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Saudi Arabia B2C E-Commerce Market 2019

Saudi Arabia B2C E-Commerce Market 2019

yStats.com’s new report: Saudi Arabia’s online shoppers go mobile

A new publication from a leading E-Commerce-focused secondary market research specialist yStats.com, based in Hamburg, Germany, reports on the rapid growth of online retail sales in Saudi Arabia. According to the report “Saudi Arabia B2C E-Commerce Market 2019”, digital commerce is on the rise, driven by high mobile usage rates.

High smartphone penetration rate drives online shopping in Saudi Arabia
B2C E-Commerce sales in Saudi Arabia are projected to rise at a high double-digit annual rate between 2018 and 2022, according to yStats.com. The major growth drivers include higher M-Commerce rates and the digital economy initiatives supported by the country’s government. With one of the highest smartphone penetration rates in the world, Saudi Arabia’s consumers turn to their connected devices to check product information and shop.

Cross-border players stand strong, but local E-Commerce is also growing
Another major market trend is cross-border E-Commerce. Close to 50% of the country’s market is attributed to sales on international platforms. However, Amazon, a prominent player in this category, plans to go local following its acquisition of the regional online marketplace Souq.com. Furthermore, Noon.com is a fast growing domestic player, supported by the Public Investment Fund of Saudi Arabia.


1. Management Summary
2. Overview & International Comparisons
B2C E-Commerce Market Overview and International Comparisons, March 2018
Retail E-Commerce Sales in Saudi Arabia, the UAE, Rest of MENA, Egypt and Rest of GCC Countries, in USD billion, 2017 – 2022f
Breakdown of B2C E-Commerce Sales in MENA by the UAE, Saudi Arabia, Egypt and Other Countries, in %, 2017
Internet Penetration, Smartphone Penetration and Social Media Penetration, by the UAE, Saudi Arabia and Egypt in comparison to the USA and China, in %, 2018
B2C E-Commerce Indicators, including Online Shopper Penetration, in % of Internet Users, Annual Purchase Frequency, in Units, Spending per Basket, in USD and E-Commerce Penetration, in % of Total Retail Sales, by the UAE, Saudi Arabia and Egypt in comparison to the UK, USA and China, in %, 2017/2018
Internet Penetration in the UAE, Saudi Arabia, Egypt, Rest of MENA and Total, in %, 2017 – 2022f
Internet Penetration in MENA, in % of Individuals, by Country, incl. Saudi Arabia, 2017
Mobile Internet User Penetration in MENA, in % of Individuals, by Country, incl. Saudi Arabia, June 2018
3. Trends
Breakdown of Internet Traffic by Device, in %, 2018
Shopping-Related Activities Carried Out Online, in % of Individuals, 2018
Share of Online Shoppers Who Purchased via Social Media Sites and Applications, in %, 2018e
Breakdown of Preferred Online Shopping Destination, by International and Local Shopping Websites, in % of Online Shoppers, November 2017
Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
4. Sales & Shares
B2C E-Commerce Sales, in USD million, 2012 – 2017
B2C E-Commerce Sales, in USD billion, 2017 – 2022f
B2C E-Commerce Sales, in USD billion, 2017 & 2020f
B2C E-Commerce Share of Total Retail Sales, in %, 2017
5. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2017 – 2022f
Online Shopper Penetration, in % of Respondents, 2018e
Online Shopper Penetration, by Age Group and Gender, in % of Respondents, 2017
Reasons to Switch From a Physical Store to Online Shopping, in % of Online Shoppers, 2018e
Top 5 Reasons For Online Shopping, in % of Online Shoppers, November 2017
Top Barriers of Online Shopping, by Product Category, in % of Online Shoppers, 2017
6. Products
Online Shopping Penetration by Product Category, in % of Internet Users, 2017
Product Categories Purchased Online, in % of Online Shoppers, 2018e
Breakdown of B2C E-Commerce Sales by Product Category, in %, 2017
B2C E-Commerce Sales of Consumer Electronics, in USD million, 2018e & 2023f
Food and Beverages E-Commerce Share of Total Food and Beverages Retail Sales, in %, 2018 & 2025f
7. Payment
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017
Payment Methods Used in E-Commerce, in % of Online Shoppers, by Age and Gender, 2017
8. Delivery
Top Drivers of Online Shopping, by Product Category, in % of Online Shoppers, 2017
9. Players
B2C E-Commerce Players Overview, January 2018
Breakdown of B2C E-Commerce Market Shares by Player Types, in %, 2017
Most Popular Types of E-Commerce Websites, in % of Online Shoppers, November 2017
Top 5 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Saudi Arabia’s Share of Total Visits on Desktop, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, February 2019

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