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Online Retail in Emerging Markets 2016

Online Retail in Emerging Markets 2016

Emerging markets lead in online retail growth according to yStats.com

The yStats.com publication cites forecasts indicating that emerging markets will lead in online sales growth rates. In some economically emerging regions of the world online retail is as low as one-digit percentage of total retail sales, so the practice of Internet purchasing has ample upward potential. The global share of B2C E-Commerce sales of the early leaders, North America and Western Europe, will fall as the other areas of the world expand their share.

The yStats.com report points to the increasing Internet connectivity, particularly through mobile devices, and improved local regulations regarding online purchases, as well as better delivery and payment infrastructure as the main drivers of online commerce in the emerging markets. Still in many regions such as in Eastern Europe, Africa and Latin America, a wariness of online payments persists, holding back adoption of the practice of online shopping.


1. Management Summary
2. Global Developments
B2C E-Commerce Sales of Products and Services Worldwide, excl. Travel and Event Tickets, in USD billion, and in % Share of Total Retail Sales, in 2014 - 2019f
B2C E-Commerce Sales of Physical and Digital Goods Worldwide, in USD billion, 2014-2019f, and in % Share of Total Retail Sales, 2014 & 2019f
Breakdown of Global B2C E-Commerce Sales, by Regions and Sub-Regions, in %, 2014 & 2019f
B2C E-Commerce Share of Total Retail Sales, by Regions, in %, 2014 & 2019f
Number of Internet Users, by Global Regions, in millions, and in % Change, 2010 & 2015
Internet Penetration, by Regional and Global Medians, in % of Adults, May 2015
Top 10 Countries by B2C E-Commerce Sales, in USD billion, 2014 - 2019 and CAGR, in %, 2014 - 2019
B2C E-Commerce Sales CAGR in the BRIC Countries, by Country, in %, 2009-2014 and 2014-2019f
Top 10 Countries by B2C E-Commerce Market Attractiveness Index, and Index Composition, incl. Index for Online Market Size, Consumer Behavior, Growth Potential, Infrastructure and Total Score for Online Market Attractiveness, 2015
Top 10 Developing Economies in B2C E-Commerce Index, incl. Global Rank, 2016, Share of Individuals Using Internet, 2014, Share of Individuals with Credit Card, 2014, Secure Internet Servers per 1 million People, 2014, UPU Postal Reliability Score and UNCTAD B2C E-Commerce Index Value, 2015
Top 10 Countries by Number of Online Shoppers, in millions, incl. Penetration, in % of Internet Users and in % of Population, 2014
Top 5 Countries by Share of Global Online Shoppers, in %, 2019f, and Their Shares in 2015
Top 5 Countries by Share of Active Online Shoppers, in % of Population, Q4 2015
Product Categories Most Purchased Online, by Generation, in % of Online Shoppers, November 2015
Top Factors Driving Online Purchase and In-Store Purchase, in % of Consumers, November 2015
Major Reasons for Shopping Cart Abandonment, in % of Online Shoppers, by Selected Regions, October 2014
Most Important Delivery Options in Online Shopping, in % of Online Shoppers, Q1 2015 & Q4 2014
Share of Online Shoppers Willing to Pay More for Faster Shipping, by Selected Countries, in %, Q1 2015 & Q4 2014
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
Share of Online Shoppers Paying with Cash on Delivery, in %, by Selected Emerging Markets, 2015
Share of Consumers Who Are Satisfied with the Payment Methods Used, by POS, Browser and Mobile, in % of Consumers in Selected Developed Countries, June 2015
Breakdown of Mobile Phone Ownership, by Smartphone, Other Mobile Phone and No Mobile Phone, in % of Adults, by Regional and Global Medians, May 2015
Share of Online Shoppers Buying Products via Mobile, in %, 2014 & 2015
Breakdown of M-Commerce Transactions, by Mobile Browser and App, in %, Q4 2015
Cross-Border B2C E-Commerce Sales, in USD billion and in % of Total B2C E-Commerce Sales, 2014 – 2020f
