Market Research Logo

UAE B2C E-Commerce Market 2019

UAE B2C E-Commerce Market 2019

UAE’s online retail growth remains in the double-digits, says yStats.com

“UAE B2C E-Commerce Market 2019” is the title of a new publication by yStats.com, a leading secondary market research agency based in Hamburg, Germany. The report unveils the top growth drivers and trends in the UAE’s online retail sales, concluding that the market will maintain a double-digit growth rate at least through 2022.

UAE among the E-Commerce leaders in MENA

With its high Internet and smartphone penetration rate, the UAE holds one of the leading positions among the top online retail markets in the Middle East and North Africa. Recent market trends such as M-Commerce and cross-border online shopping are expected to help the country maintain strong double-digit growth in B2C E-Commerce sales at least through 2022.

Online retail competition in the UAE becomes more intense

Amidst this growth, the rivalry between the top market players and emerging competitors is becoming more intense. Amazon is planning to launch locally in 2019, having previously acquired the region’s major E-Commerce marketplace Souq.com. A fast growing player is Noon.com, which cooperates with eBay to utilize the cross-border online shopping opportunity.


1. Management Summary
2. Overview & International Comparisons
B2C E-Commerce Market Overview and International Comparisons, March 2019
Retail E-Commerce Sales in MENA, by Saudi Arabia, the UAE, Rest of GCC, Egypt, and Rest of MENA, in USD billion, 2017 – 2022f
Breakdown of B2C E-Commerce Sales in MENA by the UAE, Saudi Arabia, Egypt and Other Countries, in %, 2017
B2C E-Commerce Indicators, including Online Shopper Penetration, in % of Internet Users, Annual Purchase Frequency, in Units, Spending per Basket, in USD and E-Commerce Penetration, in % of Total Retail Sales, by the UAE, Saudi Arabia and Egypt in comparison to the UK, USA and China, in %, 2017/2018
Internet Penetration in MENA, by the UAE, Saudi Arabia, Egypt, Rest of MENA and Total, in %, 2017 – 2022f
Internet Penetration in MENA, in % of Individuals, by Country, incl. UAE, 2017
Mobile Internet User Penetration in MENA, in % of Individuals, by Country, incl. UAE, June 2018
Cross-Border Online Shopper Penetration, by Israel, South Africa and the UAE, in % of Online Shoppers, May 2018
3. Trends
Breakdown of Internet Traffic by Device, in %, 2018
Shopping-Related Activities Carried Out Online, in % of Individuals, 2018
Share of Online Shoppers Who Purchased via Smartphone, in %, 2016 & 2018
Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, 2016 & 2018
Mobile Share of Cross-Border Online Spending, in %, 12 Months to May 2018
Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, May 2018
Top Reasons for Buying From Top 3 Foreign Markets, in % of Online Shoppers in the UAE Buying From the Respective Market, May 2018
4. Sales & Shares
B2C E-Commerce Sales, in AED billion, 2017, 2018 & 2023f
B2C E-Commerce Sales, in USD billion, 2017 & 2022f
B2C E-Commerce Share of Total Retail Sales, in %, 2017
5. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 – 2017
Online Shopper Penetration, in % of Individuals, 2018e
Online Shopper Penetration, in % of Internet Users, 2016 & 2018
Breakdown of Frequency of Online Shoppers by Frequent Shopper, Average Shopper and Non-Frequent Shopper and by Age and Gender, in %, 2018
Top 5 Reasons For Online Shopping, in % of Online Shoppers, November 2017
6. Products
Product and Service Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
Top 3 Product Categories Purchased Online, in % of Online Shoppers, 2018
B2C E-Commerce Sales of Electronics, in AED billion, 2017 & 2018e
B2C E-Commerce Share of Total Retail Sales of Consumer Electronics, in %, 2017 & 2018e
Share of Online Grocery Sales in Total Retail Sales, in %, 2018e
7. Payment
Share of Online Shoppers Paying by Cash on Delivery, in %, April 2018
Breakdown of Payment Methods Used in E-Commerce, in % of Respondents, 2017 & 2018
Breakdown of Frequency of Using Digital Wallets, in % of Respondents Who Use Digital Wallets, and Share of Non-Users Who Are Likely to Start Using Digital Wallets in Near Future, in %, February 2018
Product Categories Paid with Contactless Cards (In-Store) and with Digital Wallets (In-Store and Online), in % of Respondents Using the Respective Method, February 2018
Top 5 Payment Methods Used in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, May 2018
8. Delivery
Omnichannel Features Supported by Multichannel Retailers, in %, August 2018
Delivery-Related Options Encouraging to Online Shopping, in % of Online Shoppers, 2018
9. Players
B2C E-Commerce Players Overview, March 2019
Most Popular Types of E-Commerce Websites, in % of Online Shoppers, November 2017
Market Share of B2C E-Commerce Retailers by Type, in %, 2017
Top Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, UAE’s Share of Total Visits on Desktop, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, January 2019

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report