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Top 5 Online Travel Markets 2016

Top 5 Online Travel Markets 2016

Growth rate of top online travel markets decreasing, says yStats.com report

The volume of online travel bookings is increasing worldwide, according to the new research from yStats.com. The USA will remain the largest single market in the near future, but China, in the number 2 spot will grow faster and approach the sales level of the leader. The UK at number 3 stays ahead of Germany thanks to the higher percentage of travelers who make online bookings. An increasing share of the online bookings are made through mobile devices in Japan, in the fifth position of the top 5.

Among the predictions cited in the new report from yStats.com is that the Asia-Pacific region will overtake North America in online travel sales within the next couple of years. Also, peer-to-peer transportation and accommodation services which have grown much faster than traditional online travel platforms will continue their rapid growth. Overall the global travel market is projected to grow at double-digit rates through 2018, then decline to a rate of less than 10%.


1. Management Summary
2. Global Developments
Overview of Online Travel Market Trends, October 2016
Product Categories Purchased Online, incl. “Travel Products or Services”, in % of Online Shoppers, October 2015
Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2015 - 2020f
Breakdown of Online Travel Sales by Regions, in %, 2016f & 2020f
Online Travel Sales, by Region, in USD billion, and CAGR, in %, 2015 – 2020f
Top 10 Countries by Online Travel Sales, in USD billion, 2015 – 2020f
Total Travel Sales, in USD billion, and Online Travel Share, in%, by Regions and Global, 2016f
Travel Bookings via Mobile Channels, in USD billion, 2014 & 2019f
Channels Used by Internet Users to Book Accommodation For Their Last Trip, by Online, Offline, and Mobile App, by Region, in %, October 2015
Channels Used by Internet Users to Book Accommodation For Their Last Trip, by Online, Offline, and Mobile App, by Generation, in %, October 2015
Revenues of Accommodation Sharing and Transport Sharing Platforms, in USD billion, and CAGR, in %, 2015 & 2019f
Online Travel Agencies Sales, in USD billion, 2015 & 2020f
Breakdown of Online Travel Agencies Sales, by Top 3 Regions and Others, in % and in USD billion, 2015
Top 6 Online Travel Agencies, by Gross Bookings, in USD million, and in % Change, 2014 & 2015
Market Shares of the Top 5 Online Travel Agencies, in %, 2015
Top 20 Travel Websites, by Website Rank, incl. Category, Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, Sept. 2016
3. USA
Online Travel Market Overview and Trends, October 2016
Online Travel Sales, by Desktop/Laptop and Mobile, in USD billion, 2014 – 2019f
Number of Mobile Travel Bookers, in millions, and Share of Online Travel Bookers, in %, 2014 – 2019f
Online Share of Total Travel Bookings, in %, 2015
OTA’s Share of Online Travel Bookings, in %, 2014 & 2017f
Mobile Travel Bookings with OTAs, in USD billion, 2014 & 2015
Number of Unique Visitors to Travel Websites, by Travel Information Websites, Online Travel Agents and Hotels/Resorts Websites, by Desktop and Mobile, in thousands, April 2015 & July 2015
Conversion Rate in “Travel/Hospitality”, Compared to “Retail”, by Desktop and Smartphone, in %, 2015
Penetration of P2P Lodging Websites Users, in % of Travelers Who Are Aware of P2P Lodging Websites, by Age Group, Q4 2015
4. China
Online Travel Market Overview and Trends, October 2016
Product Categories Purchased Online in the Previous 3 Months, incl. “Travel Products”, in % of Online Shoppers, February 2015
Share of Outbound Travelers Who Booked via Online Travel Agencies, in %, 2015
Share of Internet Users Who Booked Accommodation for Their Last Trip Via Mobile App, in %, October 2015
Online Travel Gross Merchandise Volume, in CNY billion, 2012 – 2018f
Online Outbound Travel Gross Merchandise Volume, by Packaged Tours and Independent Travel, in CNY billion, 2010 - 2015
Breakdown of Online Travel Market Gross Merchandise Volume by Segments, in %, Q2 2016
Online Travel Agencies Revenue, in CNY billion, 2012 – 2018f
Breakdown of Online Travel Agencies Market Shares by Revenues, in %, 2015
Breakdown of Online Travel Agencies Market Shares by Transaction Size, by Online Air Ticket Reservation and Online Accommodation Booking, in %, Q4 2015
5. UK
Online Travel Market Overview and Trends, October 2016
Product Categories Purchased Online, incl. “Holiday Accommodation” and “Travel Arrangements”, in % of Online Shoppers, Q1 2015 & Q1 2016
Product Categories Purchased Online, incl. “Holiday Accommodation” and “Travel Arrangements”, in % of Online Shoppers, by Age Group and Gender, Q1 2016
Breakdown of Devices Used to View Travel Content, in % of Online Travel Bookers, March 2016
Devices Used to Book a Holiday Online, in % of Online Holiday Bookers, 2014 & 2015
Reasons for Abandoning a Mobile Transaction on a Travel Website/App, in % of Smartphone Owners who Abandoned a Mobile Transaction on a Travel Website/App, June 2015
Breakdown of Traffic To Top 10 UK Travel Websites, by Device, in %, June 2015
6. Germany
Online Travel Market Overview and Trends, October 2016
Breakdown of Total Travel Sales, by Channel, incl. “Online”, in %, 2013 - 2015
Channels Used to Book Vacation, incl. “Online”, in % of Travelers, 2005 & 2015
Product Categories Purchased Online, incl. “Travel Accommodation” and “Other Travel Services”, in % of Online Shoppers, Q1 2015
Types of Travel Services Booked Online, in % of Internet Users Who Booked Travel Services Online, March 2016
Types of Online Platforms Used to Book Accommodation, in % of Internet Users Who Booked Accommodation Online, March 2016
7. Japan
Online Travel Market Overview and Trends, October 2016
Share of Internet Users Who Booked Accommodation for Their Last Trip Online, in %, October 2015
Mobile Share of Online Travel Bookings, in %, 2013 & 2015
Top 10 Travel Web Entities Visited from Desktop Computers, by Number of Unique Visitors, in millions, and Average Minutes per Visitor, January 2016

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