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Russia B2C E-Commerce Market 2015

Russia B2C E-Commerce Market 2015

New report by yStats.com: Russia’s B2C E-Commerce market grows despite the economic turmoil

Germany-based secondary market research firm yStats.com, specializing in B2C E-Commerce and Online Payment market intelligence, has published a new report about the online retail development in Russia. “Russia B2C E-Commerce Market 2015” reveals that despite the overall economic downturn, online retail in the country continues to grow at double-digit rates due to its untapped potential.

Russia is one of the largest B2C E-Commerce markets in the world. In 2014, it ranked ninth worldwide, fourth in Europe and second among the BRIC countries in terms of online retail sales, according to yStats.com’s findings. Despite the economic crisis, Russia is predicted to see B2C E-Commerce sales grow at double-digit rates and maintain the mentioned global rankings in the foreseeable future. Though overall retail sales are in a decline and consumer confidence is at an all-time low, the B2C E-Commerce market in Russia still has room for growth due to its untapped potential.

Though Russia’s online audience is the largest in Europe, Internet penetration was only at two-thirds of the adult population as of mid-2015, yStats.com’s report shows. Online shopper penetration has even more room for development, as only about a quarter of Internet users made purchases online last year. Interestingly, while Internet user penetration tends to be higher in the Central and North-Western regions of Russia, which include the country’s two largest cities, and lower in its other regions, in terms of online shopper penetration, Russia’s Far East and the Ural regions come close to matching the central areas. Furthermore, B2C E-Commerce’s share of total retail sales amounted to a small one-digit percentage share in 2014, also indicating potential for future growth.

The growth trend is supported by evidence from the top online retailers in Russia, such as mass merchants Ozon and Ulmart, clothing merchants KupiVip and Lamoda, electronics and appliances stores M.Video, Eldorado and Svyaznoy, who reported sales increase in 2014 and expect further increase in 2015. On the other hand, there have also been noticeable market exits in late 2014 and 2015, including the closure of the online marketplace and auction Molotok.ru, children’s goods store Mamagazin.ru, and electronics merchant Utinet.ru. Furthermore, according to yStats.com’s report, a significant and growing share of B2C E-Commerce sales in Russia are due to cross-border import, especially from China, with both AliExpress and JD.com operating Russian versions of their websites to tap the growing demand.


1. Management Summary
2. Overview & International Comparisons
B2C E-Commerce Overview and International Comparisons, December 2015
Top 10 Countries Worldwide by Retail E-Commerce Sales, incl. Russia, in USD billion, and in % CAGR, 2013 – 2018f
B2C E-Commerce Sales in the BRIC Countries, by Country, incl. Russia, in USD billion, 2009, 2014 & 2019f
B2C E-Commerce Share of Total Retail Sales in the BRIC Countries, by Country, incl. Russia, in %, 2014 & 2019f
Internet Penetration in the BRIC Countries, by Country, incl. Russia, in % of Population, 2014
Breakdown of B2C E-Commerce Sales in Europe, by Country, incl. Russia, 2014
Breakdown of Europe’s Internet Audience, by Top 5 Countries, incl. Russia, and Others, in %, May 2015
B2C E-Commerce Sales, by Selected Countries in Eastern Europe, incl. Russia, in EUR billion, 2014
3. Trends
B2C E-Commerce Trends Overview, December 2015
Cross-Border B2C/C2C E-Commerce Imports, in RUB billion, 2013, 2014 & 2015f
Cross-Border E-Commerce Statistics, incl. Number of Orders by Location and Platform, Number of Parcels and Average Check, 2013 & 2014
Cross-Border Imports Share of Total B2C/C2C E-Commerce Sales in Russia, in %, 2013 & 2014
Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2013 & 2014e
Breakdown of Cross-Border B2C/C2C E-Commerce Imports, in %, 2014
Breakdown of Online Purchases by Device Used, in % of Online Shoppers, 2014
Mobile Shopper Penetration, in % of Smartphone Owners, by Size of City of Location, 2014
Smartphone User Penetration and Mobile Shopper Penetration, in % of Online Shoppers, by Age Group and Total, October 2015
M-Commerce Channels Used, by Online Shop’s Website, Website and Application, Mobile Application, in % of Mobile Shoppers, by Age Group and Total, October 2015
Penetration of Webrooming and Showrooming, in % of Online Shoppers, 2014
Breakdown of B2C E-Commerce Sales by Regions, in %, 2013 & 2014
4. Sales & Shares
Historic B2C E-Commerce Sales, in RUB billion, by Comparative Estimates, 2009 – 2014
B2C E-Commerce Sales Forecasts, in RUB billion, by Comparative Estimates, 2014 – 2019f
B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2014 – 2020f
5. Users & Shoppers
Monthly Internet Audience, in millions and in % of Adult Population, Summer 2011 – Summer 2015
Breakdown of Monthly Internet Audience, by Region, in millions and in %, Summer 2015
Number of Online Shoppers, in millions and in % of Internet Users, 2013 & 2014
Breakdown of Online Shoppers by Age Group, by Male and Female, November 2014
Online Shopper Penetration, by Gender, Age Group and Location Type, in % of Internet Users in the Relevant Group, November 2014
Online Shopper Penetration, by Region, in % of Internet Users, November 2014
6. Products
Product Categories Purchased Online, by Gender and Location Type, in % of Online Shoppers in the Relevant Group, November 2014
Product Categories Purchased Online, in % of Online Shoppers, 2013 & 2014
Top Online Retail Categories by Audience Reach, in million Unique Visitors, July 2015
B2C E-Commerce Sales by Product Categories, in RUB billion, 2013 & 2014
Breakdown of B2C E-Commerce Sales of Electronics and Appliances, by Product Sub-Categories, in %, and Year-on-Year Change in B2C E-Commerce Sales, H1 2015
7. Payment
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 – 2014
Online Payment Methods Offered, in % of E-Commerce Websites, Q1 2014 & Q1 2015
8. Delivery
Breakdown of B2C E-Commerce Orders by Delivery Methods, in %, 2013 & 2014
Delivery Methods Used in Online Shopping, by Used in Last Online Purchase and Used in the Previous 12 Months, in % of Online Shoppers, 2014
Overview of Delivery Methods Offered by Top 5 Online Shops by Website Traffic, October 2015
9. Players
B2C E-Commerce Players Overview, December 2015
Top 10 E-Commerce Websites, by Website Rank, incl. Website Visits, Share of Traffic from Russia, Time Spent on Website, Page Views and Bounce Rate, November 2015
Number of Online Stores, in thousands, 2010 – 2014
Top 10 Online Shops Purchased from, in % of Online Shoppers, 2014 & 2015
Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB billion, Number of Orders, in thousands, Average Check, in RUB, and Main Product Category, H1 2015
Company Profile of OOO Exist, December 2015
Company Profile of ZAO Ulmart, December 2015
Company Profile of OOO Wildberries, December 2015

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