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Saudi Arabia B2C E-Commerce Market 2018

Saudi Arabia B2C E-Commerce Market 2018

Saudi Arabia to lead B2C E-Commerce in Gulf States, says new report from yStats.com

Factors favorable to the growth of B2C E-Commerce, such as the advanced infrastructure, high connectivity rates and youth-oriented demographic are expected drive the rise of online retail sales in Saudi Arabia. A forecast cited in the yStats.com report indicates that Saudi Arabia will surpass current regional leader the UAE in online retail sales by 2020.

The widespread use of smartphones is one of the trends facilitating B2C E-Commerce growth. About nine out of ten adults own a smartphone and most owners use the device to go online. The yStats.com research reveals that most online shoppers have made a mobile purchase. Smartphone owners also can expedite delivery of ordered products by providing geographic coordinates to delivery services via mobile.

Social media and cross-border shopping also are propelling B2C E-Commerce. The web pages of Twitter, Instagram and Facebook are among the top 10 most visited websites in Saudi Arabia, a fact that online retailers use to promote sales. The yStats.com publication also reports that the high proportion of Saudi Arabian shoppers that shop outside the Kingdom make Amazon.com, eBay.com and Aliexpress.com among the top E-Commerce sites visited by Internet users.


1. Management Summary
2. Overview & International Comparisons
B2C E-Commerce Market Overview and International Comparisons, January 2018
Retail E-Commerce Sales in Saudi Arabia Compared to the UAE and Other GCC Countries, in USD billion, 2015 – 2020f
Internet Penetration in Saudi Arabia, in % of Individuals, Compared to Selected Countries in MENA, 2016
Smartphone Penetration in Saudi Arabia, in % of Adults, Compared to Egypt, Jordan, Lebanon, Qatar, Tunisia and UAE, March 2017
3. Trends
Devices Used to Connect to the Internet, in % of Adults, March 2017
Shopping-Related Activities Carried Out Online, in % of Individuals, H2 2016
Share of Online Shoppers Who Make Purchases via Smartphone, in %, May 2017
Breakdown of Preference for Browsers and Applications When Shopping via Mobile, in % of Mobile Shoppers, May 2017
Actions Performed via Smartphone In-Store, in % of Smartphone Users, November 2016
Share of Online Shoppers Who Purchased via Social Media Sites or Applications, in %, May 2017
Origins of Online Purchases Made in the Previous 12 Months, in % of Online Shoppers, May 2017
4. Sales & Shares
B2C E-Commerce Sales, in SAR billion, 2016 and Annual Growth Forecast for the Next Years, in %, as of August 2017
E-Commerce Sales, by Airline Tickets, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
Retail E-Commerce Sales, in USD billion, 2015 – 2020f
B2C E-Commerce Share of Total Retail Sales, in % 2017e
5. Users & Shoppers
Number of Internet Users, in millions, and Penetration, in % of Individuals, 2011 – 2016 & Q2 2017
Online Shopper Penetration, in % of Respondents, May 2017
Breakdown of Frequency of Shopping Online, in % of Online Shoppers, 2016
Breakdown of Frequency of Shopping Online, in % of Online Shoppers, May 2017
Breakdown of Perception of Security of Online Shopping, by Online Shoppers and Non-Online Shoppers, May 2017
Reasons to Buy From a Physical Store or Mall Rather Than Online, in % of Smartphone Users, November 2016
6. Products
Product Categories Purchased Online, in % of Online Shoppers, 2016
Channels Used to Purchase Selected Product Categories, by Online, Offline and Both, in % of Respondents, May 2017
Channels Used to Purchase Selected Categories of Services, by Online, Offline and Both, in % of Respondents, May 2017
7. Payment
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
Breakdown of Payment Methods Most Used in Online Shops According to E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June 2017
Perception of Increase in Credit Card Payments in Online Shops Over the Previous Year According to E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June 2017
Reasons for Not Offering Credit Card Payments in Online Shops, in % of Surveyed E-Commerce Merchants Who Do Not Accept Credit Card Payments in Their Shops, June 2017
8. Delivery
Problems Most Commonly Encountered by E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June 2017
Delivery Problems Encountered by E-Commerce Merchants, in % of E-Commerce Merchants Who Face Problems With Delivery, June 2017
Most Common Customer Complaints According to E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June 2017
Share of Online Shoppers Who Believe Click & Collect Is Important, in %, Compared to the Regional Average, 2016
9. Players
B2C E-Commerce Players Overview, January 2018
Website Traffic Shares of the Leading Online Shopping Websites, in %, February 2015 & February 2017
Market Share of The Leading B2C E-Commerce Market Player, in %, 2015 & 2016

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