Market Research Logo

Middle East And Africa Online Payment Methods: Full Year 2015

Middle East And Africa Online Payment Methods: Full Year 2015

Payment by card rivaled by cash on delivery and mobile payment in Africa and the Middle East

While credit card is the payment method most used by online shoppers worldwide, in many emerging markets of the Middle East and Africa cash on delivery is still more popular. In countries such as Egypt, Nigeria, the UAE and Saudi Arabia this method was used by more than 50% of online shoppers to pay for purchases made over the Internet in 2015, as revealed in a new report by yStats.com. Nevertheless, there are a few exceptions to this trend, such as in South Africa where the majority of online transactions were paid with credit or check card. Moreover, in Morocco, the number and value of online payment transactions made with credit cards is growing rapidly, though cash on delivery still leads in usage.

Another popular alternative to credit card payments in the Middle East and Africa is mobile payment. Low banking penetration and growing mobile phone penetration rates in Africa are driving the use of this innovative payment method. Kenya is the regional leader in mobile payments, with mobile payment users accounting for more than two thirds of the country’s population in 2015. Also in Nigeria, payment transactions made with mobile phones were growing at triple-digit rates last year. A number of new mobile payment solutions were launched in Africa in 2015, including BlackBerry’s BBM and WeChat’s mobile wallet to rival local solutions such as MFS Africa and M-Pesa. In wealthier Middle Eastern states mobile payments are also gaining pace, with more than half of Internet users surveyed in mid-2015 declaring their readiness to make payments via smartphones, according to the finding cited in yStats.com’s report.


1. Management Summary
2. Global Developments
Online and Mobile Payment Trends and News about Players, H1 2015
Online and Mobile Payment Trends and News about Players, H2 2015
Breakdown of E-Commerce Sales by Cards and Alternative Payment Methods, by Region , in %, 2014 & 2019f
Non-Cash Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
Share of Online Shoppers Paying with Cash on Delivery, in %, by Selected Emerging Markets, 2015
Share of Online Shoppers Who Would Drop out of Purchase if the Preferred Method is Displayed on the Website but is not Available at the Checkout, in %, September 2015
Share of Consumers Who Are Satisfied with the Payment Methods Used, by POS, Browser and Mobile, in % of Consumers in Selected Developed Countries, June 2015
Payment Methods Used in M-Commerce, in % of Surveyed Mobile Phone Users, February 2015
Mobile Payment User Penetration, in % of Shoppers, by Selected Regions and the USA, 2014
Main Criteria For Adopting Innovative Payment Methods, in % of Consumers in Selected Developed Countries, by Very Important and Rather Important, June 2015
Perception of Security of Mobile Payments, by Selected Regions, and by Age Group, in % of Shoppers, 2014
Mobile Payment Users Penetration, by Product/Service Category, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014
Types of Mobile Payments Used for Purchasing Non-Digital Goods, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014
Share of Online Shoppers Who Would Use Digital Currency, in % of Online Shoppers, by Selected Countries and Territories, 2014
3. Middle East And Africa
3.1. Regional
Breakdown of Payment Methods Used in Online Shopping, by Egypt, Jordan, Kuwait, Lebanon, Saudi Arabia, and the UAE, 2015e
Share of Individuals Using Mobile Payments, in %, by Cameroon, Ivory Coast, Kenya, Morocco and Nigeria, October 2015
3.2. UAE
Online and Mobile Payment Trends and News about Players, H2 2015
Purposes of Using Online Payments, in % of Internet Users, Q2 2015
Share of Internet Users Who Would be Comfortable Using a Smartphone to Pay for Purchases of Goods and Services, in %, Q2 2015
3.3. South Africa
Share of Online Transactions Paid with Credit/Check Card, in %, 2015e
Share of Internet Users Not Shopping Online Due to Lack of Trust to Online Payment, in % of Respondents, 2014
Share of Payments for Online Purchases Made via Mobile Phone, in %, 2014
Shopping-Related Actions Carried out via Mobile Internet, incl. Payment, in % of Mobile Internet Users, August 2015
3.4. Nigeria
Mobile Payment Statistics, incl. Number of Transactions, in thousands, Value of Transactions, in NGN million, and In % Year-on-Year Change, H2 2012 - H1 2015 & July 2015 - November 2015
3.5. Morocco
Share of Online Shoppers Paying with Cash on Delivery, in %, 2015e
Number and Value of Online Payment Transactions Made with Credit Cards, in millions and in MAD million, by Domestic Credit Cards and Domestic and Foreign Credit Cards, First 9 Months of 2012 - First 9 Months of 2015
Share of Mobile Phone Users who Made a Purchase or Payment via Mobile Phone, in %, and Type of Purchase or Payment Made via Mobile Phone, in %, November 2014
Breakdown of Payment Methods Used to Pay for a Purchase via Mobile, % of Mobile Phone Owners who Made a Purchase or Payment via Mobile Phone, November 2014
3.6. Kenya
Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, Q3 2015
Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES billion, Number of Customers, in millions, and Number of Agents, in thousands, 2008 - 2014 & First 10 Months of 2015

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report