Market Research Logo

UK B2C E-Commerce Sales Forecasts: 2017 to 2021

UK B2C E-Commerce Sales Forecasts: 2017 to 2021

Online retail sales growth in double digits for 2017 compared to 2016 is expected, but authoritative sources cited in the yStats.com report foresee growth at a rate below 10% through 2021 in the United Kingdom after the current year. Over 75% of the adult population already shops online and the share of B2C E-Commerce of total retail sales, already one of the highest in the world, is expected to be near 20% by 2021. Each of the country’s top 10 online retailers, led by Amazon and Tesco, already report online sales above a billion GBP per year.

While growth in the advanced UK market will slow, online retail sales expansion will continue, led by increases in shopping through mobile devices and the click and collect mode. Retailers continue to make investments in technology to improve the online purchasing experience. Projections in the yStats.com report show the UK further increasing its lead in B2C E-Commerce in Western Europe, accounting for around one third of total online retail sales in the region by 2021, even though it will lose a small share of global online sales due to the rapid growth in emerging markets.


1. Management Summary
2. Market Overview and International Comparisons
B2C E-Commerce Market Overview and International Comparisons, June 2017
UK’s Share of Global Retail E-Commerce Sales in Western Europe and Worldwide, in %, 2017f & 2021f
M-Commerce Share of Retail E-Commerce Sales, in % and in GBP billion, 2017f & 2021f
Online Shopper Penetration, in % of Adults, 2012-2017
Product Categories Purchased Online, in % of Adults, Q1 2017
Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, February 2017
Top 20 Retailers by B2C E-Commerce Sales, in GBP million, FY 2015/2016
3. Overview of Sales and Shares Forecasts
B2C E-Commerce Sales, in GBP billion, by Six Comparative Estimates, and CAGR, in %, 2016 – 2022f
B2C E-Commerce Share of Total Retail Sales, in %, by Three Comparative Estimates, 2016 - 2022f
4. Sales Forecasts
B2C E-Commerce Sales, in GBP billion, 2017f & 2022f
Retail E-Commerce Sales, in GBP billion, and Year-on-Year Change, in %, 2016 - 2021f
B2C E-Commerce Sales, in GBP billion, 2016 & 2021f
B2C E-Commerce Sales, in GBP billion, by Baseline and Enhanced Scenario, 2016 & 2021f
B2C E-Commerce Sales, in GBP billion, 2015 - 2017f
B2C E-Commerce Sales, in GBP billion, 2015 - 2017f

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report