Breakdown of Cross-Border E-Commerce Sales, by Regions, in %, 2025f
Cross-Border Online Shopper Penetration, by Selected Countries, in % of Online Shoppers, Oct. 2015
Actions Conducted on Mobile Phones While Being in-Store, incl. “Compare Prices”, in % of Mobile Phone Users, 2014
Share of Online Shoppers Who are Concerned that Their Personal Information Could be Stolen, in %, 2014 & 2015
Social Media Activities Influencing Online Shopping Behavior, in % of Online Shoppers, September 2015
Share of Online Shoppers Visiting Social Media Sites for Inspiration when Searching for Products, by Age Groups, in %, August 2015
Share of Online Shoppers Who Would Consider Purchasing from Marketplaces and from Retailers’ Websites, by Global Average and Top 3 Countries, in %, August 2015
Top 20 B2C E-Commerce Retailers, by B2C E-Commerce Sales, incl. Rank among Top Online Retailers, Rank among Top Retailers, Company Name, Country of Origin, Retail E-Commerce Sales, in USD million, Share of Total Retail Revenues, in %, Growth Rate, in %, 2014, and CAGR, 2009-2014
3. Asia-Pacific
3.1. China
3.1.1. Overview
B2C E-Commerce Overview and International Comparisons, September 2015
3.1.2. Trends
M-Commerce Sales, in CNY billion and in % of Retail E-Commerce Sales, by Comparative Estimates, 2013 - 2018f
3.1.3. Sales & Shares
B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, 2014 - 2019f
B2C E-Commerce (incl. C2C) Share of Total Retail Sales, by Comparative Estimates, in %, 2013 - 2019f
3.1.4. Users & Shoppers
Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f
Number of Online Shoppers, in Millions, and in % of Internet Users, 2010 – 2014 & June 2015
3.1.5. Products
Average Annual Online Spending and Number of Online Purchases, by Product Category, February 2015
3.1.6. Payment
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
3.1.7. Delivery
Overview of B2C E-Commerce Delivery, September 2015
3.1.8. Players
B2C E-Commerce Player Overview, September 2015
B2C E-Commerce Sales of Top 5 B2C E-Commerce Companies by Market Share, in CNY billion, 2014
3.2. India
3.2.1. Overview
B2C E-Commerce Overview and International Comparisons, September 2015
3.2.2. Trends
B2C E-Commerce Trends Overview, September 2015
M-Commerce Share of Total E-Commerce Sales, in %, 2014e & 2017f
Forecasts of B2C E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f
3.2.3. Sales & Shares
B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2020f
3.2.4. Users & Shoppers
Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f
Online Shopper Penetration, in % of Internet Users, 2014 & 2018f
3.2.5. Products
Breakdown of Online Retail Segment Sales, by Product Categories, in % and in INR billion, 2014
3.2.6. Payment
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
3.2.7. Delivery
Overview of B2C E-Commerce Delivery, September 2015
3.2.8. Players
B2C E-Commerce Player Overview, September 2015
Top 3 E-Commerce Websites, by Unique Visitors, in millions, May 2014 & May 2015
3.3. Singapore
3.3.1. Overview
B2C E-Commerce Overview and International Comparisons, August 2015
3.3.2. Trends
B2C E-Commerce Trends Overview, August 2015
Breakdown of Online Shopping Transactions, by Device, in %, H2 2014 & 2015e
3.3.3. Sales & Shares
B2C E-Commerce Sales, in SGD million, 2013 & 2018f
B2C E-Commerce Share of Total Retail Sales, in % and in USD billion, 2013
3.3.4. Users & Shoppers
Internet Penetration, in % of Households, 2010 - 2014
Online Shopper Penetration, in % of Internet Users, 2009 - 2013
3.3.5. Products
Product Categories Purchased Online, in % of Online Shoppers, 2012 & 2013
3.3.6. Payment
Payment Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Total, 2013
3.3.7. Delivery
Actions Taken to Qualify for Free Shipping, in % of Online Shoppers, October 2014
3.3.8. Players
E-Commerce Player Overview, August 2015
Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015
3.4. Indonesia
3.4.1. Overview
B2C E-Commerce Overview and International Comparisons, August 2015
3.4.2. Trends
B2C E-Commerce Trends Overview, August 2015
