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Russia B2C E-Commerce Sales Forecasts: 2015 to 2018

Russia B2C E-Commerce Sales Forecasts: 2015 to 2018

Russian B2C E-Commerce to Grow Despite Overall Economic Downturn

Russia has moved to the front of the pack in Europe as the leader in number of Internet users, though Internet penetration has reached just below two thirds of the population. Of users, over a third recorded purchases online – a statistic that leaves plenty of room for potential growth. Among many trends pertinent to this potential growth is cross-border B2C E-Commerce, which increased to approximately one third of B2C E-Commerce sales in Russia in 2014. Peculiarities in Russian B2C E-Commerce include an increase in credit card usage and a declining, yet still very popular, usage of cash on delivery.

Though major domestic metropolises maintain the lead in sheer number of online orders, non-central areas of Russia may hold the key to major, untapped growth potential. For example, Siberia alone more than doubled its B2C E-Commerce sales in 2014. Compared to some other top B2C E-Commerce markets worldwide, Russia is projected to lag in terms of share of B2C E-Commerce in total retail, but boasts projected annual growth rates nearly twice that of some of the same international competitors. Of note is also the projection of Russia’s share of global B2C E-Commerce sales, forecasted to fall by a small fraction over the next few years.

Despite overall negative economic prospects, Russia stands to observe positive double digit increase in sales in B2C E-Commerce over the next few years. With the potential for more consumers across Russia to buy online, domestic online retail leaders like Ozon.ru, Ulmart.ru, Mvideo.ru and Wilberries.ru, and foreign E-Commerce companies such as Aliexpress and JD.com, among many others stand to observe persistent B2C E-Commerce sales growth, regardless of Russia’s overall current economic turmoil.


1. Management Summary
2. Market Overview & International Comparisons
B2C E-Commerce Market Overview and International Comparisons, June 2015
Share of 8 Leading B2C E-Commerce Markets of Global B2C E-Commerce Sales, by Country and Total, in %, 2015f & 2018f
CAGR of B2C E-Commerce Sales of 8 Leading B2C E-Commerce Markets, in %, by Minimum and Maximum CAGR Forecast, by Country, 2015f - 2018f
B2C E-Commerce Share of Total Retail Sales in 8 Leading B2C E-Commerce Markets, by Country, in %, 2015f & 2018f
3. Overview of B2C E-Commerce Sales & Shares Forecasts
Overview of B2C E-Commerce Sales Forecasts, in RUB billion, by Comparative Estimates, Ranked by CAGR, 2013 - 2019f
B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2020f
Share of Global B2C E-Commerce Sales, in %, 2015f & 2018f
4. B2C E-Commerce Sales Forecasts
B2C E-Commerce Sales, in RUB trillion, 2013 & 2017f
B2C E-Commerce Sales, in RUB billion, and in % Year-on-Year Change, 2013 - 2017f
B2C E-Commerce Sales, in RUB billion, 2013, 2014 & 2015f
B2C E-Commerce Sales, in RUB billion, 2013, 2014 & 2015f
B2C E-Commerce Sales, in USD billion, 2014 & 2019f
B2C E-Commerce Sales, in USD billion, and in % Year-on-Year Change, 2013 - 2018f
B2C E-Commerce Sales, in USD billion, 2009, 2014 & 2019f
B2C E-Commerce Sales, in RUB billion, and in % Year-on-Year Change, 2013 - 2018f

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