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USA B2C E-Commerce Sales Forecasts: 2017 to 2021

1. Management Summary
2. Market Overview and International Comparisons
B2C E-Commerce Market Overview, November 2017
USA’s Share of Global E-Commerce Sales Compared to China’s, in %, by Two Comparative Estimates, 2016 & 2021f
Online Shopper Penetration, in % of Internet Users, 2016
M-Commerce Share of Total Retail E-Commerce Sales, in %, 2017f & 2021f
Breakdown of Channels Used to Purchase Selected Product Categories, in % of Consumers, July 2017
Payment Methods Perceived as Safest for In-Store and Online Purchases, in % of Consumers, 2016
Amazon’s Market Share, in % of B2C E-Commerce Sales and Total Retail Sales, 2016
3. Overview of Sales and Shares Forecasts
B2C E-Commerce Sales Forecasts, in USD billion, and CAGR, in %, by Six Comparative Estimates, 2015 – 2022f & 2027f
B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2015 – 2022f & 2027f
Total Retail Sales and E-Commerce Sales, in USD million, E-Commerce Share of Total Retail Sales, in %, and Change from Same Quarter a Year Ago, in %, Q1 2014 - Q2 2017
4. Sales Forecasts
B2C E-Commerce Sales, in USD billion, 2017f & 2027f
B2C E-Commerce Sales, in USD billion, 2015 & 2022f
Retail E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2015 - 2021f
B2C E-Commerce Sales, in USD billion, 2016 & 2021f
B2C E-Commerce Sales, in USD billion, 2016 & 2017f

USA B2C E-Commerce Sales Forecasts: 2017 to 2021

Even though the USA was an early adapter and until recently the world leader in B2C E-Commerce, there is still room for continued growth, according to sources cited in this new report by yStats.com. Online retail is growing at a rate at least three times faster than total retail sales in the USA as Internet connected consumers increasingly make purchases online. Over half of shoppers state that they shop as much online as in-store for categories such as apparel, books and electronics. Some sources, cited in this publication expect online retail in the USA to constitute more than 10% of total retail sales by the end of 2017. B2C E-Commerce growth rates in the USA are expected to continue in double digits through the next five years, though much faster growth will be seen in developing economies, particularly in Asia.

Several market trends contribute to the sustained growth of online retail in the USA. Omnichannel shopping, combining online shopping and store visits with practices such as click and collect or research on mobile device while in-store add to E-Commerce growth. Shopping through a smartphone or tablet also drives online buying: forecasts cited in the yStats.com report indicate that over half of online retail will be through mobile commerce by 2021. By mobile devise or by computer, Amazon.com is by far the leading online merchant in the USA, and its current share of one third of total online retail sales is predicted to grow, according to some sources.


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