Types of Platforms Used for Online Shopping, incl. “Social Network”, in % of Internet Users, 2014
3.4.3. Sales & Shares
B2C E-Commerce Sales, in USD million, 2009 & 2014
B2C E-Commerce Share of Total Retail Sales, in %, 2013 - 2018f
3.4.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2010 - 2014
Activities Carried Out Online, incl. Online Purchase, in % of Internet Users, 2014
3.4.5. Products
Product Categories Purchased Online, in % of Online Shoppers, 2014
3.4.6. Payment
Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2015
3.4.7. Delivery
Criteria for Choosing an E-Commerce Website, incl. “Safe Transactions and Delivery”, in % of Online Shoppers, 2014
3.4.8. Players
E-Commerce Player Overview, August 2015
E-Commerce Websites Purchased From, in % of Online Shoppers, 2014
3.5. Thailand
3.5.1. Overview
B2C E-Commerce Overview and International Comparisons, August 2015
3.5.2. Trends
B2C E-Commerce Trends Overview, August 2015
Channels Used to Research Information about Products before Purchase, in % of Mobile Shoppers, January 2015
3.5.3. Sales & Shares
B2C E-Commerce Sales, in USD million, 2013 & 2018f
B2C E-Commerce Share of Total Retail Sales, in %, 2013 & 2020f
3.5.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2010 - 2014
Activities Carried Out Online, incl. Purchase of Goods and Services, in % of Internet Users, 2014
3.5.5. Products
Product Categories Purchased Online, in % of Online Shoppers, May 2015
3.5.6. Payment
Payment Methods Used in Online Shopping, in % of Online Shoppers, May 2015
3.5.7. Delivery
Delivery Methods Used in Online Shopping, in % of Online Shoppers, May 2015
3.5.8. Players
E-Commerce Player Overview, August 2015
Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015
4. Europe
4.1. Russia
4.1.1. Overview
B2C E-Commerce Overview and International Comparisons, December 2015
4.1.2. Trends
B2C E-Commerce Trends Overview, December 2015
Cross-Border E-Commerce Statistics, incl. Number of Orders by Location and Platform, Number of Parcels and Average Check, 2013 & 2014
4.1.3. Sales & Shares
B2C E-Commerce Sales Forecasts, in RUB billion, by Comparative Estimates, 2014 - 2019f
B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2014 - 2020f
4.1.4. Users & Shoppers
Monthly Internet Audience, in millions and in % of Adult Population, Summer 2011 - Summer 2015
Online Shopper Penetration, by Gender, Age Group and Location Type, in % of Internet Users in the Relevant Group, November 2014
4.1.5. Products
Product Categories Purchased Online, in % of Online Shoppers, 2013 & 2014
4.1.6. Payment
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 - 2014
4.1.7. Delivery
Breakdown of B2C E-Commerce Orders by Delivery Methods, in %, 2013 & 2014
4.1.8. Players
B2C E-Commerce Players Overview, December 2015
Top 10 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB billion, Number of Orders, in thousands, Average Check, in RUB, and Main Product Category, H1 2015
4.2. Poland
4.2.1. Overview
B2C E-Commerce Overview and International Comparison, January 2016
4.2.2. Trends
M-Commerce Sales, in PLN billion, 2014 & 2015e
Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014
4.2.3. Sales & Shares
B2C E-Commerce Sales, in PLN billion, by Comparative Estimates, and CAGR, in %, 2013 - 2016f
B2C E-Commerce Share of Total Retail Sales, by Comparative Estimates, 2014 - 2018f
4.2.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 - 2015
Online Shopper Penetration, in % of Individuals, 2011 - 2015
4.2.5. Products
Product Categories Purchased Online, in % of Online Shoppers, 2014 & 2015
4.2.6. Payment
Breakdown of Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
4.2.7. Delivery
Breakdown of Delivery Methods Most Used in Online Shopping, in % of Online Shoppers, April 2015
4.2.8. Players
E-Commerce Player Overview, December 2015
Top 5 Most Recognized E-Commerce Websites, in % Internet Users, April 2015
4.3. UK
4.3.1. Overview
B2C E-Commerce Market Overview and International Comparisons, March 2016
4.3.2. Trends
