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USA B2C E-Commerce Sales Forecasts: 2015 to 2018

USA B2C E-Commerce Sales Forecasts: 2015 to 2018

Though B2C E-Commerce Sales in USA to Grow, Global Share to Fall

One of the world’s global leaders in B2C E-Commerce sales, the USA, anticipates continued positive growth in the coming years. Some sources suggest that B2C E-Commerce sales in this country are expected to increase by low, double-digit percentage points. However, leading sources vary in forecasts of how great the expected growth rates and increase in sales will actually be.

Despite the projected increase in online retail sales, some leading research sources suggest the share of B2C E-Commerce of total retail in the USA will remain behind that of some other top markets, including Germany and the UK. Nevertheless, compared with its largest current competitor, China, forecasts indicate that US B2C E-Commerce sales will still top those of China over the span of the next few years, excluding C2C. However, when B2C and C2C are considered together, China clearly outpaces the USA in B2C E-Commerce sales. Furthermore, while online retail sales are expected to increase in the coming few years, the United States’ share of global B2C E-Commerce is projected to decline by around 2 percentage points.

Trends in B2C E-Commerce in the USA include M-Commerce and omnichannel commerce, with many consumers demonstrating preferences for free delivery and more than three-quarters preferring to pay online via credit card. Products purchased online the most by US consumers fell under the categories “Fashion and Apparel”, “Electronics” and “Books”. US-based global E-Commerce giants Amazon and eBay raked in nearly half or more of their global revenue from US-based purchases.


1. Management Summary
2. Market Overview and International Comparisons
B2C E-Commerce Market Overview and International Comparisons, June 2015
Share of 8 Leading B2C E-Commerce Markets of Global B2C E-Commerce Sales, by Country and Total, in %, 2015f & 2018f
CAGR of B2C E-Commerce Sales of 8 Leading B2C E-Commerce Markets, in %, by Minimum and Maximum CAGR Forecast, by Country, 2015f - 2018f
B2C E-Commerce Share of Total Retail Sales in 8 Leading B2C E-Commerce Markets, by Country, in %, 2015f & 2018f
Comparison of B2C E-Commerce Sales Forecasts for China and the USA, in USD billion, 2015f & 2018f
3. Overview of B2C E-Commerce Sales & Shares Forecasts
Overview of B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, Ranked by CAGR, 2013 - 2019f
B2C E-Commerce Share of Total Retail Sales, in %, by Official Statistics, 2014, and Comparative Estimates & Forecasts, 2013 – 2019f
Share of Global B2C E-Commerce Sales, in %, 2015f & 2018f
4. B2C E-Commerce Sales Forecasts
B2C E-Commerce Sales, in USD billion, 2014e & 2017f
B2C E-Commerce Sales, in USD billion, and in % Year-on-Year Change, 2013 - 2016f
B2C E-Commerce Sales, in USD billion, and in % Year-on-Year Change, 2013 - 2018f
B2C E-Commerce Sales, in USD billion, 2013 & 2018f
B2C E-Commerce Sales, in USD billion, 2015f & 2019f
B2C E-Commerce Sales, in USD billion, 2013 & 2018f

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