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Trends in Worldwide Internet Retail 2016

Trends in Worldwide Internet Retail 2016

Trends in Global Online Retail Detailed in New yStats.com Publication

According to the yStats.com report global online shoppers may differ in the items they buy, how they are delivered, or how they pay for items, but global growth is consistent, as are a couple of interesting trends.

One trend is increasing use of mobile devices to connect to the Internet, which leads to mobile shopping, or M-Commerce. The yStats.com report cites a consumer survey reflecting that almost half of online shoppers around the world bought items on their smartphone or tablet in 2015. In some countries in Africa, the vast majority of Internet connections are through mobile phones, so it naturally follows that as people turn to online shopping it will be over the phone. Even in regions with a tradition of high Internet connectivity via fixed computers such as Western Europe, mobile shopping is on the increase.

Another prevalent trend in online retail around the world is cross-border purchase. According to the yStats.com publication, shoppers in some smaller nations such as Singapore and Ireland are leaders worldwide in cross-border online shopping. The percentage of global online retail purchased outside shoppers’ home country is expected to grow at double-digit rates through the next five years.


1. Management Summary
2. Global Developments
B2C E-Commerce Sales of Products and Services Worldwide, excl. Travel and Event Tickets, in USD billion, and in % Share of Total Retail Sales, in 2014 - 2019f
B2C E-Commerce Sales of Physical and Digital Goods Worldwide, in USD billion, 2014-2019f, and in % Share of Total Retail Sales, 2014 & 2019f
Breakdown of Global B2C E-Commerce Sales, by Regions and Sub-Regions, in %, 2014 & 2019f
B2C E-Commerce Share of Total Retail Sales, by Regions, in %, 2014 & 2019f
Number of Internet Users, by Global Regions, in millions, and in % Change, 2010 & 2015
Internet Penetration, by Regional and Global Medians, in % of Adults, May 2015
Top 10 Countries by B2C E-Commerce Sales, in USD billion, 2014 - 2019 and CAGR, in %, 2014 - 2019
B2C E-Commerce Sales CAGR in the BRIC Countries, by Country, in %, 2009-2014 and 2014-2019f
Top 10 Countries by B2C E-Commerce Market Attractiveness Index, and Index Composition, incl. Index for Online Market Size, Consumer Behavior, Growth Potential, Infrastructure and Total Score for Online Market Attractiveness, 2015
Top 10 Developing Economies in B2C E-Commerce Index, incl. Global Rank, 2016, Share of Individuals Using Internet, 2014, Share of Individuals with Credit Card, 2014, Secure Internet Servers per 1 million People, 2014, UPU Postal Reliability Score and UNCTAD B2C E-Commerce Index Value, 2015
Top 10 Countries by Number of Online Shoppers, in millions, incl. Penetration, in % of Internet Users and in % of Population, 2014
Top 5 Countries by Share of Global Online Shoppers, in %, 2019f, and Their Shares in 2015
Top 5 Countries by Share of Active* Online Shoppers, in % of Population, Q4 2015
Product Categories Most Purchased Online, by Generation, in % of Online Shoppers, November 2015
Top Factors Driving Online Purchase and In-Store Purchase, in % of Consumers, November 2015
Major Reasons for Shopping Cart Abandonment, in % of Online Shoppers, by Selected Regions, October 2014
Most Important Delivery Options in Online Shopping, in % of Online Shoppers, Q1 2015 & Q4 2014
Share of Online Shoppers Willing to Pay More for Faster Shipping, by Selected Countries, in %, Q1 2015 & Q4 2014
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
Share of Online Shoppers Paying with Cash on Delivery, in %, by Selected Emerging Markets, 2015
Share of Consumers Who Are Satisfied with the Payment Methods Used, by POS, Browser and Mobile, in % of Consumers in Selected Developed Countries, June 2015
Breakdown of Mobile Phone Ownership, by Smartphone, Other Mobile Phone and No Mobile Phone, in % of Adults, by Regional and Global Medians, May 2015
Share of Online Shoppers Buying Products via Mobile, in %, 2014 & 2015
Breakdown of M-Commerce Transactions, by Mobile Browser and App, in %, Q4 2015
Actions Conducted on Mobile Phones While Being in-Store, incl. “Compare Prices”, in % of Mobile Phone Users, 2014
Cross-Border B2C E-Commerce Sales, in USD billion and in % of Total B2C E-Commerce Sales, 2014 – 2020f
Breakdown of Cross-Border E-Commerce Sales, by Regions, in %, 2025f
Cross-Border Online Shopper Penetration, by Selected Countries, in % of Online Shoppers, Oct. 2015
Share of Online Shoppers Who are Concerned that Their Personal Information Could be Stolen, in %, 2014 & 2015
Social Media Activities Influencing Online Shopping Behavior, in % of Online Shoppers, September 2015
Share of Online Shoppers Visiting Social Media Sites for Inspiration when Searching for Products, by Age Groups, in %, August 2015
Share of Online Shoppers Who Would Consider Purchasing from Marketplaces and from Retailers’ Websites, by Global Average and Top 3 Countries, in %, August 2015