M-Commerce Share of Total B2C E-Commerce Sales, in %, Q1 2015
Product Categories Researched via Social Media Prior to Purchase, in % of Social Media Users, 2015
4.3.3. Sales & Shares
B2C E-Commerce Sales, in TRY billion, 2013-2016f
B2C E-Commerce Share of Total Retail Sales, in %, 2014 & 2015e
4.3.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 - 2015
Online Shopper Penetration, in % of Internet Users, 2011 - 2015
4.3.5. Products
Product Categories Purchased Online, in % of Online Shoppers, by Gender, 12 Months to March 2015
4.3.6. Payment
Breakdown of Payment Methods Used in Online Shopping, in %, 2014
4.3.7. Delivery
Problems Encountered in Online Shopping, incl. Delivery, in % of Online Shoppers, by Gender and Total, 12 Months to March 2015
4.3.8. Players
B2C E-Commerce Players Overview, March 2016
Breakdown of B2C E-Commerce Market Shares, by Players, in %, 2014
5. Latin America
5.1. Brazil
5.1.1. Overview
B2C E-Commerce Overview and International Comparisons, March 2016
5.1.2. Trends
M-Commerce Share of Total E-Commerce Transactions, in %, 2015 & 2016f
Share of Online Shoppers Purchasing via Mobile Devices, by Smartphone and Tablet, in % of Online Shoppers Owing Smartphone or Tablet, October 2015
5.1.3. Sales & Shares
B2C E-Commerce Sales, by Comparative Estimates, in USD billion and in BRL billion, and CAGR, in %, 2014 - 2019f
B2C E-Commerce Share of Total Retail Sales, in %, 2015e
5.1.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2010 - 2014
Number of Online Shoppers, in millions, and CAGR, in %, by Comparative Estimates, 2014 - 2019f
5.1.5. Products
Breakdown of B2C E-Commerce Transactions, by Product Categories, in %, 2013 & 2015e
5.1.6. Payment
Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
5.1.7. Delivery
Willingness to Pay Additionally for Faster Shipping, in % of Online Shoppers, Q4 2014 & Q1 2015
Logistics Services Used, in % of Online Retailers, 2013 & 2015e
5.1.8. Players
B2C E-Commerce Players Overview, March 2016
Overview of Top 15 E-Commerce Companies, by Revenues, incl. E-Comm. Websites, Company Type, Category, Gross E-Commerce Revenues, Total Revenues, and E-Commerce Share of Revenues, 2014
5.2. Mexico
5.2.1. Overview
B2C E-Commerce Overview and International Comparisons, March 2016
5.2.2. Trends
Cross-Border Online Shopper Penetration, in % of Online Shoppers, October 2015
Shopping-Related Activities Carried Out on Mobile Devices, in % of Mobile Device Users, Q1 2015
5.2.3. Sales & Shares
B2C E-Commerce Sales, by Comparative Estimates, in USD billion and in MXN billion, and CAGR, in %, 2014 - 2020f
B2C E-Commerce Share of Retail Sales, in %, 2015
5.2.4. Users & Shoppers
Number of Internet Users, in millions, and Penetration, in % of Individuals, 2010 - 2015
Online Shopper Penetration, in % of Internet Users and in millions, 2015
5.2.5. Products
Products Categories Purchased Online, in % of Online Shoppers, and Average Quarterly Spending per Category, in MXN, Q1 2015
5.2.6. Payment
Payment Methods Used in Online Shopping, in % of Online Shoppers, June 2015
5.2.7. Delivery
Promotions Offered by Online Retailers, incl. Shipping, in %, 2014
5.2.8. Players
Market Shares of Top 10 B2C E-Commerce Companies, by Company, in %, 2014
5.3. Argentina
5.3.1. Overview
B2C E-Commerce Overview and International Comparisons, March 2016
5.3.2. Trends
M-Commerce Share of Total E-Commerce Traffic, in %, 2015
Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, 2015e
5.3.3. Sales & Shares
B2C E-Commerce Sales, in ARG billion, 2014 & 2015
E-Commerce Share of Total Retail, in %, 2014 & 2015
5.3.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 - 2015
Online Shopper Penetration, in % of Internet Users, 2014 & 2015
5.3.5. Products
Top 3 Product Categories Purchased Online, in % of Online Shoppers, H1 2015
5.3.6. Payment
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
5.3.7. Delivery
Delivery Methods Used in Online Shopping, in % of Online Shoppers, 2014
5.3.8. Players
Top 10 E-Commerce Websites, by Number of Unique Visitors, in thousands, January 2015
