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Philippines B2C E-Commerce Market 2017

Philippines B2C E-Commerce Market 2017

yStats.com: Philippine online retail forecasted to experience immense growth through 2025

Online retail in the Philippines is in infantile stages due to about 1% of all retail sales stemming from E-Commerce, confirms information found by yStats.com. However, the Philippines is actually forecasted to soon rank second in terms of market growth amongst the leading six online retail markets in Southeast Asia due to a raise in Internet and smartphone penetration. It is also expected to overtake Singapore, Vietnam and Malaysia to rank as third in the area by 2025 regarding B2C E-Commerce market size.

E-Commerce in the Philippines is, however, experiencing growth obstacles such as an underdeveloped logistics infrastructure and their complex island geography. Customers also lack trust in online credit card payments, leaving cash on delivery as the preferred payment method. Third party survey results cited in the yStats.com report conveyed that almost three-quarters of digital buyers from this country still paid with cash when receiving goods.

Information from the yStats.com report reveals how Lazada, the major player in this region who is controlled by Alibaba, accounted for almost one-fifth of the E-Commerce market in the Philippines in 2016. Though they don’t have local E-Commerce presence, US-based Amazon has still made their mark with over half of digital buyers beginning a product search through them.


1. Management Summary
2. Overview & International Comparisons
Overview of E-Commerce Market and International Comparisons, April 2017
B2C E-Commerce Sales in Southeast Asia, by Country, incl. Philippines, in USD million, 2015
Total Retail Sales and Retail E-Commerce Sales, in USD billion, and E-Commerce Share of Total Retail Sales, in %, in Southeast Asia, by Country, incl. Philippines, 2016e
B2C E-Commerce Sales in Southeast Asia, by Country, incl. Philippines, in USD billion, 2015 & 2025f
B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Philippines, in %, 2015 & 2025f
Online Hotel and Airline Sales in Southeast Asia, by Country, incl. Philippines, in USD billion and in % of Total Hotel and Airline Sales, 2015 & 2025f, and CAGR, in %, 2015-2025f
Online Ride Sales in Southeast Asia, by Country, incl. Philippines, in USD billion, 2015 & 2025f, and CAGR, in %, 2015-2025f
Internet User Penetration, by Country, incl. Philippines, in % of Individuals, 2015
Average Fixed Internet Connection Speeds in Southeast Asia, by Country, incl. Philippines, in MB per Second, Q2 2016
Internet Users Growth in Southeast Asia, by Country, incl. Philippines, in %, January 2017 Compared to January 2016
Internet Users in Southeast Asia, by Country, incl. Philippines, in millions, 2015 & 2020f
Number of Internet Users Who Researched Products or Services Online, by Country, incl. Philippines, in millions, 2015
Breakdown of Online Shoppers in Southeast Asia by Buying From Mobile Phone and From Other Devices, by Top Cities and Other Areas, by Country, incl. Philippines, in %, November 2015
Top 10 E-Commerce Platforms Preferred for Online Shopping, by Rank, by Country, incl. Philippines, 2015
3. Trends
Overview of B2C E-Commerce Trends, April 2017
Smartphone Users, in millions, and Penetration, in % of Mobile Phone Users, 2014 – 2020f
Breakdown of Internet Traffic, by Device, in %, April 2016 & April 2017
Mobile Shopper Penetration, in % of Individuals, Q4 2015 & Q4 2016
Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
Cross-Border Online Shopper Penetration, in % of Online Shoppers, Q4 2015
4. Sales & Shares
B2C E-Commerce Sales, in PHP billion, and Share of Total Retail Sales, in %, 2011 - 2016
B2C E-Commerce Sales, in USD billion, 2015 & 2025f
B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f
5. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2010 – 2015
Fixed Broadband Subscriptions, in millions, 2011 - 2015
Internet Users, in millions, 2014, 2015 & 2020f
Shopping-Related Activities Carried Out Online, in % of Individuals, H2 2016
Breakdown of Top Reasons for Online Shopping, in % of Online Shoppers Owning a Payment Card, July 2015
6. Products
B2C E-Commerce Sales by Product Category, in PHP million, 2016
Online Travel Sales, by Segments, in PHP billion, and Share of Total Sales in Each Category, 2015
Online Travel Sales, in USD billion, 2015 & 2025f
Products and Services Paid for Online, in % of Online Shoppers Owning a Payment Card, July 2015
7. Payment
Share of Online Shoppers Paying with Cash on Delivery, in %, Q4 2015
Share of Internet Users Who Do Not Trust Providing Credit Card Details Online, in %, Compared to the Global Average, Q4 2015
8. Delivery
Overview of B2C E-Commerce Delivery, April 2017
9. Players
Overview of E-Commerce Players, April 2017
Breakdown of Online Spending by E-Commerce Websites, in %, May 2015
Top 8 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Philippines’ Share of Website Visits, in %, and Estimated Number of Visits from Philippines, in millions, February 2017
Top 10 E-Commerce Apps, by Rank, by B2C/B2CB2C and C2C, by Platform, March 2017
Share of Online Shoppers Who Start Product Searches at Amazon, in %, February 2017

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