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Thailand B2C E-Commerce Market 2017

Thailand B2C E-Commerce Market 2017

yStats.com: Thailand places second in the Southeast Asia region in terms of B2C E-Commerce sales

Key findings from the yStats.com publication suggest that, following Indonesia, Thailand contains the second biggest economy in the Southeast Asia region, and also ranks second in E-Commerce sales. The expansion of E-Commerce in Thailand is furthered due to improved Internet penetration, with nearly half of the population having Internet access in 2016. While E-Commerce penetration still consists of single digits, the rate of B2C E-Commerce sales is forecasted to blossom in the upcoming years.

Information from the yStats.com report reveals that the key market trends in Thailand are mobile and social commerce. Smartphones have linked people to the Internet, leaving the smartphone penetration rate almost the same as the Internet and making smartphones a leading device used to access the Internet. Thailand leads the region in share of E-Commerce consumers buying via mobile. M-Commerce sales are forecasted to reach a share of close to half of total E-Commerce spending in the upcoming years. Furthermore, social media has become an important sales platform for retailers in Thailand, with over half of online costumers ordering via social networks.

Lazada has placed as the top online marketplace in Thailand due to its Thai website receiving more visits than the closest two contenders combined, reveals the yStats.com report. In an effort to challenge Lazada, another major player, the Central Group, acquired Zalora, an online clothing retailer while also planning to increase omnichannel development and logistics capabilities during 2017. Launched in December 2016, South Korea’s 11street also made its mark by registering thousands of sellers and over one hundred thousand consumers on its platform by early 2017.


1. Management Summary
2. Overview & International Comparisons
Overview of E-Commerce Market and International Comparisons, March 2017
B2C E-Commerce Sales in Southeast Asia, by Country, incl. Thailand, in USD million, 2015
Total Retail Sales and Retail E-Commerce Sales, in USD billion, and E-Commerce Share of Total Retail Sales, in %, in Southeast Asia, by Country, incl. Thailand, 2016e
B2C E-Commerce Sales in Southeast Asia, by Country, incl. Thailand, in USD billion, 2015 & 2025f
B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Thailand, in %, 2015 & 2025f
Online Hotels and Airlines Sales in Southeast Asia, by Country, incl. Thailand, in USD billion and in % of Total Hotels and Airlines Sales, 2015 & 2025f, and CAGR, in %, 2015-2025f
Online Rides Sales in Southeast Asia, by Country, incl. Thailand, in USD billion, 2015 & 2025f, and CAGR, in %, 2015-2025f
Internet Penetration in Southeast Asia, by Country, incl. Thailand, in % of Individuals, 2015
Average Fixed Internet Connection Speeds in Southeast Asia, by Country, incl. Thailand, in MBPS, Q2 2016
Internet Users Growth in Southeast Asia, by Country, incl. Thailand, in %, January 2017 Compared to January 2016
Internet Users in Southeast Asia, by Country, incl. Thailand, in millions, 2015 & 2020f
Number of Internet Users in Southeast Asia Who Researched Products or Services Online, by Country, incl. Thailand, in millions, 2015
Breakdown of Online Shoppers in Southeast Asia by Buying From Mobile Phone and From Other Devices, by Top Cities and Other Areas, by Country, incl. Thailand, in %, November 2015
Cross-Border Online Shopper Penetration in Asia-Pacific, by Selected Countries, incl. Thailand, in % of Online Shoppers, Q4 2015
Top 10 E-Commerce Platforms Preferred for Online Shopping, by Rank, by Country, incl. Thailand, 2015
3. Trends
Overview of E-Commerce Trends, March 2017
Smartphone Penetration, in % of Individuals, 2012-2016
Devices Used to Access the Internet, in % of Internet Users, Q1 2016
Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
Top Smartphone Activities, incl. “Purchase”, in % of Internet Users, October 2015
Share of Internet Users Conducting Selected E-Commerce Activities via Mobile Devices Compared to Computers, in %, May 2016
M-Commerce Spending, in THB billion, and Share of Total Online Spending, in %, 2016e - 2018f
Share of Online Shoppers Who Made a Purchase via Social Media, in %, April 2016
Breakdown of E-Commerce Sales of Retail and Wholesale Companies in Thailand, by Online Sales Channel, incl. “Social Media”, in %, 2015
Cross-Border E-Commerce Exports Share, in % of Total E-Commerce Sales of Companies in Thailand, 2014 & 2015
Breakdown of Online Shoppers, by Domestic Only Shoppers, Domestic and Cross-Border Shoppers, and Cross-Border Only Shoppers, in %, October 2016
Cross-Border Share of Online Spending, in % and in THB billion, 2016e
Top 3 Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, October 2016
4. Sales & Shares
B2C E-Commerce Sales of Companies in Thailand, in THB billion, 2014-2016e
Online Spending, in THB billion, 2016e – 2018f
Retail E-Commerce Sales, in USD billion, 2016e & 2020f
E-Commerce Share of Total Retail Sales, in %, 2016e & 2017f
B2C E-Commerce Sales, in USD billion, 2015 & 2025f
B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f
5. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2010-2016
Internet Penetration, by Age Group, in % of Individuals, Q1 2016
Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2016
Breakdown of Online Shoppers, by Age Group and Gender, in %, Q1 2016
Breakdown of Average Online Spending Amount per Year, in % of Online Shoppers, Q1 2016
Breakdown of Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, Q1 2016
Top Activities Carried Out Online, incl. “Online Shopping”, in % of Internet Users, May 2016
6. Products
Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q1 2016
B2C E-Commerce Sales of “Apparel and Footwear”, in USD million, 2015 & 2020f
Online Travel Sales, in USD billion, 2015 & 2025f
7. Payment
Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2016
Payment Methods Used in Online Shopping, by Gender and Generation, in % of Online Shoppers, May 2015
Breakdown of E-Commerce Revenues of Retail and Wholesale Trade Companies by Payment Method, in %, 2015
8. Delivery
Overview of E-Commerce Delivery, March 2017
9. Players
Overview of E-Commerce Players, March 2017
Top 10 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Thailand’s Share of Website Visits, in %, and Estimated Number of Visits from Thailand, in millions, February 2017
Top 6 Local C2C E-Commerce Websites, by Website Visits, in millions, incl. Thailand’s Share of Website Visits, in %, and Estimated Number of Visits from Thailand, in millions, February 2017
Top 10 E-Commerce Apps, by Rank, by B2C/B2B2C and C2C, by Mobile Platform, March 2017

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