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Mexico B2C E-Commerce Markets 2017

Mexico B2C E-Commerce Markets 2017

In current sales of B2C E-Commerce of the top three Latin American economies, Mexico is second to Brazil and ahead of Argentina, but Mexico is expected to have the highest Internet retail sales growth rate, according to projections cited in the yStats.com report. Mexico’s relatively young population, and the increasing penetration of smartphones in the country are factors contributing to this growth.

Mobile devises such as smartphones are used for online purchases by nearly half of Internet shoppers, according to a recent survey cited in the yStats.com publication. The use of smartphones to compare prices while in a store is increasing among Mexican consumers, as is the practice of comparing item price and availability online before visiting a store. Another growing trend detailed in the report is cross-border shopping, particularly from Asian or US- based online sellers.

The leading online retailer in Mexico is Argentina-based MercadoLibre, though it faces growing competition from other retailers. Amazon and Walmart are both investing heavily in E-Commerce in Mexico, establishing distribution centers and marketing campaigns, as reported in the yStats.com publication.


1. Management Summary
2. Overview & International Comparisons
B2C E-Commerce Market Overview, September 2017
Retail E-Commerce Sales Forecast in Mexico, Compared to Selected Emerging Markets Worldwide, in USD billion, 2025f
Breakdown of Retail E-Commerce Sales in Latin America by Country, incl. Mexico, in %, 2016e
B2C E-Commerce Sales in Selected Countries in Latin America, incl. Mexico, in USD billion, 2015 & 2020f
M-Commerce and E-Commerce Sales CAGR in Mexico, Compared to Selected Countries in Latin America, in %, 2015-2019f
Internet Penetration in Mexico, Compared to Selected Countries in Latin America, in % of Individuals, 2016
Number of Smartphone Users in Mexico, Compared to Selected Countries in Latin America, in millions, 2014-2020f
Audience Reach of Retail and Travel Website Categories in Mexico Compared to Selected Countries in Latin America, in % of Unique Visitors on PC/Laptop, 2016
3. Trends
Number of Internet Users by Device Used to Access the Internet, in millions, and Penetration, in % of Internet Users, May 2015 & May 2016
Breakdown of Last Online Purchase by Device Used, in % Online Shoppers, February 2017
Product Categories Purchased Via Mobile Devices, in % of Mobile Shoppers, August 2016
Types of Mobile Transactions Conducted, in % of Mobile Device Users, 2015 & 2016
Reasons to Choose a Specific Device for Online Shopping, in % of Online Shoppers on the Respective Device, 2016
Omnichannel Shopping Behavior, in % of Internet Users, 2015 & 2016
Breakdown of Online Shoppers by Cross-Border and Domestic Shoppers, in %, May 2016
Top Countries/Regions for Cross-Border Online Purchases, in % of Cross-Border Online Shoppers in Mexico, 2015 & 2016
Top Drivers for Cross-Border Online Purchases, in % of Cross-Border Online Shoppers in Mexico, 2015 & 2016
4. Sales & Shares
B2C E-Commerce Sales, in MXN billion, and Year-on-Year Change, in %, 2009 – 2015
B2C E-Commerce Sales, in MXN billion, 2016 & 2021f
B2C E-Commerce Share of Total Retail Sales, in %, 2016
5. Internet Users & Online Shoppers
Number of Internet Users, in millions, and Penetration, in % of Individuals, 2011 - 2016
Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, May 2015 & May 2016
Breakdown of Frequency of Online Shopping, in % of Online Shoppers, May 2016
Online Shopper Penetration, in % of Internet Users, 2015 & 2016
Reasons For Buying Products Online, in % Online Shoppers, February 2017
Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, February 2017
Top 3 Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, December 2016
Top 3 Reasons for Shopping Online, in % of Online Shoppers, December 2016
6. Products
Product Categories Purchased Online, in % of Online Shoppers, May 2016
Product Categories Purchased Online, in % of Online Shoppers, and Average Quarterly Online Spending per Category, in MXN, 2015 & 2016
Product Categories Purchased Online and Offline, in % of Internet Users, and Online Share of Spending in Each Category Among Those Who Purchased from This Category, February 2017
Service Categories Purchased Online and Offline, in % of Internet Users, and Online Share of Spending in Each Category Among Those Who Purchased from This Category, February 2017
7. Payment
Payment Methods Used in E-Commerce, in % of Internet Users, December 2016
Top 10 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015 & 2016
Online Payment Methods Used in Online Shopping, by Device Used, in % of Online Shoppers, August 2016
Offline Payment Methods Used in Online Shopping, by Device Used, in % of Online Shoppers, August 2016
Reasons for Not Storing Credit/Debit Card Information With Online Shops, in % of Online Shoppers, 2015 & 2016
8. Delivery
Factors That Would Encourage Buying from an Online Shop, in % of Online Shoppers, Dec. 2016
Breakdown of Important Factors Related to Delivery, in % of Online Shoppers, February 2017
9. Players
B2C E-Commerce Players Overview, September 2017
Top 5 Online Shops, by Visited and Purchased From, in % of Online Shoppers, February 2017
Top 5 Companies by B2C E-Commerce Market Share, in %, 2011, 2012 & 2016
Top 10 E-Commerce Websites Purchased From, by Product Segment, in % of Online Shoppers in Each Segment, February 2017
Top 10 Retail Websites by Number of Unique Visitors, in millions, January 2017

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