics across Americas, Europe Middle East & Africa, and Asia-Pacific that shape localized AVOD go-to-market strategies
Regional dynamics continue to drive differentiated pacing and product priorities across the Americas, Europe Middle East & Africa, and Asia-Pacific, requiring strategies that reflect local consumption, regulatory environments, and distribution economics. In the Americas, the ecosystem is characterized by mature programmatic infrastructure, high smart TV penetration in key markets, and robust demand from brand advertisers seeking guaranteed reach against premium content. Consequently, commercial models lean toward hybrid direct-sold and programmatic reserved inventory, and measurement emphasis centers on cross-platform attribution and addressable reach.
Across Europe, the Middle East & Africa, fragmentation in regulatory frameworks and language-driven content preferences necessitate flexible localization of ad experiences, while dynamic supply constraints related to device tariffs and regional manufacturing may alter product release sequencing. Local broadcasters and streaming platforms frequently balance subscription and ad-supported models to maximize audience monetization. In the Asia-Pacific region, rapid growth in mobile-first viewership and distinct platform ecosystems places a premium on SDK efficiency, localized content partnerships, and innovative formats that resonate with younger cohorts. Across all regions, interoperability of identity solutions, privacy regulation compliance, and supply chain resilience are core considerations that influence both product roadmaps and go-to-market tactics.
How platform operators, content owners, ad tech vendors, measurement firms, and creative studios are aligning to improve yield, addressability, and viewer experience in AVOD
Key company dynamics in the AVOD ecosystem center on platform operators, content owners, demand-side and supply-side advertising technology providers, measurement vendors, and creative studios that specialize in short-form and episodic formats. Platform operators are investing in inventory quality, latency reduction for live sports, and first-party data solutions to preserve addressability while navigating privacy constraints. Content owners are experimenting with windowing strategies and ad load variance across genres to protect audience experience while maximizing yield. Advertising technology vendors are prioritizing integrations that support server-side ad insertion, dynamic overlay delivery, and real-time bidding efficiency to reduce latency and improve gross-to-net yield for publishers.
Measurement and analytics companies are enhancing deterministic and probabilistic signals to support cross-device attribution and incrementality testing, and creative agencies are refining modular production workflows to rapidly produce cutdowns for multiple ad lengths and format variants. Collaboration across these stakeholder groups is increasingly outcome-driven, with partnerships formed to solve specific challenges such as reducing ad-stitch failures in live streams, improving brand safety through semantic content classification, and delivering personalized creative at scale. These operational priorities are forming the competitive contours of the AVOD landscape as firms differentiate on execution quality and partnership agility.
Actionable tactical playbook for executives to align cross-device data, content-tailored monetization, creative modularity, and privacy-forward measurement capabilities
Industry leaders should prioritize a set of tactical moves to protect revenue, improve viewer experiences, and accelerate measurement maturity. First, invest in cross-device data architectures that harmonize identifiers across desktop macOS and Windows environments, smart TVs, Android and iOS smartphones, and tablets, enabling consistent frequency capping and cross-context attribution. Next, refine content-first monetization by matching ad load and format to genre-specific tolerances; for example, adapting pod length for drama versus reality programming and provisioning near-real-time stitching for collegiate, esports, and professional sports events. Simultaneously, expand creative playbooks to include modular assets that support 6-15 second, 16-30 second, 30-60 second, and long-form creative, optimizing for completion and direct-response outcomes.
Additionally, accelerate adoption of dynamic overlay formats to monetize incremental attention with minimal disruption, while maintaining strict viewability and brand safety protocols. On the operations side, prioritize server-side ad insertion and header-bidding simplification to reduce latency and increase fill rates. For commercial teams, renegotiate partner agreements to reflect shifting device cost structures and consider regional supply chain contingencies in media deals. Finally, institutionalize continuous experimentation frameworks for incrementality testing and invest in privacy-forward identity solutions to safeguard addressability as regulatory landscapes evolve. Executing these recommendations in an integrated fashion will position organizations to extract higher yield without sacrificing long-term user trust.
A rigorous mixed-methods approach combining executive interviews, device telemetry, ad server analytics, content taxonomy, and experimental validation for robust AVOD insights
The research methodology combines qualitative and quantitative approaches to generate robust, actionable insights. Primary qualitative inputs include interviews with platform executives, ad operations leaders, creative chiefs, and buy- and sell-side practitioners to surface operational constraints, emergent tactics, and product roadmaps. Quantitative analyses are derived from aggregated device telemetry, ad server logs, platform analytics, and campaign performance datasets that illuminate completion, viewability, and engagement differentials across environments such as desktop macOS and Windows, smart TVs, Android and iOS smartphones, and tablets.
Content taxonomy work classifies inventory by genre and subgenre-covering entertainment subcategories including comedy, documentaries, drama, and reality, as well as kids, music, news, and sports subsegments like collegiate, esports, and professional-to ensure contextualized comparisons. Advertising format testing incorporates pre-roll, mid-roll, post-roll, and display overlays with distinctions between dynamic and static overlays. Demographic and creative-length analyses span age cohorts from 18-24 to 55+ and evaluate gender splits alongside inventive ad lengths ranging from 6-15 seconds through over 60 seconds. Finally, the methodology relies on iterative validation with industry experts, lab-based ad effectiveness testing, and sensitivity checks to ensure the findings are resilient across operating conditions and regional contexts.
