In current sales of B2C E-Commerce of the top three Latin American economies, Mexico is second to Brazil and ahead of Argentina, but Mexico is expected to have the highest Internet retail sales growth rate, according to projections cited in the yStats.com report. Mexico’s relatively young population, and the increasing penetration of smartphones in the country are factors contributing to this growth.
Mobile devises such as smartphones are used for online purchases by nearly half of Internet shoppers, according to a recent survey cited in the yStats.com publication. The use of smartphones to compare prices while in a store is increasing among Mexican consumers, as is the practice of comparing item price and availability online before visiting a store. Another growing trend detailed in the report is cross-border shopping, particularly from Asian or US- based online sellers.
The leading online retailer in Mexico is Argentina-based MercadoLibre, though it faces growing competition from other retailers. Amazon and Walmart are both investing heavily in E-Commerce in Mexico, establishing distribution centers and marketing campaigns, as reported in the yStats.com publication.