Top 20 B2C E-Commerce Retailers, by B2C E-Commerce Sales, incl. Rank among Top Online Retailers, Rank among Top Retailers, Company Name, Country of Origin, Retail E-Commerce Sales, in USD million, Share of Total Retail Revenues, in %, Growth Rate, in %, 2014, and CAGR, 2009-2014
3. Asia-Pacific
3.1. Advanced Markets
3.1.1. Japan
Mobile Shopper Penetration, in % of Smartphone Users, August 2014
Cross-Border B2C E-Commerce Imports from the USA and China, in JPY billion, 2014 - 2018f
3.1.2. South Korea
M-Commerce Sales, in KRW trillion and in % of Total E-Commerce Sales, Q1 2013 – Q1 2015
Cross-Border E-Commerce Imports, in USD billion, 2013 & 2014
3.1.3. Australia
M-Commerce Sales, in AUD billion, 2014e & 2019f
Cross-Border Online Shopper Penetration and Number, in % of Individuals and in millions, 12 Months to September 2014
3.2. Emerging Markets
3.2.1. China
M-Commerce Sales, in CNY billion and in % of Retail E-Commerce Sales, by Comparative Estimates, 2013 - 2018f
Number of Mobile Shoppers, in millions and in % of Mobile Internet Users, 2012 – 2014 & June 2015
3.2.2. India
Usage of Digital Devices and Social Media Before, During and After Purchase, in % of Urban Consumers, February 2015
M-Commerce Share of Total E-Commerce Sales, in %, 2014e & 2017f
3.2.3. Singapore
Breakdown of Online Shopping Transactions, by Device, in %, H2 2014 & 2015e
Reasons to Purchase Online from a Foreign Country, in % of Cross-Border Online Shoppers, April 2015
3.2.4. Indonesia
Devices Used to Access the Internet, in % of Internet Users, 2014
Types of Platforms Used for Online Shopping, incl. “Social Network”, in % of Internet Users, 2014
3.2.5. Thailand
Mobile Shopping App Penetration, in % of Smartphone App Users, Q1 2014 & Q1 2015
Channels Used to Research Information about Products before Purchase, in % of Mobile Shoppers, January 2015
4. Europe
4.1. Advanced Markets
4.1.1. UK
Usage of Click-and-Collect Services, in % of Online Shoppers, 2012 & 2015
M-Commerce Sales, by Device and Total, in GBP billion, in % Year-on-Year Change and in % Share of Total, 2014 - 2019f
4.1.2. Germany
Breakdown of Frequency of Webrooming and Showrooming, in % of Online Shoppers, August 2015
Mobile Shopper Penetration, in % of Smartphone Users, by Age Group and Gender, 2013 - 2015
4.1.3. France
M-Commerce Sales, in EUR billion, and in % Share of Total B2C E-Commerce Sales, 2015
Research and Purchase Methods, by Digitally and In-Store, in % of Online Shoppers, September 2015
4.1.4. Spain
Value of E-Commerce Import Transactions, in EUR million, by Transactions with the EU, the USA, Latin America, Asia-Pacific, CEMEA, Rest of the World and Total, 2009 - 2014 & H1 2015
Devices Used for Online Shopping, in % of Online Shoppers, 2014 & 2015
4.1.5. Italy
M-Commerce Share of Total E-Commerce Sales, in %, 2014 & 2017f
Cross-Border B2C E-Commerce Imports, in EUR billion, and in %Year-on-Year Change, 2012 – 2015e
4.2. Emerging Markets
4.2.1. Russia
Smartphone User Penetration and Mobile Shopper Penetration, in % of Online Shoppers, by Age Group and Total, October 2015
Cross-Border E-Commerce Statistics, incl. Number of Orders by Location and Platform, Number of Parcels and Average Check, 2013 & 2014
4.2.2. Poland
M-Commerce Sales, in PLN billion, 2014 & 2015e
Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014
4.2.3. Turkey
M-Commerce Share of Total B2C E-Commerce Sales, in %, Q1 2015
Product Categories Researched via Social Media Prior to Purchase, in % of Social Media Users, 2015
5. North America
5.1. USA
M-Commerce Sales, by Smartphones and Tablets, in USD billion, 2015f - 2020f
Research and Purchase Methods Used, in % of Online Shoppers, January 2015
5.2. Canada
M-Commerce Share of Total B2C E-Commerce Sales, in %, 2014 & 2019f
Breakdown of Online Spending, by Country of Origin of the Seller, in %, July 2014
6. Latin America
6.1. Brazil
M-Commerce Share of Total E-Commerce Transactions, in %, 2015 & 2016f
Share of Online Shoppers Purchasing via Mobile Devices, by Smartphone and Tablet, in % of Online Shoppers Owing Smartphone or Tablet, October 2015
6.2. Mexico
Cross-Border Online Shopper Penetration, in % of Online Shoppers, October 2015
Shopping-Related Activities Carried Out on Mobile Devices, in % of Mobile Device Users, Q1 2015
6.3. Argentina
M-Commerce Share of Total E-Commerce Traffic, in %, 2015
Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, 2015e
6.4. Colombia
Devices Used to Access the Internet, in % of Internet Users, 2013 & 2014
Shopping-Related Activities Carried Out on Mobile Devices, in % of Smartphone Users, 2014
7. Middle East & Africa
7.1. South Africa
Shopping-Related Activities Carried out via Mobile Internet, in % of Mobile Internet Users, August 2015
Share of Online Shoppers Who Check a Retailer's Flyer Online to Ensure They Get the Best Deal Prior to Purchasing, in %, October 2015
7.2. UAE
M-Commerce Share of B2C E-Commerce Sales, in %, 2013 & 2015
Breakdown of the Last Online Purchase, by Website Type, in % of Online Shoppers, April 2015
7.3. Saudi Arabia
Social Media Platforms Influencing Purchasing Decisions, in % of Consumers, 2015
Breakdown of Internet Traffic, by Device, in %, 2015
7.4. Egypt
Number of Internet Subscriptions by Type, in millions, February 2015 & February 2016
Mobile Share of Online Purchases, in %, 2015e

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