5.4. Colombia
5.4.1. Overview
B2C E-Commerce Overview and International Comparisons, March 2016
5.4.2. Trends
Devices Used to Access the Internet, in % of Internet Users, 2013 & 2014
Shopping-Related Activities Carried Out on Mobile Devices, in % of Smartphone Users, 2014
5.4.3. Sales & Shares
B2C E-Commerce Sales, in USD billion, 2014, 2015e & 2018f
B2C E-Commerce Share of Retail Sales, in %, 2014
5.4.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2010 - 2014
Activities Carried out Online, incl. Online Shopping, in % of Internet Users, 2013 & 2014
6.4.5. Products
Products Purchased Online, in % of Online Shoppers, July 2015
5.4.6. Payment
Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
5.4.7. Delivery
Share of Online Shoppers Considering Delivery Tracking as a Decisive Factor in Online Shopping, in %, September 2014
5.4.8. Players
Top 10 E-Commerce Websites, by Number of Unique Visitors, in thousands, January 2015
6. Middle East
6.1. UAE
6.1.1. Overview
B2C E-Commerce Market Overview and International Comparisons, April 2016
6.1.2. Trends
M-Commerce Share of B2C E-Commerce Sales, in %, 2013 & 2015
Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12 Months to October 2015
6.1.3. Sales & Shares
E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f
B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2020f
6.1.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2010 - 2014
6.1.5. Products
Activities Carried Out Online, incl. “Purchasing or Ordering Goods or Services”, in % of Internet Users, 2014
6.1.6. Payment
Share of Online Shoppers Paying with Cash on Delivery, October 2015
6.1.7. Delivery
Share of Online Shoppers Who Collect their Online Purchase from Central Post Office or a Depot, in %, 2014
6.1.8. Players
B2C E-Commerce Players Overview, April 2016
Market Share of Top 3 B2C E-Commerce Companies, in %, 2014 & 2015
6.2. Saudi Arabia
6.2.1. Overview
B2C E-Commerce Market Overview and International Comparisons, April 2016
6.2.2. Trends
Overview of B2C E-Commerce Trends, April 2016
Breakdown of Internet Traffic, by Device, in %, 2015
6.2.3. Sales & Shares
E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f
B2C E-Commerce Share of Retail Sales, in %, 2014
6.2.4. Users & Shoppers
Number of Internet Users, in millions, and Penetration, in % of the Population, 2010 - 2015
Online Shopper Penetration, in millions and in % of Internet Users, June 2015
6.2.5. Products
Product Categories Purchased Online, in % of Online Shoppers, May 2015
6.2.6. Payment
Share of Online Shoppers Paying with Cash on Delivery, in %, 2015
6.2.7. Delivery
Share of Online Shoppers Believing that Free or Minimal Delivery Charges Could Improve Online Shopping in the Future, April 2015
6.2.8. Players
B2C E-Commerce Players Overview, April 2016
Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Saudi Arabia’s Share of Website Visits, in %, April 2016
6.3. Iran
6.3.1. Overview
B2C E-Commerce Overview and International Comparisons, April 2016
6.3.2. Trends
Smartphone Penetration, in % of Population, 2015e
6.3.3. Sales & Shares
Number of E-Commerce Payment Transactions, by Teheran, Other Provinces and Total, in millions, 2012/2013 - 2014/2015
Value of E-Commerce Transactions, by Teheran, Other Provinces and Total, in IRR trillion, 2012/2013 - 2014/2015
Online Share of All Purchase Transactions, by Transaction Number and Transaction Value, in %, 2014/2015
6.3.4. Users & Shoppers
Internet Penetration, in % of Households and in % of Individuals, 2012 - 2014
Number of Individuals Carrying Out Shopping and Related Activities Online, by Activity, in millions and in % of Internet Users, by Male, Female and Total, 2013
6.3.5. Products
Top 5 Product Categories Purchased Online, in % of Online Shoppers, January 2016
Top 5 Product Categories that Online Shoppers in Iran Expect to Have a Greater Access to in the Next Six Months, in % of Online Shoppers, January 2016
6.3.6. Payment
Top 5 Reasons for Not Shopping Online, in % of Respondents, 2012 & January 2016
6.3.7. Players
