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Philippines B2C E-Commerce Market 2018

Philippines B2C E-Commerce Market 2018

Rapid growth foreseen for online retail commerce in the Philippines, according to yStats.com

Market researchers at Hamburg-based yStats.com have released a new report on the online retail situation in the Philippines. The report “Philippines B2C E-Commerce Market 2018” contains forecasts for near-term rapid growth in the online commerce sector, propelled by increased Internet and the populations’ warming to the online shopping experience.

Online retail sales in the Philippines have lagged the recent rapid growth seen among the island nation’s neighbors in Southeast Asia. Even though it has the second largest population of the region, it had the lowest B2C E-Commerce sales figures, according to sources cited in the yStats.com report. Among the hurdles to overcome to foster growth in the online retail sector are the comparatively low Internet penetration rate, credit card holder numbers, and consumer confidence in online shopping.

Online retail sales in the Philippines are expected to rise a double-digit rate for the next few years even in the face of challenges. An increasing share of the large population is connecting to the Internet, many though mobile devices. M-Commerce is contributing to the rise in online retail; mobile made up about three-quarters of connections to E-Commerce websites in the country, says the yStats.com publication. The Philippine government has done its part to facilitate the expansion of online retail sales by aiming to create a favorable administrative environment.

Among the leading online merchants operating in the Philippines are Lazada and Shopee, both with headquarters in Singapore. Local companies JG Summit and Ayala Group are expanding their online presence and offering to compete with the foreign operators while ensuring that the movement to B2C E-Commerce does not leave them behind.


1. Management Summary
2. Overview & International Comparisons
Ranking of Selected Countries in Southeast Asia by Estimated B2C E-Commerce Sales, incl. Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017e & 2021f
Retail E-Commerce Sales, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, in USD billion, 2016 & 2021f, and CAGR, in %, 2016-2021f
Selected Socio-Economic Characteristics, incl. Population, in thousands, GDP, in USD million, Y-o-Y Change in GDP, in %, GDP per Capita, in USD, and GDP per Capita PPP, in International Dollars, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2016
Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2015 & 2016
Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017 & 2022f
Breakdown of Digital Consumers in Six Southeast Asian Markets by Country, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
Year-on-Year Growth Rate in Number of Digital Consumers, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
Annual Online Spending per Online Shopper, in USD, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
Online Activities Performed via Computer at Least Weekly, in % of Internet Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
Online Activities Performed via Smartphone at Least Weekly, in % of Internet Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
Share of Internet Users Accessing the Internet via Smartphone, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
Payment Methods Offered by E-Commerce Merchants, in % of E-Commerce Merchants, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
3. Trends
Breakdown of Internet Traffic by Device, in %, March 2018
Mobile Share of Traffic to E-Commerce Sites, in %, June 2017
Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, June 2017
M-Commerce Sales, in USD million, 2016 & 2021f
Share of Online Shoppers Practicing “Showrooming” Before Making an Online Purchase, in %, Compared to the Global Average, December 2017
Shopping-Related Activities Carried Out Online, in % of Individuals, Q2/Q3 2017
Share of Social Media Buyers and Consumers Influenced by Social Media When Purchasing, in % of Internet Users, 2017
4. Sales & Shares
B2C E-Commerce Sales, in USD million, 2016 & 2021f
E-Commerce Retail Share of Total Retail Sales, in %, 2016
5. Users & Shoppers
Internet Penetration, in % of Individuals, 2010 – 2016
Internet Penetration, in % of Individuals, 2017 & 2022f
Online Shoppers Penetration, in % of Internet Users, 2017 & 2022f
Share of Online Shoppers Who Made Purchases Online at Least Once a Month, in % of Online Shoppers Owning a Payment Card, 2015 & 2016
6. Products
Top 5 Categories of Products and Services Paid for Online, by Rank, by Shopping via Desktop and Mobile, 2016
B2C E-Commerce Sales of Food and Drinks, in USD million, 2016 & 2021f
Share of Internet Users Who Made Online Purchase After Searching for Product Information on the Internet, in %, by Selected Product Categories, March 2017
7. Payment
Breakdown of E-Commerce Orders, by Payment Method, in %, March 2017
Major Reasons for Shopping Online, incl. Payment-Related, in % of Online Shoppers With a Payment Card, 2016
8. Delivery
Delivery Options Offered by the Top 2 B2C E-Commerce Market Players, April 2018
9. Players
Overview of E-Commerce Players, April 2018
Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, March 2018
Top 7 Local C2C/P2P E-Commerce Websites, by Total Visits, in millions, March 2018

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