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Singapore B2C E-Commerce Market 2019

Singapore B2C E-Commerce Market 2019

yStats.com report projects continued expansion of online retail in Singapore

Singapore’s internet connectivity facilitates online shopping.
Even though Singapore has a much smaller population that most of its neighbors in the Southeast Asia region, its developed infrastructure and comparatively wealthy residents who engage in online shopping move the nation to the fifth spot in B2C E-Commerce sales ranking. A 2018 survey cited in the new yStats.com publication reflected that better than eight out of ten web-connected Singaporeans shopped and bought online.

Online shopping in Singapore enhanced by mobile and cross-border purchasing trends.
As might be expected for a small wealthy nation, a high percentage of online shopping in Singapore is done beyond the island’s borders. The yStats.com report points to Singapore as having one of the highest cross-border shopping rates in Asia last year. Another trend affecting B2C E-Commerce in Singapore is mobile shopping. Around three-fourths of internet connectivity in 2018 was through mobile device. Another developing trend is social media shopping.

Singapore is served by local and global E-Commerce merchants.
The top three most-visited online shopping websites in Singapore, Qoo10, Lazada, and Shopee, are all based in the country. Qoo10 garnered almost a third of the retail commerce market and recently launched a new marketplace site, allowing smaller merchants to compete for online shoppers. Other popular shopping sites in a survey done early this year referenced in the yStats.com report include StrawberryNet, EZBuy, Zalora, eBay, and Amazon.


1. Management Summary
2. Overview & International Comparisons
B2C E-Commerce Market Overview and International Comparisons, June 2019
B2C E-Commerce Sales, in USD billion, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2018e & 2023f, and CAGR, in %, 2018e - 2023f
B2C E-Commerce Sales by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in USD billion, 2015, 2018e & 2025f, and CAGR, in %, 2018e - 2025f
Digital Payment Service Penetration in Southeast Asia, in % of Respondents, by Country, Q2 2018
Top 10 Most Visited E-Commerce Platforms by Country, Q1 2019
Top 10 Shopping Apps by Most Active Monthly Users, by Country, Q1 2019
3. Trends
Breakdown of Internet Traffic by Device, in %, 2018
Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
Shopping-Related Activities Carried Out Online, in % of Internet Users, 2018
Breakdown of Shopping Channels by Product Category, incl. Online, In-App and Social Media, in % of Consumers, Q2 2018
Cross-Border Online Shopper Penetration, in % of Adult Online Shoppers, May 2018
Share of M-Commerce Spending, in % of Adult Cross-Border E-Commerce Spending, May 2018
Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, May 2018
Top Drivers to Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, May 2018
4. Sales & Shares
Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
Retail E-Commerce Sales, in USD billion, 2018e & 2023f
B2C E-Commerce Share of Total Retail Sales, in %, April 2019
5. Internet Users & Online Shoppers
Internet User Penetration, in % of Individuals, 2010 – 2018e
Online Shopper Penetration, in % of Internet Users, May 2018
Online Shoppers Who Made Purchases in the Last Month, in % of Respondents, January 2018
Breakdown of Online Shoppers, by Age Group and Gender, in %, 2018
6. Products
Top 5 Product Categories Purchased Online, in % of Online Shoppers, 2018
E-Commerce FMCG Penetration, in % of Total FMCG Sales, 2018
7. Payment
Top 3 Payment Methods For Online Purchase, in % of Online Shoppers, January 2018
Important Payment-Relates Factors When Shopping Online, in % of Online Shoppers, January 2018
Mobile Payment Transaction Value, in USD billion, 2016 & 2021f
8. Delivery
Delivery-Related Options Encouraging Online Shopping, in % of Online Shoppers, 2018e
Top 3 Barriers to Cross-Border Online Shopping, incl. Delivery-Related, in % of Non Cross-Border Online Shoppers, May 2018
9. Players
Overview of B2C E-Commerce Players, June 2019
Top 10 E-Commerce Websites, by Average Monthly Visits, in thousands, Q1 2019
Top B2C E-Commerce Players by Market Share, in %, 2017

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