Market Research Logo

Middle East & Africa Online Payment Methods Full Year 2016

Middle East & Africa Online Payment Methods Full Year 2016

New publication from yStats.com: Cash on delivery is the leading online payment method in the Middle East and Africa, while mobile payments advance

Emerging markets like the Middle East and Africa have digital buyers who use cash on delivery the most for online purchases. Different surveys cited in the yStats.com report show that over half of digital buyers from countries like Nigeria, Kenya, and the UAE favor cash on delivery over other payment methods. Digital retailers in the Middle East and Northern Africa conveyed that over two-thirds of sales are paid in cash on delivery.

However, South Africa is an exception to this trend, with a large share of online customers making purchases via bank cards. Nevertheless, over half of South African digital consumers would make more online purchases if cash on delivery was an available option.

This yStats.com report also reveals that there is room for growth among digital payments, especially with mobile. A two-digit share of surveyed Middle Eastern customers in 2016 stated they were willing to use payment methods other than cash or bank cards, leaving mobile wallets as one of the leading three options. In addition, Africa contains the highest amount of mobile money users worldwide.


1. Management Summary
2. Global Developments
Online and Mobile Payment Trends, H2 2016
Breakdown of E-Commerce Sales by Payment Methods, in %, 2015 & 2020f
Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
Payment Methods Used in Online Shopping, by Regions, in % of Online Shoppers, October 2015
Top 3 Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August 2016
Top 3 Considerations When Choosing a Payment Method in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August 2016
Reasons To Choose the Preferred Payment Method in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2016
Value of Online Payment Fraud, in USD billion, 2015 & 2020f
Breakdown of Online Payment Fraud by Segments, in % and in USD billion, 2020f
Security Authentication Features That Online Shoppers in the USA and the UK Would Consider Setting Up for Online Purchases in the Next 12 Months, in %, November 2016
Breakdown of the Number of Online Payment Options Offered, in % of Online Merchants, January 2016
Top 10 Merchant Acquirers, by Volume, in USD billion, 2015
Mobile Payments Share of Total Consumer Card Payments, in %, 2016e & 2021f
Mobile Proximity Payment Transaction Value, in USD billion, 2014 & 2019f
Number of Proximity Mobile Payment Users, in millions, 2014 – 2019f
Mobile P2P Money Transfer Transaction Value, in USD billion, 2014 & 2019f
Number of Mobile P2P Money Transfer Users, in millions, 2014 – 2019f
Mobile and Wearable Contactless Payments, in USD billion, 2015 & 2018f
Mobile Payment Usage In-Store and Online, in % of Respondents, by Generation, 2015
Perception of Security of Mobile Payments, in % of Respondents, by Generations, 2015
Contactless Payment User Penetration, in % of Banked Population, July 2016
Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, by Selected Regions, August 2016
Products and Services Paid for via Mobile Wallet, in % of Mobile Shoppers Who Paid with Mobile Wallet, August 2016
Probability of Using Mobile Wallets, in % of Smartphone Owners, by Selected Countries, July 2016
Number of Mobile Money Accounts, by Registered and Active, by Selected Regions, in millions, December 2015
Breakdown of Types of Payments Made with Mobile Money, by Number of Transactions and Value of Transactions, in %, December 2015
3. Middle East
3.1. Regional
Share of Online Shoppers in MENA Who Prefer to Pay with Cash on Delivery, in %, March 2016
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers in MENA, June 2016
Breakdown of Share of Cash On Delivery, in % of E-Commerce Companies in MENA, October 2016
Share of Cash On Delivery in Total Online Shopping in the Middle East, in %, 2015
Share of Consumers Who Would Opt for Alternative Payment Methods, in %, and Selected Alternative Payment Methods They Would Opt for, incl. “Mobile Wallet”, in %, May 2016
Devices Preferred for Mobile Payment in the Middle East and Africa, in % of Internet Users with Bank Accounts, Summer 2016
Breakdown of Attitude to Mobile Payment and Mobile Shopping-Related Activities, in % of Online Shoppers in MENA, March 2016
3.2. UAE
Breakdown of Online Shoppers by Shoppers Who Prefer to Pay Online and Who Prefer to Pay On Delivery, in %, November 2016
Share of Online Shoppers Paying by Credit Card, in %, June 2016
Share of Payment Card Users Who Experienced Online Credit Card Fraud, in %, and Type of Online Credit Card Fraud Experienced, in % of Fraud Victims, June 2016
Share of Millennial Online Shoppers Preferring to Pay by Credit Card, in %, by Selected Product Categories, 2015
3.3. Saudi Arabia
Top Payment Method Preferred in Online Shopping, by Selected Product Categories, in % of Millennial Online Shoppers, 2015
3.4. Iran
Top 5 Reasons for Not Shopping Online, in % of Respondents, 2012 & January 2016
4. Africa
4.1. Regional
Payment Methods Most Used in Online Shopping, in % of Online Shoppers, by Ghana, Kenya, South Africa, Uganda, December 2016
4.2. South Africa
Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, March 2016
Share of Online Shoppers Who Would be Motivated to Shop Online More by Availability of the “On Delivery” Payment Method, in % of Online Shoppers, March 2016
Top Improvements That Would Make Online Shoppers Buy Online More, in % of Online Shoppers, March 2016
4.3. Nigeria
Top 3 Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, August 2016
Number and Value of Internet and Mobile Payment Transactions, in millions and in NGN billion, 2011- 2015
4.4. Egypt
Share of Online Shoppers Paying by Cash on Delivery, in %, June 2016
4.5. Morocco
Payment Methods Used in Online Shopping, in % of Online Shoppers, February 2016
Breakdown of Main Criteria Considered When Shopping Online, incl. “Payment Security”, in % of Online Shoppers, February 2016
Number of Online Payment Transactions Made with Credit Cards, in millions, and Value, in MAD million, by Domestic Credit Cards and Domestic and Foreign Credit Cards, 2012 – 2015
4.6. Kenya
Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES billion, Number of Customers, in millions, and Number of Agents, in thousands, 2008 – 2015 & First Nine Months of 2016
Purposes of Using Mobile Money Services, in % of Mobile Money Users, October 2016

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report