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UAE B2C E-Commerce Market 2016

UAE B2C E-Commerce Market 2016

United Arab Emirates Leads Region in Online Retail Sales, according to a new report by yStats.com
A recently published report from Hamburg-based yStats.com shows that despite having a small population of just over 9 million, B2C E-Commerce sales volume in the UAE is higher than in other countries of the Middle East region. The report, titled “UAE B2C E-Commerce Market 2016”, includes information about characteristics and trends regarding online shopping in the UAE.

The UAE is famous for its well established shopping malls, but B2C E-Commerce is also growing fast, according to the yStats.com report. Factors influencing the rapid growth of online shopping are the high percentage of the population connected to the internet, and increasing smartphone usage, along with growing consumer demand. Smartphone owners in the UAE use their hand held devices more than computers to connect to the Internet. Because of this, the share of B2C E-Commerce completed on mobile devices doubled between 2013 and 2015.

The new yStats.com report also points out that online shoppers in the UAE are unique in the high portion who shop exclusively outside their country. Nevertheless, the leading shopping website in the UAE is a local company. This company, Souq.com, recently received healthy investment which will permit it to expand its online shopping presence. Souq.com and a handful of other leading online retailers have dominated B2C E-Commerce in recent years, but market share of the leading few is decreasing as competition in the online market increases with the entry and growth of new players.


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1. Management Summary
2. Overview and International Comparisons
B2C E-Commerce Market Overview and International Comparisons, April 2016
Selected Socio-Economic Characteristics of the UAE, incl. Population, in millions, GDP, in USD billion, and GDP per Capita, in USD, Compared to Algeria, Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Tunisia, 2014
E-Commerce Sales in the UAE, Compared to Egypt, Jordan, Kuwait, Lebanon, Saudi Arabia, in USD billion, 2014 & 2020f
Internet Penetration in the UAE, Compared to Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE, Yemen, in % of Individuals, 2014
Internet Users and Penetration in the UAE, Compared to Egypt, Nigeria, Saudi Arabia, South Africa and Total for the Middle East and Africa, in millions and in % of Population, 2013 - 2019f
Mobile Phone Users and Penetration in the UAE, Compared to Egypt, Nigeria, Saudi Arabia, South Africa and Total for the Middle East and Africa, in millions and in % of Population, 2013-2019f
Devices Used to Access the Internet in the UAE, Compared to Egypt, Lebanon, Qatar, Saudi Arabia, Tunisia, in % of Internet Users, March 2015
Share of Online Shoppers in the UAE Using a Smartphone to Shop Online, Compared to Egypt, Israel, Nigeria, South Africa, and the Global Average, in %, 12 months to October 2015
Breakdown of Frequency of Cross-Border Online Shopping in the UAE, Compared to Israel, Kenya, Nigeria, Saudi Arabia and South Africa, in % of Online Shoppers, April 2015
Breakdown of Payment Methods Used in Online Shopping in the UAE, Compared to Egypt, Jordan, Kuwait, Lebanon, Saudi Arabia, in % of Online Shoppers, 2015e
3. Trends
Overview of B2C E-Commerce Trends, April 2016
Activities Carried Out via Mobile Internet, incl. “Online Shopping”, in % of Mobile Internet Users, 2014
Mobile Shopper Penetration, in % of Residents, Q2 2015
M-Commerce Share of B2C E-Commerce Sales, in %, 2013 & 2015
Breakdown of Online Spending by Device, in %, 12 Months to October 2015
Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12 Months to October 2015
Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, 12 Months to October 2015
Breakdown of the Last Online Purchase, by Website Type, in % of Online Shoppers, April 2015
4. Sales & Shares
E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f
B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2020f
5. Users & Shoppers
Internet Penetration, in % of Individuals, 2010 - 2014
Number of Internet Subscriptions, in thousands, 2012 - 2015
Activities Carried Out Online, incl. “Purchasing or Ordering Goods or Services”, in % of Internet Users, 2014
Online Shopper Penetration, in % of Individuals, Q2 2015
6. Products
Product Categories Purchased Online, in % of Online Shoppers, May 2015
7. Payment
Online and Mobile Payment Trends and News about Players, H2 2015
Share of Online Shoppers Paying with Cash on Delivery, October 2015
8. Delivery
Share of Online Shoppers Who Collect their Online Purchase from Central Post Office or a Depot, in %, 2014
Share of Internet Users Who Never or Rarely Shop Online Due to Inconvenience of Delivery, in %, 2014
9. Players
B2C E-Commerce Players Overview, April 2016
Top 10 Brands in the UAE, incl. Two E-Commerce Companies, in % of Residents, 2015
Market Share of Top 3 B2C E-Commerce Companies, in %, 2014 & 2015
Top 2 E-Commerce Websites Purchased From, in % of Online Shoppers, Q1 2015
Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and UAE’s Share of Website Visits, in %, March 2016

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