Top 5 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Iran’s Share of Website Visits, in %, April 2016
6.4. Israel
6.4.1. Overview
B2C E-Commerce Overview and International Comparisons, April 2016
6.4.2. Trends
M-Commerce Share of Online Purchases, in %, 2014 & 2015
Cross-Border Online Shopper Penetration, in % of Online Shoppers, October 2015
6.4.3. Sales & Shares
B2C E-Commerce Sales, in ILS billion, 2014 - 2016f
6.4.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2010-2014
Online Shopper Penetration, in % of Internet Users, July 2015
6.4.5. Products
Product Categories Purchased Online, in % of Online Shoppers, July 2015
6.4.6. Payment
Payment Methods Used in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, October 2015
6.4.7. Delivery
Major Criteria for Online Purchase Decision, incl. Delivery-Related, in % of Online Shoppers, 2015e
6.4.8. Players
Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Israel’s Share of Website Visits, in %, April 2016
7. Africa
7.1. South Africa
7.1.1. Overview
B2C E-Commerce Market Overview, May 2016
7.1.2. Trends
Shopping-Related Activities Carried out via Mobile Internet, in % of Mobile Internet Users, August 2015
Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12 Months to October 2015
7.1.3. Sales & Shares
B2C E-Commerce Sales, in ZAR billion, 2012 - 2016f
B2C E-Commerce Share of Total Retail Sales, 2014 & 2016f
7.1.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2010 - 2014
Activities Carried Out Online, in % of Internet Users, October 2015
7.1.5. Products
Product Categories Purchased Online, in % of Online Shoppers, October 2015
7.1.6. Payment
Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
7.1.7. Delivery
Key Drivers for Online Shopping, incl. Delivery, in % of Online Shoppers, 2014
7.1.8. Players
B2C E-Commerce Players Overview, April 2016
Top 10 E-Commerce Websites, by Website Rank, May 2016, incl. Category, Website Visits, in millions, April 2016, and Share of Traffic from South Africa, 3 Months to May 2016
7.2. Nigeria
7.2.1. Overview
B2C E-Commerce Overview, May 2016
7.2.2. Trends
Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12 Months to October 2015
Top 5 Foreign Countries Purchased From Online, in % of Online Shoppers, 12 Months to October 2015
7.2.3. Sales & Shares
B2C E-Commerce Sales, in USD million, 2012 & 2015e
B2C E-Commerce Share of Total Retail Sales, in %, 2013
7.2.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2010 - 2014
Awareness and Usage of Online Shopping, in % of Mobile Phone Owners, by Total, Gender and Age Group, March 2016
7.2.5. Products
Top 4 Product Categories Purchased Online, in % of Online Shoppers, October 2015
7.2.6. Payment
Top 3 Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
Number and Value of Internet and Mobile Payment Transactions, in millions and in NGN billion, 2011- 2015
7.2.7. Delivery
Key Drivers for Online Shopping, incl. Delivery, in % of Online Shoppers, 2014
7.2.8. Players
B2C E-commerce Player Overview, May 2016
Most Popular E-Commerce Websites, by Usage and Awareness, in % of Online Shoppers, March 2016
7.3. Egypt
7.3.1. Overview
B2C E-Commerce Overview, May 2016
7.3.2. Trends
Mobile Share of Online Purchases, in %, 2015e
Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12 Months to October 2015
7.3.3. Sales & Shares
B2C E-Commerce Sales, by Comparative Estimates, in USD million, 2013 - 2020f
7.3.4. Users & Shoppers
Number of Internet Users, in millions, and Penetration, in % of Population, 2010 - 2014
7.3.5. Products
Top 3 Product Categories Purchased Online, by Rank, 2015e
7.3.6. Payment
Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015e
7.3.7. Delivery
Share of Online Shoppers Believing that Free or Minimal Delivery Charges Could Improve Online Shopping in the Future, in %, 2014
7.3.8. Players
Top 10 E-Commerce Websites, by Website Rank, May 2016, incl. Category, Website Visits, in millions, April 2016, and Share of Traffic from South Africa, 3 Months to May 2016

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