Concluding synthesis emphasizing the strategic integrations required across product, operations, and commercial functions to sustain AVOD advantage
In conclusion, the AVOD environment is characterized by accelerating complexity driven by device fragmentation, differentiated content behaviors, evolving ad formats, demographic nuance, and shifting commercial pressures tied to macroeconomic policy and supply chain changes. Success in this environment requires a holistic approach that aligns content strategy, ad format selection, cross-device measurement, and creative modularity with regional distribution realities. Organizations that embed experimentation, invest in low-latency ad delivery, and prioritize viewer experience will unlock superior long-term yield while maintaining audience loyalty.
Looking forward, the imperative for industry stakeholders is to operationalize these insights through targeted tech investments, revised commercial frameworks, and continuous creative optimization. By adopting a systematic approach to segmentation across device types, content genres, advertising formats, age and gender cohorts, and ad lengths, teams can make more defensible decisions. The combination of pragmatic experimentation and disciplined measurement will determine which firms convert current momentum into sustainable advantage across the evolving AVOD landscape.
Note: PDF & Excel + Online Access - 1 Year
Table of Contents
191 Pages
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency
- 1.5. Language
- 1.6. Stakeholders
- 2. Research Methodology
- 3. Executive Summary
- 4. Market Overview
- 5. Market Insights
- 5.1. Rise of programmatic ad buying on AVOD services enabling real-time audience targeting
- 5.2. Integration of interactive ad formats in AVOD to boost viewer engagement and retention
- 5.3. Adoption of dynamic ad insertion technology to deliver personalized ads in live streaming environments
- 5.4. Collaboration between AVOD platforms and social media influencers to co-create branded content experiences
- 5.5. Implementation of advanced measurement metrics to accurately attribute conversions across AVOD ad campaigns
- 5.6. Growth of ad-supported tiered subscription models combining AVOD and limited SVOD benefits for cost-conscious viewers
- 5.7. Use of AI-powered recommendation engines on AVOD platforms to enhance ad relevance and optimize ad frequency
- 6. Cumulative Impact of United States Tariffs 2025
- 7. Cumulative Impact of Artificial Intelligence 2025
- 8. AVOD Market, by Device Type
- 8.1. Desktop
- 8.1.1. macOS
- 8.1.2. Windows
- 8.2. Smart TV
- 8.3. Smartphone
- 8.3.1. Android
- 8.3.2. iOS
- 8.4. Tablet
- 9. AVOD Market, by Content Genre
- 9.1. Entertainment
- 9.1.1. Comedy
- 9.1.2. Documentaries
- 9.1.3. Drama
- 9.1.4. Reality
- 9.2. Kids
- 9.3. Music
- 9.4. News
- 9.5. Sports
- 9.5.1. Collegiate
- 9.5.2. Esports
- 9.5.3. Professional
- 10. AVOD Market, by Advertising Format
- 10.1. Display Overlay
- 10.1.1. Dynamic Overlay
- 10.1.2. Static Overlay
- 10.2. Mid-Roll
- 10.3. Post-Roll
- 10.4. Pre-Roll
- 11. AVOD Market, by Gender
- 11.1. Female
- 11.2. Male
- 12. AVOD Market, by Ad Length
- 12.1. 30-60 Seconds
- 12.2. Over 60 Seconds
- 12.3. Under 30 Seconds
- 13. AVOD Market, by Region
- 13.1. Americas
- 13.1.1. North America
- 13.1.2. Latin America
- 13.2. Europe, Middle East & Africa
- 13.2.1. Europe
- 13.2.2. Middle East
- 13.2.3. Africa
- 13.3. Asia-Pacific
- 14. AVOD Market, by Group
- 14.1. ASEAN
- 14.2. GCC
- 14.3. European Union
- 14.4. BRICS
- 14.5. G7
- 14.6. NATO
- 15. AVOD Market, by Country
- 15.1. United States
- 15.2. Canada
- 15.3. Mexico
- 15.4. Brazil
- 15.5. United Kingdom
- 15.6. Germany
- 15.7. France
- 15.8. Russia
- 15.9. Italy
- 15.10. Spain
- 15.11. China
- 15.12. India
- 15.13. Japan
- 15.14. Australia
- 15.15. South Korea
- 16. Competitive Landscape
- 16.1. Market Share Analysis, 2024
- 16.2. FPNV Positioning Matrix, 2024
- 16.3. Competitive Analysis
- 16.3.1. Netflix Inc.
- 16.3.2. Amazon.com, Inc.
- 16.3.3. HBO Home Entertainment Inc.
- 16.3.4. Apple Inc.
- 16.3.5. Cisco Systems, Inc.
- 16.3.6. Comcast Corp.
- 16.3.7. Dailymotion
- 16.3.8. amsung Electronics Co., Ltd.
- 16.3.9. Gumlet Pte. Ltd.
- 16.3.10. Redbox
- 16.3.11. Plex , Inc.
- 16.3.12. Rakuten TV Europe, S.L.U.
- 16.3.13. Zee Entertainment Enterprises Limited
- 16.3.14. Viacom18 Media PVT LTD.
- 16.3.15. Sony Pictures Digital Productions Inc.
- 16.3.16. BBC iPlayer
- 16.3.17. Hotstar
- 16.3.18. ACCESS CO., LTD.
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
